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Agent Rise Podcast

Welcome to Agent Rise, the podcast and movement hosted by Neil Mathweg, the founder of Agent Rise, and co-hosted by Agent Rise Coach Mindi Kessenich. Agent Rise is dedicated to empowering real estate agents to rise above the ordinary, find clarity in their business, and create a thriving, fulfilling career. In a world saturated with noise and conformity, Agent Rise stands out as a beacon of inspiration and innovation within the real estate industry. Neil and Mindi believe that being uncommon is not just a goal; it's a necessity for those who aspire to build a business they truly love. Join Neil and Mindi as they embark on a journey to redefine real estate, one episode at a time. Through insightful conversations, expert interviews, and practical strategies, they'll guide you towards a path of success and abundance. Their mission is simple yet profound: to help you build a business that not only serves your financial goals but also aligns with your passions and values. They're here to prove that you can make a greater impact while eliminating the stress and overwhelm that often plagues our profession. Whether you're a seasoned agent seeking fresh perspectives or a newcomer eager to learn the ropes, Agent Rise, with Neil Mathweg and Mindi Kessenich, is your trusted companion on the road to success. Together, they'll break through barriers, shatter limits, and unlock the true potential of your real estate career. Tune in, take action, and join the Agent Rise movement. It's time to awaken your full potential and create the real estate business you've always dreamed of. Agent Rise Podcast is also available in video podcast at youtube.com/agentrise Agent Rise was formerly known as the Onion Juice Podcast.
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Now displaying: 2018
Dec 31, 2018

The Best Of The Onion Juice Podcast (Part 2) - Episode #171

Ladies and gentleman, it’s time to say goodbye to the Onion Juice Podcast. No, these tears are not from ACTUAL onion juice. It’s because this marks the end of an era. THANK YOU for helping me take something weird and make it popular. Of course, the podcast itself isn’t going anywhere. Just the name. So join me after the new year for the very first episode of Agent Rise with Neil Mathweg. But for now, enjoy the conclusion of the best of the Onion Juice Podcast!

Do not put attraction above sphere or chase

If you take a close look at who is liking and sharing your content online, you will find that less than 50% of your sphere of influence are the ones on Facebook or Youtube. Across all of my media platforms, most of the likes and comments come from photographers, videographers, and foodies. I love those guys, but they are not the ones who will be referring me or sending me leads. After over a year of hosting the I Love Madison Show, I JUST got two POSSIBLE leads that may turn into business. If I was relying on ILM for all my business, I would be starving. The vast majority of the clients I have worked with come from my chase pillar and my sphere of influence. If you don’t have a database, that’s where you need to start. An excel spreadsheet and a mailing list. Simple.

That time I told you to “Get Angry!”

You have an enemy that does not want you to succeed! That enemy only has power as long as you let fear run your life. That enemy wants to steal, kill and destroy everything that you are working on, and he uses fear to do it! To overcome that, it requires to get angry at the enemy (not at each other, mind you), call him out and strip him of his power! If that sounds like I’m preaching, good! You know best where fear has been given free reign in your life or business. Maybe it’s hiring a coach, or hitting a sales goal. As you eliminate fear, your confidence grows, and your way of thinking starts to shift.

Are you working in excellence?

I know there are STILL areas in your life and business where you are not doing all that you can do, you are not working in excellence. How do I know this? Because there are areas in MY life where I am taking the same approach. It’s not just a real estate thing, it’s a human thing. Often, we rest when we could be sowing seeds. Just because you sent an email or posted a new ad on Facebook does not mean you are done. Ask yourself, what do you want your “harvest” to look like? What do you need it to look like to see your life vision realized? Whatever picture you have in your head, you have to sow seeds accordingly and harvest accordingly.

Remember to ALWAYS be yourself

For real estate agents struggling to market themselves and attract more customers, Jason Kotecki said on Episode 109 that the key to success is to be your unique, authentic self. Instead of only thinking of yourself as an agent, remember that you are also an artist, and artists use their art to attract people. You’re thinking “dude, I can’t paint, and singing is an ABSOLUTE NO,” so how does that work? Jason reminded me that being yourself, allowing your personality and humor to shine is the best way to build relationships. “If you are watching and copying another person’s approach, chances are you are a second-rate version of the person you are copying, instead of a first-rate version of yourself,” he said. Take your JOB seriously, but don’t take YOURSELF so seriously.

  • [2:44] Don’t let your attraction become your distraction
  • [9:00] Dealing with the fear of success
  • [19:26] Don’t sleep during the harvest!
  • [25:26] How to have your YouTube breakthrough
  • [34:24] Seven reasons to call when you have no reasons to call
  • [46:24] How escaping adulthood can help you become more effective
  • [54:34] How we celebrated 100 Episodes of the Onion Juice Podcast

Our sponsors:

  • www.EasyAgentPro.com/OJ - please use this link as it solidifies the relationship we have them (both my site and my company’s website are EAP sites… check them out below).

Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching websitehere

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)

Dec 24, 2018

As we prepare to say goodbye to the Onion Juice Podcast, let’s take a stroll down memory lane at some of the best moments we’ve shared Juicers! I’m not gonna lie, I got a little teary-eyed putting the content together for this episode because it has been an incredible journey getting to this point. I am so thankful for every moment. From starting with a little microphone in a closet at my house to gaining great sponsors who believed in my vision enough to take a chance on this show and invest in the content production. And YOU! Onion Juice would be nothing without everyone who has listened and supported the podcast from day one. So sit back, relax, and enjoy the best of the Onion Juice Podcast!

These guys said the things that most Real Estate agents wish they had said

Onion Juice was all about shaking up the real estate industry. On Episode 14, I spoke with a couple of guys who are definitely doing that. Eric and Wes of The Broke Agent talked honestly about the good, bad, and ugly of real estate and said things that I honestly wish I had the guts to say, simply because it’s true. That kind of authenticity has given the guys a great impact on the market as well as quite a following on social media. In this clip, you’re going to get a taste for what they’re doing and hopefully hear some ways you can adjust your approach to social media and help your business get a lot more engagement.

There are LOTS of realtors, but very few artists among them.

On Episode 35, I reminisced about listening to singer-songwriter Michael Shynes perform. I noticed that what made him really compelling was the little stories he told before each song. He pulled people in by sharing his story, sometimes some very personal and unflattering details about his past. That’s how you connect with people! Tell your story. People don’t want to listen to you promote your business, but if you can open up to them, let them know who you really are, that’s where powerful connections happen. A realtor can draw inspiration from the artist’s model on so many levels!

It sounds crazy to think that you CAN be 100% responsible

That’s what I first thought when I was handed a document from my mentor that told me that I was 100% responsible. I mean, there are things that happen in the world that I can’t control. Things that I can’t change. How can I be 100% responsible? You know, maybe 85% or something, but not 100%! I read through the document over and over and over - over the course of 8 months - and the truth of it began to sink in. The results that I want to see happen in my life are not dependent on anyone or anything besides me. I AM 100% responsible. So are you, my friend. It’s time for us to get over ourselves and start doing what only we can do. Relive this awesome moment from Episode 42!

You might feel like a failure because you are STILL comparing yourself to other agents

Yes, there are tried and true things that work in the real estate industry. But more and more these days they are becoming “tried and untrue.” That’s because the culture has changed and sales methods that used to work simply don’t appeal to the customers who we’re dealing with these days. That means you’ve got to adapt. You’ve got to quit looking at what other agents are doing to drive their success and determine who you are and what fits YOU. I’m convinced that as you learn who you are and begin operating in your areas of strength you’ll find the real estate business to be much more enjoyable and profitable.

  • [6:06] What was the idea behind the Onion Juice Podcast?
  • [11:18] Social media for real estate agents done right
  • [18:46] Why Snapchat is a game changer for the real estate industry
  • [28:05] Making real estate your art
  • [36:00] The power of Facebook Live
  • [44:55] What taking 100% responsibility can do for your real estate business
  • [50:50] Fighting failure as a new real estate agent

Our sponsors:

  • www.EasyAgentPro.com/OJ - please use this link as it solidifies the relationship we have them (both my site and my company’s website are EAP sites… check them out below).

Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching websitehere

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)

Dec 17, 2018

For three incredible years, I’ve been the host of the Onion Juice Podcast. From day one I set out to make content that challenged the status quo and helped real estate agents achieve their potential by doing things differently. Oh don’t worry, none of that is going to change! What IS changing is the Onion Juice name. Believe me when I say that I love it as much as you do, but the mission has outgrown the name. There is a new season on the horizon Juicers and I can’t wait to tell you about it!

A real estate business built solely on attraction will die

“Neil, why in the world would you change the name of the Onion Juice Podcast?!” If this is your reaction to the name change announcement I totally get it but hear me out. When I started Onion Juice three years ago I did it to help real estate agents stop chasing business and start attracting it through an attraction pillar. Over the last 100 episodes of this show, I have steadily moved away from attraction pillars even going as far as to say they can be a distraction. Don’t get me wrong! I love being a media company that also sells real estate as much as anyone, but if you only have an attraction pillar your business will fail. You need healthy sphere of influence and chase pillars to really thrive in our industry. That’s not the message Onion Juice was created for which is exactly why it’s time for a change.

Your mindset determines the effectiveness of your method

If you’ve been listening to the Onion Juice Podcast over the last few months you’ve probably noticed that my focus has shifted away from real estate methods and on to the mindset of a real estate agent. Not that methods aren’t important because they totally are! However, without the proper mindset all of the best methods in the world will only be half as effective. Things like discipline, consistency, and goal setting are becoming the core of this show’s content and after much thought and feedback from listeners, I’ve decided that the Onion Juice brand is too small to carry that message. We’ve outgrown it! I say WE because this has never been my show. It’s OUR show and I’m so excited to take the next step in this journey with you.

What’s your excuse for not having a real estate database?

I am blown away by how many listeners of the Onion Juice Podcast do not have a database. Seriously! It’s a problem. The reason most agents don’t have a database or why they don’t do anything to help their sphere of influence is that they spend all of their energy on social media content and attraction pillars. If you aren’t doing vital things like making phone calls or working with consumers because you are producing your latest video, you my friend are distracted. Stop trying to win popularity contests and start building your business! Let me be clear: attraction pillars aren’t bad. They just take too long to be effective when you need results right now. I couldn’t even imagine myself saying that last part three years ago. I’ve changed! This is why the Onion Juice name is changing too.

2019 will be our best year yet

I am SO excited for the clock to strike midnight on New Year’s Day because this year is going to be one to remember. New podcast name. New logo. It’s all happening! If that wasn’t exciting enough, the next round of Bootcamp is coming as well. Don’t worry though! We’re not going to end this year without saying goodbye to the Onion Juice Podcast in a big way. This episode also contains all of the ways you can become an uncommon real estate agent in the coming year including a very special event happening in 2019. You don’t want to miss a second of this action-packed episode!

  • [1:10] It’s all been leading up to THIS
  • [6:00] Introducing the new name of the Onion Juice Podcast
  • [8:45] Other exciting changes coming in 2019
  • [10:20] Why rebranding is scary and why it makes sense
  • [12:10] The resources you need to RISE UP

Our sponsors:

  • www.EasyAgentPro.com/OJ - please use this link as it solidifies the relationship we have them (both my site and my company’s website are EAP sites… check them out below).

Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching websitehere

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)

Dec 10, 2018

If you’re anything like me, the idea that discipline equals freedom feels like a very foreign concept. In fact, up until three weeks ago I would have told you that the two have little to do with each other. Childhood taught us that discipline is what happens when we do something wrong and forever associated the concept with negativity. It’s time to break that mindset! The reality is that without proper discipline as a kid I would not be the person I am today. Let me show you how embracing discipline will bring freedom to your life and real estate business.

Discipline and consistency are the building blocks of your dreams

I was recently reminded of a Denzel Washington quote that states “Dreams without goals remain dreams.” How true is that! You can’t achieve your dreams if you don’t have goals and you will never reach your goals without discipline and consistency. They are the sticky mortar that holds your dreams together. It’s easy to dream about the future and get excited by the success you would like to have in your real estate business. Sadly, dreams are all those ideas will ever be. Don’t just start something out of excitement and give it up out of a lack of discipline. Be an uncommon agent and follow through with your ideas!

Opportunities flow out of the freedom that discipline creates

Whether we like it or not, discipline equals freedom because of the opportunities it creates. Money is such a great example of this. The more disciplined we are with our finances the more opportunities we have down the road. If I save my money now and sacrifice what I want to do in the moment I’m going to reap the benefit of financial freedom later. The same is true for your real estate business. If you are disciplined in what you need to do and when you have to do it your whole world will open up with different opportunities. You will be able to spend time doing what you want to do if you are focused on doing what needs to be done consistently.

Your real estate success does not require motivation

Ok, I get that downplaying the role of motivation in your real estate success can be confusing. Let me ask you a question though: How often do you feel motivated? Seriously. How often do you allow motivation to determine your workflow and what would your business look like if your success wasn’t determined by whether you felt motivated or not? This is another key reason why discipline equals freedom. Discipline allows you to work hard long after the motivation to do so runs out. Imagine the amount of time you would save by being disciplined instead of trying to find things to keep you motivated. You can afford to let motivation run out, but you can’t afford to lose your discipline.

Find out what’s driving your real estate business

Have you ever fallen asleep on a long car trip? You doze off while Steve is driving and when you wake up he is sitting right next to you in the back seat. “Who’s driving this thing?!” Obviously someone is driving, but for that brief moment of terror and confusion you’re not sure if the next few moments will be your last. This example is silly, but it’s an unfortunate picture of the common real estate agent. You HAVE to know what’s driving your business! Whether that’s taking self-inventory, getting some kind of coaching, or both it is essential to know the factors contributing to your success. From there it’s time to step on the gas and stay consistent in doing the things that will propel your business forward. Just don’t fall asleep at the wheel!

Outline of this great episode

  • [0:53] Something changed in me three weeks ago...
  • [1:50] Discover the keys to making your dreams come true
  • [5:52] The advice you need RIGHT NOW to stay disciplined
  • [8:11] Why being motivated isn’t essential to success

Our sponsors:

  • www.EasyAgentPro.com/OJ - please use this link as it solidifies the relationship we have them (both my site and my company’s website are EAP sites… check them out below).

Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching websitehere

And connect with me on ANY of the following social channels. I LOVE social!


And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)

Dec 3, 2018

Are you struggling to stay disciplined as a real estate agent? I won’t lie to you friend, remaining disciplined is NOT easy. The majority of our struggle is wrapped up in the lie we’ve told ourselves that discipline is a bad word. It’s not! Actually, the more I think about it the more I have come to realize that self-discipline and self-love are the same things. Today I want to tackle the negative vibe around the word discipline and show you how vital it is in loving yourself and growing your real estate business.

It’s time to eliminate the stigma around staying disciplined

Parents who love their kids will discipline their kids. It’s a fact we can’t avoid because we know without our direction they will not reach their full potential. Even if that means making them do things that they don’t want to do in the moment. I hate to break it to you realtors, but we are no different. If you want to achieve your desired level of growth you are going to have to stay disciplined. This isn’t some crazy perfectionist manifesto. It’s a call to love yourself by doing the things necessary to reach your full potential as a real estate agent. Let me help you break of your limiting beliefs around discipline so you can begin to love yourself consistently.

Figure out the barriers that are holding you back

Self-awareness is the key to success. I didn’t come up with that, but I’ll preach it all day long. Allowing something to hold you back simply because you are not aware of it is a poor excuse for falling short of your goals. It is vital that you identify the barriers that are holding you back and stay disciplined in doing the things necessary to break through them. This is why I always pair clarity with consistency. Knowing really is half the battle. You can’t love yourself properly if you are not willing to discover the things that are hurting you and your real estate business.

Consistently making the right choices is the key to growth

“What in the world does salad dressing have to do with growing my real estate business?” Everything, my friend. Everything. My personal weight loss journey has taught me that even the smallest compromise can stall success. Like putting too much salad dressing on a salad, a lack of consistency in your decision making can derail your progress and prevent you from reaching your goals. Learning how to make the right choices on a day to day, hour to hour, and minute by minute basis is the key to understanding why staying disciplined is loving yourself. This episode is designed to show you how even the smallest of decisions can have the greatest impact on your real estate business.

Stop indulging in bad decisions

Some of you might believe there is no harm in letting off the gas every now and then. You may even believe compromise is a healthy reward for consistency. Well, it’s not. It’s a recipe for mediocrity. Think about it this way: If self-love is consistently making the right choices in order to achieve your goals then why would occasionally making bad decisions be good for you? Loving yourself is being willing to do what is necessary in order to grow your business. It’s making the phone calls you need to make. It’s putting in the work even when it’s inconvenient. I understand that you may not even know where to start. Let me give you the resources to stay consistent and do even the difficult things well.

Outline of this great episode

  • [0:42] How can real estate agents love themselves?
  • [2:25] Destroying the self-discipline stigma
  • [6:35] What my weight-loss journey has in common with your real estate business
  • [10:58] The resources you need to stop indulging in bad decisions

Our sponsors:

  • www.EasyAgentPro.com/OJ - please use this link as it solidifies the relationship we have them (both my site and my company’s website are EAP sites… check them out below).

Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching websitehere

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)

Nov 26, 2018

Do you have what it takes to reach your real estate goals? Almost every agent I know has an idea of what success looks like for them. I’m sure that even as you read this you are picturing what it would look like to reach that eagerly desired place. So what’s holding you back? Seriously. If I had to take a guess it would be that you are believing lies about yourself and your business that are keeping you from achieving your true potential. Limiting beliefs are putting a ceiling on your profits and growth. NOW is the time to take a hard look in the mirror and break out of the common mold! Let me help you eliminate the limits on your real estate goals.

Stop making discipline a bad word

If I were to tell you that the path to reaching all of your real estate goals is an easy one I would be lying to you. It’s not. However, that path is far from an impossible path to walk. It just takes discipline. Yeah, I said it. You have to begin making good decisions for yourself and your business consistently without indulging in distractions or taking the easy way out. I know how difficult that can be. My personal weight loss journey has taught me that making the right choices daily is difficult, but it’s also critical to my success. This is true for you too! Stop making discipline a bad word and start doing what is necessary to get your business healthy and growing.

Know you’re heading in the right direction

It’s easy to get lost in the vast world of real estate marketing strategies. Like I’ve said before, the problem with having so many different approaches available is that most of them work on a limited basis. You can end up functioning more like a scattered shotgun when you need to be a laser-focused sniper rifle. Targeting the right tactics is what will get you to your real estate goals. You will never have to guess if you’re headed in the right direction if you use your three pillars to develop a clear plan. Let me show you how to go from being lost to establishing a legacy with your real estate business.

Stop letting what you can’t see limit you

It’s CRAZY to me how many new or stuck agents are not interested in coaching. I get wanting to figure things out for yourself, but friends, let’s work smarter and not harder. An outside perspective can be a game changer in developing an effective strategy as well as providing the accountability needed to stick to it. This has never been more clear to me than in my own journey to lose weight and get healthy. For the first time ever, I have someone coaching me and that has given me the skills I need to not only get results but also stay successful. This is why I do what I do. I rarely have an agent come to me with a flawless business plan. There are always a few blind spots that I can help them correct in order to get to the next level. Today I’m going to help you see some of the things you’ve been missing so that nothing will hold you back from achieving your real estate goals.

Don’t stop fighting to be an uncommon real estate agent

“Neil, no one is doing the things you’re telling us to do.” I hear that all the time. It’s easy to get discouraged when you are working twice as hard as the agent next to you. Here’s the thing: While they might be working to build today, you are working to build tomorrow. Having a clear plan, working off of a three-pillar system, and remaining consistent are all things that build a legacy and not just a paycheck. Eighty percent of real estate agents drop out of this business and that is the last thing I want for you. Not only that, but I want you to thrive in the real estate business and not just survive. That will only happen if you commit yourself to being an uncommon real estate agent for the long haul. But you’re not alone! I’m here to help.

Outline of this great episode

  • [1:33] The wonderful wisdom of Will Smith
  • [3:43] Why one good decision isn’t enough
  • [5:02] Are you dedicated enough to reach your real estate goals?
  • [8:17] How to know you’re going in the right direction
  • [10:00] Coaching is the key to checking your blind spots
  • [12:14] Keeping up the fight against being a common real estate agent

Our sponsors:

  • www.EasyAgentPro.com/OJ - please use this link as it solidifies the relationship we have them (both my site and my company’s website are EAP sites… check them out below).

Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching websitehere

And connect with me on ANY of the following social channels. I LOVE social!


And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)

Nov 19, 2018

Real estate success is something every agent wants and few actually achieve. Most realtors are either just starting out and nowhere near where they want to be or they’ve been at the same place for a while and can’t seem to reach the next level. In any case, they feel stuck and don’t know how to move forward. The absolute WORST thing you can do is to keep doing the same things that got you stuck in the first place. It’s time for a shakeup! Let me help you break out of the habits that are holding you back so you can find the success you were meant to achieve.

Real estate success for 2019 starts NOW

“Let’s get together after the first of the year” is a response I wish I never had to hear again. Sadly, I know that it will be used to put off the steps necessary to achieve real estate success time and time again. It might as well be the stuck agent’s mantra. I get it. The holidays are a crazy time and it’s easier to start something new on January one than it is to do so while drowning in a sea of grandma’s sweet potato casserole. But can I suggest something to you? How you end this year is how you are going to start 2019. Wouldn’t you rather hit the ground running? Don’t let the end of the year keep you from your new beginning. Let me give you the tools to make 2019 your best year ever.

Clutter is keeping you from success in your real estate business

Life as a new real estate agent can be pretty overwhelming. There is so much to do and so many avenues you can take to grow your business. The problem is most of them work. I know that doesn’t sound like a problem, but hear me out. Most strategies will grant you some level of success. However, a few clients here and there isn’t the kind of success you set out to achieve. If you’re doing too much of EVERYTHING then you are doing NOTHING well. Stop cluttering your life with all of the wrong things and start going after the three pillars that will actually grow your business. Your sphere of influence, chase, and attraction pillars will help you get the kind of success you’re looking for and I’m the guy to help you master them.

Limiting beliefs are limiting your success in real estate

Even experienced agents need to clear out the clutter and focus on what’s important. The struggle for someone who has been in this business for a while is that the clutter isn’t on your calendar. The clutter is in your mind. The experience of a past failure creates the foundation for lies that will do nothing but hold you back. Telling yourself that a strategy doesn’t work just because you tried it once is a quick way to limit your success. Did you spend enough time? Did you execute your plan effectively? These are all questions an outside perspective can help you answer honestly. That’s where I come in. Let me help you tear down the limiting beliefs that are holding you back from the next level of real estate success.

Complacency is killing your potential

Les Brown once said that the richest places in the world are graveyards because of all of the unreached potential they contain. That statement is especially true for complacent real estate agents. Too many agents I know reach a point where their results start to outweigh their efforts and they get comfortable. They decide to ride that wave of easy business off into the sunset. I beg you my friend, resist that urge! If you let off the gas now you are missing the opportunity to grow personally and bless other people as a leader. Through clarity and consistency, you have an opportunity to make an impact and achieve true real estate success. Start living like few people are willing to live so you can do the things few people will get to do.

Outline of this great episode

  • [1:30] Guys, something is bothering me…
  • [4:35] Declutter your business and find real estate success
  • [6:03] The lies you believe are keeping you from real estate success
  • [8:09] Complacency is killing your real estate success
  • [11:08] Are you uncoachable?
  • [13:57] Shiny objects are distracting you from real estate success

Our sponsors:

  • www.EasyAgentPro.com/OJ - please use this link as it solidifies the relationship we have them (both my site and my company’s website are EAP sites… check them out below).

Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching websitehere

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)

Nov 12, 2018

Do you have what it takes to be an uncommon real estate agent? No seriously, do you? SO many real estate agents are common because they just do what everyone else does. That’s why eighty percent of agents leave this business and only one percent are successful. Honestly, that makes me angry. Stop being okay with being okay! Today is the day my friend. I want to help you break out of the common herd mentality and start becoming an uncommon real estate agent.

Without a clear and predictable business plan you are going to drown

I’ve had the privilege of teaching numerous agents how to be uncommon and watched as they experienced a business breakthrough. The reason? I was able to help them get a clear plan for their business that implemented systems which created predictability. “But Neil, how could you possibly create predictability in real estate?” I can hear you asking that question all the way from Wisconsin. Of course, there are things in this business that are unpredictable. Inspections can cause delays and financing can fall short. I get it. I’m a real estate agent too after all. But there are ways of setting expectations and coaching your clients where even the craziest of situations can have a process. Stop figuring it out as you go along and let me help you become uncommon.

You are burning out because you don’t have boundaries?

If I’ve heard it once I’ve heard it a thousand times: “I will take time off when I can.” The only thing that promises is that you will almost NEVER have a day off. The reality is you NEED boundaries in your life. My line in the sand is that Sundays are for church, family, and that’s IT. If that sounds crazy to you it’s probably because you are operating out of fear and scarcity and not abundance. Stop assuming your clients will reject you for prioritizing family and rest. Almost none of them will! If anyone does, you probably don’t want to work with them anyway. In my experience, your clients will respect you for having boundaries and see you as the real deal because you are an uncommon real estate agent.

How you handle your taxes will tell you if you are an uncommon real estate agent

“Neil, EVERYONE is doing it.” I know. I did it for a long time too. I, like you, scrambled from April till June hoping my closings during those months would help me break even on my taxes. I don’t even want to think what would have happened if something fell through. You shouldn't either! Start planning ahead for tax season by factoring your losses, expenses, and taxes into your actual profits. Use a monthly budget to pay for everything as you go and stop budgeting with guesses and prayers at the end of your fiscal year. That’s what common agents do. You want to be an uncommon real estate agent, right? Thought so.

Your success will only reach the level that your fear allows

The number one reason someone says no to my Bootcamp or coaching is the fear of success. I can’t tell you the number of real estate agents I’ve interviewed who tell me they are afraid to go to the next level because “It might actually work.” They are afraid that they won’t be able to handle the workload that success might bring or any potential failure after the fact. I have one thing to say to that: STOP. Stop letting fear define your future. Stop letting what might happen keep you from what should happen. No one sets out to be a common real estate agent, but so many let fear take them out from the beginning. That doesn’t have to be your story and I want to help you write your story. Let me show you how to conquer the fear of success and be an uncommon real estate agent.

Outline of this great episode

  • [1:10] Merril Hoge has me pumped!
  • [3:13] Top characteristics of a common real estate agent
  • [4:14] Don’t follow the herd and have a clear plan
  • [6:00] Systems will save your life
  • [9:32] Stop believing boundaries will hurt your business
  • [15:50] Start planning ahead for tax season
  • [19:30] Fear of success may be crippling you

 Our sponsors:

  • www.EasyAgentPro.com/OJ - please use this link as it solidifies the relationship we have them (both my site and my company’s website are EAP sites… check them out below).

 Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching websitehere

And connect with me on ANY of the following social channels. I LOVE social!


And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)

Nov 5, 2018

I recently had a coaching student ask me about making a growth Investment. He said, “Neil, if you had $10,000 to invest in your business where would you put it?” This is a great question! Most people, my coaching student included, would think to put that money into their attraction pillar. After all, isn’t that what will grow your business? You BET it can! But if you are a new or a stuck real estate agent that is NOT where you should be putting your money. Today I want to show you the best areas to make a growth investment for your real estate business.

Strengthen the heart of your business

I always say that attraction pillars are like recess in elementary school. Who doesn’t love recess? There is a lot of fun to be had. However, that fun can steal valuable time and money you just don’t have as a new or stuck real estate agent. What you need to invest in is your chase, which honestly, is the heart of our business. An effective chase will generate solid leads and actual revenue that you can use to build your team and reinvest back into your business. Don’t know where to start? Don’t worry! I’m going to give you all the ways you can stop wasting time and start making growth investments.

Avoid the attraction identity crisis

So many well-meaning agents find themselves trying to BE other successful realtors because they think that will make them successful. Even I have tried to replicate the magic of the people I admire. Adopting certain habits and even strategies of thriving realtors can be helpful. This is why I do coaching in the first place! But if you spend all of your energy and resources trying to copy the latest attraction sensation you are missing out on your greatest growth investment: YOU. Being yourself and working within your own skillset will save you a TON of time and keep you from letting your attraction become a distraction. So just be you! Because you my friend, are awesome.

You need a clear growth investment gameplan

Are you a new agent who doesn’t have a clue where to start? Or have you been at this real estate thing for a while and you just feel stuck? It’s likely that you don’t have a clear gameplan and I want to help. Bootcamp is starting up soon and it is designed to declutter your strategy and create a tailored approach to how you should be running your business. Let me help you create consistency in your approach and your revenue stream through six weeks of live teaching and an hour of Q and A each session. Join me to learn the things that have allowed me to make quality growth investments in my business. Sign up for the next Bootcamp!

It’s time to go deeper

After great feedback from the Onion Juice Facebook group, I discovered that there is a desire from a lot of you to go deeper. You don’t just want to listen to good ideas, you want to learn how to do the things I talk about on this podcast. Of course, Bootcamp is one way you can do that, but it can only go so far. There is a whole world of other content you need to know and I want to teach you. I’m about to launch a paid Facebook group that will offer monthly e-courses based on the needs of the group. Learn about what YOU want to learn about! Short of one-on-one coaching this will be the most tailored experience I’ve ever offered. Make a serious growth investment in yourself and sign up for this group before it starts.

Outline of this great episode

[0:35] What would you do with $10,000 to make a growth investment?

[1:16] A successful attraction pillar does not always mean revenue

[6:47] The best investment to grow your real estate business

[10:45] Don’t let your attraction create an identity crisis

[13:54] 3 ways you can invest in the growth of your business

Our sponsors:

  • www.EasyAgentPro.com/OJ - please use this link as it solidifies the relationship we have them (both my site and my company’s website are EAP sites… check them out below).

Resources and Links mentioned in this episode

  • Text ‘believe’ to 44222 for more info on everything I talked about in this episode
  • To get my 11-question listing presentation tips, text “listing” to 44222

Connect with me!

You can find my personal real estate coaching websitehere

And connect with me on ANY of the following social channels. I LOVE social!


And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)

Oct 29, 2018

“Neil, my real estate business has slowed down, what do I do?” Just this week, I have heard from 3-4 agents who feel defeated, and are noticing that the real estate rollercoaster has started to bring some extreme, unexpected dips. I know a few of you are terrified of this, so today I want to encourage you, and give you some rock-solid tips to avoid the extreme dips.

Go back 90 days

Ninety days ago, something happened to cause this unexpected dip you are experiencing right now. At the end of July, you may have taken a vacation, settled into your summer routine, did a few less open houses, or skipped your newsletter because you were in the middle of closing 3-4 deals. Things may have been crazy busy, so you let a few things slide off your plate. Now your plate is empty, and you are hungry. Before blaming the market, take a hard look at the last 90 days, they have a direct effect in the present.

Are you working the three-pillar system?

If you are experiencing an extreme dip, it’s probably because you have not been working within your three-pillar system. Are you chasing every day, does your sphere of influence know you care about them? Are you attracting business? These things are not just random, one-time strategies. These three things make up your entire plan, and most of them (with the exception of the attraction pillar) must be done every single day. That’s where a clear plan comes in. It will work, but only if you do.

Extreme dips can be prevented when you are consistent

I know that the market is not always going to be on an uphill climb. You will experience lots of ups and downs, but extreme dips can be prevented when you are consistent. You NEED to get a clear plan, remove the shiny object syndrome, and declutter your business. You have heard that “casting more nets” is an option, but you can’t pay attention to all of the nets, especially when you are closing multiple deals at the same time. This is why the three pillars are so powerful.

Keep your foot on the pedal even when you are busy

How do you keep your foot on the petal, even when you are busy? This requires a plan that will almost run itself. This is also why you need a coach. Working in your strengths is not just about your personality, it’s also about leveraging the strengths already around you. I can teach you how to do that. The goal is to make your business extremely predictable! Let’s talk about how you are positioned, and how I can help you avoid the real estate rollercoaster!

Outline of this great episode

  • [1:15] Preventing the real estate roller coaster ride
  • [1:30] Ninety days ago, something happened to cause this unexpected dip you are experiencing right now
  • [2:45] Are you working the three-pillar system?
  • [4:45] Get a clear plan, declutter your business, and remove shiny object syndrome
  • [6:30] You need to be Matchmaking at least one hour every day
  • [7:45] Keep your foot on the pedal even when you are busy
  • [9:15] Leverage the strengths that are already around you
  • [11:00] The next round of Bootcamps will be launching early November!

Our sponsors:

  • www.EasyAgentPro.com/OJ- please use this link as it solidifies the relationship we have them (both my site and my company’s website are EAP sites… check them out below).

Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching website here

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts(formerly iTunes)

 

Oct 22, 2018

Is your attraction pillar becoming a distraction? The attraction pillar is the fun stuff...social media, Facebook ads, YouTube Videos, LinkedIn Content, among other things. I say all the time that we are media companies that happen to sell real estate. But, for many of you, your attraction pillar is actually distracting you, and your sphere of influence and your chase pillar are suffering. If this is you, I want to help you course correct, and learn how to balance your attraction, your chase, and your sphere of influence.

Is your attraction pillar becoming a distraction?

Shoutout to Zach and Ally from The Reality A to Z, who said “don’t let your attraction pillar become a distraction,” which inspired me to record this episode! Great advice, guys!

I would love to work on my attraction pillar all the time, who wouldn’t? It’s fun to create and content and Vlog and host events. I think many of you feel the same way. The problem is, your attraction pillar can actually distract you from the work that needs to be done in your chase pillar and your sphere of influence. I know several of you that have amazing attraction pillars, and those will eventually bring you more business...but for now, you have to chase it.

Do not put attraction above sphere or chase. You will starve

If you take a close look at who is liking and sharing your content online, you will find that less than 50% of your sphere of influence are the ones on Facebook or Youtube. Across all of my media platforms, most of the likes and comments come from photographers, videographers, and foodies. I love those guys, but they are not the ones who will be referring me or sending me leads. After nearly a year of hosting the I Love Madison Show, I JUST got two POSSIBLE leads that may turn into business. If I was relying on ILM for all my business, I would be starving. The vast majority of the clients I have worked with come from my chase pillar and my sphere of influence. If you don’t have a database, that’s where you need to start. An excel spreadsheet and a mailing list. Simple.

How can you be the only agent with a mic?

Imagine that you put one hundred people in a room, and give ten of them mics and a message to communicate. Who do you listen to? Probably the person with the loudest mic, or best message, right? How do you sort through all the noise? That’s social media right...Now imagine you have the same number of people, but only one mic. That’s kind of what creating content on LinkedIn is like right now. Only 1% of people are creating content...the rest are consuming. LinkedIn has this unique position of being both an attraction pillar, as well as a chase pillar...at least for now....

The attraction pillar is your recess

After your newsletters are sent out, your open houses are done, and your sphere of influence knows they are loved, you can take a recess. The attraction pillar is your recess. What content can you create to highlight your personality and passion? It’s time to publish that post, write another article, make a guest appearance on a podcast...the list goes on. This is your reward for making sure your chase pillar and sphere of influence are solid!

Outline of this great episode

  • [1:30] Is your attraction pillar becoming a distraction?
  • [4:25] Focus on your sphere of influence, attraction might just prevent you from growing.
  • [8:30] Don’t forget your core
  • [9:45] Do not put attraction above sphere or chase. You will starve.
  • [12:30] An excel spreadsheet may just be your most powerful tool
  • [14:00] Less than 50% of your sphere will be sharing your content online
  • [16:00] Your sphere of influence needs to be invested in
  • [17:35] Do you want to be the only agent with the mic?
  • [22:45] The attraction pillar is your recess

Our sponsors:

  • www.EasyAgentPro.com/OJ- please use this link as it solidifies the relationship we have them (both my site and my company’s website are EAP sites… check them out below).

Resources and Links mentioned in this episode

  • Realty A-Z YouTube
  • To get my 11-question listing presentation tips, text “listing” to 44222

Connect with me!

You can find my personal real estate coaching websitehere

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts(formerly iTunes)

Oct 15, 2018

In the real estate industry, networking is the lifeblood for your business. If you are not a natural networker, this just might be the episode that you need to hear! If networking comes easy to you, this episode will also set you up for success! I have learned that networking is not just about the people you meet, but also about how much value you can bring to a conversation.

I previously hated networking

For a long time, I hated networking. I always thought real estate networking was just about how many people you can meet. I didn’t always want to talk to people, the ones I did talk to did not always turn into business, one and on...I read a quote on LinkedIn from Oleg Vishnepolsky that said “networking is not just how many people we meet, its how many people we help, recommend, and introduce to others.” I love this perspective, andI think this is a much better approach to networking for business.

Use a scheduler link

Networking does not have to be a game of back and forth, coordinating schedules and indecisiveness about what coffee shop to meet in. If you are trying to network more, I highly recommend using a scheduler app like youcanbook.me or calendly (there are others, just google scheduler apps). These apps make it easy to set your appointment schedule, gather name and contact information, and choose a meeting place. I use youcanbook.me to get those ever-important face to face conversations. Once a person selects an available time, it automatically gets added to my calendar, and sets a notification!

Become a walking rolodex

I know a rolodex is a little outdated, but It still denotes having all of your contacts in one spot, so i’ll reference it! I think Oleg Vishnepolsky is right when he said “networking is not just how many people we meet, its how many people we help, recommend, and introduce to others.” With that in mind, how can you leverage your list of brokers, roofers, plumbers, contractors, cleaners, and painters to help you network better? Share them. In my newsletter and on my LinkedIn, I advertise that I have an amazing list of referral partners. Anytime someone on my list refers me, I ask them if I can publically thank them on LinkedIn. I take a selfie, write a thank you note, and mention them in the description or comments. This actually drives more referrals, because the people on my list know that they are appreciated!

Create your top 25 list

Here’s what I would recommend...go through your list and create a “top 25” list. Once you have that established, reach out to them once a month (I am starting to do this on LinkedIn) to share knowledge and pass referrals. If you are an influencer in your community, your referrals are powerful!

Outline of this great episode

  • [0:30] “Networking is not just how many people we meet, its how many people we help, recommend, and introduce to others.”
  • [2:00] Previously, I hated networking
  • [4:00] Use a scheduler link
  • [8:00] Become a walking rolodex
  • [9:30] Advertise that you have an amazing list!
  • [10:45] Publically thank those that refer you
  • [12:30] Create your Top 25 list
  • [22:30] We will be starting the next bootcamp soon!

Our sponsors:

  • www.EasyAgentPro.com/OJ- please use this link as it solidifies the relationship we have them (both my site and my company’s website are EAP sites… check them out below).

Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching websitehere

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts(formerly iTunes)

Oct 8, 2018

So many of you real estate agents are grinding and hustling all the time, but you are not taking care of your own minds. You are plagued with worry and stress, and your families, peace of mind and quality of life are suffering as a result. The truth is, it doesn’t have to stay this way. There has already been provisions made for your peace of mind, but it requires one simple action on your part.

Fear is the root on anxiety

So many agents I know are caught up in the fear of what they do NOT have, the money they are NOT making, on and on. They are riddled with thoughts that distract them, they drink way to much alcohol, and worry all the time. This worry then leads to a lack of action, which only compounds the problem. Fear is like paddling upriver in a canoe, but dragging an anchor behind you the whole way. It makes it tough to move. Can you relate? What can you do?

You have to authority to command the fear to leave

Just because you are very familiar with fear does not mean that fear has authority over you. In fact, it’s the opposite. You have the authority to command fear to leave. It doesn’t matter if you are a person of faith or not, you still have that authority. You have nothing to lose and everything to gain.

Are relationships really the key to success in real estate?

Many realtors and coaches believe we want results right now, so they teach techniques that will generate as much business as possible in a short amount of time. The one area they tend to overlook is building relationships with people. It takes time to build trust, so that does not fit into the “right now” scenario. The truth is, the most successful agents will tell you that 80% of their business comes from their sphere of influence. THAT is why relationships are the most important thing you can do to build a successful business.

We are halfway through the first boot camp, and seeing amazing results!

Three weeks ago, I launched the first Neil Mathweg boot camp, and I and seeing amazing results from those in attendance. We are talking about how to develop a clear plan, working within your strengths, and the three-pillar approach to growing a business. I am not stopping there though, there is plenty more inside! If you are interested in joining a boot camp, check out neilmathwegcoaching.com!

Outline of this great episode

  • [0:45] We have a juice bar coming up, so send me your questions!
  • [3:00] Fear is the root on anxiety
  • [6:00] Worry causes you to waste time
  • [8:00] You have authority to command that worry to leave
  • [13:30] Realtors and coaches believe we want results right now, but that’s not true
  • [15:00] 80% of your business will come from your sphere of influence
  • [19:30] We are halfway through boot camp, and seeing amazing results!

Our sponsors:

  • www.EasyAgentPro.com/OJ- please use this link as it solidifies the relationship we have them (both my site and my company’s website are EAP sites… check them out below).

Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching websitehere

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts(formerly iTunes)

 

Oct 1, 2018

Giving your real estate clients what they really want is a much better way to do business than just cold calling them to “stay in the loop.” This week on the OJ, we are going to take a closer look at what it means to provide value (even when you don’t have a house to sell yet), and why you NEED to be operating in a plan that is congruent with your strengths. If you are a new listener, or you have been a member of the OJ nation for a while, this episode delivers some powerful action steps you can start implementing today!

Giving consumers what they want

I know you have all used the lame follow-up call to stay connected to your clients. You know, the one where you call and say “ Hey, I just wanna stay in the loop.” You know it sounds lame, your clients know it’s lame, and there is little chance they will call you back. I wouldn’t call you back...YOU wouldn’t call you back. No value has been given, so they don’t have a reason to engage. Instead, I use this approach. “Hey it’s Neil, I just found out about a brand new listing that goes on the market Monday, and I think it’s a perfect match for what you are looking for,” I say it with excitement in my voice, and wait for them to call me back. Usually, the wait is not very long...

What to do instead of cold calling?

My friends Mark asked me this week, “is cold calling really the best way to generate leads?” Mark is hearing from several people that successful real estate agents just have to cold call clients. I disagree. Mark, what you need is a plan that is congruent to you and your strengths. Instead of cold calling as your chase pillar, I think that Open houses, Facebook Ads and Internet leads are a better way to get warm leads. Our goal is to use these platforms to generate search criteria, then you can go find what they are looking for.

How can I provide value to consumers if I don’t have a house to offer?

A few of you have asked, “what else can we do to provide value if we don’t have a house yet?” The short answer is to figure out what they need and provide that. Are your buyers pre-approved yet? If not, connect them to your mortgage guy. Since most realtors will do this, it’s nothing special. A better question to ask is if they are a first time home buyer? If they are, connect them to someone who offers first-time buyers home grants! That’s a rockstar move. Maybe they need to sublet an apartment before they buy a house...you can post on your Facebook followers that a client has an apartment available. This leverages your connections and offers value to the client. As you gain experience, you will start to collect a network of contractors, trash removal guys, estate sale companies, cleaners, even pet adoption agencies. At some point, a client of yours will need one of these services. This is how you can provide value before you hand them the keys to a new house.

The cool kids

The cool kids have learned that I provide a ton of free content for you to leverage, and it’s all found on my facebook page. Go to neilmathwegcoaching.com, this will take you right to my shiny new facebook page where you can get access to videos, templates and other resources!

Outline of this great episode

  • [1:00] Let’s keep giving consumers what they want
  • [1:30] Stop the lame follow-up call
  • [3:15] The boot camps have started!
  • [3:30] Mark: “Cold calls are not the best use of my time, but everyone says they are”
  • [5:00] You need to work in a plan that is congruent to you
  • [8:00] Our goal is to generate search criteria, then you can go find what they are looking for
  • [9:45] Cultivate calls
  • [10:45] What else can we do to provide value to our clients?
  • [15:15] Leverage your contact list
  • [21:45] Checkout the Neil Mathweg Coaching Facebook page

Our sponsors:

  • www.EasyAgentPro.com/OJ- please use this link as it solidifies the relationship we have them (both my site and my company’s website are EAP sites… check them out below).

Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching websitehere

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts(formerly iTunes)

Sep 24, 2018

As an agent, you have probably been trained to “check in” with your clients every couple of weeks. Even if you don’t have a house or a buyer, you don’t want to lose them, right? So you cold call, leave a mumbled message about checking in, and ask them to call you back…[cue crickets]. After listening to this episode, that practice should be a thing of the past. Instead, give your clients exactly what they want!

Buyers want properties, sellers want buyers

Your buyers don’t owe you anything, regardless of how much you call them. You can spend a lot of time spinning your wheels, or you can provide value by giving your clients exactly what they want. Here is the secret formula: Buyers want houses, sellers want buyers. It’s not about calling them just for the sake of calling, it’s about finding them a house. If you lose focus on this, the best plan, strategy, and systems will just be a hindrance to you.

Consumers don’t want you, they want a house

If you are attending to cold leads, it’s important to remember that those consumers don’t want you (even though you are awesome), they want a house, plain and simple. You may have friends and family that declare they will only work with you, as a result of your sphere of influence. If you are working cold leads though, the best way to “warm them up” is to get their criteria, then go find a house that fits. If you know someone who is selling their house, you should abandon the dried out, weak approach of “Let me know if you want me to come over and tell you what’s it’s worth…” Instead, say “Tell me more about your house, I am working with 67 buyers in the area right now, and I think several of them would be interested.” That gets attention and moves the relationship forward. If you are distracted by the “67” number I just mentioned, message me, I will explain how that’s even possible!

“I am already working with an agent”

Clients have learned that saying “I am already working with an agent” is a great defense mechanism, and usually gets agents to leave them alone. Sometimes it’s true, they are working with an agent, but sometimes that “agent” is their wife’s brother’s cousin’s friend, and chances are, that guy is not providing value. If you match houses to their criteria, they will eventually want you, because no one else is giving them what they want.

Now it’s time to go cultivate those old leads!

Do you have leads that have been sitting around for a while? Do you feel the need to call them, just to make sure they are still planning to use you? It’s time to provide value! Remember, buyers want houses, sellers want buyers. Go crush it!

Outline of this great episode

  • [0:45] Thanks for helping me celebrate 3 years here on the OJ Podcast!
  • [1:30] My first webinar was a success! Check it out in the resources.
  • [3:00] Buyers want houses, sellers want buyers
  • [6:15] It’s not about “just calling” them, it’s about finding them a house
  • [8:00] The consumers don’t want you, they want a house
  • [9:00] “I am working with 67 buyers right now”
  • [11:00] Tell yourself “The consumer needs my help”
  • [12:00] Consumers will want you because no one else is giving them what they want
  • [13:15] “I am already working with an agent”
  • [14:30] Cultivate old leads with new properties
  • [17:30] We are seeing great results in the 1-1 coaching program!

Our sponsors:

  • www.EasyAgentPro.com/OJ- please use this link as it solidifies the relationship we have them (both my site and my company’s website are EAP sites… check them out below).

Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching website here

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts(formerly iTunes)

Sep 21, 2018

When you wake up in the AM, besides getting through your urgent, HAVE TO to do list, are you super clear on what non-urgent, but essential activities you need to be doing to grow your business?

I'm going to be helping you with what may be keeping you from doing those key activities day in and day out that are essential to creating that massively successful business you had in your sights when you went into real estate.

Whether its being distracted by shiny objects - what sounds like the next best thing that will blow your business up, or just being afraid of what it will be like when you ARE successful (sounds silly, I know, but its a thing for so many. It was for me, and I can talk you through that), we'll be exploring it all, and coming up with solutions that will put all that behind you.

Or maybe you just don't have the basic systems in place that allows you to handle your everyday transaction tasks with less stress and fanfare. You know what I mean. The smallest things can get blown up when not anticipated, or handled in a timely manner.

My systems I created the year I did 93 transactions WITHOUT a team or assistant made that year, and that success possible.

Click here to register for Bootcamp - https://m.me/neilmathwegcoaching?ref=w3104540

Sep 17, 2018

Today, the Onion Juice Podcast turns three years old! Episode 156...wow! Thanks to all of you who have made the OJ a regular part of your week, that means the world to me! Over the past three years, I have talked about a lot of different subjects, featured a lot of guests, and recorded so many fun moments. Today, I open up the juice bar for a few questions, and we go behind-the-scenes to talk about how I started the OJ, what the production looks like, and how I manage work, life, family, social media and the I Love Madison Show, all while still selling real estate!

Juice Bar: How do I manage the thought that I can't start a youtube channel because a competitor is doing the same thing in my area

Nell, thanks for this question! You are looking at another real estate agent in your area who is (successfully) using YouTube to market his business, and that has convinced you that there is no more room in that space. First, I would encourage you to come up with a clear vision, then work inside that vision! After that, launch your channel! Pretend like that other agent does not even exist. Don’t watch his videos, they may just discourage you. The reality is, that agent does not have complete domination in your market. Focus on your voice and your brand, produce searchable content, and you will attract clients that want to work with you! There are a few OJ episodes you can listen to where I talk about YouTube best practices, check out the resources section for the links!

Juice Bar: What digital media provides the most ROI?

Some of you have asked, what social media platform provides the best RIO? I would say, it depends on where your sphere of influence is. For 75% of you, Facebook advertising is a great place to start. This is also the most trackable, as you will be able to tell exactly how much you spent for each lead you generated. In my coaching program, I walk you through exactly what campaigns I use on Facebook, so if that is an area you want to grow in, reach out! As many of you know, I am also a huge fan of LinkedIn. The other 25% of my clients come as a result of the relationships I have built on LinkedIn. I didn’t leave any room for Instagram, and there is a reason for that...

Behind-the-Scenes of the Onion Juice Podcast

Three years ago, some friends and I sat down to brainstorm ideas for a real estate podcast...The Onion Juice is the result of that conversation! When I first started, I was recording in my basement, with one mic and GarageBand. I would do all of the editing and production myself and hoped that the content I was producing was useful. After about 30 episodes, I purchased a better set of gear and set up a recording studio at the office. What used to take me all weekend to produce an episode now takes about 90 minutes...I plan my content the day before (sometimes), then hit record at 2:00 pm every Thursday like clockwork! After that, I send the audio to Podcast Fast Track, and those guys edit and post the finished product to my website!

The first trinket takes the longest

Several of you have asked “Neil, how do you manage everything, and still have time to sell real estate?” By everything, they mean The Onion Juice Podcast, the I Love Madison Show, selling houses, being a dad of three and a husband, and leading my team. The short answer is delegation. I have the most amazing team of people, from my two buyers agents, a part-time admin, my co-host Caleb Jahr (I Love Madison), and the Podcast Fast Track Team. I also work within a system. Everything I do has a system. The reality is, when I was first building these systems, they took a lot of time. The first trinket always does, but after you have used the system several times, you will find it gets easier and faster!

Outline of this great episode

  • [1:00] The podcast is three years old today!
  • [2:30] Juice Bar: How do I manage the thought that I can't start a youtube channel because a competitor is doing the same thing in my area?
  • [6:00] Juice Bar: What digital media provides the most ROI?
  • [14:00] Juice Bar: How did you start the OJ?
  • [20:00] Behind-the-scenes: How the production works
  • [24:15] How do I manage everything on my plate?
  • [28:15] The first trinket takes the longest
  • [30:30] Neil Mathweg Coaching Program

Our sponsors:

  • www.EasyAgentPro.com/OJ- please use this link as it solidifies the relationship we have them (both my site and my company’s website are EAP sites… check them out below).

Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching website here

And connect with me on ANY of the following social channels. I LOVE social!


And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts(formerly iTunes)

Sep 10, 2018

Every real estate agent wants to see the snowball effect in their business, but are you snowballing in a positive direction? Often, negativity and doubt can build up, causing your momentum to shift in a negative direction. Sometimes, that negativity can come from a spouse...Today on the Onion Juice, I share how a clear vision is key, but inviting your spouse into that vision is crucial.

I just launched the Neil Mathweg Coaching Facebook page!

I am stoked to announce that the Neil Mathweg Coaching Facebook page is live! You can go to neilmathwegcoaching.com to find the link to the group. Once you are in, there is a free email template I created for writing offers. The year I created this, I had no assistant or support team, yet I was able to do over 90 real estate transactions! This is STILL the system I use, and now it’s available to all of you!

You have to have a clear plan, then invite your spouse into the vision

Momentum can be a fun thing unless you are moving in the wrong direction! One of the biggest causes of negative momentum that I have seen in the business is doubt and negative things you hear, then start to believe. Sometimes, this negativity starts with your spouse. Let me be clear before you run out and yell “I told you so...” If your spouse does believe in and support your work as a real estate agent, it’s probably because you have not invited them into the vision.

Breaking you down to break you through

I understand the pressure that can come from a spouse who does not understand what it takes to be a successful real estate agent. I understand because I lived it. I had not invited my wife into the vision I had created for my company, so it often looked like I was not doing anything meaningful. Your sphere of influence, the chase, and the attraction pillar are all necessary tactics, but it can be hard to explain to your spouse if they have no idea the value of each. Have you ever experienced this? Hosting an open house sounds like forward momentum (as long as it works), but what about creating a Vlog or producing videos? The truth is, real estate can be all consuming, and dangerous for a marriage. The best way to thrive in both is to develop a clear vision, then invite your spouse into that vision.

The boot camp training program launches at the end of September!

At the end of September, I am officially launching the Neil Mathweg Coaching Boot Camps! Part of the training will include what I mentioned above...working according to a clear vision, and inviting your spouse into that vision. Each boot camp will live online training that will last six weeks long, with two hours of training each week!

Outline of this great episode

  • [0:45] Momentum can snowball either direction
  • [1:00] I just launched the Neil Mathweg Coaching Facebook page!
  • [2:15] Are you working according to a vision?
  • [3:00] You have to have a clear plan, then invite your spouse into the vision
  • [10:15] Real estate can be all consuming, and dangerous for a marriage
  • [11:30] The boot camp training program will help you develop a clear plan, then communicate that to your spouse
  • [15:15] The boot camp training program launches at the end of September!
  • [18:00] If I have ever helped you, I would love to hear from you!

Our sponsors:

  • www.EasyAgentPro.com/OJ- please use this link as it solidifies the relationship we have them (both my site and my company’s website are EAP sites… check them out below).

Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching websitehere

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts(formerly iTunes)

Sep 3, 2018

You might be doing all of the right things to generate new real estate leads...you have a clear plan, you are staying consistent, you are pounding the streets, making calls and sending emails. You have worked hard to sow the seeds. Now, the harvest is ready; the leads are waiting, people are lined up to buy or sell a house, but you are sleeping through the harvest...

Harvesting the fruit

So many of you agents have worked hard to sow the seeds that will bring you new business, but what are you doing while you wait for those seeds to mature and turn into profitable fruit? More importantly, when that fruit is ready to be harvested, are you giving it your full attention, or are you sleeping through the harvest? As agents, it’s easy to fall prey to the idea that we post a few ads or send an email, then just sit back and wait for something to happen. We get lazy, complacent, we make excuses, then wonder why we are not seeing more growth, more profit, etc...

Are you working in excellence?

I know there are areas in your life and business where you are not doing all that you can do, you are not working in excellence. How do I know this? Because there are areas in MY life where I am taking the same approach. It’s not just a real estate thing, it’s a human thing. Often, we rest when we could be sowing seeds. Just because you sent an email or posted a new ad on facebook does not mean you are done. Ask yourself, what do you want your “harvest” to look like? What do you need it to look like to see your life vision realized? Whatever picture you have in your head, you have to sow seeds accordingly and harvest accordingly.

Stop Speaking negativity over yourself and your business

Many of you are limiting your success by the words you speak. “Things slow down in the fall,” “we sell fewer houses this time of year…” Sound familiar? These statements give you an excuse to “sleep through the harvest,” so to speak. They normalize a negative mindset in which you have no control of the outcome. In reality, you have the knowledge, experience, and authority to operate in success and excellence. The harvest season operates on YOUR schedule! If you are struggling with this, the best way I have found to combat the fear and the doubt is to cultivate a lifestyle of gratefulness!

The Neil Mathweg Coaching Program

I just launched the Neil Mathweg Coaching Program Facebook page, and would love to see you guys on there! Once you are in the group, look for the “Offer to Purchase” template I pinned to the top of the page. This is the exact template I use when I send an offer. My whole team uses it, and now, for the first time, it’s available to all of you OJ listeners! I will also be sharing more information about the boot camp launch shortly!

Outline of this great episode

  • [3:00] We have been doing the OJ for almost three years! I need ideas for the 156th episode!
  • [3:30] Harvesting the fruit in your business
  • [5:00] There is no time to rest during the harvest
  • [7:30] Are you working in excellence?
  • [8:45] We cannot coast into fall or winter
  • [10:00] The calendar should not determine when you rest
  • [10:45] Shake off negativity - seasonal business is a probably an example of this
  • [13:00] Cultivating a lifestyle of thanksgiving
  • [14:45] The harvest seasons operates on YOUR Schedule
  • [16:15] What I learned from popcorn
  • [17:45] I just launched the Neil Mathweg Coaching Facebook group!

Our sponsors:

  • www.EasyAgentPro.com/OJ- please use this link as it solidifies the relationship we have them (both my site and my company’s website are EAP sites… check them out below).

Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching website here

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts(formerly iTunes)

Aug 27, 2018

Juicers, today we are going to take a hard look at the areas of your life and business that have been affected by fear, and how you can find the courage to move forward. I have listened to the thought “this might not work” over and over, I’ve struggled with days were no deals closed, the effort far outweighed the results, and the expenses were more than the income. Some of you are living this life right now, and it’s crushing your spirit and killing your joy. When the last of your courage is spent and you want to toss in the towel, what can you do? Join me for this hard-hitting, honest conversation...I think you will find it helpful.

How do we find the courage to keep going when we want to give up?

This last week, I have been resting on courage. The word has come up in several conversations and emails. The question that has been on my mind is this: How do we find the courage to keep going when we want to give up? Seth Godin wrote “At some level, "this might not work" is at the heart of all important projects, of everything new and worth doing. And it can paralyze us into inaction, into watering down our art and into failing to ship.” So, how do we find the courage to overcome this? We borrow it.

Borrowing Courage

If fear is paralyzing you from moving forward, I want to offer a couple of solutions. The first is the idea of borrowing courage. There have been so many moments when I did not think being an agent was going to work out. I was stressed, angry, desperate, you name it...and yet, in a moment of grace, there has always been someone to pull me aside to encourage me and tell me I had what it takes, to let me borrow some of their courage until I could find my own. I eventually did, and now it is available if you need it. If you are listening to this episode, and you need to borrow courage, please reach out to me!

Focus on the vision, not your needs

I have talked about the concept this on previous episodes, but I feel this is a great time to mention it again. If you are living according to your needs, you will always be stressed and always scrambling to meet those needs. That is no way to live. I encourage you to live according to a vision. For me, I have to remember, especially on “bad realtor days,” that my clients or deals are not my sources of provision. My faith reminds me to look to God, the true source of my provision. I never want to forget how I am blessed and taken care of, and that is, in part, the vision I live my life by.

Do you have the courage to ask for help?

Simon Sinek says “To overcome our challenges, all that is required is the courage to ask for help.” I know that for many agents, this is the hardest thing to do. We are expected to know everything, especially if you have been an agent for more than a few years. This last year, I have made a habit of asking questions, and it has been an empowering experience! I have been a real estate agent for seventeen years, and there are still situations that arise that I am not sure how to handle. The idea of “fake it till you make it” is terrible advice...all it really takes is the courage to ask for help.

Outline of this great episode

  • [0:45] Thank you for all the feedback on the last few episodes!
  • [2:15] I want to talk to you! Reach out, we can schedule a conversation
  • [3:30] Resting on courage
  • [4:00] Fear prevents us from moving forward
  • [4:30] Seth Godin: “At some level, this “might not work...”
  • [6:15] The tipping point
  • [10:15] Focus on vision and worry less about your needs
  • [11:15] The entitlement trap
  • [13:15] Asking for help is one of the hardest things realtors struggle with
  • [15:15] “Fake it till you make it” is horrible advice
  • [16:15] Commanding fear to leave is a great way to build courage
  • [16:45] Roundbox is morphing into boot camps

Our sponsors:

Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching website here

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts(formerly iTunes)

Aug 20, 2018

After an amazing response to the last two episodes where I talked about overcoming fear, It’s time to dive deep and learn exactly how you can overcome the fear of success. For me, this process means renewing my mind and surrounding myself with people who, in faith, command fear to leave and claim the abundance that is made available to us! On this episode, I share some of my own story and what I do when fear tries to take over. I hope you find this one encouraging and empowering!

Fear is the reason you are not breaking through

Right now, many of you are struggling. You wrestle and grind and hustle and plan, but cannot seem to break through into something new, something abundant. Frustration sets in, doubt is the most familiar voice you know, anxiety your most loyal companion. Fear has taken hold of your heart an won’t let go. If you have the energy, maybe you fight back...if not, you coexist with this fear, and hope and pray to see more abundance and blessing in your life...

If I could sit inside your head for a day

When I was a young agent, there wasn’t much that scared me. When the recession hit in 2008, I experienced fear. Was the national as a whole in a panic, sure. But the real issue was taking place in my own head and heart. If i could sit inside your head for a day, I think I would see many of the same lies and thoughts that I had in that season. Fear is a liar, and too often, those lies are tailored to fit you perfectly. What can we do? How can we overcome fear and claim the abundant life that has been given to us? How do we live in blessing and abundance? It starts with renewing our minds.

Renewing your mind

In the Bible, there are 365 verses that tell us to not be afraid (If you want the list, let me know, I will send it to you). When fear starts to control our emotions, we must learn to command that fear to leave, through the authority given to us in Jesus Christ. When you look in a mirror, you can trust that the mirror is showing an accurate reflection of what you look like, right? With the same confidence and faith, you can trust that God’s peace is available to you, that he is working on your behalf. Renewing your mind means meditating on truth. Surround yourself with people who practice this. For me, there are a couple of practical things I do to renew my mind. The first thing, I listen to the teaching from a Christian minister from Colorado by the name of Andrew Wommack. He has several platforms that he teaches from, including a podcast and TV spots. His website is an amazing resource for faith-building, fear-crushing encouragement, and biblical teaching. The second thing I do is listen to Christian music. This helps me keep my mind focused on the right things, and launches me into an abundance mindset. “No Longer Slaves” by Bethel Music is a powerful anthem of truth, and one of my favorites. “Fear is a liar” by Zach Williams is another great song to help you renew your mind.

The Neil Mathweg coaching program

I am very excited to announce that my new coaching program is now accepting new students! I am offering a small group format (2-33 agents, $299 a month/pp), as we as 1-1 coaching ($595/month). I am also getting ready to launch a new Bootcamp-style training that will consist of live training, followed by Q&A sessions. This program will help you get a clear plan in place, then stick to that plan. I will be announcing more details in future episodes, but if you have immediate questions about the program, it’s purpose, format or cost, just send me a message!

Outline of this great episode

  • [1:15] Fear is the reason you are not breaking through
  • [5:30] 365 reasons to not fear
  • [7:00] Commanding fear to leave
  • [10:15] If I could sit inside your head for a day
  • [11:00] Renewing your mind
  • [14:15] I would love to talk to you about overcoming fear
  • [15:00] The Neil Mathweg Coaching Program

Our sponsors:

Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching website here

And connect with me on ANY of the following social channels. I LOVE social!

 

Aug 13, 2018

Juicers, It is time to crush fear. It’s time to pursue the success you talk about, but are afraid to actually achieve. It’s time to recognize your enemy, call him out, then move past all of the doubt and start living the full life you were designed for. You can no longer afford to put your dreams and goals on hold. The world needs your creativity, leadership, business ideas and influence now more than ever. Fear is the only thing holding you back...

The fear of success

Many of you agents are saying “we want to crush it” or “I’m ready to take my business to the next level,” but in reality, you are afraid of what would happen if you actually reached that level of success. Maybe you worked a deal, but it took all of your attention and time, and you are afraid if you have more deals, you won’t be able to handle it all. You might be thinking “even if I got that deal, I wouldn’t know what to say…” You see, fear has an excuse for everything. It will tell you that you are not smart enough, organized enough, skilled enough, influential enough, or worthy of the success you are pursuing. This stops today. Today, we collectively declare that the enemy has no power over our success, that fear is a liar!

Get Angry!

You have an enemy that does not want you to succeed! That enemy only has power as long as you let fear run your life. That enemy wants to steal, kill and destroy everything that you are working on, and he uses fear to do it! To overcome that, it requires to get angry at the enemy (not at each other, mind you), call him out and strip him of his power! If that sounds like I’m preaching, good! You know best where fear has been given free reign in your life or business. Maybe it’s hiring a coach, or hitting a sales goal. As you eliminate fear, your confidence grows, and your way of thinking starts to shift.

I delayed a dream for nine months because I was afraid

When I started the I Love Madison show, I had a goal of connecting trailing spouses, business leaders and members of the community. For nine months, I planned an I Love Madison meetup to help accomplish that goal. Did it actually take nine months to plan? No. It took 15 minutes, and one Instagram message, but I was afraid it wouldn't be perfect. After stressing over all the details, I finally hosted the event, and it was awesome! All of the people who attended said the format (no agenda) was exactly what they needed. I met some local influencers and connectors, a team member of mine was blessed with some new business for his media company, and 25 or so members of the Madison community connected. Imagine the blessings that would have been missed if I was still operating in fear. When you eliminate fear, often those around you are blessed as a result. If you don’t eliminate fear, you might be indirectly causing those closest to you to suffer.

Coaching Bootcamp

Fear is a liar. Got it? Let’s switch gears for a moment…

I have been building a program designed for real estate agents who want to learn and launch. Unlike the roundbox coaching program that I have been using, this new coaching program will be a 6-week boot camp-style program designed to teach you, encourage and launch you! I will be launching this program in September and will be providing more information in the coming weeks. The format will be live online classes, with one hour of instruction, followed by one hour of Q&A. I will also be offering 1-1 coaching and group coaching sessions. Stay tuned, I will provide you with more details soon!

Outline of this great episode

  • [1:15] Fear is a liar!
  • [2:45] The amazing OJ Sponsors
  • [3:15] The fear of success
  • [5:15] Fear has an excuse for everything
  • [7:45] Get mad at the enemy!
  • [9:00] The I Love Madison Meetup took me 9 months to launch because I was afraid.
  • [13:00] Are you putting your dreams on hold because of fear?
  • [18:45] The Neil Mathweg Coaching Program

Our sponsors:

Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching websitehere

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts(formerly iTunes)

Aug 6, 2018

It is a little bit crazy when I think about the fact that I have been recording for the OJ podcast for nearly three years! Episode 156 will officially be the three-year mark, but I wanted to use this episode (150) to share a few of the life lessons that I have learned recently! I have been learning some amazing things about mindset, so I hope you will find these things as inspirational and life-changing as I have! Thanks for listening, you can expect more ear-guzzling awesomeness in the future!

64 Gifts

Recently, my wife and I attended the Escape Adulthood Summit, hosted by Jason Kotecki from Escape Adulthood. Jason’s mission is to annihilate Adultitis and help people create better lives and businesses. During the summit, Jason brought up the idea of the Crayola box crayon box that had 64 different colors (yes, the one with the crayon sharpener!). If you had that box as a kid, you were considered super cool! Instead of crayons, Jason asked each person in attendance to write down 64 gifts or talents that we had. The skills could be simple, usually small talents we take for granted. After writing down a list of 64 of my talents or skills, I have to say I felt pretty good! This was a powerful reminder to me, and I think it could be for you as well! I wanna know, what 64 things are you good at?

You can’t fill a moving cup!

You have heard the phrase “I need to fill my cup.” Many of you realize that you are all poured out, and you need to recharge, but you don’t slow down long enough to let that happen. If you need to fill your cup, make sure you are finding the time to rest. After all, you can’t fill a moving cup!

I’m telling for a friend

I think people need to share more inspiring stories of kindness, but the problem is, it’s hard to do something kind for another person, then tell the story. It feels like bragging, right? Sure. That doesn’t change the fact that we need to spread more kindness. You know the phrase “I’m asking for a friend,” usually brought up when something is embarrassing? What if we started “telling for a friend” when someone does something kind? Make somebody’s day by being kind to them, or inspire new acts of kindness by “telling for a friend.”

Your 99-year old self wrote you a letter

Have you ever written yourself a letter? I recently participated in an exercise where I wrote to myself from the perspective of my 99-year old self! What would that guy say? What would he regret not doing? For me, the 99-year old talked about consistency with my current projects and encouraged me to stay the course. He’s a wise guy! I am learning to heed his advice! If you want the same experience, write me a letter (to yourself), and mail it to me, and after six months, I will print it out and send it to you!

Fear is a liar

Here is a simple truth: Fear is a liar. I used to struggle with anxiety and fear. It riddled my life to the point where I was taking medication to try and fix it, to no avail. I did not see a change in my anxiety until a friend taught me to take authority of that fear, and command it to leave! Fear comes from the enemy, but I have the authority, as do you, to rise above that fear and realize it is just a clever lie. What fears are riddling your life and stealing your joy? You don’t have to settle...I didn’t, and my life is absolutely better as a result! If you want to hear more of my story, I would love to share, and inspire you on towards a life without fear!

Outline of this great episode

  • [0:45] It’s almost the 3 year mark for the OJ, and I want to talk to you about what I have been learning!
  • [1:45] 64 Gifts
  • [6:30] You cannot fill a moving cup
  • [7:15] I’m telling for a friend
  • [11:00] Write a letter from your 99 year old self
  • [15:15] Fear is a liar

Our sponsors:

Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching website here

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts(formerly iTunes)

Jul 30, 2018

The juice bar is open, which means it’s time for all of your real estate questions! Today I want to address how you stay in the flow with your buyers and sellers, how you can reverse engineer information to help you better serve your customers, and how to avoid the shiny object syndrome, as it relates to open houses! If you find the juice bar helpful, there are several previous episodes you can go back to and ear-guzzle!

How do you stay in the flow with people if you are no good on the phone?

As a real estate agent, your goal is not to be in the flow with people, but in the flow with buyers and sellers. The best way to do this is to get really good at finding their search criteria. If you are in an open house talking to buyers, ask them about THAT property, what they like, what they don’t like, what they think of the neighborhood, etc. This will give you an idea of what they are actually looking for. You can then take this information and find their perfect property, then call them to say you have information that they may be interested in. That’s how you stay in the “flow.” You can also use this technique to reverse engineer a sale, by finding sellers who have a property that may fit a buyer. Simply put, the “flow” is just a matchmaking game.

The last couple of weeks, the open houses have been really slow, do you have other ideas?

Open houses have been around as long as the realtor, and I don’t think they are going anywhere. What may be happening here is you have fallen prey to the shiny object syndrome, just because things have been slow. If you only have a few people show up to your open house, take advantage of the fact that you can go deep with each of them (a luxury you don’t have when there are 20-30 people present), and get to know their needs better. There may be a dip, but don’t get caught up in the flow pattern. If you have been at the real estate game for a while, you may have enough bandwidth to knock on doors before and after, with both information about how fast the house sold, and any leftover buyers you may have.

What does “know your market” look like?

“Knowing your market” really just means knowing the flow of the buyers and sellers. There are ways you can get a read on the market, or “the beat,” including asking senior agents in your company how busy they are and asking lending agents how many applications they have received. This will give you an idea where the market is at, and what you need to do to prepare. In the end, it’s all about knowing where to find what the buyers are looking for. If you can do that consistently, you will be successful!

Neil Mathweg Coaching coming soon!

If you are looking for real estate coaching, I am looking for students! In the very near future, I will be launching Neil Mathweg Coaching (I still have Roundbox) a 6-week, boot camp style coaching program for agents. Stay tuned, you guys will hear about it first!

Outline of this great episode

  • [1:10] How do you stay in the flow with people if you are no good on the phone? 
  • [6:00] The last couple of weeks, the open houses have been really slow, do you have other ideas? 
  • [11:45] What does "know your market" look like?
  • [16:00] Neil Mathweg Coaching coming soon! 

Our sponsors:

Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching website here

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts(formerly iTunes)

Jul 23, 2018

I have spent several episodes talking about the power of video content, how to produce the best real estate videos, and what platforms to share those videos on. Are they social videos? Are they searchable? Do they engage your audience and empower them with new information? These are all questions you have heard me ask. Today, I will encourage you to NOT cross-promote your content on every channel, and walk you through exactly what kinds of content you should be creating for Facebook, YouTube, and LinkedIn!

Don’t cross-promote your content

If you are posting the same real estate video to all of your channels (Facebook, Youtube, LinkedIn, other), you are taking a lazy approach to your content, and actually hurting your brand. There are rules you have to follow for each platform, or your content (and your brand) will sink into oblivion, never to surface again. Instead of cross-promoting your content, tailor it to fit each platform. If you are not sure how to produce the best real estate videos for each channel, stay tuned, I cover that next!

The best real estate videos for YouTube

You have heard me say it before, YouTube is a search engine. That means that people are looking for specific, helpful content. Here are a few examples of the kinds of videos and titles you can produce for YouTube: Neighborhood videos in a Vlog style (walk around, engage people and give information that relates to that area). As far as titles are concerned, here are a few examples i have used: “Why don’t I sell my house for sale by owner,” “10 reasons to move to madison (your city),” “housing market update,” “best tips for estate sale,” “what is a short sale,” “how to avoid foreclosure,” “what to expect at an inspection,” “moving tips,” “should I stage my home,”and “tips for picking the best offer in multiple-offer situations.” Work on your titles and descriptions, and remember...don’t post these videos to Facebook, just YouTube.

Create Facebook videos that actually engage your audience

Facebook thrives on social content, so that is what you should be producing to create engagement. The Vlog format works well on this platform (similar to YouTube, but not a carbon copy). One great way to produce videos is to use Facebook Live when you are at events or hosting an open house. The critical element of every facebook video must have is a reason for your audience to engage. For example, when we were searching for the best burger in Madison for the I Love Madison Show, we live streamed and asked people to like and comment with their favorite burger places around the city. The engagement on those videos was very high! One great way to list a property is to shoot some drone footage, then link that video and a few high-quality videos back to the listing page on your website!

Your LinkedIn videos should focus on one thing: building relationships

The LinkedIn platform is all about creating relationships (notice the lack of cute cat videos...that’s intentional). When you are creating videos for LinkedIn, keep that in mind. There is no need to produce a video that only highlights your skill as a realtor...no one cares. Use something you have learned to educate and empower. You can sprinkle in short success moments as an agent in creative ways, ie. “I just had a client that bought in this area and this is why” or “this event is in this area and my clients are loving it.” Don’t worry about always bringing it back to real estate. Market yourself as a business person who has learned things, and offer no-strings-attached content.

Outline of this great episode

  • [0:30] Today, I talk about the best real estate videos and where to post them!
  • [1:45] Create social, searchable, and empowering content
  • [3:30] Master the art of the unselfish selfie!
  • [4:00] Should you cross-promote on all of your channels?
  • [11:00] Producing the best real estate videos for Youtube
  • [14:00] Social videos demand a social platform, like Facebook
  • [24:30] Use LinkedIn videos to create relationships

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Resources and Links mentioned in this episode

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