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Onion Juice Podcast | Real Estate Agent Coaching | hosted by Neil Mathweg

If you’re a real estate agent or broker this show is for you! Onion Juice is both a podcast and a movement, designed to wake up and redefine the real estate industry. So we can build a business we truly love, make a greater impact, while eliminating the stress of it all. They drink orange juice. We drink onion juice. They chase people. We attract people. Hosted by Neil Mathweg a veteran agent, CEO of Madison's fastest growing firm, coach and author. Let’s join the movement now!
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Onion Juice Podcast | Real Estate Agent Coaching | hosted by Neil Mathweg
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Nov 20, 2017

Chelsea Peitz is a content creator, author, and Snapchat pro! She has just launched her new book, “Talking in pictures - how Snapchat changed cameras, communication, and communities,” and joins us today on the onion juice to share how real estate agents can use camera-first platforms like Snapchat to build a brand and build trust through authentic relationships. Chelsea spent nine months documenting her own process of using camera-first social platforms to grow a business and establish a strong brand. The OJ nation knows we want to be companies that attract business, not chase it. Chelsea’s book and the tips she shares on this episode can help you do just that!

How Snapchat made it personal

At some point in the evolution of social media, the major platforms like Facebook and Instagram lost the personal connection. Perfection was the standard, even if it was content from a smaller company or an individual. If not for Snapchat, this trend may have continued. Chelsea said that the Snapchat platform has encouraged people to be authentic and relatable, even unscripted. In doing so, they have revitalized how people are connecting and sharing ideas and content. Events are being shared in real-time, groups are being formed around shared interests and networking feels more intentional. If you are unsure how Snapchat or other camera-first platforms can help you establish or grow your brand, you need to listen what Chelsea shares in is this episode!

Authenticity builds trust

For real estate agents and media companies, Snapchat offers an unpolished approach to networking and sharing content. This may seem counterintuitive to some, but Chelsea makes the point that people can't relate to perfection. They can, however, relate to real people and real stories. If you are authentic online, clients will feel like they already know you when you meet face to face. This is a powerful way to build trust and create a great experience every single time.

The most underutilized marketing tool you have

Chelsea shows the same personality and interest in people on Snapchat as she does in person. She has not tried to make her brand look or feel more corporate, but instead shares life stories and advice and interacts with each of her followers. She feels that realtors and small business owners have an advantage over large brands because they can market a personality, not just a company. “Likeability is the most underutilized marketing tool we have,” Chelsea said.

The power of being vulnerable

So many people don’t understand the power of being vulnerable. People see the word and they run from it because they don’t understand it. As media companies who happen to sell real estate, we need to understand that being vulnerable makes it easier for people relate to us. I can say from personal experience, the social posts that have the most engagement are the ones where I am the most real or vulnerable. The reverse effect is also true. If people cannot relate to you or your story, they are less likely to support your cause or business. Chelsea mentioned that It takes time to get comfortable in front of a camera, but eventually you will get to a point where you feel you can open up to your audience on a more personal level. As you master these skills, you will attract more business and build deep, meaningful relationships, and THAT is a reason to smile today!

Outline of this great episode

  • [4:45] Neil introduces Chelsea Peitz
  • [6:30] Chelsea on launching her new book Talking in pictures - how snapchat changed cameras, communication and communities
  • [8:35] How Snapchap changed the social media game
  • [10:20] How to build authentic, caring relationships on social media
  • [11:45] Chelsea shares advice on how to launch a brand or personal business
  • [14:30] Relatability is the most valuable marketing tool you have
  • [17:45] The power of being vulnerable
  • [20:20] Chelsea shares highlights from her new book

Resources and Links mentioned in this episode

Our sponsors:

Connect with me!

You can find my personal real estate coaching websitehere

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)

Nov 13, 2017

Juicers, if you think Facebook is the only way to generate leads, you NEED to listen to this episode. Tyler Zey From Easy Agent Pro joins me to talk about 10 different ways you can market your real estate business, not including Facebook! We have spent a lot of time in the last few episodes talking about the real estate mastermind in Park City, and Facebook seemed to dominate the conversation, so today we decided to do something different. Check out these 10  real estate marketing Ideas!

Print is still relevant

Are print flyers still a relevant thing? According to Tyler, yes!  With the overabundance of digital ads that people receive every day, it seems like a print flyer would be irrelevant. In reality, stats are showing that many people actually prefer something they can hold in their hands, especially millennials. An effective flyer is easy to create and canvassing costs are generally very low,  making this a great option for realtors looking for more leads. Tyler and I talk about the best way to format a real estate flyer and how you can use them to point people towards your listing page.

The best way to host an open house

Open houses are still a great way to build relationships and meet potential new clients. Even though open houses seem low-tech, Tyler recommends using a digital sign-in that automatically pushes your visitors towards a CRM,  like LionsDesk. This system not only captures information real-time but allows you to automate a thank you email or show other listings your clients may be interested in. This is also a great opportunity for clients to meet you face to face, build trust and reinforce your brand.

Think Social

There are lots of social media platforms to choose from. Tyler and I spend a few minutes talking about the major players, including YouTube, Snapchat, Instagram, and Pinterest. Each platform offers a distinct advantage, both in the way content is displayed and the ways you can interact with clients. If you need to add social media to your arsenal, Tyler shares several great strategies Realtors can implement quickly and easily.   

Create your own “Top 25”

The "top 25" came as a result of the "I love of Madison" Blog. I started connecting with 25 other business owners in my community twice a month to share ideas, refer business and build relationships. I have had great success using Instagram to find local businesses, then I reach out and ask how I can help provide value. If each business sends two real estate referrals a year, that significantly impacts my real estate business.     

The “top 25” was #10 on MY list for this episode, but Tyler reminded me that podcasting is also an effective strategy for realtors. This podcast has already helped generate several leads, so I think he’s right about the effectiveness. Check out the episode to hear more detail on all ten real estate marketing ideas with Tyler Zey!

     

Outline of this great episode

 

  • [4:15] Neil introduces Tyler Zey
  • [5:45] Why print is still a relevant way to market
  • [12:30] What you should do at your next open house
  • [14:45] Tyler shares email marketing tips   
  • [18:30] Why you should be using newsletters
  • [20:30] The power of Pinterest
  • [25:00] Tyler talks Youtube
  • [28:00] Snapchat advice
  • [30:15] Tyler shares powerful Instagram tips
  • [35:15] Create your Top 25

Resources and Links mentioned in this episode

 

Our sponsors:

 

 

Connect with me!

 

You can find my personal real estate coaching website here

 

And connect with me on ANY of the following social channels. I LOVE social!

 

 

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly  iTunes)

Nov 6, 2017

Juicers! This episode is packed with amazing information from my friend and SEO expert, TJ Kelly! I let TJ “take over” the podcast this week so he could share how real estate agents can maximize their search engine optimization and increase exposure. TJ clarifies how SEO started and how it has evolved, a few best practices and several tips that realtors can implement today.

What is SEO?

Somewhere in a top-secret bunker, Google is running an algorithm that controls how content is archived and displayed...or something like that...TJ explains that when people think of “Search Engine Optimization,’ they may think of Metatags or ranking number one on Google. He says that these factors are not as relevant to how SEO algorithms are programmed today. In reality, there are multiple factors to pay attention to.     

The eight factors of SEO

SEO today is far more involved than it’s inception in the 90’s. TJ explains the eight different factors of SEO and how focused attention to each of them can dramatically improve a realtor’s visibility online. TJ talks about the importance of page factors and site factors, how collaboration can springboard your business online and why social media is a critical component. This fits into the Onion Juice idea that we are “media companies who happen to sell real estate.” Super cool stuff!

Your corner of the web

As a realtor, your website is one of the best places to display your brand, build client loyalty and of course, market your skills and services. There are several things you can do to maximize the visibility and SEO of your website. TJ talks about the importance of header text, backlinks and text content. Listen to this section with a pen in hand, as he provides a ton of value for real estate agents who need to improve their SEO.

Three SEO tips you can start using today  

To provide outstanding value to all of you juicers, I asked TJ to share three tips that you can use to start improving your SEO today! The first thing he recommended was to start writing a blog. The more content you can produce, especially text, the more material Google has to index as relevant to your subject. The second thing TJ suggests is to use a Q&A format on the blog. “Think about all the questions people ask you as a realtor, then write out answers to them,” he said. This not only allows people to look up those answers on your site, but it also helps establish your authority on a subject. The last tip he shared was to collaborate with other people and share content. Google views links from one site to another almost like a vote, so the more collaboration you can create, the more your content is being “voted” positively. There is so much great stuff in this episode, thanks to TJ Kelly!   

Outline of this great episode

  • [5:00] Neil introduces TJ Kelly  
  • [7:00] The basics of SEO
  • [11:00] The eight factors of SEO:
  • [17:15] TJ explains duplicate content vs. syndicate content   
  • [20:45] TJ on the power of the title page
  • [24:15] Three tips to improve your SEO today

Resources and Links mentioned in this episode

  • Getmxt.com
  • Marketwire
  • Canva
  • OJP Nation  
  • Google

Our sponsors:

Connect with me! 

You can find my personal real estate coaching website here

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly  iTunes)

Oct 30, 2017

Dustin Brohm is to the onion juice what Bill Murray was to Late Night. Seriously, this guy has been on the Onion Juice podcast SO MANY times, he is practically a co-host. I sat down with Dustin to talk about what happened this week at the Utah Mastermind, a real estate summit in Park City, Utah. Twenty-six of us gathered to share ideas, develop business plans and learn some very powerful tools to help our businesses grow. Besides having a ton of fun, everyone who attended walked away with real value. Dustin drops some amazing nuggets, so make sure you listen with a pen in hand!   

The snap pack is back

Last year, 8 realtors got together on the OJP (ep #23) to talk about how we were using Snapchat to sell real estate. We dubbed ourselves the “Snap Pack,” and had a great conversation about how to be media companies that happen to sell real estate. On THIS episode, Dustin talks about why we decided to expand the summit to 26 people, the goal for the Utah mastermind and the power of having a group of like-minded people in one place for several days.

Attract business with Google's new tools

There was SO MUCH great content shared at the 2nd annual Utah Mastermind. Dustin Brohm presented some outstanding content on why Google continues to be a relevant source for realtors looking for new leads. I was so excited about what he presented and how much he knows about how to use Google effectively. On this episode, he talks about some of the new tools that Google has launched recently, such as Google posts, how to optimize SEO and why these techniques can help you as a realtor. Listen to all the great nuggets Dustin shares.   

Facebook tips and tricks that WORK

Facebook ads can be complicated to build and manage. Dustin Brohm shares his process for simple, effective ads on this episode of the OJP. This guy is an expert facebook marketer when it comes to real estate, so you can take what he says and turn it into gold. Dustin was able to simplify many of the concepts with us, which provided tremendous value. Listen to the full recap on this episode.  

Why you should attend the Utah mastermind

If you are a realtor looking for new ways to attract business, you should seriously consider attending the Utah mastermind summit. I asked Dustin Brohm, one of the founders to talk about what the culture at the summit is like, and how it provides value to real estate agents. He talked about the fun, laid-back approach that is prevalent, but also the intense focus that is present from everyone. “There was 26 of us, everyone had a laptop out and was planning, and even implementing new ideas immediately,” he said. “There are people here who have been doing real estate for decades, and people who have only been in the business for a year.” It was a great summit and a great conversation with Dustin Brohm.

Outline of this great episode

  • [5:00] Dustin Brohm introduced
  • [6:45] What is the Utah Mastermind for realtors
  • [10:30] Dustin recaps day one at the mastermind: Best practices for using Google to generate leads
  • [15:30] Google posts - The brand new Google tool you should be using
  • [19:00] Dustin shares some best practices for using Facebook ads that actually work
  • [30:00] Why you should attend the Utah Mastermind   
  • [36:00] Dustin shares general information about the Utah Mastermind

Resources and Links mentioned in this episode

Our sponsors:

 

Connect with me!

You can find my personal real estate coaching website here

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly  iTunes)

Oct 23, 2017

Juicers! My friend Danny Phee joins me this week on the OJP to drop some knowledge on how to turn Facebook Messenger into a powerful tool for your real estate business! I am so excited about this content and how powerful it is, and of course, grateful to Danny for taking a few minutes to share it. Grab a pen (and a straw) and drink up this delicious new content.

Facebook Messenger as a CRM

As a realtor, the ability to connect with potential clients, build trust and personalize each experience is critical to your success. If you are looking for a way to manage client profiles, organize relevant content and increase your likability (thereby increasing trust), you MUST listen to what Danny Phee shares on this episode of the Onion Juice Podcast. “There are 1.2 billion people using facebook messenger, says Danny, but it wasn’t until recently that I started looking at FB Messenger as a customer relationship management (CRM) software.” He shared how using this tool can eliminate incorrect data, such as phone numbers or emails and how messenger can help realtors establish a lasting, joyful connection with their clients, even before you meet them.    

Tailoring personal content for your clients, automatically

Each client you work with as a realtor will have different questions, expectations, and budgets.  Danny talks about how the new tools in Facebook Messenger can help you organize relevant content automatically, using tools such as ManyChat and Bots. He shares how to integrate these tools, even if you are not technically inclined.

The Duke of URL

Danny Phee had so many great things to share (most of them in acronyms) on this episode of the Onion Juice Podcast. He talks about how K.L.T. affects every client’s decision to work with a realtor and what you can do to maximize this. “Clients want to work with someone they know, like and trust (K.L.T.)” Danny says. “Using messenger is a great way to build K.L.T...they (clients) get to see who you are, what you are doing, what you are posting...when they are ready to buy or sell a house, you are the first person they think of.” I loved this transparent approach, especially since it helps attract business, not just chase it. Drink up, this stuff is a blast!

All the right features in all the right places   

Danny and I talk about how a marketer or agent can provide tremendous value to the clients by utilizing the new features in the messenger app. These include the ability to send a payment, share schedules and events, and capture live video, among others. “Once they have interacted with you on messenger, you can send out tailored content straight to people’s messenger inbox,” he said. All of these functions happen inside the app, so it's “frictionless.” There is a lot more ear-guzzling content in this episode, hope you enjoy it!

 

Outline of this great episode

  • [3:00] Neil shares how to implement an array of valuable marketing tools  
  • [7:45] Danny Fee Introduced
  • [9:00] How the Facebook Messenger app may be the new game-changer
  • [12:30] How to increase customer engagement while providing more value  
  • [15:45] Danny shares his best practices for marketing real estate deals on FB
  • [17:10] How to use the Manychat tool with Facebook Messenger  
  • [18:50] Why Bots are a tool every marketer or agent should be using  
  • [25:15] Establishing K.L.T. with the duke of URL  
  • [28:15] How to Leverage the new features within Facebook Messenger

 

Resources and Links mentioned in this episode

 

Our sponsors:

 

 

Connect with me! 

You can find my personal real estate coaching website here

 

And connect with me on ANY of the following social channels. I LOVE social!

 

 

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly  iTunes)

Oct 16, 2017

Juicers! Welcome to this hilarious episode of Onion Juice, where I sit down with my good friend Jason Kotecki, the guy who learned that being an adult can have serious side-effects, so he created a company called Escape Adulthood. Their mission? Annihilate Adultitis. He’s not talking about using Monopoly money or signing everything in finger paint, although that would be fun to witness, but escaping the mundane, joyless person that takes themselves too seriously. On this episode, we talk about how you can attract people to your business by being yourself, several creative ideas you can use to bring fun back to your workplace, why you should take your job seriously, but not yourself and the dynamics of working alongside a spouse. I have no doubt this episode could be the reason you are smiling today!

Author, artist, speaker, professional permission granter

Jason Kotecki has many titles, but he is most proud of the fact that he, along with his wife, has started a movement to eliminate adultitis, an illness that causes a lack of imagination, a play-it-safe mentality and general lack of fun in life and work. “I am a professional permission granter and reminder-er” he laughs, “I basically remind people of what they already know but have forgotten.” He’s talking about a sense of curiosity, the ability to delight in the little things and be passionate about life. Adultitis is the opposite. Think the grinch, or Ed Rooney, the principle from the movie “Ferris Bueller's Day Off.” When he mentioned the term “Adultitis” to Seth Godin (yes, THE Seth Godin...I guess they were pen pals or something), Seth said “that literally means “The swelling of Adult,” a phrase Jason says perfectly describes the dilemma, aka too much adult.

Remember, be yourself

For real estate agents struggling to market themselves and attract more customers, Jason says the key to success is to be your unique, authentic self. Instead of only thinking of yourself as an agent, remember that you are also an artist, and artists use their art to attract people. You’re thinking “dude, i can’t paint, and singing is an ABSOLUTE NO,” so how does that work? Jason reminded me that being yourself, allowing your personality and humor to shine is the best way to build relationships. “If you are watching and copying another person’s approach, chances are you are a second-rate version of the person you are copying, instead of a first-rate version of yourself,” he says. Take your JOB seriously, but don’t take YOURSELF so seriously.  

A sense of whimsy

Do you love what you do but hate where you work? What would happen if you loved your work AND your workplace?? Is this even possible? As a retro t-shirt wearing author and speaker, Jason has been in lots of different work environments and shares his wisdom on how to bring back the fun and bring people together. From office Olympics to playing spoons while interviewing potential employees to renaming normal spaces to things like “the awesome room,” Jason said in all the places that there was a sense of whimsy and fun, there seemed to be a certain buzz or energy, and the people really enjoyed working with each other. Jason gives permission (so you’re off the hook) to all the juicers listening to be whimsical and ridiculous while working. Super fun.

Work backward from your ideal day  

Staying true to what makes you tick is a super important part of being an entrepreneur or real estate agent, regardless of the external pressure to grow or scale a company or change jobs just to make more money. “I have to care about it, I have to, at the heart, be making things” explains Jason. How does he make sure he’s living each day according to a plan? He recommends spending a lot of time thinking about what makes you happy, what your ideal day looks like, then try and create a life backward from that. This approach provides clarity on what needs to be done so that “normal days” are always exceptional. For Jason, his ideal day includes time with his family. Like many real estate agents and entrepreneurs, his wife Kim works alongside him every day. Jason shares how to balance working together, how to operate within your strengths and how a mutual passion towards work is critical for success.

Outline of this great episode

  • [1:30] Being an artists that happens to sell real estate
  • [7:15] Neil Introduces Jason Kotecki
  • [8:00] The Adultitis Epidemic  
  • [10:15] Jason talks about how “going back to your childhood” can benefit your current business
  • [13:00] How real estate agents can increase likability and land more clients
  • [15:30] Jason suggests ways to fight Adultitis in the workplace  
  • [19:30] Jason on why you should take your job seriously, but not yourself
  • [22:30] How Jason started Escape Adulthood
  • [28:30] Start with your ideal day, then work backwards
  • [33:20] Jason shares wisdom for spouses working together in business

Resources and Links mentioned in this episode

Our sponsors:

Connect with me!

You can find my personal real estate coaching website here

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly  iTunes)

Oct 9, 2017

You may or may not have about a crowdfunding campaign out there that’s trying to set up a marketplace to “beat Zillow.” Regardless, you’re in for a treat because this episode features my buddy Jason Frazier. He recently wrote an article in response to the BZ movement saying that if you really want to beat Zillow, it’s easy. Stop using it. But that’s not really the issue - the issue is that you do the work needed to build a business that makes you the Grand Poobah, the Noble Lumpkin, the Digital Mayor of your little corner of the world - and attracts clients to you in powerful ways as a result. Want to know how? Jason brings the fire on this episode so be sure you listen!

When you create a clear plan and user experience you’ll be able to beat Zillow’s game.

There are many companies out there trying to build a better real estate app. The idea is that if they can create a better user experience they can actually beat Zillow and not be so dependent on it. The problem is that you’re not going to beat Zillow in that way. They’ve gained the lead and already have a great app that shows well on every platform - and they have the financial backing to keep it that way. But what you can do is do whatever it takes to make your specific marketing plan and community-directed user experience better than Zillow can ever create. Why? Because you are there in the midst of your community, Zillow isn’t. Find out how Jason Frazier describes this kind of community-targeted marketing, on this episode of Onion Juice.

Are you focusing on becoming the digital mayor of your town?

It’s no secret that people use the internet to discover all kinds of things about the places around them. Where’s the best coffee shop? Where’s the best Thai food? Who has the best deal on used cars? AND… (drum roll, please) WHO’S THE REAL ESTATE AGENT WHO HAS SOLD THE MOST HOMES IN (enter your city name here)? That is the one and only reason why you have GOT to become the Digital Mayor of your town. You’ve got to become so closely connected to anything going on around your town that people automatically think of you when that last question comes to mind. Jason Frazier has some killer ideas about how you can make it happen, on this episode.

Why real estate agents don’t really understand what it means to know their market.

There are so many amazing resources available to agents today that we would have paid big bucks for 15 years ago. Your local chamber of commerce, your local newspaper, your local Craigslist, they all have information that can help you build a database of data about your market. And beyond that, you have your own data, embedded in the facts about your previous clients. You can use all of that to TRULY understand your local market - which will make you more effective in your marketing and client-acquisition efforts. If it sounds confusing, it’s not. Jason Frazier explains it all on this episode.

How my digital media efforts have built a business I love (and how they are attracting customers).

In case you hadn’t noticed, I LOVE my real estate business. Why do I love it so much? Because I get to do exactly what I like to do - be the leader of a media company that happens to sell real estate. How did I get to that place? I focused on being a resource and a source of entertainment for the people of my city (Madison, Wisconsin) and over time those same people have come to see me as THE real estate professional of choice in town. And I did most of it digitally - online - using social media (and podcasts). You can hear my testimony to the power of digital media as a means toward building a business you love on this episode, so be sure you take the time to listen.

Outline of this great episode

  • [6:09] Who is Jason Frazier and why is he on this episode about beating Zillow?
  • [8:05] The issue is not Zillow, the issue is your fellow agents (and your listings).
  • [10:44] The first step to beating Zillow as an agent.
  • [15:06] Advice to feed something that is going to build your business apart from Zillow.
  • [19:10] Take the time to mine your own data so you know where to focus your efforts.
  • [23:29] My testimony about how my digital media efforts are attracting business (and why I’m loving it).
  • [25:25] Why the entire Zillow debate is ridiculous. Let’s work on things we can control.

Resources and Links mentioned in this episode

Our sponsors:

 

Connect with me!

You can find my personal real estate coaching website here

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)

Oct 2, 2017

Are you familiar with the concept of “The Snowball Effect?” It’s a process by which you’re able to leverage one real estate transaction into two, three, five, or more. How is it possible? It happens when you learn how to market in a savvy way that makes the most of the opportunities you’re given. On this episode of The Onion Juice podcast, I’m going to walk through a few examples of how the snowball effect can start and the impact it can have on your business. Are you ready to be challenged to get out of your comfort zone? If so, this one could be HUGE for you!

If it weren’t for one of my early mentors, I’d have missed the power of the snowball effect.

You’ve probably seen the cartoons, or maybe a real-life example of someone rolling a huge snowball downhill. What happens? The snowball gets bigger and bigger as it picks up speed. That’s the idea we need to have firmly implanted in our minds when it comes to our real estate transactions. We need to be looking for the ways we can push that one transaction into another, and another, and another. One of my early mentors set me on this path by stressing the importance of working hard to secure contracts with sellers. Why sellers? Because the snowball works better with sellers. In this episode, I explain how.

How can you turn one deal into many? By starting the snowball effect.

When you work with a client successfully - either a buyer or a seller - you have many opportunities within that transaction to open the door to another transaction. It’s the snowball effect in action, or like dominos falling one into another into another. It’s a chain reaction that uncovers leads that turn into customers that turn into transactions. But it won’t happen if you don’t know how to look for those touch-points where another transaction might be possible. This episode is about that. So do what you can to carve out time to listen.

Coming Soon marketing is a great way to start the snowball effect.

You’ve seen the “coming soon” kind of marketing on Facebook agents do, or even in mailers agents are sending out. It seems kind of silly at first glance… why would people care that you’re about to list another property? Here’s what you need to think about coming soon marketing: it’s not for your current seller’s sake (though that’s good), it’s a way for you to show that you’re active and aggressive to people who are looking for an agent to sell their home. When they check you out on your website or on social media they’re going to see TONS of activity that you’re doing in order to sell your client’s homes, which is EXACTLY what they want to happen for them. Listen to this episode to learn how to leverage coming soon marketing and start your own snowball rolling.

One buyer = one transaction. One listing can get multiple transactions.

When you serve a homebuyer, you’re undoubtedly doing a very good thing. But you’re only touching one client at a time in most cases. But when you serve a seller, you have the opportunity to touch many people simply because you are the point of contact for everyone who wants to see your client’s home. Every potential buyer is a potential person you can serve by becoming their buying agent, which doubles your revenue from the same transaction. You also get to meet other interested people who may not like the home you’re showing but may be open to you helping them find one they do like. That’s how you start the snowball effect from one transaction to turn it into more transactions - and I walk you through it on this episode of the podcast.

Outline of this great episode

  • [0:24] Who I am and why we have such a weird name for this podcast.
  • [1:41] What is the snowball effect and how does it work?
  • [6:04] Small but unnoticed things that start the snowball effect.
  • [8:50] Why “coming soon” marketing is powerful in a hot market.
  • [10:20] How you can build the mindset to confidently work with sellers.
  • [13:50] Continue the conversation by sharing how you’ve build your own snowball.

Resources and Links mentioned in this episode

Our sponsors: www.KnightBarry.com

www.EasyAgentPro.com/OJ

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Sep 25, 2017

We’re all aware of it but I’m going to come right out and say it - real estate marketing trends are not always long-lived. As agents we have to be careful about that because of one simple fact: We are creatures of habit. We can get used to doing our marketing a certain way, using certain tools, in a “same way we’ve always done it” kind of mindset. Right? But we’ve got to adapt as the times change. We can’t allow ourselves to become the old dog that won’t or can’t learn new tricks. On this episode I’m going to walk through a handful of trends that have come, some that have gone, and others that appear to be sticking around for now.

I did some marketing this past month that got me thinking about marketing trends.

As most of you know, I was CEO of a real estate office for the past few years and have only recently gotten back into sales. As part of my “back in the business” marketing, I did some social media promotions about the first house I sold in this new phase of my career. It was one of those great situations where the house sold for far above asking price and I was making a big deal about it. But someone called me on it, saying that I could be setting up unrealistic expectations in the minds of buyers. And you know what? She was right. So it got me thinking about those kind of marketing tactics, real estate marketing trends in general, and what we need to be careful of when it comes to trends. So in this episode, I’m going to brain-dump some of what I’ve been thinking for your benefit. :)

My leads dropped when I switched from 1-800 numbers to text-based options.

Do you remember the days back before texting? One of the most popular and profitable marketing tactics I used back then was a 1-800 number. I’d put it on the literature for a property with some kind of verbiage that encouraged people to listen to a recorded message with info about the home in question. They’d do so and be given the opportunity to leave a message to find out more. I got SO MANY leads from that thing. Then texting came in and I made the switch. And my lead numbers dropped dramatically. So… I’ve got some thoughts about what that means when it comes to marketing trends for us real estate agents, so take some time and listen.

Social media is here to stay, but don’t ignore OTHER marketing options that still work.

You know I love social media. There’s no doubt about it, it’s one of the best things to come along since Onion Juice :) . But I’m beginning to realize that social media can be so much fun and have such a strong appeal to us when it comes to marketing, that we forget a few things that have worked in the past - and MAY still work today! If you want to make sure you’re not leaving out things that could make all the difference for you in terms of marketing, you’ve got to think this issue through - and on this episode, I’m trying to help you do that.

When you jump on the real estate market trend bandwagon, don’t forget this!

It’s easy to grab onto the next shiny object to come along and put all your eggs in that basket. A lot of times it’s fun to play around with the newest social media gizmo or gadget, so I get why we do this. But we have to be careful that we’re not throwing out older methods that still work. 1-800 numbers are a perfect example that I talk about on this episode. So… do me a favor. Take the time to listen to this episode and let me know if YOU can think of other things that have worked in the past that we shouldn’t be neglecting these days.

Outline of this great episode

  • [0:24] WHY does this podcast have such a weird name?
  • [8:15] A trend that started in the recession that needs to STOP now.
  • [12:59] A past trend I still like - 1-800 numbers and texting.
  • [16:53] Here’s a market trend that doesn’t work as well in the current market.
  • [18:55] A lesson from my drinking days (yep, they are LONG past).
  • [24:14] Be aware of this BAD thing that can happen when you jump on a new trend bandwagon.

Resources and Links mentioned in this episode

Our sponsors: www.KnightBarry.com

www.EasyAgentPro.com/OJ

Neil’s Website

For free pdf business plan, text “roundbox” to 44222

To get the 11 question listing presentation, text “listing” to 44222

Roundbox Coaching

Join the Onion Juice - Ideas for Real Estate Agents Facebook Group

RealtyExecutivescs.com

Follow Neil on:

www.NeilMathweg.com

Snapchat

Instagram

Facebook

Twitter


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Sep 18, 2017

I’ve said it so many times it probably doesn’t need to be said again - but hey, you may be new to The Onion Juice podcast so I’m GOING to say it again - SOCIAL MEDIA IS SUPPOSED TO BE SOCIAL! That’s why I think you should not be automating it. I know, it takes a lot of time - but good relationships do take a lot of time. That’s the whole point. You need to get out of the mindset that social is a tool and get it INTO your mind that social media is about relationships. On this episode, I’m going to share some creative social media solutions I learned from Neal Schaeffer at his recent conference, so strap yourself in - this one is like drinking from a firehose!

Here is why you should NOT be automating your social media.

The average person on social media is on it a lot. A LOT. That means they know when they’ve seen the same content more than once. Or twice. Or three times. Stop and think that through. If you’ve got your social media set up on autopilot through some scheduling tool, the people who WERE interested in what you have to share are starting to think that you don’t really care about building a relationship with them, but rather are just using social as a tool to further your own ends. That’s actually HURTING your brand if it’s the case. On this episode, I’m going to make my case for why you should STOP automating your social media!

Here’s a smart social media solution that promotes you without being self-promotional

For a long time, I’ve been telling you that you should NOT be posting pictures of your clients standing beside the “sold” sign in front of their new home. But at the social media conference I just attended that idea got tweaked and now I’ve figured out a way to use those photos in a way that squeezes all the Onion Juice goodness out of it. It has to do with Instagram, providing smart resources to your clients, and a win-win partnership with them that celebrates their new chapter in life. Are you curious now? I hope so - give this episode a listen!

Here is one of the best things that could happen to you because of your use of social media.

I’ve never really gotten what the big deal is with Twitter. It’s just too face paced for me and I feel like I get lost in the stream of stuff people are posting. But I’ve posted here and there regardless, following hashtags having to do with my hometown of Madison, WI, etc. And you know what? I got the best opportunity I could have imagined simply because I was doing that. What was it? Here’s a hint: It gave me broad exposure to people in my target market and panted me in a very positive light. Care to guess? You don’t have to if you listen to this episode of the Onion Juice podcast.

I just discovered a mindset about LinkedIn that is pure GOLD!

Have you ever noticed that LinkedIn is the only social media platform that informs you when somebody you don’t know has checked out your profile? It’s true. For a while now I’ve just ignored those notifications, thinking of them like I would a junk email. But at Neal Schaeffer’s conference, I was handed a gem of an idea. What would I do if I owned a retail store and somebody came by to see what my business was all about? You know what I’d do… I’d be introducing myself and asking how I could help! Why don’t we do that with LinkedIn when somebody knocks on our door? This is just one of the tips I got from the conference that is going to help me up the game on my social media use. Find out more of them on this episode.

Outline of this great episode

  • [0:24] Why the Onion Juice focus is to attract instead of chase!
  • [7:08] Why you should NOT be automating your social media. It’s hurting your brand.
  • [8:42] Instagramable moments could be powerful for you! Here’s a hack!
  • [10:03] Why digital marketing is more than social media.
  • [13:17] One of the best things that could happen to you because of your use of social.
  • [15:20] The cool thing I’ve learned about LinkedIn: treat it like you’re a retail store owner.
  • [17:55] Effective social media solutions need to include making face to face meetings.
  • [22:05] Neal Schaeffer’s 9 - 1- 1 formula and why it really works well.

Resources and Links mentioned in this episode

Our sponsors: www.KnightBarry.com

www.EasyAgentPro.com/OJ

  • Neil’s Website
  • For free pdf business plan, text “roundbox” to 44222
  • To get the 11 question listing presentation, text “listing” to 44222
  • Roundbox Coaching

Join Onion Juice Group - Ideas for Real Estate Agents Facebook Group 

RealtyExecutivescs.com

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Sep 11, 2017

Welcome to the two-year anniversary episode of the Onion Juice Podcast! I love it when you get an idea from the podcast and you implement it and it changes your business. So today I want to talk about how to implement ideas. We are never short of ideas, but ideas alone cannot guarantee success. So on this episode, I walk through six tips that will enable you to get things in motion and see your ideas become reality in your business.

The ABC’s of organizing your work week

A few agents from our office went to the Core conference recently. Kelly brought back one tip that really stuck with her, that of organizing your work week by labeling your tasks A, B, & C, according to when they need to get done. This is a great way to get started on implementing ideas, and really helps with the second tip, which is patience - learning that there is progression in everything and that you don’t have to do it all right now. Listen to today’s episode of The Onion Juice Podcast to get the details on these and other tips on how to implement ideas.

A clear plan and sharp focus are crucial to implementing new ideas

When you want to implement an idea, you have to create a clear plan and prepare yourself for both internal and external objections. A good coach can be extremely helpful at this stage, giving you feedback on your plan and walking through objections with you. As you begin to put the idea into action, you need to put blinders on and stay focused on your clear plan, not being distracted by shiny object syndrome. If you have an idea you want to implement, listen to today’s episode and get started on the right track.

Strong motivation and measurable milestones will make your ideas become reality

How motivated are you to implement your great idea? To succeed, you have to really want it, not put it on cruise control and hope you get there. On this episode, I talk about the kind of motivation that drives your process and enables you to reach your goals. I also share about my own motivation, and the milestones I have set up to keep me on track and spread the work out in a way that is realistic and measurable. Join me to get the tips you need to implement your ideas and watch them become reality in your business.

Good business leaders don’t just have great ideas, they implement them

Jack Welch said, “Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.” This is a powerful statement, and so true. On this episode, I walk through six tips that will help you to clearly define your plan and move it forward until you accomplish it. You’re not short on great ideas. Listen to today’s podcast to get started on implementing them!

Outline of this great episode

  • [0:25] Welcome to the Two-Year Anniversary Episode of The Onion Juice Podcast!
  • [1:37] Ideas alone cannot guarantee success.
  • [3:42] Thank you to our sponsors, KnightBarry.com (and app) and Easy Agent Pro.
  • [6:56] Tip #1 - The ABC’s of organizing your work week.
  • [8:28] Tip #2 - Be patient. There is progression in everything.
  • [11:15] Tip #3 - Have a clear plan, and be prepared for the objections.
  • [12:58] Tip #4 - Focus. Stick with the plan.
  • [14:38] Tip #5 - Motivation. You have to want it.
  • [15:57] Tip #6 - Have measurable milestones and deadlines.
  • [17:15] Good business leaders don’t just have great ideas, they implement them.

Resources and Links mentioned in this episode

Our sponsors: www.KnightBarry.com

www.EasyAgentPro.com/OJ

Neil’s Website

Lion Desk

Clear app for iPhone

For free pdf business plan, text “roundbox” to 44222

To get the 11 question listing presentation, text “listing” to 44222

Roundbox Coaching

Join the Onion Juice - Ideas for Real Estate Agents Facebook Group

RealtyExecutivescs.com

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Sep 4, 2017

Where has all the creativity gone? Are you a creative who, like me, feels like a weirdo at times when you talk about your exciting ideas and start getting funny looks from people? On this episode of the Onion Juice Podcast, I talk about the power of creativity and give a pep talk to agents who need to be encouraged in their creative endeavors. Join me and get excited about moving out of the rat race and creating a business you love!

When creativity in Real Estate sales goes the way of Legos. . .

I remember when I was a kid, how much I loved dumping out the box of Legos and building stuff. Now, when you visit the Lego aisle, what do you see? It’s all kits with instructions for building that particular thing. No more creativity. Real Estate has followed the same pattern. It’s all about what kit you use, what online lead generator, instead of using the power of creativity to build a business you love. Listen to today’s episode and get inspired to create a business that will attract the people you want to work with!

Are you a Zillow Agent or a Creative Agent?

Subscription to online lead generators like Zillow is a good business model and has excellent ROI. But what I want to do is to build a business that I love. Working with online leads often takes the creativity out of everything. On today’s episode, I encourage you to harness the power of creativity to attract the people you want to work with and build a business that excites you! Let’s join together to bring back creativity to your Real Estate business.

Bring your art back to your business

All of us are artists. We were wired that way as children but have lost it somewhere on the road to adulthood. What is your particular brand of creativity? On today’s episode, I encourage you to get it back! Be creative. Be weird. Harness the power of creativity to build a Real Estate business that is fun and exciting. Listen to today’s podcast to get motivated to keep going and build a business that you love.

The power of creativity to connect us with people

My current creative project to attract business is the iHeart Madison show. On this episode, I tell you about the show and the niche that I am targeting. What’s great is that, even though it hasn’t started yet, it has connected me with 28 people and has given me two leads! I’ll tell you all about it on today’s episode, and will encourage you to experience the power of creativity and make connections you’d never get from an online lead generator.

Outline of this great episode

  • [1:54] Some thoughts about the power of creativity.
  • [3:46] Creativity is not a Lego kit. Keep being creative and keep being weird.
  • [6:24] Thank you to our sponsors, Knight Barry Title and Easy Agent Pro
  • [8:19] Roundbox Coaching for new or stuck agents.
  • [9:46] Are you a Zillow Agent or a creative Agent?
  • [10:48] All of us are artists. Get it back.
  • [12:35] The power of creativity to connect us with people.
  • [18:11] Re-think where you’re at if you’re not being creative.
  • [19:50] If you have any questions, go on the Onion Juice Facebook group.
  • [20:36] Be creative. Keep up with that. Don’t let others put you down.

Resources and Links mentioned in this episode

My new website: NeilMathweg.com

Our sponsors: www.KnightBarry.com

www.EasyAgentPro.com/OJ

Sir Ken Robinson, TED talk, Do Schools Kill Creativity?

For free pdf business plan, text “roundbox” to 44222

To get the 11 question listing presentation, text “listing” to 44222

Roundbox Coaching

Join the Onion Juice - Ideas for Real Estate Agents Facebook Group

RealtyExecutivescs.com

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Aug 28, 2017

Are you a new Real Estate Agent? Today on the Onion Juice Podcast I want to help you overcome the fear of getting your first deal. Do you know which activities are the best for you to focus on right now? Are you starting to feel discouraged or like you’re failing? You can do this! Listen to this episode to get some clarity, some exact things you should do to get that first deal, and a personal pep talk!

Focus on your tasks and not the results

New agents can easily become discouraged when they don’t see the results they are hoping for. On this episode, I encourage you to start out by focusing on your tasks and not the results. I also get specific about which tasks are worth your time and energy, and which are not revenue producing and should be left for later. In the beginning, your efforts will outweigh your results. But then there will be a tipping point where your results outweigh your efforts. Listen in and start focusing on the tasks that will be the most effective in helping your business get started.

Open houses are the best way for new agents to get deals

The best way to get a deal today is open houses. You want to get into the stream of buyers, and an open house is the way you can do it without spending a lot of money. On this episode, I tell you why I love open houses so much and give you some ideas for the things you can do to get business from them. Listen to today’s podcast to find out how to get started on open houses and other activities that will set you up for a great start to your business.

A buyer wants a house, a seller wants an agent

Even though this podcast episode is mostly about getting buyers, I have to say something about getting listings as well. The challenge is overcoming the fear of listings and setting yourself up to be a listing agent. But you can be a listing agent. Believe it and don’t be afraid to be new. On this episode, I share a story about a time when I got a listing even though I had less expertise than the other on the client’s list. Listen in to discover how you can be a listing agent, even when you are new.

New Real Estate agents should focus on their chase pillar

If you’ve been around the Onion Juice Podcast for long, you know we are all about being a media company that happens to sell Real Estate, and that we want to attract business instead of just chasing it. But for new agents, the chase is essential. The sphere of influence and the attract pillars take time to bring results. Listen to today’s episode to find out why it is necessary to focus on the chase and then add the other pillars after your business gets going.

Outline of this great episode

  • [1:15] Today’s topic: helping that brand new agent with getting their first deal.
  • [1:51] Focus on your tasks and not the results.
  • [3:22] Thank you to our sponsors, KnightBarry.com and Easy Agent Pro.
  • [4:38] Roundbox Coaching: Build a clear, consistent, and congruent plan.
  • [6:56] Focus on the tasks that will produce income. Leave other “fun” tasks for later.
  • [10:08] Reasons why open houses are better than internet leads for a new agent.
  • [11:41] Think about getting listings, not just buyers.
  • [14:06] Overcoming the fear of getting listings.
  • [16:39] There is power behind networking. Be patient with the time it takes to build trust.
  • [18:07] Just being out there will help you.
  • [19:19] Ask around the office for leftover leads. Work out a 50/50 deal with them. Working for less is better than nothing.
  • [19:47] Post evidence of success on social media.
  • [20:17] You need to believe you can do this, and you need to be 100% responsible. [22:53] Brand new agents have to do chasing.
  • [24:18] The reason I love open houses is because it’s the cheapest way in.

Resources and Links mentioned in this episode

Neil’s new website NeilMathweg.com

Our sponsors: www.KnightBarry.com

www.EasyAgentPro.com/OJ

Last Week’s Episode #101 about open houses

Episode #42: 100% responsibility

Episode #82: Shifting from a fixed mindset to a growth mindset

For free pdf business plan, text “roundbox” to 44222

To get the 11 question listing presentation, text “listing” to 44222

Roundbox Coaching

Join the Onion Juice - Ideas for Real Estate Agents Facebook Group

RealtyExecutivescs.com

Follow Neil on:

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Aug 21, 2017

Open houses don’t sell homes. So why would you want to do them? Truth is, they are a great way to get into the flow of buyers. And it is a very inexpensive way for new Real Estate agents to get into the business. In this episode, I explain the ways that open houses benefit your business if you go all-in on them. And I give you proven ideas to help you host the ultimate open house. Listen in to learn how doing open houses as your chase pillar can help you build your business.

To host the ultimate open house, you have to get the word out

The first thing you need to do for an open house is to create great fliers. Then use your blog, social media, and even door-knocking to get the word out as well. Even when these things don’t bring people to your open house, they help create top of mind awareness, which is always a good thing for your business. On this episode of The Onion Juice Podcast, you will learn how to use all of these resources not only to promote your open house but also to create an open door for future business.

When you do an open house, it’s really important to have a lead-gen magnet

Open houses do occasionally sell homes. But more often they generate leads for future business. It is important to have something to offer the potential buyers who attend. If I help them, give them value, they are going to respect me and want to work with me. On this episode, I share several lead-gen ideas that have worked for me and tell you about an app that is a great benefit to both buyers and agents. Listen in to find out how effective an open house can be for generating leads for future business!

There is power in not knowing the answers.

Are you hesitant to host open houses because you might not know the answers to potential buyers’ questions? You probably don’t want to put the time and effort into researching and learning every detail about the house before your event. But, good news - not knowing answers may actually be to your benefit! Listen to this episode of The Onion Juice Podcast to find out why.

How to get people to sign in at your open house

Do you want to be sure that you collect contact information for the people who attend your open houses? On this episode, I tell you how I use a survey that can be filled out as potential buyers go through the house. This survey then provides you with helpful information that you can use to follow up with the guests who came to your open house. Listen to today’s podcast to hear about the survey and a dozen other great ideas for hosting the ultimate open house!


Outline of this great episode

  • [0:24] Welcome to the Onion Juice Podcast!
  • [1:57] Intro to today’s show on how to conduct the ultimate open house!
  • [5:07] With open houses, you have to go all in.
  • [5:52] Thank you to our sponsors, Knight Barry Title, and Easy Agent Pro.
  • [7:37] Thank you for the outpouring of laughs and encouragement on the 100th episode!
  • [8:40] Roundbox coaching. Develop a clear, consistent, and congruent plan.
  • [10:53] Make sure you have great fliers for your open house.
  • [12:41] Door-knocking before and after an open house can help generate future business.
  • [14:21] When you do an open house, it is really important to have a lead-gen magnet.
  • [20:46] There is actually power in not knowing all the answers.
  • [21:36] Be sure to use enough signage.
  • [22:24] I’m a brand new agent. How do I start doing open houses?
  • [22:46] How to get people to sign in at your open houses.
  • [24:52] Call to offer a same-day private showing to a guest who showed strong interest.
  • [26:49] How to create urgency for your open house (when you’re in a buyers’ market).
  • [27:29] Post your questions and concerns about open houses in the Facebook group.

Resources and Links mentioned in this episode

Home Scouting app

Our sponsors: www.KnightBarry.com

www.EasyAgentPro.com/OJ

For free pdf business plan, text “roundbox” to 44222

To get the 11 question listing presentation, text “listing” to 44222

Roundbox Coaching

Join the Onion Juice - Ideas for Real Estate Agents Facebook Group

RealtyExecutivescs.com

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter

Leave a rating and review on iTunes

Aug 14, 2017

Today we celebrate the 100th episode of The Onion Juice Podcast! Three of my favorite people, Dustin Brohm, Tyler Zey, and Jerry Potter, join me to reminisce about how the Onion Juice Podcast got started. In addition to giving me a hard time about the Onion Juice name, they also chime in on why it is crucial for Real Estate Agents to use social media and create a personal brand. Join us for this entertaining and informative conversation and the opportunity to hear the roasts and kudos sent in by listeners and former podcast guests!

Why you need to create your own brand and become a media company instead of buying leads

Many of the big Real Estate teams buy their leads from Zillow or Realtor.com. But this is not a good long-game plan for lead generation. Find out why on today’s episode of The Onion Juice Podcast as Dustin Brohm, Tyler Zey, Jerry Potter and I talk about the future of Real Estate and why you need to focus on providing value at the local level. Listen in for lots of great content in the middle of an entertaining celebration of our 100th episode!

Why you need a Real Estate website and what it can do for you

Do you have a Real Estate website and Facebook page? If not, according to Tyler Zey, you are missing the boat. On this centennial episode of The Onion Juice Podcast, Tyler fills us in on the future of where websites are going and why you need to have one to be successful. And, by the way, episode #72 with Tyler Zey is the second most downloaded episode of the podcast! He and Easy Agent Pro have so much to offer and have been a great part of this podcast. Listen in to hear specific ways that Real Estate websites are getting better and better at helping you build relationships!

How The Onion Juice Podcast has opened doors in my Real Estate career

On this centennial episode of the Onion Juice Podcast, I get to chat with three long-time friends about the history of the podcast. One fun thing that we talk about is how The Onion Juice Podcast has affected my career in ways both planned and unexpected. It has been a true adventure in being a media company that happens to sell Real Estate! Listen in to get the juicy details and think about ways that you can use media in your Real Estate business.

Roasts and kudos from The Onion Juice Podcast listeners on the 100th episode

To celebrate our centennial episode, I invited listeners and past guests to roast me with audio clips. Some sent roasts and spoofs, others graciously shared what they have learned from and appreciated about the podcast, and I get to appreciate and affirm them as well. Join the fun and listen in to this celebration. And then get ready for the next hundred episodes! Happy ear-guzzling!

 

Outline of this great episode

  • [0:30] Welcome to the centennial episode of the Onion Juice Podcast, with Dustin Brohm, Tyler Zey, and Jerry Potter!
  • [7:47] What do you think about when you hear “Onion Juice?”
  • [13:18] Looking back to the SnapPack group.
  • [16:42] Which episodes have had the most downloads?
  • [19:30] Being a media company -- from a fringe idea to necessary personalization.
  • [21:49] Lead-generation strategy - Providing value on a local level will allow you to survive.
  • [23:28] Social media is the long-game for lead-generation.
  • [26:32] Why you need a Real Estate website and what it can do for you.
  • [29:48] How The Onion Juice Podcast has opened doors in my Real Estate career.
  • [32:20] Check the Onion Juice Facebook group to hear my infamous radio jingle.

Roasts and kudos sent in by listeners and past guests:

  • [35:09] Sonja Figueroa
  • [37:59] Rory Pitts
  • [40:42] Eric Larken.
  • [41:44] Mark Carlson
  • [42:19] Shannon Milligan
  • [43:05] Amy Wudel
  • [43:47] Sue Pinky Benson
  • [44:45] Joe Marks
  • [46:29] My wife and daughter
  • [47:36] Keith Gilmore
  • [50:17] Alex Wang
  • [51:04] TJ Kelly from Mxt Media.
  • [52:56] Bob Wahl
  • [54:11] C Ray Brower
  • [54:49] Kyndra Sweat

Resources and Links mentioned in this episode

SnapPack Live Facebook group

The most downloaded episode: Episode #51 with Jason Frazier, Why You Need to Be Yourself to Sell More Houses

The second-most downloaded episode: Episode #72 with Tyler Zey, Real Estate Facebook Ads That Work

Our sponsors: www.KnightBarry.com

www.EasyAgentPro.com/OJ

For free pdf business plan, text “roundbox” to 44222

To get the 11 question listing presentation, text “listing” to 44222

Roundbox Coaching

Join the Onion Juice - Ideas for Real Estate Agents Facebook Group

RealtyExecutivescs.com

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter

Leave a rating and review on iTunes

Aug 7, 2017

Are there too many good ideas out there? Things that distract you and keep you from having clarity and being consistent with the way you are doing business? Are the things you are doing congruent with who you are as a person? On this episode, we’re going to talk about how to have a Real Estate marketing plan that makes sense for you so that you can be clear and consistent in the way that you do business. Listen in and stop being distracted by all the good ideas out there!

Choose Real Estate marketing activities you can be consistent with

There are lots of great ideas out there for Real Estate marketing. But it is important to choose something that you can be consistent with. On this episode, I’ll talk with you about being consistent and give you a few examples that can help you determine whether or not an activity is something that can be consistent for you. Listen in to learn how to design a plan that is clear, consistent, and congruent with who you are.

Just because it works doesn’t mean you should do it

Congruency. It’s the secret recipe for being consistent with your Real Estate marketing plan. Just because an idea works for someone else does not mean that it is the best choice for you. On this episode, we’ll talk about choosing activities that fit who you are, instead of activities that fit into someone else’s box. It can be a challenge to discover what is congruent for you. Listen to this episode to find out how to get started!

Don’t succumb to Shiny Object Syndrome

Too many good ideas can kill your business. When you hear what someone else is doing with good results and you shift gears to add it, it can end up being a big distraction that becomes detrimental to your business. On this episode, we’ll talk about these “shiny objects” and how to avoid becoming distracted by them. Listen in to learn how to stay focused on your clear, consistent, and congruent Real Estate marketing plan.

The Roundbox coaching community can help you stay consistent

Having a mentor can be just the support you need as you develop a Real Estate marketing plan that is clear, consistent, and congruent with who you are. And being in community can help you stay focused and avoid “shiny object syndrome.” If you are thinking about finding a coach, listen to this episode to learn about Roundbox coaching and the supportive community that is available to you.


Outline of this great episode

  • [0:29] Welcome to the Onion Juice Podcast!
  • [1:35] Roundbox Coaching: clarity, consistency, congruence.
  • [6:01] Thank you to our sponsors, Knight Barry Title and Easy Agent Pro
  • [7:43] Send your comments and roasts (audio) to Neil ASAP for the 100th episode next week!
  • [8:35] Choose activities you can be consistent with.
  • [11:35] Congruence: Just because it works doesn’t mean you should do it.
  • [13:55] Say “no” to Shiny Object Syndrome
  • [17:47] Mentoring and community help you stay consistent and congruent.
  • [20:01] Join the FB group, and remember to send in your comments and/or roasts.

 

Resources and Links mentioned in this episode

Service for Life Real Estate newsletter service

Our sponsors: www.KnightBarry.com

www.EasyAgentPro.com/OJ

For free pdf business plan, text “roundbox” to 44222

To get the 11 question listing presentation, text “listing” to 44222

Roundbox Coaching

Join the Onion Juice - Ideas for Real Estate Agents Facebook Group

RealtyExecutivescs.com

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter

Leave a rating and review on iTunes

Jul 31, 2017

Welcome, Juicers! It has been a month since I stepped down as CEO and went back into Real Estate sales, and on this episode I’m going to fill you in on how it’s going! I’m excited about getting back into the sales side of the Real Estate business, and I think that being back in the trenches with you will make be a better coach as well. Listen to today’s episode to hear what I’ve been learning over the last month as I’m starting over. Everything I’m learning can help your Real Estate business, too!

Use the three pillars of my Real Estate business plan for clarity and consistency

My business plan has three main pillars: Sphere of Influence, Chase, and Attract. On today’s episode, I’ll share what I am currently doing with each of these pillars as I restart my Real Estate business. I’ll talk about leading edge ideas as well as why there are some things I still do old-school! Listen in for tips you can use for your business as you hear about how I’m paying for my newsletters, some ideas I have for using Facebook Ads, and the exciting plans for my new iHeart Madison show!

The “must-do’s” of the Real Estate business

One of the things that I love about my three-pillar business plan is that it allows a lot of flexibility and room for personal style instead of trying to make everyone conform to one way of doing things. But in addition to that flexible plan, there are some “must-do’s” that every Real Estate agent needs to include for maximum success in their business. On this episode I’ll mention a couple of these essential activities, explain why building your Top 25 is a significant “must-do” and share what’s happening in my own business as I’m starting to make my Top 25 connections.

How to use talent stacking to grow your business presence

I love photography. But until recently I didn’t really share my photos. I was talking about this with Jason Kotecki of Escape Adulthood, and he suggested that I use talent stacking to link my photography, my Real Estate business, and my iHeart Madison show so that each one draws business to the others. What talents do you have that could be stacked? Listen to this episode of The Onion Juice Podcast to find out how it’s done!

Things I have learned this month that you need to know for your Real Estate business

This has been a big month. As I am launching myself back into the sales side of Real Estate I have talked with a lot of people and have learned a lot from them. This episode is a virtual smorgasbord of what I have been hearing and have started putting into practice. Does the ROI of social media matter? What does it mean to be net positive? How do I ditch the fear of online reviews? Listen in for the answers to these questions and more. And don’t forget to send in your audio “roast” of the Onion Juice Podcast or yours truly for our upcoming 100th episode!


Outline of this great episode

  • [0:35] Welcome to the Onion Juice Podcast!
  • [3:15] 100th episode coming - Please send in audio file roasting Neil or the show.
  • [4:20] Shout out to sponsors, Knight Barry Title and Easy Agent Pro.
  • [5:25] Roundbox coaching. Clarity and consistency for your business.
  • [9:01] Going old-school with newsletters for my sphere of influence.
  • [10:42] A Facebook ad idea for my “chase.”
  • [12:34] The joy and benefits of building my Top 25.
  • [18:40] The must-do’s for your Real Estate business.
  • [19:26] Use talent stacking to grow your business presence.
  • [23:29] What does it mean to be “net positive?”
  • [25:27] Does the ROI of social media matter?
  • [27:38] Ditching the fear of online reviews.
  • [29:39] Reach out to me - I love to hear how you’re doing.
  • [30:03] Don’t forget to send in your roasts of the Onion Juice Podcast and yours truly.

Resources and Links mentioned in this episode

Neil’s e-mail

Escape Adulthood (Kim & Jason Kotecki)

Last week’s Onion Juice Podcast episode with Alex Wang

Our sponsors: www.KnightBarry.com

www.EasyAgentPro.com/OJ

For free pdf business plan, text “roundbox” to 44222

To get the 11 question listing presentation, text “listing” to 44222

Roundbox Coaching

Join the Onion Juice - Ideas for Real Estate Agents Facebook Group

RealtyExecutivescs.com

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter

Leave a rating and review on iTunes

Jul 24, 2017

Can you use online reviews to build a Real Estate business? My friend, Alex Wang, heard that I was getting back into sales and gave me a call to offer this helpful idea. I knew immediately that I needed to get him on the show to share this with you. Alex is a Realtor in Palo Alto, California, doing extreme volume in a luxury market. But, like Onion Juicers, he is attracting business by being authentic and vulnerable and being a media company that happens to sell Real Estate. Listen to my interview with Alex to learn how he uses online reviews to build his business.

You can build your Real Estate business off of online reviews

Online reviews are a form of social proof. On this episode, Alex Wang and I talk about what social proof is and why it works. But what if you get a bad review? Alex gives a great response to this concern as he talks about developing your online presence. Do you know the best site for your reviews? Listen to this episode to find out and to learn how online reviews can help build your Real Estate business.

If you can’t solicit for reviews, how do you get them?

Most online review sites do not allow you to solicit for reviews. So how do you get them? On this episode, Alex Wang describes how he gets reviews and how it helps him build his Real Estate business. We also discuss how to use client testimonials and when not to use them. Alex has been very creative in the way he uses his reviews and gives us a link to see what he did with them. Listen to this episode to learn how to get reviews and use them to build your business.

How to get started on your online presence

If you are not currently using the web for your business, this podcast episode is for you! My guest, Alex Wang, says that “if you don’t embrace online presence, you will become extinct!” Alex shares some great ideas for how to establish your online presence and use your reviews to build your Real Estate business. He gives practical tips for those who are new to doing business via the web and explains the value of making your content mobile friendly as well. Listen to this great conversation to learn what you need to get started online!

Go incognito to see what others see when they search for you or your business

What do people see when they search for you or your business online? Alex Wang’s advice on today’s episode is to open an incognito window and search on yourself to find out. This can give you great insights on the improvements that you can make to your web presence. Alex also tells us how to set up a free Google My Business listing. Listen to this great interview to learn about effectively creating your online presence.

Outline of this great episode

  • [0:27] Intro to the Onion Juice Podcast and this episode with Alex Wang.
  • [2:08] Thanks to our sponsors, Knight Barry Title and Easy Agent Pro.
  • [3:32] Roundbox Coaching information for new agents.
  • [5:00] Who is Alex Wang?
  • [6:57] Social proof: building your business off of online reviews
  • [8:15] What if someone gives you a bad review?
  • [11:45] Creative ways to use your online reviews.
  • [15:25] If you can’t solicit for reviews, how do you get them?
  • [17:38] How online reviews affect Alex Wang’s business.
  • [18:16] How to get started on your online presence.
  • [20:15] Go incognito to see what others see when they search for you or your business.
  • [23:13] Why is Alex Wang sharing his secrets?

Resources and Links mentioned in this episode

Alex Wang Reviews Video

Alex Wang’s website

Square Space

Google MyBusiness page

Wordpress

Website grader powered by HubSpot

Google Page Speed Tools

Our sponsors: www.KnightBarry.com

www.EasyAgentPro.com/OJ

For free pdf business plan, text “roundbox” to 44222

To get the 11 question listing presentation, text “listing” to 44222

Roundbox Coaching

Join the Onion Juice - Ideas for Real Estate Agents Facebook Group

RealtyExecutivescs.com (example of Easy Agent Pro website)

Search Salt Lake (example of Easy Agent Pro website)

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter

Leave a rating and review on iTunes

Jul 17, 2017

Welcome to the Onion Juice Podcast! I’m Neil Mathweg, and if you’re new to this show, I’ll explain at the beginning just what “Onion Juice” is all about and why our Real Estate podcast has such a goofy name. I’ll clue you in on Roundbox Coaching for new and “stuck” Real Estate agents, and we’ll have a great conversation with the “Bill Murray” of the podcast, Dustin Brohm. He’ll fill us in on the lead conversion system that is working for him, and then we’ll brainstorm about what to do for the Onion Juice 100th episode! Listen in for great lead conversion ideas and some good laughs.

If you get any kind of online leads, an immediate response is crucial

80-90% of buyers will end up working with the first agent they get a response from. So responding quickly to any online leads you receive is crucial for converting those leads. On this episode, Dustin Brohm will share the process that he uses to get replies out in 5 minutes or less, and will identify resources that you can use to do the same. Listen in and learn how you can automate to speed up your response time and get more lead conversions!

What do you include in a response to an online lead?

Dustin Brohm likes to respond to online leads with a video text or e-mail, in five minutes or less after receiving a lead. On this episode, he talks about what he includes in his videos and the apps that he uses to get them out quickly and automatically so that his replies go out even if he is in a meeting or taking a nap! Listen in to learn how to use videos that engage your leads and result in greater lead conversion.

Which is better, Facebook Lead Ads or Facebook Ads linked to a landing page?

It’s a debate. Do you get more lead conversions through Facebook Lead Ads or regular Facebook ads that link to your landing page? Are Facebook Ads worth the money? On this episode, Dustin Brohm and I will discuss Facebook ads and what we find works best for us. Listen to learn from our experience and to get many more tips and ideas for increasing your lead conversion.

You’re Invited - Participate in the Onion Juice Podcast 100th episode!

We are just a few episodes away from our 100th podcast! I asked Justin Brohm for ideas of what to do for that episode, and he came up with a great idea. Listen to our conversation and then send in your audio or e-mail contribution to the official Neil Mathweg roast! I may cry myself to sleep that night. But it will be fun! I hope you’ll join in.

Outline of this great episode

  • [0:27] Welcome to the Onion Juice Podcast!
  • [1:55] Intro to today’s guest, Dustin Brohm.
  • [3:38] Thank you to our sponsors, Knight Barry Title and Easy Agent Pro.
  • [5:23] Join Roundbox Coaching to get rid of Shiny Object Syndrome and stick with your plan!
  • [7:37] Intro to this episode with Dustin Brohm about his lead-conversion system.
  • [10:26] If you get any kind of online leads, an immediate response is crucial.
  • [15:21] Using a video to respond to an online lead.
  • [17:14] Which is better, Facebook Lead Ads or Facebook Ads linked to a landing page?
  • [21:14] Figure out how to respond to leads automatically and quickly.
  • [24:43] How Neil currently responds to his online leads.
  • [27:44] What Neil did for his chase when he first started in Real Estate.
  • [35:02] 100th episode brainstorm: A Neil Mathweg Roast.

Resources and Links mentioned in this episode

Lion Desk

Agentology

Riley

Facebook Ads

Our sponsors: www.KnightBarry.com

www.EasyAgentPro.com/OJ ($100 off set-up with this link)

For free pdf business plan, text “roundbox” to 44222

To get the 11 question listing presentation, text “listing” to 44222

Roundbox Coaching

Join the Onion Juice - Ideas for Real Estate Agents Facebook Group

RealtyExecutivescs.com

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter


Leave a rating and review on iTunes

Jul 10, 2017

Welcome to the Onion Juice Podcast! I am so pleased to have one of my greatest mentors as our guest today. Dale Schaechterle is the owner of Realty Executives Integrity in Wisconsin and is in his fourth decade of Real Estate. He built his business from the ground up in an area where he knew very few people. On this episode, he tells his story and explains how to promote yourself and build brand recognition. Listen in to hear Dale’s time-tested strategies for building your business through a unique approach to geo farming and your sphere of influence.

Start building brand recognition by letting everyone know every success that you have

When Dale Schaechterle started his Real Estate business in Wisconsin, he didn’t have the resources to begin geo farming on a large scale. Instead, he began to build name recognition by communicating every success he had by targeted promotions to people in that community and price point or category. Listen to this very special episode to hear Dale’s story and how this small beginning turned into his 8x8 approach to promotion and led to long-term success in his Real Estate business.

Use Dale Schaechterle’s 8x8 approach in geo farming to build your Real Estate business

The 8x8 approach that Dale Schaechterle uses to build his Real Estate business is to touch people eight times in eight weeks with something of value, followed by once a month thereafter. On this podcast, Dale talks to me about how this process works and shares specific types of content that you can use for these touches with your geo farm, beginning with a small number of homes. Most of Dale’s listings come from his geo farm. Listen to these episodes to learn how to geo farm without breaking the bank!

Use Dale Schaechterle’s 8x8 approach with your sphere of influence to build your referral base

Dale Schaechterle’s 8x8 approach can be used not only in geo farming, but also in a more intimate way with your sphere of influence. On this episode, he gives us specific examples of how to connect in a meaningful way with eight people, eight times, in eight weeks. At the end of the year, you have around 50 people who know you, love you, and want you to succeed. Most of Dale’s referrals come from this base of people. Listen in to learn how to build a great referral base!

Does your goal come with too high a price?

Dale Schaechterle became the “Top Gun” agent for Realty Executives in the 90’s. But that success came with a price that he realized he didn’t want to continue to pay. On this episode, Dale shares with us openly about how he made the switch from wanting to be #1 to wanting to provide for and have time with his family, and to build a team instead of doing it all himself. Listen in to learn how Dale changed his mindset and his priorities to continue being successful in Real Estate without compromising the relationships that matter the most.

Outline of this great episode

  • [0:27] Intro to the Onion Juice podcast, our sponsor, and Roundbox coaching.
  • [4:26] Intro to Dale Schaechterle, one of my greatest mentors.
  • [6:56] Start building brand recognition by letting everyone know every success that you have.
  • [13:45] How the 8x8 approach generated 20-25 sales per year for every 100 people on Dale’s list.
  • [18:13] How to use Dale’s 8x8 approach for getting listings through geo farming.
  • [24:48] How to use Dale’s 8x8 approach to build your referral base with your sphere of influence.
  • [28:57] Why you do not need a huge list to begin geo farming.
  • [32:12] Mail is back in.
  • [35:15] Dale’s Story -- Success at too high a price?

 

Resources & Links mentioned in this episode

Dale Schaecterle’s website

Realtyexecutivescs.com

For free pdf business plan, text “roundbox” to 44222

To get the 11 question listing presentation, text “listing” to 44222

Roundbox Coaching

Join the Onion Juice - Ideas for Real Estate Agents Facebook Group

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter

Leave a rating and review on iTunes

Jul 3, 2017

Helping agents find success in Real Estate is what I love to do! In today’s episode, I’ll uncover the biggest mistakes that I see agents making and talk with you about how to avoid them. We’ll talk about a valuable lesson you can learn about quantity vs quality, and we’ll discuss the benefits of avoiding the comparison trap, putting relationships first, having a clear and consistent plan, believing you are a listing agent, and valuing your time. Listen in and avoid the biggest mistakes that Real Estate agents make!

Don’t be defeated by comparing yourself to other agents

This week I looked at the Facebook page of another agent in my area. And it almost got me distracted from my plan. In today’s episode, I’ll tell you the true story and talk about the importance of sticking with a clear and consistent plan and how success in Real Estate means not being distracted by what others are doing. Join me on my journey and avoid the sense of defeat that comes when we compare ourselves to others.

First things first: building relationships

Too many agents try to do the flashy things first - a slick business card, the best website, brand, and logo. It’s way too easy to get caught up in doing all these things and not doing what really matters, which is building relationships. When you are starting out or trying to get unstuck, building relationships is the first and most important thing you need to do. Listen to today’s episode to hear about connecting with potential clients and also with your “top 25” referral base. Then, pick up the phone and get started!

Have a clear plan and stay consistent

Success in Real Estate is based on having a clear plan and staying consistent with it. Everything else revolves around that. On this episode, I’ll talk about the clear plan and some resources that are available to help you with that. Listen in, then get started on establishing your plan. Roundbox coaching is available if you need assistance. And definitely join the Onion Juice Facebook group for lots of great support and encouragement along the way!

Believe that you are a listing agent

New agents have a tendency to believe that they are “just a buyers’ agent” and that being a listing agent is something that will come later. We think that we need our marketing plan and all our bells and whistles together before we can try being a listing agent. Well, that’s stinkin’ thinkin’. On this episode, I’ll explain why you need to change your mindset and believe that you are a listing agent, and how a focus on listings can lead to success in Real Estate.


Outline of this great episode

  • [2:18] A lesson from pottery about quality and quantity.
  • [7:23] Thank you to our sponsors, Knight Barry Title and Easy Agent Pro.
  • [8:51] Don’t be defeated by comparing yourself with other agents.
  • [13:10] First things first: building relationships.
  • [14:06] Attending networking events -- Get your “top 25.”
  • [15:42] Have a clear plan and stay consistent.
  • [18:20] Believe that you are a listing agent.
  • [22:37] Time is the new rich.
  • [25:48] Stay focused.


Resources & Links mentioned in this episode

Our sponsors:

www.KnightBarry.com

www.EasyAgentPro.com/OJ

Realtyexecutivescs.com

For free pdf business plan, text “roundbox” to 44222

To get the 11 question listing presentation, text “listing” to 44222

Roundbox Coaching

Join the Onion Juice - Ideas for Real Estate Agents Facebook Group

Book: The 4-hour work week

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter

Leave a rating and review on iTunes

Jun 26, 2017

What One Thing Could You Do to Make Your Business Better? - Episode 93

This past week I had the opportunity to attend an amazing conference, the Escape Adulthood Summit. A question that they asked really stood out to me: “What one thing could you do that would make your business better?” Not six. Just one. On today’s episode, I’m going to talk with you about that question and my response to it, along with a few other things I learned at the conference and also during an interaction with my mentor. Join us to find the courage to be brave enough to follow through on the one thing you can do.

We just need to be brave enough.

Are you brave enough? Not brave enough to conquer the whole mountain, but brave enough for the next step? On this episode, I talk about this concept from the Escape Adulthood Summit and how it applies to the Real Estate businesses that we are trying to develop. I’m making the transition from CEO back into the trenches of selling Real Estate and will be sharing that journey with you on this podcast. Are you brave enough to make your business better? We can encourage one another to be brave enough for the next step on our journey.

If you don’t feel brave enough, you can borrow a little courage.

None of us feels brave all the time. When we don’t have the courage we need, we can borrow it from one another. On this episode, I describe this concept from the Escape Adulthood Summit and invite you to borrow a little courage from me by listening to this podcast and following my journey back into the selling side of Real Estate. We can all borrow courage from each other over on the Facebook group, too. So be sure to join us there! Tune in to today’s episode and borrow some courage.

You need to make a will

OK, I know that making a will doesn’t have anything to do with Real Estate. But my mentor (aka “The World’s Best Mentor”) recently got in my face about this. On this episode, I share what he said that jolted me into recognizing the importance of having a will, which I am now in the process of getting done. Listen to today’s podcast to learn not only a few things that will help you make your business better, but also why you need to get started on your will if you don’t already have one.

What are you worth per hour?

How much are you worth per hour? Are the tasks you are doing worth that amount of money? In a recent meeting with my mentor, we had a conversation about how to figure out what you’re worth per hour and how that figure can drive decisions about what you do with your time. On this episode, I share the details that we talked about. Listen in and then make sure that the tasks you are doing are worth your time!

 

Outline of this great episode

 

  • [0:26] Welcome to the Onion Juice Podcast!
  • [5:49] My last couple of weeks with the “world’s greatest mentor” and the Escape Adulthood Summit.
  • [8:15] Today’s focus: What is one thing we could do that would make our business better?  [9:12] Thank you to our sponsors: KnightBarry.com and EasyAgentPro.
  • [11:10] Roundbox Coaching program information.
  • [12:22] What is the one thing you can do to make your business better?
  • [16:29] “We just need to be brave enough.”
  • [17:55] Borrow a little courage from each other.
  • [19;59] You need to have a will.
  • [22:16] What are you worth per hour?
  • [24:02] Do one thing better to make your business better.

 

Resources & Links mentioned in this episode

 

Escape Adulthood Summit

Realtyexecutivescs.com

For free pdf business plan, text “roundbox” to 44222

Neil’s Coaching program

Join the Onion Juice - Ideas for Real Estate Agents Facebook Group

Our sponsors:

www.KnightBarry.com

www.EasyAgentPro.com/OJ

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter

 

Leave a rating and review on iTunes

Jun 19, 2017

I’m starting over in Real Estate. I’m stepping down from my position as CEO of Realty Executives Cooper Spransy, and getting back into selling Real Estate. On this episode, I explain why I am making this change and how it will help me be an even better coach. I also share my plan for how I am going to get back into sales. Listen to this podcast to find out how and when I am making this transition and to get ideas for a fresh start for your Real Estate business.

Join me on my journey as I start over in Real Estate sales

 I am excited about stepping down from my CEO responsibilities and starting over as a practitioner in the Real Estate industry. And I’m looking forward to sharing my journey with you! I’ll be documenting the failures and successes, the craziness and the joy along the road. Travel along with me on this podcast and watch the three pillars of my Roundbox business plan in action so that you can see how it can work for you, too. You’re sure to learn a lot of strategies and tips that you can put into practice to strengthen your own Real Estate business.

Strengthening my sphere of influence: Pillar #1 of my business plan

 How many people do you have on your contact list? Do you actually know who they are? The first of the three pillars of my business plan is building my sphere of influence. After two-and-a-half years away from sales, starting over requires my e-mail & phone list to be weeded out and then strengthened until I have about 300 people to communicate with regularly. On this episode, I explain what I am doing to build that list, how I will use it once I have it, and why I will be intentionally imperfect in the process! Listen in to hear about what I am doing and find out how you can strengthen your contact list as well.

Chasing business: Pillar #2 of my business plan

 If you have been around the Onion Juice Podcast for any time at all, you know that we are about being a media company that happens to sell Real Estate, and attracting business instead of chasing it. However, when you are first starting out (or starting over, as in my case), you have to chase. On this episode, I talk about the chase and how I plan to use Facebook to build the chase pillar of my business plan, even with limited time to invest in chasing. Listen in to learn about the chase and to get information about my favorite resource for supporting this pillar of your business plan.

Attracting business: Pillar #3 of my business plan

Attracting business is my favorite part of the business plan to talk about, as you already know if you are an Onion Juicer! I am excited about my upcoming plans for this pillar as I start over in Real Estate sales. I’m going to do a lot of weird things that I hope will help me build a tribe and a following in Madison. Listen in for some teasers about my plans to use social media and podcasting for this pillar, and find out what I believe are the benefits of doing audio instead of video. I hope you will join me on this journey, and I trust that my experience will inspire and equip you to start attracting business! 

Outline of this great episode

  • [0:24] Welcome to the Onion Juice Podcast!
  • [1:57] Why you should join the Onion Juice Facebook group.
  • [3:22] Why I am starting over in Real Estate sales.
  • [8:29] Thanks to our sponsors, Knight Barry and Easy Agent Pro.
  • [9:35] How I am going to creatively build my sphere of influence.
  • [15:09] My plans for using Facebook to chase business.
  • [18:01] How I’m going to use a new podcast to attract business.
  • [21:39] Sharing the journey so that you can see how it can work for you too.
  • [22:05] Join the group, follow me, ask me questions.
  • [22:27] Two Must-Do’s from Roundbox

Resources & Links mentioned in this episode

Top Real Estate groups on Facebook (TJ Kelly)

PodcastFastTrack (Carey Green)

ServiceForLife.com newsletter service

For free pdf business plan, text “roundbox” to 44222

Neil’s Coaching program

Join the Onion Juice - Ideas for Real Estate Agents Facebook Group

Realtyexecutivescs.com

Our sponsors:

www.KnightBarry.com

www.EasyAgentPro.com/OJ

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter

Leave a rating and review on iTunes

Jun 12, 2017

Being a Media Company that Happens to Sell Real Estate - by Writing About Other Things, with Frank Konsella - Episode 91

If you have been around the Onion Juice Podcast for long, you already know that we strive to be media companies that happen to sell Real Estate. On today’s episode, we are going to give it a bit of a new twist -- being a media company that happens to sell Real Estate, that doesn’t talk about Real Estate. It’s true. Producing content on other topics can help you attract business. And we are all about attracting business instead of chasing it. So listen in and learn how you can sell Real Estate while publishing content about other things!

Frank Konsella connects with potential clients through his backcountry skiing blog!

Frank Konsella is a Real Estate agent in Crested Butte, Colorado. There are over 50 “14-ers” (14,000-ft peaks) in the Colorado mountains, and Frank’s passion is skiing those peaks. He started a blog that connects him with others who share his interest. On this episode, he shares how that blog has become the source of 25% of his Real Estate business, even though it is not about Real Estate! What are you passionate about? Listen to today’s interview with Frank Konsella and start thinking about content that would connect you with like-minded people who could become future clients.

Frank Konsella’s new book will provide opportunities for him to meet new potential clients

Because of Frank Konsella’s blog about skiing 14-ers in Colorado, he has been asked to write a book on the same topic, and to do a book tour throughout Colorado. In this episode, he shares his excitement about the way that this will open up more opportunities to meet people who may want to purchase Real Estate in the small town of Crested Butte, Colorado. Listen to today’s podcast interview and get motivated to start thinking about content that you can use to connect with people in your community.

Topics you can use for non-Real-Estate content in your media

We’re talking about being a media company that happens to sell Real Estate, by publishing content that is not about Real Estate. On today’s podcast interview with Frank Konsella, Frank and I discuss the benefits of being a Real Estate agent who creates content on other topics that are helpful to people and attract like-minded people to you. Not everyone can live in a Colorado ski town like Frank does. But there are topics you can write about no matter where you live, and Frank and I do a little brainstorming on those topics on today’s episode. Listen in and start getting ideas for non-Real-Estate content you can produce.

Attracting business instead of chasing it means playing for the long game

There’s no doubt about it - when you are first starting out as a Realtor you have to chase business. And “chase” is one of the pillars of our business plan. But the “attract” pillar is the one we want to develop and use for the long-game. In this episode, Frank Konsella and I talk about how being a media company that happens to sell Real Estate is a long-term strategy that really pays off. And being a media company means promoting what you are passionate about -- not just Real Estate! Listen to this podcast to find out how you can publish content on almost any topic and have it send up helping your business.

Outline of this great episode

  • [0:30] Welcome to the Onion Juice Podcast!
  • [1:58] Neil’s Roundbox Coaching program info.
  • [2:58] Grow a tribe by publishing content that is not about Real Estate.
  • [7:35] Thanks to and details about our sponsors, Knight Barry Title and Easy Agent Pro.
  • [10:13] Today’s guest, Frank Konsella of Crested Butte, CO.
  • [12:45] How Frank connects with clients via his backcountry skiing blog.
  • [15:18] How the book Frank is writing will help him connect with even more potential clients.
  • [16:25] Does Frank recommend this model for others?
  • [17:46] Why Frank loves doing blogs.
  • [18:42] Topics that you could write about, wherever you live.
  • [20:45] How Frank further monetizes his site.
  • [21:41] Frank’s words of encouragement for other agents.

Resources & Links mentioned in this episode

14erSkiers.com

Frank Konsella’s Real Estate website

Social Media:
https://www.facebook.com/crestedbutterealestateagent
https://www.instagram.com/crested_butte_is_home/
https://twitter.com/FrankKonsella
 
Or, you could also add 14erskiers social media:
https://www.facebook.com/14erskiers/
https://www.instagram.com/14erskiers/

Easy Agent Pro Podcast (Click on episode #76 with Neil Mathweg)

Our sponsors:

www.KnightBarry.com

www.EasyAgentPro.com/OJ

Realtyexecutivescs.com

For free pdf business plan template, text “roundbox” to 44222

To get the 11 question listing presentation, text “listing” to 44222

Neil’s Coaching program

Join the Onion Juice - Ideas for Real Estate Agents Facebook Group

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Jun 2, 2017

The Juice Bar is open! In today’s episode I’ll answer your questions about everything from open houses to Real Estate systems, how to use your time wisely, what to do when you lose negotiating power, and many more issues that Real Estate Agents face. Chances are, you have asked many of the same questions that these listeners have raised. Join me for this Q & A and then join us over on the Facebook group to interact!

The quality of your communication with people is what makes you stand out

If there’s one thread that runs through most of today’s Juice Bar Q & A, it’s that clear communication is essential to your Real Estate business. Whether you are sending out postcards to your farm, e-mailing a newsletter to your clients, writing an offer, setting up a listing, or knocking on doors, communication is key! On this episode, I answer listener’s questions about Real Estate and share some of the ways that you can communicate effectively by e-mail, on the phone, and in person with all of the people you encounter in your business.

Efficient systems help your business run smoothly (and save you a lot of headaches)

Have you set up Real Estate systems to help your business run smoothly? By setting up systems you can handle things prior to when they happen and make it easy for your clients to have confidence in you. On this Q & A episode, I respond to a listener’s question about systems and explain how my own systems work at each step in the buying and selling process. Listen in to learn how systems can make your job a whole lot easier while making your clients happier.

Time blocking, setting boundaries, and making an appointment with yourself

As one of my listeners said, “Accomplishments require activity, but activity does not necessarily equal accomplishment.” Are you blocking your time in a way that allows you to accomplish your goals? On this episode, I’ll help you understand how to set boundaries around your time so that you are working for long-term gains and not just for the present moment. Listen in and then get out your calendar and book an appointment with yourself!

The number one thing you need for your Real Estate business: a clear plan

Do you want to stay consistent in your business? Do you want your Real Estate systems to flow smoothly, and have your activities lead to accomplishments? The first thing you need is a clear plan. On this episode, I answer listener’s questions on a wide variety of topics, and many of those answers hinge on having a clear plan. When your plan is in place, then it becomes easier to make decisions about the use of your time, communication, and activities like farming, open houses, or Facebook advertising. Listen in, and then download my free pdf business plan to help you get started!

Outline of this great episode

  • [0:27] Intro to the Onion Juice Podcast
  • [2:21] Neil’s Roundbox Coaching program and thanks to our sponsors
  • [5:11] What is a good mail system for farming?
  • [8:07] What is a good mail system for past clients?
  • [9:21] How do I fight for my buyers with sellers and listing
    agents who know they can be choosy regardless of the issues found in the inspection?
  • [11:13] Is a list of 300 enough for a newsletter?
  • [13:02] I need systems badly -- How can I get them set up?
  • [20:55] How do I interact differently with people I know and leads from Facebook?
  • [25:35] How should I allot my time for activities that will lead to accomplishment?
  • [30:56] Why do you not use Facebook stories?
  • [32:21] What are the best question techniques to separate real buyers from non-real ones?
  • [34:45] What are your thoughts about open houses and door-knocking?
  • [36:27] How do I put together my value proposition?
  • [38:33] What is the better formula for higher ROI for minimum expense for Facebook ads?
  • [40:20] What are some tips and tricks to stay consistent?

Resources & Links mentioned in this episode

For free pdf business plan, text “roundbox” to 44222

CoreFact (for farming postcards)

Service for Life (Newsletter)

Neil’s Website: Realtyexecutivescs.com

Neil’s Roundbox Coaching

Join the Onion Juice - Ideas for Real Estate Agents Facebook Group

Our sponsors:

www.KnightBarry.com

www.EasyAgentPro.com/OJ

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter

Leave a rating and review on iTunes

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