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Onion Juice Podcast | Real Estate Agent Coaching | hosted by Neil Mathweg

If you’re a real estate agent or broker this show is for you! Onion Juice is both a podcast and a movement, designed to wake up and redefine the real estate industry. So we can build a business we truly love, make a greater impact, while eliminating the stress of it all. They drink orange juice. We drink onion juice. They chase people. We attract people. Hosted by Neil Mathweg a veteran agent, CEO of Madison's fastest growing firm, coach and author. Let’s join the movement now!
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Onion Juice Podcast | Real Estate Agent Coaching | hosted by Neil Mathweg
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Sep 17, 2018

Today, the Onion Juice Podcast turns three years old! Episode 156...wow! Thanks to all of you who have made the OJ a regular part of your week, that means the world to me! Over the past three years, I have talked about a lot of different subjects, featured a lot of guests, and recorded so many fun moments. Today, I open up the juice bar for a few questions, and we go behind-the-scenes to talk about how I started the OJ, what the production looks like, and how I manage work, life, family, social media and the I Love Madison Show, all while still selling real estate!

Juice Bar: How do I manage the thought that I can't start a youtube channel because a competitor is doing the same thing in my area

Nell, thanks for this question! You are looking at another real estate agent in your area who is (successfully) using YouTube to market his business, and that has convinced you that there is no more room in that space. First, I would encourage you to come up with a clear vision, then work inside that vision! After that, launch your channel! Pretend like that other agent does not even exist. Don’t watch his videos, they may just discourage you. The reality is, that agent does not have complete domination in your market. Focus on your voice and your brand, produce searchable content, and you will attract clients that want to work with you! There are a few OJ episodes you can listen to where I talk about YouTube best practices, check out the resources section for the links!

Juice Bar: What digital media provides the most ROI?

Some of you have asked, what social media platform provides the best RIO? I would say, it depends on where your sphere of influence is. For 75% of you, Facebook advertising is a great place to start. This is also the most trackable, as you will be able to tell exactly how much you spent for each lead you generated. In my coaching program, I walk you through exactly what campaigns I use on Facebook, so if that is an area you want to grow in, reach out! As many of you know, I am also a huge fan of LinkedIn. The other 25% of my clients come as a result of the relationships I have built on LinkedIn. I didn’t leave any room for Instagram, and there is a reason for that...

Behind-the-Scenes of the Onion Juice Podcast

Three years ago, some friends and I sat down to brainstorm ideas for a real estate podcast...The Onion Juice is the result of that conversation! When I first started, I was recording in my basement, with one mic and GarageBand. I would do all of the editing and production myself and hoped that the content I was producing was useful. After about 30 episodes, I purchased a better set of gear and set up a recording studio at the office. What used to take me all weekend to produce an episode now takes about 90 minutes...I plan my content the day before (sometimes), then hit record at 2:00 pm every Thursday like clockwork! After that, I send the audio to Podcast Fast Track, and those guys edit and post the finished product to my website!

The first trinket takes the longest

Several of you have asked “Neil, how do you manage everything, and still have time to sell real estate?” By everything, they mean The Onion Juice Podcast, the I Love Madison Show, selling houses, being a dad of three and a husband, and leading my team. The short answer is delegation. I have the most amazing team of people, from my two buyers agents, a part-time admin, my co-host Caleb Jahr (I Love Madison), and the Podcast Fast Track Team. I also work within a system. Everything I do has a system. The reality is, when I was first building these systems, they took a lot of time. The first trinket always does, but after you have used the system several times, you will find it gets easier and faster!

Outline of this great episode

  • [1:00] The podcast is three years old today!
  • [2:30] Juice Bar: How do I manage the thought that I can't start a youtube channel because a competitor is doing the same thing in my area?
  • [6:00] Juice Bar: What digital media provides the most ROI?
  • [14:00] Juice Bar: How did you start the OJ?
  • [20:00] Behind-the-scenes: How the production works
  • [24:15] How do I manage everything on my plate?
  • [28:15] The first trinket takes the longest
  • [30:30] Neil Mathweg Coaching Program

Our sponsors:

Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching website here

And connect with me on ANY of the following social channels. I LOVE social!


And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts(formerly iTunes)

Sep 10, 2018

Every real estate agent wants to see the snowball effect in their business, but are you snowballing in a positive direction? Often, negativity and doubt can build up, causing your momentum to shift in a negative direction. Sometimes, that negativity can come from a spouse...Today on the Onion Juice, I share how a clear vision is key, but inviting your spouse into that vision is crucial.

I just launched the Neil Mathweg Coaching Facebook page!

I am stoked to announce that the Neil Mathweg Coaching Facebook page is live! You can go to neilmathwegcoaching.com to find the link to the group. Once you are in, there is a free email template I created for writing offers. The year I created this, I had no assistant or support team, yet I was able to do over 90 real estate transactions! This is STILL the system I use, and now it’s available to all of you!

You have to have a clear plan, then invite your spouse into the vision

Momentum can be a fun thing unless you are moving in the wrong direction! One of the biggest causes of negative momentum that I have seen in the business is doubt and negative things you hear, then start to believe. Sometimes, this negativity starts with your spouse. Let me be clear before you run out and yell “I told you so...” If your spouse does believe in and support your work as a real estate agent, it’s probably because you have not invited them into the vision.

Breaking you down to break you through

I understand the pressure that can come from a spouse who does not understand what it takes to be a successful real estate agent. I understand because I lived it. I had not invited my wife into the vision I had created for my company, so it often looked like I was not doing anything meaningful. Your sphere of influence, the chase, and the attraction pillar are all necessary tactics, but it can be hard to explain to your spouse if they have no idea the value of each. Have you ever experienced this? Hosting an open house sounds like forward momentum (as long as it works), but what about creating a Vlog or producing videos? The truth is, real estate can be all consuming, and dangerous for a marriage. The best way to thrive in both is to develop a clear vision, then invite your spouse into that vision.

The boot camp training program launches at the end of September!

At the end of September, I am officially launching the Neil Mathweg Coaching Boot Camps! Part of the training will include what I mentioned above...working according to a clear vision, and inviting your spouse into that vision. Each boot camp will live online training that will last six weeks long, with two hours of training each week!

Outline of this great episode

  • [0:45] Momentum can snowball either direction
  • [1:00] I just launched the Neil Mathweg Coaching Facebook page!
  • [2:15] Are you working according to a vision?
  • [3:00] You have to have a clear plan, then invite your spouse into the vision
  • [10:15] Real estate can be all consuming, and dangerous for a marriage
  • [11:30] The boot camp training program will help you develop a clear plan, then communicate that to your spouse
  • [15:15] The boot camp training program launches at the end of September!
  • [18:00] If I have ever helped you, I would love to hear from you!

Our sponsors:

Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching websitehere

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts(formerly iTunes)

Sep 3, 2018

You might be doing all of the right things to generate new real estate leads...you have a clear plan, you are staying consistent, you are pounding the streets, making calls and sending emails. You have worked hard to sow the seeds. Now, the harvest is ready; the leads are waiting, people are lined up to buy or sell a house, but you are sleeping through the harvest...

Harvesting the fruit

So many of you agents have worked hard to sow the seeds that will bring you new business, but what are you doing while you wait for those seeds to mature and turn into profitable fruit? More importantly, when that fruit is ready to be harvested, are you giving it your full attention, or are you sleeping through the harvest? As agents, it’s easy to fall prey to the idea that we post a few ads or send an email, then just sit back and wait for something to happen. We get lazy, complacent, we make excuses, then wonder why we are not seeing more growth, more profit, etc...

Are you working in excellence?

I know there are areas in your life and business where you are not doing all that you can do, you are not working in excellence. How do I know this? Because there are areas in MY life where I am taking the same approach. It’s not just a real estate thing, it’s a human thing. Often, we rest when we could be sowing seeds. Just because you sent an email or posted a new ad on facebook does not mean you are done. Ask yourself, what do you want your “harvest” to look like? What do you need it to look like to see your life vision realized? Whatever picture you have in your head, you have to sow seeds accordingly and harvest accordingly.

Stop Speaking negativity over yourself and your business

Many of you are limiting your success by the words you speak. “Things slow down in the fall,” “we sell fewer houses this time of year…” Sound familiar? These statements give you an excuse to “sleep through the harvest,” so to speak. They normalize a negative mindset in which you have no control of the outcome. In reality, you have the knowledge, experience, and authority to operate in success and excellence. The harvest season operates on YOUR schedule! If you are struggling with this, the best way I have found to combat the fear and the doubt is to cultivate a lifestyle of gratefulness!

The Neil Mathweg Coaching Program

I just launched the Neil Mathweg Coaching Program Facebook page, and would love to see you guys on there! Once you are in the group, look for the “Offer to Purchase” template I pinned to the top of the page. This is the exact template I use when I send an offer. My whole team uses it, and now, for the first time, it’s available to all of you OJ listeners! I will also be sharing more information about the boot camp launch shortly!

Outline of this great episode

  • [3:00] We have been doing the OJ for almost three years! I need ideas for the 156th episode!
  • [3:30] Harvesting the fruit in your business
  • [5:00] There is no time to rest during the harvest
  • [7:30] Are you working in excellence?
  • [8:45] We cannot coast into fall or winter
  • [10:00] The calendar should not determine when you rest
  • [10:45] Shake off negativity - seasonal business is a probably an example of this
  • [13:00] Cultivating a lifestyle of thanksgiving
  • [14:45] The harvest seasons operates on YOUR Schedule
  • [16:15] What I learned from popcorn
  • [17:45] I just launched the Neil Mathweg Coaching Facebook group!

Our sponsors:

Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching websitehere

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts(formerly iTunes)

Aug 27, 2018

Juicers, today we are going to take a hard look at the areas of your life and business that have been affected by fear, and how you can find the courage to move forward. I have listened to the thought “this might not work” over and over, I’ve struggled with days were no deals closed, the effort far outweighed the results, and the expenses were more than the income. Some of you are living this life right now, and it’s crushing your spirit and killing your joy. When the last of your courage is spent and you want to toss in the towel, what can you do? Join me for this hard-hitting, honest conversation...I think you will find it helpful.

How do we find the courage to keep going when we want to give up?

This last week, I have been resting on courage. The word has come up in several conversations and emails. The question that has been on my mind is this: How do we find the courage to keep going when we want to give up? Seth Godin wrote “At some level, "this might not work" is at the heart of all important projects, of everything new and worth doing. And it can paralyze us into inaction, into watering down our art and into failing to ship.” So, how do we find the courage to overcome this? We borrow it.

Borrowing Courage

If fear is paralyzing you from moving forward, I want to offer a couple of solutions. The first is the idea of borrowing courage. There have been so many moments when I did not think being an agent was going to work out. I was stressed, angry, desperate, you name it...and yet, in a moment of grace, there has always been someone to pull me aside to encourage me and tell me I had what it takes, to let me borrow some of their courage until I could find my own. I eventually did, and now it is available if you need it. If you are listening to this episode, and you need to borrow courage, please reach out to me!

Focus on the vision, not your needs

I have talked about the concept this on previous episodes, but I feel this is a great time to mention it again. If you are living according to your needs, you will always be stressed and always scrambling to meet those needs. That is no way to live. I encourage you to live according to a vision. For me, I have to remember, especially on “bad realtor days,” that my clients or deals are not my sources of provision. My faith reminds me to look to God, the true source of my provision. I never want to forget how I am blessed and taken care of, and that is, in part, the vision I live my life by.

Do you have the courage to ask for help?

Simon Sinek says “To overcome our challenges, all that is required is the courage to ask for help.” I know that for many agents, this is the hardest thing to do. We are expected to know everything, especially if you have been an agent for more than a few years. This last year, I have made a habit of asking questions, and it has been an empowering experience! I have been a real estate agent for seventeen years, and there are still situations that arise that I am not sure how to handle. The idea of “fake it till you make it” is terrible advice...all it really takes is the courage to ask for help.

Outline of this great episode

  • [0:45] Thank you for all the feedback on the last few episodes!
  • [2:15] I want to talk to you! Reach out, we can schedule a conversation
  • [3:30] Resting on courage
  • [4:00] Fear prevents us from moving forward
  • [4:30] Seth Godin: “At some level, this “might not work...”
  • [6:15] The tipping point
  • [10:15] Focus on vision and worry less about your needs
  • [11:15] The entitlement trap
  • [13:15] Asking for help is one of the hardest things realtors struggle with
  • [15:15] “Fake it till you make it” is horrible advice
  • [16:15] Commanding fear to leave is a great way to build courage
  • [16:45] Roundbox is morphing into boot camps

Our sponsors:

Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching website here

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts(formerly iTunes)

Aug 20, 2018

After an amazing response to the last two episodes where I talked about overcoming fear, It’s time to dive deep and learn exactly how you can overcome the fear of success. For me, this process means renewing my mind and surrounding myself with people who, in faith, command fear to leave and claim the abundance that is made available to us! On this episode, I share some of my own story and what I do when fear tries to take over. I hope you find this one encouraging and empowering!

Fear is the reason you are not breaking through

Right now, many of you are struggling. You wrestle and grind and hustle and plan, but cannot seem to break through into something new, something abundant. Frustration sets in, doubt is the most familiar voice you know, anxiety your most loyal companion. Fear has taken hold of your heart an won’t let go. If you have the energy, maybe you fight back...if not, you coexist with this fear, and hope and pray to see more abundance and blessing in your life...

If I could sit inside your head for a day

When I was a young agent, there wasn’t much that scared me. When the recession hit in 2008, I experienced fear. Was the national as a whole in a panic, sure. But the real issue was taking place in my own head and heart. If i could sit inside your head for a day, I think I would see many of the same lies and thoughts that I had in that season. Fear is a liar, and too often, those lies are tailored to fit you perfectly. What can we do? How can we overcome fear and claim the abundant life that has been given to us? How do we live in blessing and abundance? It starts with renewing our minds.

Renewing your mind

In the Bible, there are 365 verses that tell us to not be afraid (If you want the list, let me know, I will send it to you). When fear starts to control our emotions, we must learn to command that fear to leave, through the authority given to us in Jesus Christ. When you look in a mirror, you can trust that the mirror is showing an accurate reflection of what you look like, right? With the same confidence and faith, you can trust that God’s peace is available to you, that he is working on your behalf. Renewing your mind means meditating on truth. Surround yourself with people who practice this. For me, there are a couple of practical things I do to renew my mind. The first thing, I listen to the teaching from a Christian minister from Colorado by the name of Andrew Wommack. He has several platforms that he teaches from, including a podcast and TV spots. His website is an amazing resource for faith-building, fear-crushing encouragement, and biblical teaching. The second thing I do is listen to Christian music. This helps me keep my mind focused on the right things, and launches me into an abundance mindset. “No Longer Slaves” by Bethel Music is a powerful anthem of truth, and one of my favorites. “Fear is a liar” by Zach Williams is another great song to help you renew your mind.

The Neil Mathweg coaching program

I am very excited to announce that my new coaching program is now accepting new students! I am offering a small group format (2-33 agents, $299 a month/pp), as we as 1-1 coaching ($595/month). I am also getting ready to launch a new Bootcamp-style training that will consist of live training, followed by Q&A sessions. This program will help you get a clear plan in place, then stick to that plan. I will be announcing more details in future episodes, but if you have immediate questions about the program, it’s purpose, format or cost, just send me a message!

Outline of this great episode

  • [1:15] Fear is the reason you are not breaking through
  • [5:30] 365 reasons to not fear
  • [7:00] Commanding fear to leave
  • [10:15] If I could sit inside your head for a day
  • [11:00] Renewing your mind
  • [14:15] I would love to talk to you about overcoming fear
  • [15:00] The Neil Mathweg Coaching Program

Our sponsors:

Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching website here

And connect with me on ANY of the following social channels. I LOVE social!

 

Aug 13, 2018

Juicers, It is time to crush fear. It’s time to pursue the success you talk about, but are afraid to actually achieve. It’s time to recognize your enemy, call him out, then move past all of the doubt and start living the full life you were designed for. You can no longer afford to put your dreams and goals on hold. The world needs your creativity, leadership, business ideas and influence now more than ever. Fear is the only thing holding you back...

The fear of success

Many of you agents are saying “we want to crush it” or “I’m ready to take my business to the next level,” but in reality, you are afraid of what would happen if you actually reached that level of success. Maybe you worked a deal, but it took all of your attention and time, and you are afraid if you have more deals, you won’t be able to handle it all. You might be thinking “even if I got that deal, I wouldn’t know what to say…” You see, fear has an excuse for everything. It will tell you that you are not smart enough, organized enough, skilled enough, influential enough, or worthy of the success you are pursuing. This stops today. Today, we collectively declare that the enemy has no power over our success, that fear is a liar!

Get Angry!

You have an enemy that does not want you to succeed! That enemy only has power as long as you let fear run your life. That enemy wants to steal, kill and destroy everything that you are working on, and he uses fear to do it! To overcome that, it requires to get angry at the enemy (not at each other, mind you), call him out and strip him of his power! If that sounds like I’m preaching, good! You know best where fear has been given free reign in your life or business. Maybe it’s hiring a coach, or hitting a sales goal. As you eliminate fear, your confidence grows, and your way of thinking starts to shift.

I delayed a dream for nine months because I was afraid

When I started the I Love Madison show, I had a goal of connecting trailing spouses, business leaders and members of the community. For nine months, I planned an I Love Madison meetup to help accomplish that goal. Did it actually take nine months to plan? No. It took 15 minutes, and one Instagram message, but I was afraid it wouldn't be perfect. After stressing over all the details, I finally hosted the event, and it was awesome! All of the people who attended said the format (no agenda) was exactly what they needed. I met some local influencers and connectors, a team member of mine was blessed with some new business for his media company, and 25 or so members of the Madison community connected. Imagine the blessings that would have been missed if I was still operating in fear. When you eliminate fear, often those around you are blessed as a result. If you don’t eliminate fear, you might be indirectly causing those closest to you to suffer.

Coaching Bootcamp

Fear is a liar. Got it? Let’s switch gears for a moment…

I have been building a program designed for real estate agents who want to learn and launch. Unlike the roundbox coaching program that I have been using, this new coaching program will be a 6-week boot camp-style program designed to teach you, encourage and launch you! I will be launching this program in September and will be providing more information in the coming weeks. The format will be live online classes, with one hour of instruction, followed by one hour of Q&A. I will also be offering 1-1 coaching and group coaching sessions. Stay tuned, I will provide you with more details soon!

Outline of this great episode

  • [1:15] Fear is a liar!
  • [2:45] The amazing OJ Sponsors
  • [3:15] The fear of success
  • [5:15] Fear has an excuse for everything
  • [7:45] Get mad at the enemy!
  • [9:00] The I Love Madison Meetup took me 9 months to launch because I was afraid.
  • [13:00] Are you putting your dreams on hold because of fear?
  • [18:45] The Neil Mathweg Coaching Program

Our sponsors:

Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching websitehere

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts(formerly iTunes)

Aug 6, 2018

It is a little bit crazy when I think about the fact that I have been recording for the OJ podcast for nearly three years! Episode 156 will officially be the three-year mark, but I wanted to use this episode (150) to share a few of the life lessons that I have learned recently! I have been learning some amazing things about mindset, so I hope you will find these things as inspirational and life-changing as I have! Thanks for listening, you can expect more ear-guzzling awesomeness in the future!

64 Gifts

Recently, my wife and I attended the Escape Adulthood Summit, hosted by Jason Kotecki from Escape Adulthood. Jason’s mission is to annihilate Adultitis and help people create better lives and businesses. During the summit, Jason brought up the idea of the Crayola box crayon box that had 64 different colors (yes, the one with the crayon sharpener!). If you had that box as a kid, you were considered super cool! Instead of crayons, Jason asked each person in attendance to write down 64 gifts or talents that we had. The skills could be simple, usually small talents we take for granted. After writing down a list of 64 of my talents or skills, I have to say I felt pretty good! This was a powerful reminder to me, and I think it could be for you as well! I wanna know, what 64 things are you good at?

You can’t fill a moving cup!

You have heard the phrase “I need to fill my cup.” Many of you realize that you are all poured out, and you need to recharge, but you don’t slow down long enough to let that happen. If you need to fill your cup, make sure you are finding the time to rest. After all, you can’t fill a moving cup!

I’m telling for a friend

I think people need to share more inspiring stories of kindness, but the problem is, it’s hard to do something kind for another person, then tell the story. It feels like bragging, right? Sure. That doesn’t change the fact that we need to spread more kindness. You know the phrase “I’m asking for a friend,” usually brought up when something is embarrassing? What if we started “telling for a friend” when someone does something kind? Make somebody’s day by being kind to them, or inspire new acts of kindness by “telling for a friend.”

Your 99-year old self wrote you a letter

Have you ever written yourself a letter? I recently participated in an exercise where I wrote to myself from the perspective of my 99-year old self! What would that guy say? What would he regret not doing? For me, the 99-year old talked about consistency with my current projects and encouraged me to stay the course. He’s a wise guy! I am learning to heed his advice! If you want the same experience, write me a letter (to yourself), and mail it to me, and after six months, I will print it out and send it to you!

Fear is a liar

Here is a simple truth: Fear is a liar. I used to struggle with anxiety and fear. It riddled my life to the point where I was taking medication to try and fix it, to no avail. I did not see a change in my anxiety until a friend taught me to take authority of that fear, and command it to leave! Fear comes from the enemy, but I have the authority, as do you, to rise above that fear and realize it is just a clever lie. What fears are riddling your life and stealing your joy? You don’t have to settle...I didn’t, and my life is absolutely better as a result! If you want to hear more of my story, I would love to share, and inspire you on towards a life without fear!

Outline of this great episode

  • [0:45] It’s almost the 3 year mark for the OJ, and I want to talk to you about what I have been learning!
  • [1:45] 64 Gifts
  • [6:30] You cannot fill a moving cup
  • [7:15] I’m telling for a friend
  • [11:00] Write a letter from your 99 year old self
  • [15:15] Fear is a liar

Our sponsors:

Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching website here

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts(formerly iTunes)

Jul 30, 2018

The juice bar is open, which means it’s time for all of your real estate questions! Today I want to address how you stay in the flow with your buyers and sellers, how you can reverse engineer information to help you better serve your customers, and how to avoid the shiny object syndrome, as it relates to open houses! If you find the juice bar helpful, there are several previous episodes you can go back to and ear-guzzle!

How do you stay in the flow with people if you are no good on the phone?

As a real estate agent, your goal is not to be in the flow with people, but in the flow with buyers and sellers. The best way to do this is to get really good at finding their search criteria. If you are in an open house talking to buyers, ask them about THAT property, what they like, what they don’t like, what they think of the neighborhood, etc. This will give you an idea of what they are actually looking for. You can then take this information and find their perfect property, then call them to say you have information that they may be interested in. That’s how you stay in the “flow.” You can also use this technique to reverse engineer a sale, by finding sellers who have a property that may fit a buyer. Simply put, the “flow” is just a matchmaking game.

The last couple of weeks, the open houses have been really slow, do you have other ideas?

Open houses have been around as long as the realtor, and I don’t think they are going anywhere. What may be happening here is you have fallen prey to the shiny object syndrome, just because things have been slow. If you only have a few people show up to your open house, take advantage of the fact that you can go deep with each of them (a luxury you don’t have when there are 20-30 people present), and get to know their needs better. There may be a dip, but don’t get caught up in the flow pattern. If you have been at the real estate game for a while, you may have enough bandwidth to knock on doors before and after, with both information about how fast the house sold, and any leftover buyers you may have.

What does “know your market” look like?

“Knowing your market” really just means knowing the flow of the buyers and sellers. There are ways you can get a read on the market, or “the beat,” including asking senior agents in your company how busy they are and asking lending agents how many applications they have received. This will give you an idea where the market is at, and what you need to do to prepare. In the end, it’s all about knowing where to find what the buyers are looking for. If you can do that consistently, you will be successful!

Neil Mathweg Coaching coming soon!

If you are looking for real estate coaching, I am looking for students! In the very near future, I will be launching Neil Mathweg Coaching (I still have Roundbox) a 6-week, boot camp style coaching program for agents. Stay tuned, you guys will hear about it first!

Outline of this great episode

  • [1:10] How do you stay in the flow with people if you are no good on the phone? 
  • [6:00] The last couple of weeks, the open houses have been really slow, do you have other ideas? 
  • [11:45] What does "know your market" look like?
  • [16:00] Neil Mathweg Coaching coming soon! 

Our sponsors:

Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching website here

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts(formerly iTunes)

Jul 23, 2018

I have spent several episodes talking about the power of video content, how to produce the best real estate videos, and what platforms to share those videos on. Are they social videos? Are they searchable? Do they engage your audience and empower them with new information? These are all questions you have heard me ask. Today, I will encourage you to NOT cross-promote your content on every channel, and walk you through exactly what kinds of content you should be creating for Facebook, YouTube, and LinkedIn!

Don’t cross-promote your content

If you are posting the same real estate video to all of your channels (Facebook, Youtube, LinkedIn, other), you are taking a lazy approach to your content, and actually hurting your brand. There are rules you have to follow for each platform, or your content (and your brand) will sink into oblivion, never to surface again. Instead of cross-promoting your content, tailor it to fit each platform. If you are not sure how to produce the best real estate videos for each channel, stay tuned, I cover that next!

The best real estate videos for YouTube

You have heard me say it before, YouTube is a search engine. That means that people are looking for specific, helpful content. Here are a few examples of the kinds of videos and titles you can produce for YouTube: Neighborhood videos in a Vlog style (walk around, engage people and give information that relates to that area). As far as titles are concerned, here are a few examples i have used: “Why don’t I sell my house for sale by owner,” “10 reasons to move to madison (your city),” “housing market update,” “best tips for estate sale,” “what is a short sale,” “how to avoid foreclosure,” “what to expect at an inspection,” “moving tips,” “should I stage my home,”and “tips for picking the best offer in multiple-offer situations.” Work on your titles and descriptions, and remember...don’t post these videos to Facebook, just YouTube.

Create Facebook videos that actually engage your audience

Facebook thrives on social content, so that is what you should be producing to create engagement. The Vlog format works well on this platform (similar to YouTube, but not a carbon copy). One great way to produce videos is to use Facebook Live when you are at events or hosting an open house. The critical element of every facebook video must have is a reason for your audience to engage. For example, when we were searching for the best burger in Madison for the I Love Madison Show, we live streamed and asked people to like and comment with their favorite burger places around the city. The engagement on those videos was very high! One great way to list a property is to shoot some drone footage, then link that video and a few high-quality videos back to the listing page on your website!

Your LinkedIn videos should focus on one thing: building relationships

The LinkedIn platform is all about creating relationships (notice the lack of cute cat videos...that’s intentional). When you are creating videos for LinkedIn, keep that in mind. There is no need to produce a video that only highlights your skill as a realtor...no one cares. Use something you have learned to educate and empower. You can sprinkle in short success moments as an agent in creative ways, ie. “I just had a client that bought in this area and this is why” or “this event is in this area and my clients are loving it.” Don’t worry about always bringing it back to real estate. Market yourself as a business person who has learned things, and offer no-strings-attached content.

Outline of this great episode

  • [0:30] Today, I talk about the best real estate videos and where to post them!
  • [1:45] Create social, searchable, and empowering content
  • [3:30] Master the art of the unselfish selfie!
  • [4:00] Should you cross-promote on all of your channels?
  • [11:00] Producing the best real estate videos for Youtube
  • [14:00] Social videos demand a social platform, like Facebook
  • [24:30] Use LinkedIn videos to create relationships

Our sponsors:

Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching websitehere

And connect with me on ANY of the following social channels. I LOVE social!


And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts(formerly iTunes)

Jul 16, 2018

Quentin Allums aka “Q” joins me today to share 10 tips you can use to start creating content on LinkedIn! Q is the CEO of ie.eg, a storytelling company, and the founder of the Misfits community. He is also the reason I am so excited about LinkedIn, and the possibility it holds for content creators and influencers! Listen to this episode, it could be the launch pad you need to start influencing on LinkedIn!

Q established his brand around storytelling

After a failed startup, Q decided to post a video on LinkedIn every day. For the next 500 days, Q talked about his life, his failed startup and a collection of stories. At first, no one seemed to be watching. Then one of his videos hit 30,000 views, and he realized that people were paying attention. Now he has amassed more than 3 million views on the platform and travels the world as a speaker and influencer, and his company helps other entrepreneurs and companies create effective content on LinkedIn.

Now is the time to create content

Q’s advice to agents or other people who want to get started on LinkedIn is this: Now is the time to create content! There are more than 10 million users on LinkedIn (and growing), but less than 1% of them are creating content. He compares it to Facebook in 2011-2012, or YouTube in 2006. For real estate agents specifically, he recommends talking about broad subjects, as they will appeal to a greater audience. If you need some ideas on how to do this, check out his profile!

#JustQ

It can be hard to see when people share your content on LinkedIn, so Q recommends creating a unique hashtag for your brand. This will help you track where your content goes, who is sharing it, etc. For him, he wanted people to see his content, but also realize that he’s just a normal guy producing content. #JustQ on LinkedIn will display a whole library of his posts, reposts, and videos. It also helps tell his story...THAT is a great content strategy!

Q shares 10 LinkedIn tips to get you started

#1: Just start - If only 1% of all LinkedIn users are producing content, it means your material will be seen more.

#2: Use a great profile photo - Make sure people can see your face. This is your first impression, make it count!

#3: Use a great cover photo - If you live in Milwaukee and are trying to do business there, your cover photo should somehow relate to that place or subject.

#4: Use Video - video plays on all the senses, and it’s the best way for people to get to know you in the least amount of time.

#5: Put your ear to the ground - see what’s working, watch what other people are producing, and always look for ways to improve

#6: Message people - the core of LinkedIn is relationship building.

#7: Create a hashtag - #JustQ is the perfect example. It’s trackable and it tells part of his story.

#8: Go to events - At some point, the relationships you are building must go beyond the screen. Get out and connect with people, start a LinkedIn local, etc.

#9: Put Calls to Action (CTAs) in your profile - Once people have connected with you, tell them why that connection is so important to you, or what you want them to do.

#10: Optimize your profile - Make sure that your descriptions, bio, and content clearly reflect who you are and what you are trying to do.

Outline of this great episode

  • [1:45] Neil Introduces Q
  • [4:30] Q Established his brand around storytelling
  • [7:15] #JustQ
  • [8:45] What would you say to someone who is brand new to LinkedIn?
  • [10:30] The power of LinkedIn
  • [12:15] #1. Just start
  • [12:45] #2. Use a great profile photo
  • [12:50] #3. Use a great cover photo
  • [13:15] 4. Use Video
  • [13:45] 5. Put your ear to the ground
  • [14:00] 6. Message people
  • [14:15] 7. Create a hashtag
  • [14:20] 8. Go to events
  • [14:30] 9. Use Calls to Action
  • [15:00] 10. Optimize your profile
  • [17:00] LinkedIn is a discovery platform
  • [19:00] Put your head down for 30-60 days and see what happens.

Our sponsors:

Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching websitehere

And connect with me on ANY of the following social channels. I LOVE social!


And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts(formerly iTunes)

Jul 9, 2018

Hey Juicers, let’s dive into the Instagram TV App! The IGTV app, which will work as a button inside Instagram and as a standalone app, will be displayed full-screen and vertically and won’t be limited by Instagram’s current one-minute length. The app, which is meant to model a traditional TV, will start streaming videos uploaded by one’s followers as soon as it is opened by the user. On this onion juice episode, I will share a few ideas you can use to start producing content on IGTV!

So what is IGTV?

Normal Instagram videos are limited to 1 minute of content, but with the IGTV feature, videos now can be up to an hour long! This is a good and bad thing...most people will not sit and watch you for an hour, but it does give you the freedom to do a full walk-through or document an event, which is super cool!

Go Vertical!

IGTV will only allow you to post in vertical format, so don’t plan on flipping your phone horizontal to get a wide shot...Instagram will crop the edges! This will take some getting used to, especially if you are already posting on YouTube. If you are editing your videos in a secondary program, such as Final Cut Pro, you will have to reformat how the video gets exported to make sure it maintains the vertical layout! Just look at it this way, you have a chance to practice a new skill and learn something new!

Entertain and engage

Remember, people are not jumping on Insta to search for how-tos, or “10 tips,” so remember to keep your content entertaining and engaging. This is still a social channel, so creative, succinct content will yield the best results!

Go behind-the-scenes

The length of the videos will throw some people off, as they will try to include a lot more content. Just remember, respect the platform! Here are a few ideas that may work really well on the new IGTV format! Neighborhood documentaries (plan these ahead of time) may be one great option, as you have enough time to capture detail and point out interesting things. The same concept applies to event documentaries, like open houses. Try going behind-the-scenes...if you are producing an event (like a podcast), set up your phone and record the production side of things...it’s a great way to engage your followers!

Outline of this great episode

  • [0:45] Today we will talk about IGTV!
  • [3:45] Searchable channels allow for a larger platform, which Instagram may never do.
  • [4:30] This is still social content
  • [5:00] Vertical format only!
  • [8:00] Ideas you can use to start producing content on Instagram TV
  • [12:15] This may not be for everyone - beware the shiny object!

Our sponsors:

Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching website here

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts(formerly iTunes)

Jul 3, 2018

I am STILL so excited about what is happening on LinkedIn, I decided to use this Onion Juice episode to talk more about the platform, and how less than 1% of all LinkedIn users are creating content. Back to back episodes on the same subject means you should lean forward and pay attention, this content is juicy! Today, I talk about how to launch a LinkedIn Local group, the third type of digital content, and a few content ideas you can use to grow your influence on LinkedIn!

How to launch a LinkedIn Local Event

If you are planning to launch a LinkedIn Local event, the first thing you should know is it takes more than a one-man band. To pull off this event in Madison, we had an amazing team of people...a panel, a moderator, coordinators, and sponsors. LinkedIn Local: Madison lasted four hours total, with 2 hours of networking to bookend the event, a panel discussion, and a Q&A session. If you want to start your own event, check out D.P. Knudten’s LinkedIn profile, where he posted a How-To PDF for a LinkedIn Local event!

There is a third type of digital content…

You guys know about the two major types of content, searchable and social, but are you aware there is a third type of content? (I’ll wait for your heart rate to normalize...AND...welcome back!) This third type of content is not really searchable, and it certainly isn’t social, by strict standards. This new category is LinkedIn content. This could be called 3E content, which stands for Educate, Empower, Engage. The content that is getting viewed the most on LinkedIn does all three of these things. Anyone who starts producing 3E content on LinkedIn right now stands a good chance of becoming an influencer!

Respect the platform!

Some of you might be thinking “great, I’ll produce 3E content and post it on all my channels…” To that I say, respect the platform! Not all content is equal across all platforms. Facebook has a different ranking algorithm than Youtube, LinkedIn content is different than Instagram TV, and so on. Any smart marketer should be posting across each channel, but the content should be planned according to how the users are interacting with it. If you post a real estate listing on LinkedIn, don’t expect people to like or share it...that’s not what they are looking for. If you educate and empower, you will see great results!

LinkedIn Inspiration

Are you wondering how you can start influencing on LinkedIn? If so, good, that means you are engaged! Here are some ideas to empower you to start creating great content on LinkedIn. The first and most powerful is to post about your core values. What is your life mission, what’s your sword in the stone? These things tend to make great content! If there are books or quotes that have inspired you, share those! Start a video with a quote, then talk about it for a min. If you are headed off to a conference, Vlog (video blog) about it, record snippets, etc. Another great way to share content is to talk about a lesson you have learned (be vulnerable and real). If you are excited about something, talk about it! Chances are, you are not the only one...Lastly, tag other influencers in your posts. This is a powerful way to reach beyond just your own followers.

Outline of this great episode

[1:00] If you produce content on LinkedIn, it won’t take you long to become a LinkedIn Influencer

[3:45] Launching a LinkedIn Local Event [8:30] My Network

[11:30] Some people are doubting the power of LinkedIn

[14:30] There is a third type of content: 3E

[17:00] Respect the platform

[18:00] LinkedIn inspiration for launching great content


Our sponsors:

Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching websitehere

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts(formerly iTunes)

Jun 25, 2018
  • While the arrival of LinkedIn video last year felt like a case of ‘thanks for finally joining us’, it means marketers can now post native LinkedIn videos up to 10 minutes long. The network’s algorithm promotes these videos over other content types, as research shows that video posts are shared 20x more than any other content! 75% of business execs watch work-related videos each week, presenting a market ripe for mobilization. This potential has already led savvy marketers to create mobile-optimized video content that promotes enterprise! On this Episode, I will share how I am using LinkedIn, and what type of content I will be sharing in upcoming weeks!

A year ago, I said LinkedIn was not even social media...Now I think it’s the social platform of the year!

A year ago, I declared that LinkedIn was just a large database, not really social media. Today, I am changing my tune. In fact, I believe that LinkedIn is the social network of the year! There is so much happening on this platform, so I am declaring that it’s time to get on this train! Stay tuned, I will explain...

#TenTipsTenDays

There is a trending hashtag and content sharing movement happening on LinkedIn called the #TenTipsTenDays. For 10 days, influencers are posting a short video that contains tips and best practices for their niche. Not surprisingly, this is attracting the attention of tons of followers! I decided to start my own #TenTipsTenDays for all of you agents out there in the OJ nation. I will be creating content for working according to a vision vs. needs, efforts or results, no one relates to your perfection, social vs. searchable content, cheese and whiskers, developing a clear plan, the disease to please, getting connected in madison, and comfort is the enemy of progress, to name a few!

Becoming an Influencer

As of right now, only the top 1% of people on Linked in are creating and sharing video content. This means that there is a huge opportunity to grow, connect and establish yourself as an expert! To give you an idea of the potential, right now, LinkedIn looks like Youtube in 2006...let that sink in, then start creating!

LinkedIn Local

I was recently asked to be on a panel for a LinkedIn Local event, which is hilarious because just over a year ago, I declared that LinkedIn was not a social platform. This event was an amazing opportunity to connect to other business professionals from Madison! Besides helping to establish my credibility as a realtor, the fact that were were all present made it easier to blind follow other people’s profiles. If you don’t have a LinkedIn local where you live, you should start one! If you have questions, reach out, I would love to show you what we did here in Madison!

Outline of this great episode

  • [1:15] LinkedIn is the social Media platform of the year!
  • [3:45] #TenTipsTenDays
  • [5:00] You should go to a LinkedIn Local!
  • [7:50] If you create content on LinkedIn, you will be in the top 1%!
  • [9:40] As we create more content, you will automatically become an influencer
  • [16:00] My 10 Tips
  • [18:00] Vulnerability leads to connection
  • [20:00] LinkedIn looks like YouTube in 2006...a wide open space for you to connect and create!

Our sponsors:

Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching websitehere

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts(formerly iTunes)

Jun 11, 2018

What do you do to stay in touch with your past clients and SOI (sphere of influence)? This is called being “Top of Mind.” This is what most business owners want. They want to be Top of Mind with people that need their services either right now or in the future. If you have been around the OJ for awhile, this concept might sound familiar...and you would be right! Today, I am re-squeezing episode #18, to both update some of the concepts I talked about, and show how, more than ever, being top of mind is super important for any real estate agent.

Searchable vs. social content

In recent episodes, I have talked a lot about social vs. searchable content. As it turns out, I was dancing around this concept back in January of 2016 (episode 18), I just didn’t define it as clearly then. If you are posting every video to the same places (Facebook, Instagram, Youtube), you will notice a discrepancy across channels when you look at the view statistics. Market reports don’t belong on Facebook, people will get bored and leave. There are people who are searching for tips and advice from agents, and they are using keywords to do it, so start categorizing your YouTube channel to make it easier for them to find you! For more on this concept, check out past episodes where I interview Karin Carr (OJ 131) and TJ Kelly (OJ 132) on this subject!

You need all three pillars: Your sphere of influence, chase AND attract

Back in 2016, I touched on the idea that you should be attracting people to your business through social media. While this has not changed, I know for a fact that if you only focus on the attraction pillar and neglect the sphere of influence or the chase, you will starve. Depending on the avenue you are using to attract business, it may take longer before you start to see results. Radio advertisers, for example, say it takes 12-18 months before clients start responding to your ads. For me personally, I use the I Love Madison Show as my attract pillar. As of right now, that show is not paying the bills. My open houses, newsletter, and grinding are paying the bills, but people are starting to recognize my team and I around Madison. I am confident that will eventually turn into a stream of business. For now, Caleb Jahr and I will keep highlighting amazing places around the city, we will keep Vlogging and keep connecting people.

Attention and trust

Two years ago, I said “You’ll get their attention not only by what you share (posts, images, podcasts, etc.) but also through HOW YOU ENGAGE with them. When you come across as a real person, then you’re going to be much more successful at getting people to feel that they know, like, and trust you.” I think that content is still fresh! You get do lots of things to get people’s attention...you can light yourself on fire and stand in the middle of the street, and that will garnish you some attention, but people will not trust you...the best way to gain trust is to be authentic in every interaction you have with a client, whether its in-person or online. Authenticity builds trust. When a client is considering a house, it is one of the biggest and most important decisions they will ever make, and they will not work with someone they don’t trust.

Work within your vision

One of the main reasons I launched the I Love Madison show was to help trailing spouses get connected here in Madison. Last night, I had the chance to speak at an event called Disrupt Madison where I talked about the trailing spouse. Afterward, several people came up to me to say “I had no idea I was the trailing spouse, thank you for that presentation.” Why do I share this? Not to toot my own horn, but to talk about the importance of operating INSIDE of a vision, supported by your “WHY.” As a real estate agent, you will communicate all sorts of things to your clients, but all of that communication should flow from a crystal-clear vision of what you are trying to accomplish. When you are consistent with that vision, people will start to notice.

Outline of this great episode

  • [1:00] Today, we are re-squeezing episode 18!
  • [2:15] What it takes to be top of mind with our clients
  • [3:30] Searchable vs. Social content
  • [6:45] You need all three pillars: sphere of influence, chase AND attract
  • [8:45] Attention and trust: We have to get their attention, then earn their trust
  • [12:00] The show within the show: Leveraging one platform to promote another.
  • [14:45] People love talking about food...you should be too!
  • [20:00] Your WHY is very important

Our sponsors:

Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching website here

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts(formerly iTunes)

Jun 5, 2018

My question for you today is this: are you living in the clouds, or living in the dirt? To be honest, I see a lot of real estate agents who spend most of their time in the clouds, and not enough time in the dirt. On this awesome Onion Juice episode, I encourage you to get dirty, build real relationships, not just connections, and implore you to abandon the word “rededicate.”

Up, up, and away

The clouds represent that fun place in your business where you are planning, dreaming, envisioning a prosperous future, and endless good ideas. The clouds mean a clear plan. If you are just starting out, the clouds can be a fun place to hangout. When I am coaching new agents, we start up in the clouds…we figure out a strategy, play on your strengths, dream a little and plan a lot. We start in the clouds, but we don’t stay there.

Playing in the dirt

The dirt represents the possibly tedious, redundant tasks that ACTUALLY grow your business. Phone calls, knocking on doors, reaching out to your email list, creating new content…this does not mean tweaking your logo to perfection…honestly, your logo doesn’t matter. Your brand is insignificant to the amount of time you need to spend in the dirt working. For established agents, sometimes they spend too much time here, and need to spend more time in the clouds. You may have built your business on just hard work, but you are lacking a plan that will sustain you long term.

Build real relationships, not just connections

Chances are, you have a ton of followers on social media and hopefully a solid email list. You reach out to a lot of these people, a few messages, comment on their content, etc. You might even see them in person and exchange a quick hello. These are connections, not relationships. Relationships are built when you spend time with people in order to get to know them. You share a meal, or coffee, you know their family and what matters to them…they would bail you out of prison…I encourage you to spend time building real relationships. They will ultimately sustain you, and those will be the people that you do life with, not just real estate transactions.

A commitment moves you forward

I recently heard an interesting take on the word “Re-dedicate,” and it got me thinking about how often I hear people say they are going to rededicate themselves to work or a project or goal. This does not make sense to me. If you are going to “rededicate” yourself to a project in the future, what you are actually communicating is that you have no dedication at this exact moment. A commitment is now. There is no”Re-dedicating” yourself, there is simply dedication and commitment right now.

Outline of this great episode

  • [0:45] Let me help you decide where you should be spending more of your time
  • [1:20] Are you living in the clouds or the dirt?
  • [3:45] Clouds mean a clear plan - soundbox coaching
  • [5:35] The established agent might be opening too much time in the dirt
  • [7:20] How to get dirty
  • [7:50] How much time are you spending in the clouds?
  • [8:30] You are your brand
  • [9:25] Working in a vision vs working in your needs
  • [10:20] Rededicate doesn’t make sense - a commitment is now
  • [11:50] Connections vs relationships

Our sponsors:

Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching website here

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)

May 28, 2018

On this onion juice episode, Jerry Potter teaches you how to leverage your Instagram feed to drive business! If you are a real estate agent who uses Instagram, this is the must-listen-to episode! Learn about the new features that Instagram is rolling out, how you can improve your live video, then learn how you can improve your social media knowledge in just five minutes! No empty promises, I promise, just fresh, juicy content for you to ear-guzzle!

Are you using the best search and discovery platform to market your business?

Instagram places a big emphasis on search and discovery of content. It’s one of the few social media platforms with a Search and Explore tab in its app. Being featured in the search results or in Instagram’s Explore section can be a great way to boost your success on the network with added exposure and the chance to reach new users who may not have otherwise seen your content. There are also several other ways you can use Instagram’s Search and Explore for your business — finding the best hashtags to use, engaging your fans, and finding influencers to collaborate with.

Instagram is rolling out a ton of new features!

Jerry says if he had to abandon every other social media platform, he would JUST use Instagram...it’s that powerful! The app is constantly being updated with new features to help make the experience better for the users. Jerry shares a few of those features, including “focus mode” that adds a professional look to your pictures by blurring out the background, video chat, augmented reality (think Snapchat filters), clickable account names and hashtags, and the ability to mute (but not unfollow) a channel or user. To learn more about the powerful ways you can use Instagram to grow your real estate business, check out this episode of the onion juice!

Listen to hear one amazing tip that will instantly improve your live video broadcasts on social media

You have all seen the live videos on social media...lots of likes and hearts floating up the screen. If you are like me, you probably wonder how long the person is going to talk, right? What if this real estate agent talks for 20 minutes?? Jerry says one way to improve your live videos is to “offer an end at the beginning,” meaning drop a hook that will encourage views to keep watching until the big reveal. For example “This house is a three bedroom/ two bathrooms, but it might have the strangest thing I have seen in one of the bathrooms, but we’ll get there shortly…”

Five Minute Social Media with Mr. Jerry Potter

It is possible to learn social media in just five minutes…Mr. Jerry Potter shares how on this awesome onion juice episode.

If learning and improving your social media presence has been a goal, but you haven’t been able to find the time, you should check out Jerry’s channel on Youtube called Five Minute Social Media, where he teaches tips and tricks in small chunks that you can learn easily and implement quickly! For all the links, check out the resources section below.

Outline of this great episode

  • [0:45] The Onion Juice Is supported by some amazing sponsors, check em out!
  • [1:15] Mr. Jerry Potter joins me to talk instagram!
  • [4:15] Instagram is the best platform for search and discover
  • [6:00] New shiny things: Jerry shares some of the new features instagram is rolling out
  • [11:30] Give people an ending at the beginning
  • [19:45] Five Minute Social Media

Our sponsors:

Resources and Links mentioned in this episode

You can connect with Jerry Potter here

Connect with me!

You can find my personal real estate coaching website here

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts(formerly iTunes)

May 21, 2018

The Juice Bar is open! In today’s episode, I’ll answer your questions about how to adapt to market changes, how to build a real estate team, setting a marketing budget for new agents, and creating systems and processes that support growth. Join me for this Q & A and then join us over on the Facebook group to interact!

Adapting to market downturn

Bob: I am afraid there will be a market downturn before I get established, what should I do? The truth is, regardless of what the market is doing, there is always an opportunity. It’s not what the market is doing that will determine your success, it’s about how fast you shift, how willing you are to survive. In 2005, I had no idea what a short-sale was...things were rocking and I was feeling good. In 2008, I learned very quickly what a short-sale was because I needed to in order to survive. You have to adjust and shift, stay in front of clients, stay educated, and continue to grow.

How do you educate people on lying realtors who say the market hasn’t shifted and they say they are beyond crazy busy

Rachelle: How do you educate people on lying realtors who say the market hasn’t shifted and they say they are super busy? There may be some realtors who are clueless to any adjustment that is happening and are just programmed to say they are busy. In their case, maybe they don’t know what they don’t know. Remember that we are in the relationship business. People hire us because they trust us, not because of market stats or price listings.

As a new agent, how do I set a budget?

Robert: As a new agent, how do I set a budget? It is easy to think that you need all the bells and whistles up front in order to be successful. A sweet website, Facebook ads, the works...In reality, there are ways to build your business that are very low cost. Creating a newsletter is one way I focused on relationships when I was starting out. I even got the newsletter sponsored, so the cost was minimal. I also used open houses to build relationships at little to no cost. Remember too, a clear plan will help you eliminate spending a lot of time and energy on short-term strategies. Once you are established, supporting your family and taking care of regular expenses, then you can add a great website and marketing dollars to your budget.

How to I build a real estate team?

Karin: How do I build a real estate team? Here is a quick tip when building your real estate team: Hire up! Trust that there are people who will do things better than you can, but don’t let that stop you from hiring them, They will be valuable assets to your team! It can be a struggle to delegate and teach others every step of your process, but the value of recreating yourself is priceless. You should also consider contracting out pieces of your operation. This will save you time and money and allow you to focus on growth.

I have a hard time getting organized, what systems can I use that support growth?

Michelle: I have a hard time getting organized, what systems can I use that support growth? Michelle, great question! Sometimes it’s hard to know where to start when you are trying to create a system. I was the same way. In 2013, I was running solo...no buyers agent, no assistant. That was also the year that I sold around 100 houses, so I HAD TO figure out a system that would save me time and keep me organized. I started with an email template that I would send to buyers. They would fill out all the details, then I would just copy/paste that into an offer. It looked professional and saved me hours! Since then, I have created systems for nearly every part of my business.

Outline of this great episode

  • [0:30] The juice bar is open!
  • [1:15] I am afraid there will be a market downturn before I get established, what should I do?
  • [6:15] How do you educate people on lying realtors who say the market hasn’t shifted and they say they are super busy?
  • [8:30] As a new agent, how do I set a budget?
  • [12:15] How do I build a real estate team?
  • [17:00] I have a hard time getting organized, what systems can I use that support growth?
  • [26:15] What books can I read to help with negotiation?

Our sponsors:

Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching websitehere

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts(formerly iTunes)

May 14, 2018

In case you didn’t know, I am not a huge movie guy. I don’t have the attention span to watch a lot of movies, plus I would rather be thinking about other things, like my family or business or my team. Recently, I watched “The Greatest Showman,” a film about the famous P.T. Barnum. After the movie, a quote from P.T. Barnum lingered on my mind, “Comfort is the enemy of progress.” On this episode, I want to take a few minutes to talk about what makes ME uncomfortable, where I have exchanged progress for comfort and encourage you to get comfortable...with being uncomfortable!

Comfort is the enemy of progress

Are you working because you enjoy the challenge and the process, or are you working for comfort? Comfort is not inherently bad, but it can lead to laziness, or “letting off the gas” once you get a little momentum. There have been a few times when I had 2-3 contracts moving forward, which made me feel successful, so I eased off on the marketing and the chase for a bit. Guess what happened? After those contracts closed, I had to scramble to find more clients. I got comfortable and it came back to bite me!

The obstacle is the way

After that quote simmered in my brain for a bit, I had to ask myself, “Neil, where are you choosing comfort?” The answer: calling my sphere of influence. I email my sphere, post on social media and send them newsletters monthly, but I rarely call them...because it makes me uncomfortable. The reality is, these are already people I know, like and trust, so it should be easy to connect with them! If you struggle with this as well, I would encourage you to step into the uncomfortable thing...the fruit from that action will pay off 10x. For some advice on what to say to your sphere when you have nothing to say, check out Episode 134!

Shift from “I have to” to “I get to”

I found a second piece of inspiration this week that I wanted to share. This is not a movie quote, but something I saw on LinkedIn. Try adopting the mindset of “I get to” instead of “I have to.” The effects are powerful! Your boss asks you to stay late...typically you think “I have to stay late.” Try this instead: “I get to be trusted by my boss in a time of pressure, for an important project.” With that in mind, what do you get to do today? I hope this subtle shift will help refocus and re-energize you!

Get ready for the juice bar next week!

Next week is the Onion Juice Bar, and I want to hear your real estate questions! You can email them, message me on Facebook or my other social channels! Next episode, I will do my best to answer each question!

Outline of this great episode

  • [1:15] The Greatest Showman - Comfort is the enemy of progress
  • [2:10] What makes you comfortable in your business?
  • [3:30] Calling my sphere of influence freaks me out
  • [5:30] a clear, congruent means working in your strengths
  • [6:30] Get more out of the fruit that is already growing
  • [9:55] Uncomfortable makes you have to press through
  • [10:55] Mindset hack: change the words “have to” to “get to”
  • [14:15] Next week is the juice bar! Message me your questions!

Our sponsors:

Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching websitehere

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts(formerly iTunes)

May 7, 2018

Real estate video marketing is one of the most powerful tools you can use in your real estate business. People only do business with people they know, like, trust, and remember… And a video is, by far, the easiest way to stand out online, build authority in your real estate niche, and create an experience that people will never forget. Today, Michael Krisa from Agent Inner Circle joins me to show you how to use real estate videos to build strong relationships with your clients and grow your real estate business!

The platform determines the content

All video content is not created equal. Social is very different from searchable. If you don’t follow the “rules,” your content will not be as effective as you had hoped. Social media is meant for quick blurbs, which get refreshed in the feed in a matter of minutes. A good YouTube video, on the other hand, picks up views and starts climbing with search engine results, 24/7, worldwide. When you are posting video content, it is important to treat YouTube like a search engine, not like a social media platform. Check out episode 131, with Karin Carr to learn more about this!

Good enough is good enough

“No one can relate to your perfection” is a motto every real estate agent should remember when producing video content. If you try to produce perfect videos every time, you will never launch any content. Let’s be honest, the imperfect video will have much better results than the one you never produce. Michael shares a few basic tips to improve the quality of your videos, like making sure the sun is behind the camera (facing you), and putting your phone on “Do Not Disturb” mode while filming, so notifications don’t break your concentration.

Lead with mobile

If you are just starting to produce video content, there is no need to go buy the fancy desktop software to edit your videos. The reality is, those programs are loaded with cool features, but they take hours to learn. Your job is not to become a video editor, but to sell houses. With that in mind, Michael says the best approach is to lead with mobile, meaning the cell phone in your pocket is your most powerful tool! He recommends getting an external mic to help with the audio clarity, like the IRig Lav Mic and a simple editing app like Power Director (Android) or iMovie (IOS).

The 10x10 Strategy

If you need ideas to start producing video content, Michael says to use the 10x10 strategy. Here’s how it works...pick a niche, like “New Home Buyers,” then answer the top 10 questions that niche usually asks, using one question as the subject for each video. As an agent, you probably know 10 more questions about that subject that people don’t think to ask. When you are all said and done, you a have a 20 episode series that you can post as searchable content. In addition, people have gotten to know you a little from those videos, and you have presented yourself as an expert. That’s a great way to build likability and trust!

Outline of this great episode

  • [1:30] Let’s talk video content with Michael Krisa from Agent Inner Circle!
  • [2:00] Video content needs to be something your clients can apply and use
  • [3:45] What video strategy is working the best right now?
  • [5:00] The follow-up video that builds deep roots
  • [6:30] The platform determines the content
  • [10:45] Michael weighs in on what gear you need
  • [12:30] The 1-3 strategy - Video, Audio, Text
  • [13:00] Good enough is good enough
  • [16:45] Why routine is critical
  • [22:00] Lead with mobile
  • [17:30] The 10x10 strategy
  • [26:00] Remember, be yourself….or a more energetic version of yourself

Our sponsors:

Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching website here

And connect with me on ANY of the following social channels. I LOVE social!


And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)

Apr 30, 2018

Jason Frazier, aka The Real Estate CIO, joins me on this episode to talk about why EVERY real estate agent should be using a Facebook pixel on their website. If you have no idea what a pixel is or how to use it, listen to this episode of the Onion Juice! Be aware though, once you hear what Jason Frazier has to share, you will have no excuse to start using this powerful marketing tool!

What is a Facebook pixel and what does it do?

The Facebook pixel is a piece of JavaScript code for your website that enables you to measure, optimize and build audiences for your ad campaigns. Once you drive people to your website, you can use the Facebook pixel (which is created for you, in your Ads Manager on Facebook) to track what they do on your site, and then create a custom audience that you can use to retarget and remarket to this group of people so that you can increase your likelihood of a conversion. For example, you can target an ad to users who have visited your website but have never made it to the search registration page, or users who have viewed a specific neighborhood page, or even a specific property page.

Where there is intent, there is a chance to create business

Ok, so you know what a pixel is now. You might be asking “Why do I want to track this information in the first place?” The short answer: Because they have expressed interest. They are no longer “cold” leads. The hardest part of running a successful ad is targeting users who will be interested in the topic of that ad. But by running an ad to this custom audience who has already expressed an interest by visiting your website, you have a far better chance of getting the users to engage. That may be requesting a showing on that property. Or signing up for a home search of “similar homes in the area.” Or really anything else that you want to target this audience for.

Agent Marketer Training

There are so many things to learn in marketing that it can quickly become overwhelming. That's why Jason has developed a program called Agent Marketer Training. He breaks down complicated, multilayered systems into digestible, step-by-step building block courses suitable for any skill level. The course includes topics like culture shift ever in consumerism, why dynamic marketing is going to be the most important asset to attracting more business in this new economy, and how to provide an awesome consumer experience will take your personal brand to the next level, among other things.

Making excuses just means you haven’t made the decision to be great yet

Just because you are uncomfortable learning something new does not mean you can use that as an excuse to not execute. Jason says if you say “I am not able to…,” what you are really communicating is “I don’t want to.” Learning how to be an effective marketer is not complicated, despite what people think. A lot of agents tend to freak out a little when they start implementing things Jason recommends, like the Facebook pixel. He’s heard all the excuses, and still doesn’t think any of them are valid. With a willingness to learn, a good google search and maybe someone looking over your shoulder the first time, you will be well on your way to capturing leads and engaging your clients.

Outline of this great episode

  • [1:30] Jason Frazier is back on the OJ!
  • [3:00] Why every real estate agent should be using a Facebook Pixel
  • [4:30] Your website is your open house, the pixel is your guestbook
  • [7:45] Where there is intent, there is a chance to create business
  • [11:30] How you can automate, but maintain a personal touch
  • [12:00] Check out Jason’s Agent Marketer Training Program
  • [16:00] Marketing allows you to 10x your success
  • [20:30] Most of you guys have all the content in your head, but how do you share it?
  • [24:30] Split testing a Facebook audience
  • [28:15] Making excuses just means you haven’t made the decision to be great yet

Our sponsors:

Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching website here

And connect with me on ANY of the following social channels. I LOVE social!

Apr 23, 2018

Facebook is no longer the new frontier of marketing. It’s become an established channel many real estate agents use to obtain more (and better) leads. So, how do real estate agents capture new leads in today’s technologically advanced society? Facebook, of course! Dustin Brohm is back to share Facebook retargeting strategies to help you, the realtor, get in front of the right people with your Facebook ads.

The Facebook pixel is an effective retargeting tool

Have you ever searched for anything on Amazon – let’s say, a pair of shoes – and then taken a break to scroll through Facebook? There’s a good chance you saw those same shoes advertised on your Facebook wall. This may be creepy, but it isn’t by chance. A Facebook pixel fired when you visited Amazon, allowing the site to retarget you. Real estate agents can do the same thing! A pixel is just a piece of JavaScript code that tracks a specific action. You can get this free snippet of code from Facebook and place it on your website code. Visitors to your site have shown intent, so it makes sense to show them an ad for your services. When you optimize your advertising for a lead conversion, you’re telling Facebook to find engaged prospects who filled out your lead form. Facebook then uses its algorithms to target your ads on the platform to the best possible prospects — those who have already filled out your contact form. This is much more effective than simply targeting prospects by their interest.

Custom Audiences: Lookalike Audiences

If you’re good at your job (which I’m sure you are) you likely have a list of people who recently purchased. With custom audiences you can upload that list to Facebook, and then have Facebook do some magic to find similar individuals (AKA lookalike audiences) who are looking to buy or sell a house. You can also build a custom audience based on your website or social traffic. The settings you can use are endless, so don’t get lost in all the details. Anyone who clicks on a certain page can be one audience, people who watch a percentage (20%, 50%, 75%, etc) of your videos can be another audience, and so on.

How long should I target my custom audience with an ad?

Think of Facebook ads as a way to constantly be refreshing your list of potential clients. Dustin recommends a tiered approach when setting the duration for your ad campaigns. One ad may target visitors who have landed on your site within the last 10-30 days, while another ad may target everyone who has viewed your content in the last 60 days. Not everyone is going to buy after the first interaction (in fact, this is RARE), but targeted ads over 60-120 days will help you build brand recognition that may eventually convert to business.

Motion means higher interaction: use carousel ads to show multiple properties (or multiple rooms in one property)

If you are unfamiliar with the Facebook carousel ad format, get familiar! This ad format is perfect for it’s visual appeal, making real estate the perfect candidate. The carousel ad format essentially allows the advertisers to display a series of images in a catalog type format so viewers can scroll through and view multiple images or listings. The multiple photos also mean this single ad has multiple pathways to convert.

Outline of this great episode

  • [0:45] Facebook ads and audience retargeting
  • [1:15] The OJ “Bill Murray” AKA Dustin Brohm is back!
  • [2:30] Custom audience targeting using Facebook’s retargeting pixel
  • [7:45] Dustin explains Notable Delivery and the ideal ad duration
  • [11:30] Facebook lookalike audiences
  • [15:00] How to use your social media to attract real estate clients
  • [18:30] Dustin shares what he is doing to convert leads
  • [22:30] Check out The Massive Agent Society!

Our sponsors:

Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching website here

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)

Apr 16, 2018

Do you have a clear plan for marketing your real estate business, or are you just throwing things against the wall to see what sticks? Most of the agents I talk to inside my RoundBox coaching program are chasing shiny objects that end up distracting them from one of the three pillars (Influence, chase, and attraction). Today, I want to share a few marketing tips for real estate agents. Before I launch any marketing, I run every piece of content through these filters to determine how effective they will be. I hope these tips will resonate with you and help you produce better marketing content that will elevate your business to new levels of success!

Follow a clear plan, not shiny objects

The first filter I run any marketing material through is this: does it fit into my established plan, or am I just chasing the latest shiny object? Having a clear plan is the most important step before you do any marketing. Let me put that another way…If nothing is working, that means you have no plan. Developing a clear plan takes focus and hard work (and a good coach), but it gives you a foundation to build on. When I am planning a marketing campaign, be that a postcard, an email, a Facebook post or a YouTube video, I ALWAYS hold it up against my plan to make sure it furthers that goal instead of distracting from it.

Social Vs. Searchable

Here’s a scenario I see often...an agent reaches out to tell me that they published a professional, engaging “New Home Buyers Guide” or similar video on Facebook, then waited for it to be liked, shared and commented on...they are still waiting, because that content is searchable, not social. It was posted in the wrong place, to the wrong audience. In a nutshell, Facebook content is social; it’s entertaining, engaging and usually pretty short. Think about how you interact with Facebook...do you watch every video all the way through? Do you read every word of those long posts? Of course not. You scroll, with the occasional pause to view a little bit of engaging content, then move on. On Youtube, However, you search for specific content, then scroll to find the most relevant content to your search. You might watch a 15-minute video because it kind of relates to your subject. Understanding the nuances of searchable vs. social content is VERY important in today’s marketing landscape! If you want to learn more, check out episode 131 with Karen Carr, where we talk about the important difference between social content and searchable content.

Marketing to people you know vs. marketing to people who have never met you

The content you send to your friends and family needs to look very different from the content you send to people who have never met you. If you send a warm and fluffy, homey newsletter to a client you have never met, it’s going to make them feel weird and disengage. “Why is this random realtor sharing his life goals and dreams and failures with me? I don’t even know this guy…” The content you send to new clients should be glossy, professional and contain calls to action that are proven to be effective. Once you nail that content, you have to send to them consistently. A one-off piece of content is NOT the approach you want to use, trust me!

If you are sending to people you know, the exact opposite is true. You want the content to be warm and inviting, “downhome” even. Why? Because those people know you. They know you are not perfect, and they would rather hear about your goals, struggles, and failures. Proper grammar and tasteful designs are still present, but that content is a snapshot of your life, and no one expects that to be perfect.

The cheese and whiskers

It’s been said that the average consumer is like a mouse when it comes to the way they respond to marketing. A mouse spends all day either looking for cheese or running from whiskers (attached to a cat, of course). In the marketing world, value is the cheese and a pushy sales pitch is the whiskers. As long as you’re providing value, people are going to be attracted to you and the message you have to share. But when you begin putting on the pressure to buy, they’re going to run away. I’ve got some thoughts about how this can apply to your real estate business, so be sure you take the time to listen.

In every market, there is a demand for something

If you ever get discouraged by the real estate market trends, pay attention. The truth is, In every market, there is a demand for something. Successful real estate agents look for where the demand is, then figure out how to stand in front of that demand. During the recession, the demand was short sales. Nobody wanted to do them, because of all the work and communication it took. I had other agents who passed along short sales to me because at that time I was communicating that I was willing to put in the work to get them done. In today’s market, the demand is trying to keep up with all the requests for houses. How is my team standing in front of this demand? We look for houses that haven't hit the market, we ask for the opportunity, and we constantly try to build likeability and trust.

Outline of this great episode

  • [2:15] If nothing is working, that means you have no plan
  • [3:30] Sponsors section
  • [4:00] Have a clear plan, don’t just follow shiny objects
  • [7:15] Understanding social vs. searchable content
  • [11:15] Tips for marketing to people you know
  • [17:00] Marketing to people you don't know
  • [20:24] The cheese and whiskers principle
  • [24:00] In every market, there is a demand for something
  • [26:45] How do I envision my clients responding?
  • [30:45] What filters did you like the best? I want to hear your thoughts!

Our sponsors:

Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching websitehere

And connect with me on ANY of the following social channels. I LOVE social!


And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)

Apr 9, 2018

A real estate agent’s sphere of influence is one of their most important professional assets. Handled well, this relational network can become a lead generating powerhouse, fueling your real estate business for years (even decades!). But building your sphere of influence is more than a tactic or strategy: it’s learning how to build authentic, professional relationships with real people. On this episode, I will share 7 tips you can use to connect to your sphere of influence, even when you have nothing to say!

Events, surveys, and "home sold" alerts, Oh my!

Tip #1: Planning an event is a great way to connect with your sphere of influence, and if done correctly, gives you a reason to talk to them up to three times! You can call them to invite them, talk to them at the event, then call afterward to thank them for attending. If planning the event seems like the hard part, remember that the whole thing can be planned in under five minutes...seriously! Call a restaurant and tell them you want to host an event during happy hour. Create a special order item that is named after your business (be creative...imagine patrons and bartenders shouting out the name of your company back and forth…), then order appetizers. Done!

Tip #2: Another tip you can leverage is to create a survey, then call your clients. If I did this, here are the three questions I would ask - 1. If you were looking for a house, where would you go? 2. If you were to refer an agent, who would you call? 3. Do you know anyone looking to buy or sell a house?

Tip #3: Have you ever thought about calling your clients and asking them if they would like to receive “Home Sold” alerts? It’s a great way to stay connected to your sphere of influence and provides useful information. This also allows you to make sure your email database is up to date. Once they agree, you can automate this process to send them emails every time a house in their neighborhood sells.

Create a VIP Club on Facebook

Tip #4: Everyone loves the idea of being a VIP, right? Reach out to your clients and ask them if they are on Facebook. Once you have found their profiles, add them to a private VIP group. This Facebook group is designed to cater to them and make them feel appreciated. One idea you can use is to buy a Starbucks gift card, then take a picture of it and post it in the feed. Tell the VIP’s it’s first come, first serve until the card is all used up. You can also post pictures of useful items that your clients may need that they can reserve! If any of you do this, I would love to hear what creative ideas you come up with to serve your clients!

Newsletters and good old-fashioned phone calls

Tip #5: You all know, I am a huge fan of newsletters! If you don’t have the resources to produce a paper one you send via snail mail, an E-Newsletter is a great alternative! Besides a reason to update your email list, you should call your clients and ask if they want to start receiving it!

Tip #6: This tip may not work for everyone, just depending on your comfort level...Call or text your clients and tell them that the market in your area is up, and you need listings! Ask them if they are looking to sell, or if they know someone who is. It’s straightforward but effective!

You are a media company...but do your real estate clients know that?

Tip #7: One of the ways I build likability and trust is the I Love Madison podcast. It’s a fun show that highlights all the great things about Madison, the city where I live and work. My hope is that people will get to know me through that show, and remember me when they need a real estate agent. I recently found out that only about 5% of my sphere of influence from my real estate business even knows the I Love Madison podcast exists! If you are a media company that happens to sell real estate, call your sphere and tell them about it! Ask them to follow your social media, listen to your podcast or watch your YouTube channel!

Outline of this great episode

  • [1:00] What to say to your sphere of influence when you have nothing to say
  • [2:45] #1 - plan an event
  • [5:00] #2 - Create a survey
  • [6:00] #3 - Setup Home Sold alerts
  • [7:00] #4 - Create a VIP club on Facebook
  • [8:15] #5 Start an E-newsletter
  • [9:00] #6 - Call or text, say that the market is up and you need listings!
  • [10:45] #7 - You are a media company...but do your real estate clients know that?
  • [16:45] You should contact your sphere at least twice a year, here’s how
  • [18:30] I would love to be your coach - check out roundbox coaching!

Our sponsors:

Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching website here

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)

Apr 2, 2018

When was the last time you got a piece of real mail that you really enjoyed reading? Today on the Onion Juice, Michael Krisa from Service For Life!® joins me to talk about the power of the mailbox, specifically, a custom newsletter that they produce for me to keep me connected to my “power list” of past clients, friends, family and potential new clients. This newsletter is so important to me, it’s one of the top three strategies I focus on to attract business!

It all started with the Mathweg Minute

Real estate newsletters to past and prospective clients can be a fantastic and inexpensive way to build and maintain strong client relationships. I learned this from a mentor in the real estate business back in 2002, which resulted in the creation of my own newsletter I titled “The Mathweg Minute.” After the first year of creating and sending it to my list, I realized I did not have the time to produce great content as often I would have liked. That’s when I found Service For Life!®.

You would think I wrote it myself...but I didn’t

I used to produce every newsletter, which meant writing every block of content and planning extra content that I thought would help build trust and likability. Service For Life!® intentionally creates a newsletter with a “down-home look” my list raves about. It’s not the shiny, corporate direct mail that everybody immediately tosses in the trash. I include real estate information, of course, but Service For Life!® strategically includes “How-To” articles, trivia, tips, and humor to motivate the highest readership and encourage sharing. it’s NOT all about real estate, and that’s one of its success secrets…

It’s all about the touchpoints

The more you can communicate with your “power list,” the more successful you will be at attracting business! Michael says it’s “all about the touch points.” Loosely defined, a touchpoint is a place or point that a customer touches, or interacts, with your brand. When people read my newsletter, I hope that it comes across as warm, genuine and heartfelt, because that is exactly how I want to attract new clients. Imagine the business you could attract if a past client hands a well-crafted newsletter to a friend, and shares a positive story about you at the same time...the value of that interaction will far exceed the commission you make on it.

Are you marketing or just advertising?

Raise your hand if you didn’t know there was a difference between marketing and advertising...Michael says marketing is the science of getting people to do something, while advertising just means you have a lot of money to burn. Each of the newsletters that Service For Life!® produces for me includes several call-to-action sections that encourage people to connect with me. I can set up a number with pre-recorded information about a property I am listing, offer tips like “5 ways to prepare to sell your house” and even a touch point that starts by asking something like “Would you like to know what your neighbor's house sold for?” These are all powerful hooks that are included, and the best part is, I don’t have to write them myself!

Outline of this great episode

  • [0:45] How are you communicating to your sphere of influence?
  • [1:30] The awesome OJ sponsors
  • [2:00] Neil Introduces Michael Krisa from Service For Life!®
  • [4:15] The power of the mailbox
  • [5:15] Remember the “Mathweg Minute?”
  • [7:00] How to target the right list for your newsletter
  • [8:30] I didn’t write it myself, but you would never know that
  • [10:15] The power list
  • [13:30] The letter of the heart approach
  • [17:15] Beyond the mailbox: What are you doing to connect and follow-up?
  • [19:00] Are you marketing or advertising?

Our sponsors:

Resources and Links mentioned in this episode

  • Agentinnercircle.com
  • Serviceforlife.com
    • OJ listeners can use Promo Code “Math67” to get a subscription to Service For Life!® for only $67/Month
    • OJ listeners can use Promo Code “Math588” to get a subscription to Service For Life!® for only $588/year
  • To get my free pdf business plan, text “roundbox” to 44222
  • To get my 11-question listing presentation tips, text “listing” to 44222
  • To contact me about coaching, check out Roundbox Coaching
  • Join the FACEBOOK Group: Onion Juice - Ideas for Real Estate Agents
  • And… my personal website - NeilMathweg.com

Connect with me!

You can find my personal real estate coaching website here

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)

Mar 26, 2018

If you are a real estate agents who is trying to break out on YouTube, drop everything you are doing and listen to this episode! I promise it will be worth every second! Despite the fact that YouTube gets more search traffic than Bing, Yahoo!, and AOL, many real estate agents fail to leverage the platform. On today’s episode, TJ Kelly joins me to share several YouTube best practices that real estate agents can use to reach more people.

YouTube is a search engine that uses a specific algorithm you can follow

When it comes to ranking YouTube content, TJ Kelly is the man with a plan. When YouTube first launched, part of the algorithm was based on views. The more views your video got, the higher it ranked. Now, YouTube uses a different approach. While they still count aggregate views they do so in conjunction with engagement metrics, which include number of seconds viewed, comments, likes and social shares. TJ said before it was better to pump out a ton of videos with less focus on content. Now, it's better to create content-rich videos that drive user engagement. The first 15 seconds will determine if a viewer will stay engaged, which TJ says is critical. The other factor is the total amount of minutes and seconds your video has been viewed. This is not per user, but overall. Therefore, having longer videos will add more seconds to your count and increase your rankings.

The three P’s of YouTube: Proof, Preview, Proof

TJ recommends using the PPP method when producing content for YouTube. Here’s what that looks like...Preview: First, give the viewer a hint of what the video is all about as soon as the video starts. Proof: Then, establish proof that you know what you’re talking about and can deliver on the topic. Preview: Finally, reiterate what the video is about, this time adding a specific detail that the viewer will learn.

Say your keywords in the video

The latest algorithmic changes to Google’s search engines now take into consideration a more dynamic field of content types. As such, videos, images and transcriptions are now crawlable. Anything you say in a video (especially one that includes subtitles and annotations) can technically impact your ranking signals. Putting your keyword into the title of your video while also saying your keyword throughout the video is a great way to drive home the point of what your video accomplishes, to both viewers and search engines. In line with Google’s shift toward natural language search and high-relevancy content, matching auditory keywords within a video with those utilized in video titles signals that you’re not spamming users and that your video follows through on its title.

Customize video thumbnails

A newer differentiator that is becoming more common on YouTube is creative video thumbnails. Just last year, thumbnails were static images, but they now automatically animate when cursors hover over them. If your video is featured on page 1, it’s likely facing stiff competition from other videos that may better serve viewer intent. So how do you get users to click on your video despite being ranked lower? The key is to make a great first impression by having a customized thumbnail that stands out visually from everything else on the page. Customization can take many forms, including appealing color schemes dynamic banners or design patterns, and Intuitive splash screen/video title combinations.

Outline of this great episode

  • [1:30] Check out the amazing OJ Sponsors
  • [1:50] Neil welcomes TJ Kelly back to the OJ
  • [2:55] Social content vs. search engine content
  • [6:51] The search algorithm Youtube uses to rank content
  • [8:00] Learn the three P’s: Preview, proof, preview
  • [8:50] Winning title formats you can use
  • [11:40] What you should know about YouTube SEO
  • [15:45] How to leverage engagement signals and click through rates
  • [18:37] Designing thumbnails that will get your video noticed
  • [21:45] blogs and YouTube videos are a winning combination!

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And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)

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