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Agent Rise with Neil Mathweg (formally Onion Juice)

Agent Rise with Neil Mathweg is for real estate agent who want to be uncommon, bring clarity to their business, and want to breakthrough all the noise to build a thriving real estate business. Agent Rise is both a podcast and a movement, designed to wake up and redefine the real estate industry. So we can build a business we truly love, make a greater impact, while eliminating the stress of it all. Hosted by Neil Mathweg, a veteran agent in Madison, WI and real estate agent coach and speaker. Let’s join the movement now! Agent Rise was formerly known as the Onion Juice Podcast.
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Agent Rise with Neil Mathweg (formally Onion Juice)
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Mar 18, 2019

Because the tenth Agent Rise step is all about team building, I thought this episode would be the perfect opportunity to update you on all things I Love Madison. I’ve recently made some big changes to that brand around team building and it’s been a huge win for my real estate business. I want to give you all of those details plus show you how you can build a great team of your own. If you are struggling to build a brand that people can get behind then this episode is for you. So what are you waiting for? Press play so we can dive in!

Let your brand fuel your attraction pillar

One of the biggest pitfalls of an attraction pillar is that it takes too long to bear fruit and can ultimately become a distraction. This is especially true for the new or stuck agent. However, one of the reasons attraction pillars can fall flat in the results department is that there is a disconnect between the brand of your business and the attraction itself. People recognize me from the I Love Madison Show all the time but not once has that resulted in a sale. Some even thought I had quit real estate to do that full-time. Talk about a disconnect! That’s one of the reasons I rebranded my real estate business as the I Love Madison Home Team. By capitalizing on the success of the I Love Madison Show I’m allowing my brand to fuel my attraction pillar and vice versa. Now when people talk about the show their also talking about my business which is what is ultimately going to make this attraction successful.

There is no “I” in team

Building a brand is easy because it can be anything you want it to be. However, building a brand well and making sure it lasts is something different entirely. A big part of that is making sure your brand is something that you can build a team around. I recently rebranded my business as the I Love Madison Home Team because I wanted to have a brand that my team could get behind without losing their own identity. By moving away from the Neil Mathweg brand, I am able to elevate my team instead of just myself. Having a brand that allows you to uplift others is a critical part of team building and will help you take your business to the next level.

Let your rebrand serve as a heart check

If you’re considering a rebrand maybe it’s time for a heart check as well. What I mean by that is with rebranding your business comes a focus on mission and vision. What you do and why you do it is the heart of your business and if your brand needs a change perhaps it’s time to examine what makes you tick as well. You might have a solid mission and vision or you may need to go back to the drawing board. Either way, there is no better time to fine-tune the critical components of what makes your business uniquely yours than during a rebrand.

It’s time to build

One of the biggest pushbacks I get to team building is that it isn’t the right time to build a team. So many agents have this idea that they can’t build a team unless their cup is running over or they have too much work to handle by themselves. The former is a myth and the latter is the kind of desperation that few would actually want to be a part of. People don’t want a rainmaker they want a leader. Agents want to be led and mentorship is a much better selling point than workload or excess. The systems you create and the team atmosphere you cultivate is your greatest asset when building a team. As long as you have those in place there is no better time to build than now!

Outline of this great episode

  • [4:25] Is fear of success keeping you from building a team?
  • [5:47] Why a successful attraction pillar doesn’t mean success
  • [12:03] Building a brand people can get behind
  • [14:34] Everything I’m doing to reach people with I Love Madison
  • [20:37] The best time to start team building

Recommended Resources

Resources and Links mentioned in this episode

  • Check out the I Love Madison Showonline!
  • Text “AGENTRISE” to 44222 for more info on the Bootcamp starting March 25th
  • Watch Masterclass “5 Steps To Building An Uncommon Real Estate Career”. It’s free! https://neilmathweg.lpages.co/agent-rise-masterclass/
  • To get my listing presentation tips, text “LISTING” to 44222
  • Join the Agent Rise Facebook Group (free) at Facebook.com/groups/agentrise
  • To learn more about coaching, go to www.neilmathwegcoaching.com
  • If you want to see my website as a REALTOR in Madison Wi go to www.neilmathweg.com

Connect with Neil!

Schedule a free 30 minute breakthrough call with Neil, schedule your call at neilmathwegcoaching.youcanbook.me

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Agent Rise podcast on Apple Podcasts (formerly iTunes)

Mar 11, 2019

One of the biggest struggles we face as real estate agents is continuing to provide world-class service even when we’re crazy busy. If you’re anything like me, you are gearing up for or diving head first into the busiest part of your year. Sadly, this is the time where your level of service can take a back seat to “getting stuff done”. Don’t let it! Taking care of your clients with excellence is what will set you apart. Today I want to share with you some of the systems that helped me turn first-time clients into raving fans with a full plate.

Having a clear communication plan will set you apart

A resounding client complaint that I hear too often is that once they hire a real estate agent they never hear from them again. That’s a bit of an exaggeration, but you get the point. If you want to be an uncommon agent you can’t just list them and leave them! The only time your client hears from you should NOT be when you deem it necessary. I set the expectation with my clients that I will contact them every Tuesday to give them an update and go over anything they may have thought of throughout the week. This creates a clear communication plan that also sets a healthy boundary for casual information and clears the way for important 911 calls if they come up. Your day doesn’t have to be Tuesday, but pick a day and stick to it so you can stand out.

Don’t miss a step with email templates

Part of providing world-class service is making sure you don’t miss a necessary step. A game changer in this area for me and most of the people I coach has been email templates. Creating templates for things like an offer to purchase or next steps will ensure that every communication detail is executed perfectly and consistently. It’s also a time saver too because there is nothing worse than having to delay a closing because you didn’t communicate a vital piece of the puzzle. Including definitions and suggestions in your templates will also save you time and help your clients feel more comfortable with the process every step of the way. Don’t spend time responding to tons of emails when you can put all the necessary information all in one place!

Do what YOU do best

Your role as a real estate agent is to drive your business by loving on your sphere of influence and running an effective chase. So tell me, why are you still wasting time and energy running to EVERY showing or coordinating every part of your transactions? If you want to grow your real estate business and offer world-class service at the same time you need to hire a showing assistant and a transaction coordinator. You may believe you aren’t big enough to have other people in those roles, but the truth is you will never grow big enough if you don’t! Even if you think you can do it better I promise that you can’t. Why? Because you can’t do it all my friend. You can’t grow your business AND handle everything else with excellence. Growing your business takes a great deal of attention and there are some details that you have to let go of. Do the job that only you can do and let others handle the rest. This will allow you to provide consistent world-class service while doing business on a larger scale.

Setting boundaries will grow your business

I’m just going to say it: Stop believing the lie that in order to be successful you can’t say no. You are worth more than that and boundaries are an important part of being a successful realtor. You are not pushing people away when you set a specific day off for yourself. It’s actually the opposite! Clients will respect you and want to work with you because you have a healthy balance in your life. You also have to stop agreeing with this idea and postponing the application of it until you “get busy enough”. That’s stupid. Just like investing in showing assistants and transaction coordinators, investing in yourself will get you unstuck and give you the sense of freedom you’ve been longing for. Taking a break is how you keep your sanity and still provide world-class service.

Outline of this great episode

  • [4:10] Letting clear communication set you apart
  • [8:55] Why email templates will be a game changer for your business
  • [12:13] This document could save your sale and set you apart
  • [16:30] The value adds you can’t afford NOT to have
  • [19:52] Why setting boundaries is a key to growth

Recommended Resources

Resources and Links mentioned in this episode

  • Text “AGENTRISE” to 44222 for more info on the Bootcamp starting March 25th
  • Watch Masterclass “5 Steps To Building An Uncommon Real Estate Career”. It’s free! https://neilmathweg.lpages.co/agent-rise-masterclass/
  • To get my listing presentation tips, text “LISTING” to 44222
  • Join the Agent Rise Facebook Group (free) at Facebook.com/groups/agentrise
  • To learn more about coaching, go to www.neilmathwegcoaching.com
  • If you want to see my website as a REALTOR in Madison Wi go to www.neilmathweg.com

Connect with Neil!

Schedule a free 30 minute breakthrough call with Neil, schedule your call at neilmathwegcoaching.youcanbook.me

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Agent Rise podcast on Apple Podcasts (formerly iTunes)

Mar 4, 2019

After years of being a real estate agent coach, the amount of excuses I’ve heard as to why an agent can’t succeed is ridiculous. That’s why one of my absolute favorite things is to help people turn obstacles into opportunities. No matter what obstacle you are facing as a realtor I believe that opportunity is just around the corner and all it usually takes is a mindset shift. Stop making excuses and start embracing opportunities by pressing play on this episode!

Start doing things differently and beat the sold sign

It is incredibly disheartening to prepare for an open house only to find out that it has been canceled due to the property already being sold. How are you going to get those leads in your matchmaker in order to convert them if you never met those potential leads in the first place?! What if there was a way to beat the sold sign and start turning that obstacle into an opportunity? Well friends, there is. Start having your open houses the day the property is listed. If it lists on a Tuesday morning, do an open house that night. It may be unorthodox, but it will show buyers you mean business and help you stand out in a saturated market.

Open houses are for every market

What if I told you that your biggest obstacle was actually a lie? So many agents tell me that open houses don’t work in their market when I know for a fact that another agent in the same market is excelling in that area. You may believe that lie because you tried to put on an open house and it failed. Just because it didn’t work when you did it does not mean that there isn’t a way to make it work. Maybe it was the wrong season or maybe you had the wrong approach? When I take agents through the process of how to have an effective open house it is oftentimes a game changer for their business. You have to believe that open houses work because THEY DO.

Your most dangerous obstacle is the one you don’t know you have

In the world of “the more I do the more successful I’ll be” the idea of having two chase pillars seems like a good idea. After all, what’s the harm in casting two nets right? The most common example of this is running Facebook ads while holding open houses. The glaring issue with this is that if open houses fall through we become tempted to use our ads as a crutch. You’ve probably said things like “Well at least I have my ads”. I’ve found in my own business that not a lot of Facebook leads convert and if you use it as a crutch it will eventually cause us to fall on our face. I want to go deeper on this so listen to this episode for more insight.

The most obvious answer is usually correct

Sometimes the way we turn obstacles into opportunities is by embracing what is right in front of us. So many realtors out there want to become listing agents. My solution? Work with buyers that have houses to sell. I know that sounds obvious, but you would be surprised by the number of agents that want to be listing agents and are targeting first time home buyers. That is completely counter-intuitive. I became a listing agent without trying because I sought to work with people who needed to sell their home before buying another one. Stop trying to reinvent the wheel and just hop in the car.

Outline of this great episode

  • [3:25] How to beat the sold sign
  • [5:39] When open houses don’t work in your market
  • [10:19] The pitfalls of managing two different chase pillars
  • [15:33] Becoming a listing agent

Recommended Resources

Resources and Links mentioned in this episode

Connect with Neil!

Schedule a free 30 minute breakthrough call with Neil, schedule your call at neilmathwegcoaching.youcanbook.me

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Agent Rise podcast on Apple Podcasts (formerly iTunes)

Feb 25, 2019

There isn’t a week that goes by where I don’t talk to a stuck agent who wants to quit real estate. While there are a select few who may need to move on, the majority of stuck agents are just a few practical steps away from turning it all around. No matter how far away you feel from success or how long you have been there I believe there is still hope for you yet. So stop looking at job listings and press play on this episode!

It’s time to start commanding fear out of your life

Fear is the stuck agent’s worst enemy. Some agents are so scared of their ability to handle the workload of success that they shy away from doing the things that would give them more than one client at a time. The root of fear (and specifically fear of success) is often a limiting belief. “I can’t do this because...fill in the blank”. It doesn’t really matter what that blank is because almost 100 percent of the time it’s a lie. The blank is something we picked up along the way, either from people or circumstances, that tells us we are not enough. It tells us that no matter what we do we will never succeed. Friend, hear me when I tell you that is an absolute lie. It’s time to start commanding fear out of your life and tearing down limiting beliefs! I believe in you and this episode will help you start the journey of getting your mind ready for success.

Overcome shiny object syndrome

The more I coach stuck agents the more I realize one thing: Stuck agents are often great students and terrible at applying what they’ve learned. What I mean is that it’s usually easy and fun to learn all about real estate, but when it comes down to actually doing the work a lot of agents fall short. The reason? They have shiny object syndrome. They obsess over the latest strategy that will “explode their business” only to forget about it next month when a new one comes to light. They never stick with anything long enough for it to actually produce results or they only do something if it’s fun. The problem with the latter is that the steps that lead you to success aren’t always fun. Sometimes they are tedious and require a great deal of self-discipline. If I’m describing you right now, don’t get discouraged! Listen to this episode because I want to help.

Commit to making a change

You will never be able to gain consistency in your life and real estate business without taking on your limiting beliefs and the clutter in your business strategy. They are distractions and you will always gravitate towards the wrong things if you don’t face this now and from now on. I say that because if fear is something you’ve dealt with in the past you may be tempted to let it creep back into your life as you experience new levels of success. Or maybe you used to consistently chose what was fun and enjoyable over hard and necessary work. That is something that requires a daily commitment to overcome. Identify where fear and distractions are getting in the way of your success and commit to taking the necessary steps to ensure that they stay out of the way.

Start doing the RIGHT things

Once you get your head in the right place and recognize the distractions in your strategy, it’s time to focus on the things that will drive your business. You need a great chase pillar that will generate leads. You need a matchmaking system that will convert those leads and a business tracker to help you stay on top of your calls and mailings. Then you need to day block so that you can stay consistent in your strategy and get the results that come out of that. It sounds simple, but so many agents go after the fun and flashy business plan over a strategy that is clear and congruent to them. Don’t be that person. Be an uncommon agent and put the work in now so that you can reap the benefits for years to come.

Outline of this great episode

  • [3:50] The last thing a stuck agent who wants to succeed should believe
  • [6:07] How to know if fear is running your life and your business
  • [8:26] Eliminating distractions and decluttering your business
  • [12:14] Recapping the steps to get unstuck
  • [14:50] The right things you need to do in order to drive your business

Recommended Resources

Resources and Links mentioned in this episode

  • Get the Agent Rise Flash Briefing on your Amazon Echo device for a daily dose of Agent Rise content
  • Watch Masterclass “5 Steps To Building An Uncommon Real Estate Career”. It’s free. https://neilmathweg.lpages.co/agent-rise-masterclass/
  • To get my listing presentation tips, text “LISTING” to 44222
  • Join the Agent Rise Facebook Group (free) at Facebook.com/groups/agentrise
  • To learn more about coaching, go to www.neilmathwegcoaching.com
  • If you want to see my website as a REALTOR in Madison Wi go to www.neilmathweg.com

Connect with Neil!

Schedule a free 30 minute breakthrough call with Neil, schedule your call at neilmathwegcoaching.youcanbook.me

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Agent Rise podcast on Apple Podcasts (formerly iTunes)

Feb 18, 2019

Last week I unveiled the Agent Rise 10 Steps for Success and focused on how they can empower the new real estate agent. This week I want to take a deep dive on how these steps can be a game changer for the stuck agent. If you feel like you’re at the end of your rope because you’ve “tried everything”, this episode is for you. Take a deep breath and get ready to be encouraged because right behind that play button is a world of perspective to help you get to the next level.

It’s time to get vulnerable

Relax, I said vulnerable...not weird. The truth is I think most stuck agents try to overcompensate for their lack of productivity with the perception of perfection. They hide behind an image of success hoping that it will catch up to reality sooner or later. That’s why the idea of sending out an announcement letter to your sphere of influence that honestly communicates where you are struggling to breakthrough seems terrifying. Like it or not, vulnerability is relatable. If your sphere is supposed to be the people who already know, like, trust you then this could be a critical move to building a stronger an effective database. Need more convincing? Check out this episode for greater insight.

An effective chase is the stuck agents new best friend

For weeks now, I’ve been stressing the importance of the sphere of influence pillar. However, for the stuck agent, it’s the chase pillar that is going to revitalize your real estate business. The sphere IS important, but as someone who has been a realtor for a while, you likely have that in place to a degree. Stuck agents need to focus on what drives their business to get moving in the right direction again. Maybe you doubt your chase because what you’ve tried in the past has failed. Don’t discount the chase altogether because of a misstep! Figure out where you went wrong last time and put the right systems in place to convert leads to sales. This episode is full of tips on how to make the most of your chase.

Let systematizing your business be the breath of fresh air you need

Nothing can be quite as refreshing to a stuck agent as creating a system that increases the repeatability of success. This means there is a light at the end of the tunnel! For a new agent, this might seem like a low success step on the totem pole. However, stuck agents know the value of putting a good system in place because it eliminates the fear of success. The reality is systems help you do more because it takes unpredictability out of the equation. Go from doing maybe three transactions a month to seven or eight by getting the right systems in place to drive your real estate business.

Get serious about accountability and consistency

Most real estate agents are ok with asking another agent in the office to hold them accountable. There’s just one problem with that: it rarely works. Largely, because it results in a blind leading the blind situation. The agent your asking to hold you accountable may be as lost as you are on how to move from stuck to success. This is why I recommend paid coaching. If you pay someone you are far more likely to pay attention and they are far more likely to know what they’re doing. This will enable you to develop a clear plan that’s congruent to you so that you can stay consistent and get to the next level.

Outline of this great episode

  • [1:56] Reviewing the 10 steps for a stuck agent
  • [2:30] Why stuck agents STILL need an announcement letter
  • [5:27] Your chase pillar is the key to getting yourself unstuck
  • [9:33] Systems will save your business
  • [12:00] The best time to work on your attraction pillar
  • [14:49] Why the best accountability isn’t free
  • [16:41] How stretching yourself will expose limiting beliefs

Recommended Resources

Resources and Links mentioned in this episode

Connect with Neil!

Schedule a free 30 minute breakthrough call with Neil, schedule your call at neilmathwegcoaching.youcanbook.me

And connect with me on ANY of the following social channels. I LOVE social!

 And finally, if you would be so kind - leave a rating and review for the Agent Rise podcast on Apple Podcasts (formerly iTunes)

Feb 11, 2019

If you are a new agent or a real estate agent who’s been at it for a while but feels like you’re not making any headway, you’ve found the PERFECT episode to listen to. As I’ve been reading Donald Miller’s great book, “Storybrand” I’ve been inspired in a lot of ways. But one of the biggest things it’s brought to light is that my experience as an agent has given me insight into how to set up a new agent’s business from square one - or how to help stuck agents get unstuck.

This episode is my introduction of the Agent Rise Steps - 10 things you need to understand and apply in order to set up your business for success if you are a new to real estate. And if you’re an old hand at this but need a little guidance, you’ll see that these 10 steps toward success apply perfectly for you too. Take the time to listen and change your real estate career forever.

The 10 Agent Rise Steps for new or stuck agents. Here they are…

  1. Put 100 people in a “Sphere of Influence” database

  2. Mail an announcement letter

  3. Select and maintain your “Sphere of Influence Pillar”

  4. Generate leads with your “Chase Pillar”

  5. Convert leads with your “MatchMaker” System

  6. Systematize your business

  7. Grow your “Sphere of Influence” database to 300 and build a “Top 25”

  8. Select and maintain an “Attraction Pillar”

  9. Accountability and consistency

  10. Teambuild and coach others

OK, there are many terms in there that seem like jargon - things you sort of understand but don’t quite get. If you haven’t been listening to this podcast for a while that’s definitely the case. But don’t worry, I’m going to break down every one of these steps in this episode. I give explanations and examples of each with nothing held back, so don’t sweat it.

Are you waxing your car when your transmission is broken?

In any business, there are certain things that have to be done that are more appealing, more fun for the business owner or team than other things are. It’s a reality. But it’s important to keep yourself focused on the things that matter and the timing in which they matter. STEP FOUR of my Agent Rise Steps has to do with implementing your “chase” pillar, which I’ll admit is not always the most fun to do. But it’s the heartbeat of your business.

What do I include in the chase pillar? Open houses - Facebook advertising - online leads - FSBOs and expireds - these are the things that generate leads for your business and MUST be done before you move to the more shiny objects that are honestly a bit more “fun.”

But it CAN be fun if you do it right. The matchmaker system I outline and teach in my Bootcamp is one of the tools that make it fun. It’s where the magic happens when it comes to generating interested leads. Listen to learn how you can get better engagement with leads, get more responses to your calls, and even create reasons you WANT to call more leads every week.

As a new agent, do you know how to McDonald-ize your real estate business?

For some reason, in the real estate business agents tend to work on their business in hit and miss fashion. I understand how showings and listing appointments are random by nature and require a certain level of flexibility, but that doesn’t mean you can’t systematize other things to make them work flawlessly every single time.

I’m talking about things that DO need to follow a pattern, things like listing appointments, buyer consultations, your accepted offer process, etc. Every step along the way you need to have a specific process for how you do things.

When you do, there are tremendous benefits.

  • Impresses your clients with your professionalism and consistency
  • Get more referrals because your clients feel good about how you handled them
  • Make fewer mistakes - or even eliminate them altogether

All of that comes by McDonaldizing your business - creating and using systems. This one step is powerful - it removes the fear of success.

As a new or stuck agent, you need to build a “Top 25” list

It may seem a bit touchy-feely to talk about “loving” a group of people as a real estate agent, but that’s EXACTLY how you need to think about your “Top 25 List.” What is it? It’s a list of people who you deem to be incredibly valuable to your business because of their ability and/or willingness to give you referrals that generate business.

Take the time to identify these people, then create a system that enables you to love them well and consistently. Buy and give away great books, provide birthday gifts when their special day comes, whatever it takes, you want to take care of these cherished referral partners. You should not only do it because it is the right thing to do - out of gratitude for what they are doing for you - but it keeps you top of mind so they remember how much they appreciate what you’re doing for the people they refer to you.

Who are the kind of people who make YOUR “Top 25 List?” It's going to be different for every agent. For me, there are a couple of unlikely people. One is a propane tank delivery driver and another is a mail carrier. Who will make YOUR list?

I hope you take the time to listen to this episode - more than once. When you systematically work through each of the Agent Rise Steps in order, you’ll set up your real estate business for the kind of success that can’t be stopped.

Outline of this great episode

  • [3:29] An overview of all 10 Agent Rise Steps
  • [4:25] STEP ONE: explanation and examples
  • [7:28] STEP THREE: What’s a “sphere of influence” pillar?
  • [10:22] STEP FOUR: The step that drives your business
  • [14:17] STEP SIX: Systematizing your business
  • [17:22] STEP SEVEN: Database to 300-ish due to people you meet and a great chase
  • [21:25] STEP EIGHT: The attraction pillar only happens after the work has been done
  • [25:10] STEP TEN: What you’ve learned needs to be passed along
  • [27:18] Why I want you to share these Agent Rise steps and put them in place

Recommended Resources

Resources and Links mentioned in this episode

  • Text the words “agent rise” to “44222” to find out more about Bootcamp
  • To get my 11-question listing presentation tips, text “listing” to 44222
  • To contact me about coaching, go to www.neilmathwegcoaching.com and click Send Message.
  • If you want to see my website as a REALTOR in Madison Wi go to www.neilmathweg.com

Connect with me!

Schedule a free 30 minute breakthrough call with Neil, schedule your call at neilmathwegcoaching.youcanbook.me

 

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Agent Rise podcast on Apple Podcasts (formerly  iTunes)

 

Feb 4, 2019

Trust is the thing. It’s the bomb. It’s the key to success as a real estate agent. You won’t even get the opportunity to serve people unless they feel they can trust you. So work out the logic on that - you should learn how to help people trust you - even before they meet you. Right?

This episode is about that. I’ve been reading the book, “How To Build A Storybrand,” by Donald Miller. It’s an amazing look into the fact that everyone is living out their own story - and those of us who make our living offering services to others need to learn how to understand their stories. When we do, we’ll be able to offer them exactly what they want and need, to their delight.

What’s that got to do with building trust with those who haven’t even met us? Listen to this episode and you’ll find out.

Are you telling a story that makes you the hero? Shame on you (and me)!

Yes, shame on me! I’ve done it myself. We all tend to speak about the things we’ve done to get a win for our clients. We talk about the credentials we’ve earned and the things that make us a better choice than the agent down the street (or in the next office). But there’s a problem with that approach.

Our customers don’t care.

Really, they don’t care. They aren’t interested in those things nearly as much as they are interested in knowing if we understand them and can help them get what they want and need. When you’re able to do that, you are able to build trust with them - which is what enables them to choose you as their real estate agent.

The first place to build trust with people: Your website’s “About” page

The first thing most people do when they are looking to work with a company or individual is to check out their website, right? When they go to YOUR website, what do they find? It might interest you to know that most people visit the “About” page immediately upon landing on your site.

Why is that? They want to know if you are the kind of person they can trust.

Building trust with people is key and sadly, most of us agents don’t know how to do it well. So here’s a bit of homework for you. Go to your own “About” page and read it. Does it make you out to be the greatest thing since sliced bread, or does it resonate with your potential customer’s needs? If you honestly say it’s the first of those options, you have some work to do.

Want to build trust with people? Provide content that shows you “get” them

Building trust with people happens over time, as you consistently communicate your message. So it makes sense to ask, “What message am I communicating?” and “What message SHOULD I be communicating?”

People who are looking for a real estate agent aren’t necessarily looking for the best agent - even though they may say they are. What they are really looking for is a person they believe will best understand their wants and needs and be able to help them meet those wants and needs.

That’s where the content you share on social media, on your blog, via Snapchat needs to demonstrate that you understand homebuyer (and home seller) needs. It’s a subtle shift in your messaging that could make all the difference when it comes to building trust.

Read between the lines to understand how a buyer’s lifestyle will impact their choice of home

How many times do your customers give you an exact description of the type of home they are looking to buy and then wind up buying something that doesn’t match that description at all? It happens a lot. Why? Because there are deeper issues at play, things having to do with lifestyle and way of life that they aren’t totally clear about initially.

Listen to this episode to hear my example of how you can build trust with people by tapping into the lifestyle needs they don’t even know they have. It’s a sure fire way to enable them to trust you more because of the way you care for them in the home buying process.

Outline of this great episode

  • [0:35] What consumers crave from Real Estate professionals
  • [2:50] Dial-in the 2nd most popular page on your website: About Me
  • [3:44] Get it in your head that you are not the hero of the story
  • [6:38] Are your content resources ego-driven? If so, you’re alienating your customers
  • [7:54] People buy the product/service they understand fastest: Is your message clear?
  • [10:40] Do you - identify with what your clients want? Know what homeownership means to them? Know what the consumer wants?
  • [13:08] Reading between the lines to discern how a purchaser’s lifestyle influences their buying decision
  • [16:27] New agents and stuck agents should ignore this episode for now.

Our sponsors:

  • www.EasyAgentPro.com/OJ - please use this link as it solidifies the relationship we have them (both my site and my company’s website are EAP sites… check them out below).

Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching website here

And connect with me on ANY of the following social channels. I LOVE social!


And finally, if you would be so kind - leave a rating and review for the Agent Rise podcast on Apple Podcasts (formerly iTunes)

Jan 28, 2019

“Neil, what do I need to do every day in order to be a successful real estate agent?” If I had a nickel for every time I’ve been asked that question I could probably retire. The reality is most new or stuck agents don’t know what they need to do on a daily basis in order to be successful. Sure, the big picture is to sell houses, but what are the things you need to be doing on a random Tuesday to make that happens? You’re in luck my friend because that is what this episode is all about.

The three pillar system is the foundation of your real estate business

If I were a betting man I’d say that there isn’t a single successful real estate agent out there who isn’t using some version of the three pillar system. Seriously, if you don’t have a sphere of influence, chase, and attraction pillar what are you doing? These things are the foundation of your business because they help you develop a clear and effective business plan. Without clarity and consistency, you WILL fail. Not sure what the three pillar system would look like in your business? Press play to find out!

Day blocking will create the consistency you desperately need

As a new or stuck agent, having a schedule void of appointments may be a regular occurrence. It’s in those moments you are probably wondering “What can I do to change this?!” If you already have a clear business plan from your three pillars the answer is simple. Day blocking! Use the plan you already have by picking specific days of the week to work individual pillars. By doing this week in and week out you will create the consistency you need to be a successful real estate agent. This episode is full of examples of how day blocking can turn an empty schedule into a productive one.

The key to growing your business is tracking it

Remember when you were a kid and your parents would mark the wall to record how tall you were getting? Okay, maybe they didn’t do that, but for a lot of kids that was the easiest way to prove they were growing. Your real estate business is no different. By using things like engagement and lead trackers you will not only be able to see your growth but also diagnose the source of it. Tracking your business can also be an enormous source of encouragement because it allows you to see how far you have come and can motivate you for the future.

Understanding your business plan will take your business to the next level

It’s not enough to simply have a business plan. In order to become a successful real estate agent, you have to understand that plan and why it works for you. Don’t just run with something because your buddy Neil said so. You have to work in accordance with your strengths. Being successful is not a one size fits all formula. It requires a level of consistency that is unique to who YOU are as a real estate agent. That’s why I love the deep work we are able to do in Agent Rise Bootcamps. It’s time to start focusing on what’s driving YOUR business and take things to the next level!

Outline of this great episode

  • [0:49] What YOU need to know RIGHT NOW
  • [3:36] Laying the foundation of your real estate business
  • [8:46] Why day blocking will make you a successful real estate agent
  • [15:37] Stop guessing and start tracking your business
  • [18:40] The power of understanding a clear business plan

Our sponsors:

  • www.EasyAgentPro.com/OJ - please use this link as it solidifies the relationship we have them (both my site and my company’s website are EAP sites… check them out below).

Resources and Links mentioned in this episode

  • Text “Agent Rise” to 44222 to get more info on Agent Rise Bootcamp
  • Check out real estate’s FIRST media network at Industry Syndicate
  • The Agent Marketer is where it’s at for your digital marketing needs!
  • To get my 11-question listing presentation tips, text “listing” to 44222
  • To contact me about coaching, go to www.neilmathwegcoaching.com and click Send Message.
  • If you want to see my website as a REALTOR in Madison Wi go to www.neilmathweg.com

Connect with me!

You can find my personal real estate coaching website here

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Agent Rise podcast on Apple Podcasts (formerly iTunes)

Jan 21, 2019

After last week’s episode, you may be feeling like building a real estate database is too daunting of a task. You know you need a database, but getting to 300 people in your sphere of influence feels a lot like climbing Mount Everest. Fear not! While 300 is the ultimate goal it’s by no means where you need to start. In this episode, I’m going to give you all the tips you need to develop a manageable real estate database for your sphere of influence and show you how to get to the top of the mountain.

The first step of building a database is starting

Have you ever sat for an extended period of time looking at the work that needs to get done as if to will it into completion? Yeah, I’ve been there. I think we all have. The reality is that your database won’t build itself and you NEED that database. If you’re like most real estate agents out there your sphere of influence is what is driving your business. Having a database of those people is the tool you need to cultivate leads and maintain relationships with your sphere of influence. Don’t freak out because this episode is full of tips to help you get started. Just press play and get inspired!

Manageability is the key to growing your database

The other reason you might be stalled out in starting the database for your sphere of influence is that 300 people seems incredibly overwhelming. If you are a new or stuck agent I completely agree! I believe your database should ultimately contain 300 people, but by no means do I think you should start there. If 50 people are all you can reasonably mail to and maintain relationships with then that is the perfect number for you RIGHT NOW. Stick with the number of people that you can stay consistent with. I would rather you have a database of 50 people that you can really love on than 300 people you basically ignore. From there you can add more people as you gain more confidence in your ability to effectively reach greater numbers.

Stop getting ahead of yourself

In this episode, I share a personal story about when my younger self almost bit off more than he could chew. It’s a fantastic story so make sure you listen in order to get all of the juicy details. However, I want to talk about the reason why I told that story. Too often in real estate we see successful agents as goals and we try to be them as fast as we can. We take shortcuts where we should have taken more time. We try to run a marathon when we’re only ready to run the first mile. The goal isn’t to be successful as quickly as you can. The goal is to to be successful as long as you can and the only way you do that is by remaining disciplined, staying consistent, and maintaining the right pace.

There are people in your database you need to delete TODAY

A big part of building your real estate database is filling it with the right people. However, I guarantee that most of you reading this have some of the wrong people in your sphere of influence and it’s time to fix that. You have to know, like, and trust the people on your database. These should not be people you are trying to impress, but rather people who you are trying to include in what you are doing as a real estate agent. Stop adding entire neighborhoods and stick to the neighbors you already have relationships with. You will save yourself so much time and money if you do. Start assuming the role of quality control for your database and only put people on it who want to see you succeed.

Outline of this great episode

  • [0:47] Don’t let your real estate database be daunting
  • [2:28] Why you need a database in the first place
  • [4:15] Everest can’t be climbed in a day...
  • [7:35] ...And the time that I learned why
  • [12:28] Why maintaining quality over quantity will make your database effective
  • [15:05] Who should NOT be in your database

Our sponsors:

  • www.EasyAgentPro.com/OJ - please use this link as it solidifies the relationship we have them (both my site and my company’s website are EAP sites… check them out below).

Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching website here

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Agent Rise podcast on Apple Podcasts (formerly iTunes)

Jan 14, 2019

I recently asked the Agent Rise group what their “Top 5” sources are for acquiring leads. I was blown away because all but ONE person said that their sphere of influence was at the top of the list. This insight has established my whole trajectory for 2019 in what I want to accomplish in my own real estate business as well as the kind of content I want to bring to the Agent Rise Podcast in the coming year. Today I want to help you get a game plan for your sphere of influence so that you can take control of what’s driving your business.

Control what’s driving your real estate business

I am still SHOCKED at the number of agents I talk to who still don’t have a database. A lot of us get caught up in the day to day noise and all the other “stuff” our business can generate rather than focus on the thing that’s actually driving our business. It’s the equivalent of polishing your car instead of fixing its busted transmission. No matter how much wax you put on it the car still won’t drive! Your sphere of influence will make or break you as a real estate agent and without it, you will crash and burn.

The “WHO” in your sphere of influence MATTERS

When deciding who to include in your database there are some very obvious choices. Clients past and present are among that group. However, there are some crucial people you need in your sphere that you are probably overlooking. Think of your database in terms of a wedding invite list. Your nearest and dearest can be huge lead generators because they are your biggest fans. Even if they don’t live in your area don’t count them out! My Aunt Barb has sent me five revenue-generating clients from a different state. Other overlooked additions to your database could be old classmates, neighbors, and even your podiatrist! The point is anyone you interact with could help you sell your next home.

You worked hard for your database...now make it work for you!

Common real estate agents are the ones who spend all of this time and energy building a database only to do NOTHING with it. Seriously, why?! Going back to my car analogy, it’s time to put down the turtle wax and get your hands dirty doing the work that will drive your business. That beautiful database isn’t there just to take up space on an Excel spreadsheet. Make it work for you! Send out mailings. Invite people to client appreciation events. Shower your sphere of influence with gifts. If you love on the people who help make you successful I guarantee you will stay that way.

Finding YOUR people will make your sphere of influence effective

I get asked all the time about the number of people needed in a database to make it effective. Shooting from the hip I’d say 300 is a fairly healthy number, however, quality is far more important than quantity. 50 solid influencers are FAR more effective than 300 people you barely know. When I transitioned back to real estate sales I ended up gutting most of my database because a lot of my contacts weren’t worth the cost of postage for the mailers. I’m sure they were lovely people, but they weren’t MY people. They weren’t going to generate leads because I lacked the influence on them that would persuade them to exhibit influence for me. You have to be in their sphere in order for them to be in yours. The bottom line is don’t be afraid to take people out of your database just so you can have a bigger database. FInd your people and stick with them!

Outline of this great episode

  • [1:25] What is driving YOUR real estate business?
  • [4:07] The people you need in your sphere of influence
  • [8:29] So you have a database...now what?
  • [12:10] The “right” number of people needed to make your sphere of influence effective
  • [14:16] Why you can’t afford to be entitled
  • [16:49] How databases help breakthrough client communication barriers

Our sponsors:

  • www.EasyAgentPro.com/OJ - please use this link as it solidifies the relationship we have them (both my site and my company’s website are EAP sites… check them out below).

Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching websitehere

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Agent Rise podcast on Apple Podcasts (formerly iTunes)

Jan 7, 2019

Having a clear real estate business plan will help you become an uncommon agent in 2019. The “play it by ear” mindset is common and is the reason most agents fail in real estate after five years. Don’t let that be your story! On the first episode as the Agent Rise Podcast,I’m going to tell you EXACTLY what I’m doing with my real estate business in 2019 and why it’s going to help all of us get to the next level in the new year.

Your three pillars are still IN for 2019

Don’t worry folks! Names might be changing around here, but the essentials are not. In order to be successful as a real estate agent, you still need a sphere of influence, chase, and attraction pillar. Do you know what those are? If you do, do you know how you’re going to make them work for you in 2019? This is why having a clear real estate business plan is crucial to making this year your best year ever. You can’t achieve your goals without clearly understanding what you are going to do to get there. Let’s get clarity and get going!

Make 2019 the “Year of the Sphere”

Cheesy? Yes. Important? Still yes. While your three pillars are essential, not all pillars are created equal. The whole reason I shifted away from the Onion Juice brand is that it was founded on the idea that the other two pillars should take a back seat to your attraction pillar. And while being a media company that also sells real estate is fun, it’s not always functional. You need to chase business. More importantly, you NEED to love on your sphere of influence. That’s why my clear real estate business plan for 2019 is all about my sphere of influence. Want to learn more? Hit play on this episode.

It’s time to capitalize on what’s driving your real estate business

Everyone I’ve talked to in the Agent Rise Facebook group has told me that the number one thing driving their business is their sphere of influence. This is where leads become clients people. This year I’m committed to doubling down on my sphere of influence. So much so, that I’m diverting money from my chase in order to do just that. Please don’t hear that your chase isn’t important from that sentence! I’m also going to declutter my chase and double down on open house as well. It’s going to be a big year! Are you ready to go big and sell homes?

Work smarter, not harder on your attraction pillar

Guys, I almost became a hypocrite. I had all these plans to blow up my attraction pillar in 2019. Then that little Neil voice from Episode 161 started ringing in my ears and I realized how distracted I was. The amount of time and energy I was about to dump into my attraction was SCARY. Can anyone relate? Have you caught yourself letting your attraction become your distraction yet in 2019? It’s ok to admit it. This is a safe place. The key is to get a clear plan to work smarter and not harder on your attraction pillar. You’ve got to find your cadence in things that can manageably grow your attraction without sucking massive amounts of resources. Easier said than done? Take a listen to this episode to help you break out of that limiting mindset.

Outline of this great episode

  • [2:00] I’m kicking off Agent Rise with an exciting announcement!
  • [5:30] What I’m doing in 2019 to take my real estate business to the next level
  • [8:32] Why 2019 will be the“Year of the Sphere”
  • [13:26] How to capitalize on what’s driving your business
  • [15:43] I’m listening to my own advice about attraction pillars in 2019
  • [21:18] Just when you thought it couldn’t get any better...another exciting announcement!

Our sponsors:

  • www.EasyAgentPro.com/OJ - please use this link as it solidifies the relationship we have them (both my site and my company’s website are EAP sites… check them out below).

Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching websitehere

And connect with me on ANY of the following social channels. I LOVE social!


And finally, if you would be so kind - leave a rating and review for the Agent Rise podcast on Apple Podcasts (formerly iTunes)

Dec 31, 2018

The Best Of The Onion Juice Podcast (Part 2) - Episode #171

Ladies and gentleman, it’s time to say goodbye to the Onion Juice Podcast. No, these tears are not from ACTUAL onion juice. It’s because this marks the end of an era. THANK YOU for helping me take something weird and make it popular. Of course, the podcast itself isn’t going anywhere. Just the name. So join me after the new year for the very first episode of Agent Rise with Neil Mathweg. But for now, enjoy the conclusion of the best of the Onion Juice Podcast!

Do not put attraction above sphere or chase

If you take a close look at who is liking and sharing your content online, you will find that less than 50% of your sphere of influence are the ones on Facebook or Youtube. Across all of my media platforms, most of the likes and comments come from photographers, videographers, and foodies. I love those guys, but they are not the ones who will be referring me or sending me leads. After over a year of hosting the I Love Madison Show, I JUST got two POSSIBLE leads that may turn into business. If I was relying on ILM for all my business, I would be starving. The vast majority of the clients I have worked with come from my chase pillar and my sphere of influence. If you don’t have a database, that’s where you need to start. An excel spreadsheet and a mailing list. Simple.

That time I told you to “Get Angry!”

You have an enemy that does not want you to succeed! That enemy only has power as long as you let fear run your life. That enemy wants to steal, kill and destroy everything that you are working on, and he uses fear to do it! To overcome that, it requires to get angry at the enemy (not at each other, mind you), call him out and strip him of his power! If that sounds like I’m preaching, good! You know best where fear has been given free reign in your life or business. Maybe it’s hiring a coach, or hitting a sales goal. As you eliminate fear, your confidence grows, and your way of thinking starts to shift.

Are you working in excellence?

I know there are STILL areas in your life and business where you are not doing all that you can do, you are not working in excellence. How do I know this? Because there are areas in MY life where I am taking the same approach. It’s not just a real estate thing, it’s a human thing. Often, we rest when we could be sowing seeds. Just because you sent an email or posted a new ad on Facebook does not mean you are done. Ask yourself, what do you want your “harvest” to look like? What do you need it to look like to see your life vision realized? Whatever picture you have in your head, you have to sow seeds accordingly and harvest accordingly.

Remember to ALWAYS be yourself

For real estate agents struggling to market themselves and attract more customers, Jason Kotecki said on Episode 109 that the key to success is to be your unique, authentic self. Instead of only thinking of yourself as an agent, remember that you are also an artist, and artists use their art to attract people. You’re thinking “dude, I can’t paint, and singing is an ABSOLUTE NO,” so how does that work? Jason reminded me that being yourself, allowing your personality and humor to shine is the best way to build relationships. “If you are watching and copying another person’s approach, chances are you are a second-rate version of the person you are copying, instead of a first-rate version of yourself,” he said. Take your JOB seriously, but don’t take YOURSELF so seriously.

  • [2:44] Don’t let your attraction become your distraction
  • [9:00] Dealing with the fear of success
  • [19:26] Don’t sleep during the harvest!
  • [25:26] How to have your YouTube breakthrough
  • [34:24] Seven reasons to call when you have no reasons to call
  • [46:24] How escaping adulthood can help you become more effective
  • [54:34] How we celebrated 100 Episodes of the Onion Juice Podcast

Our sponsors:

  • www.EasyAgentPro.com/OJ - please use this link as it solidifies the relationship we have them (both my site and my company’s website are EAP sites… check them out below).

Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching websitehere

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)

Dec 24, 2018

As we prepare to say goodbye to the Onion Juice Podcast, let’s take a stroll down memory lane at some of the best moments we’ve shared Juicers! I’m not gonna lie, I got a little teary-eyed putting the content together for this episode because it has been an incredible journey getting to this point. I am so thankful for every moment. From starting with a little microphone in a closet at my house to gaining great sponsors who believed in my vision enough to take a chance on this show and invest in the content production. And YOU! Onion Juice would be nothing without everyone who has listened and supported the podcast from day one. So sit back, relax, and enjoy the best of the Onion Juice Podcast!

These guys said the things that most Real Estate agents wish they had said

Onion Juice was all about shaking up the real estate industry. On Episode 14, I spoke with a couple of guys who are definitely doing that. Eric and Wes of The Broke Agent talked honestly about the good, bad, and ugly of real estate and said things that I honestly wish I had the guts to say, simply because it’s true. That kind of authenticity has given the guys a great impact on the market as well as quite a following on social media. In this clip, you’re going to get a taste for what they’re doing and hopefully hear some ways you can adjust your approach to social media and help your business get a lot more engagement.

There are LOTS of realtors, but very few artists among them.

On Episode 35, I reminisced about listening to singer-songwriter Michael Shynes perform. I noticed that what made him really compelling was the little stories he told before each song. He pulled people in by sharing his story, sometimes some very personal and unflattering details about his past. That’s how you connect with people! Tell your story. People don’t want to listen to you promote your business, but if you can open up to them, let them know who you really are, that’s where powerful connections happen. A realtor can draw inspiration from the artist’s model on so many levels!

It sounds crazy to think that you CAN be 100% responsible

That’s what I first thought when I was handed a document from my mentor that told me that I was 100% responsible. I mean, there are things that happen in the world that I can’t control. Things that I can’t change. How can I be 100% responsible? You know, maybe 85% or something, but not 100%! I read through the document over and over and over - over the course of 8 months - and the truth of it began to sink in. The results that I want to see happen in my life are not dependent on anyone or anything besides me. I AM 100% responsible. So are you, my friend. It’s time for us to get over ourselves and start doing what only we can do. Relive this awesome moment from Episode 42!

You might feel like a failure because you are STILL comparing yourself to other agents

Yes, there are tried and true things that work in the real estate industry. But more and more these days they are becoming “tried and untrue.” That’s because the culture has changed and sales methods that used to work simply don’t appeal to the customers who we’re dealing with these days. That means you’ve got to adapt. You’ve got to quit looking at what other agents are doing to drive their success and determine who you are and what fits YOU. I’m convinced that as you learn who you are and begin operating in your areas of strength you’ll find the real estate business to be much more enjoyable and profitable.

  • [6:06] What was the idea behind the Onion Juice Podcast?
  • [11:18] Social media for real estate agents done right
  • [18:46] Why Snapchat is a game changer for the real estate industry
  • [28:05] Making real estate your art
  • [36:00] The power of Facebook Live
  • [44:55] What taking 100% responsibility can do for your real estate business
  • [50:50] Fighting failure as a new real estate agent

Our sponsors:

  • www.EasyAgentPro.com/OJ - please use this link as it solidifies the relationship we have them (both my site and my company’s website are EAP sites… check them out below).

Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching websitehere

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)

Dec 17, 2018

For three incredible years, I’ve been the host of the Onion Juice Podcast. From day one I set out to make content that challenged the status quo and helped real estate agents achieve their potential by doing things differently. Oh don’t worry, none of that is going to change! What IS changing is the Onion Juice name. Believe me when I say that I love it as much as you do, but the mission has outgrown the name. There is a new season on the horizon Juicers and I can’t wait to tell you about it!

A real estate business built solely on attraction will die

“Neil, why in the world would you change the name of the Onion Juice Podcast?!” If this is your reaction to the name change announcement I totally get it but hear me out. When I started Onion Juice three years ago I did it to help real estate agents stop chasing business and start attracting it through an attraction pillar. Over the last 100 episodes of this show, I have steadily moved away from attraction pillars even going as far as to say they can be a distraction. Don’t get me wrong! I love being a media company that also sells real estate as much as anyone, but if you only have an attraction pillar your business will fail. You need healthy sphere of influence and chase pillars to really thrive in our industry. That’s not the message Onion Juice was created for which is exactly why it’s time for a change.

Your mindset determines the effectiveness of your method

If you’ve been listening to the Onion Juice Podcast over the last few months you’ve probably noticed that my focus has shifted away from real estate methods and on to the mindset of a real estate agent. Not that methods aren’t important because they totally are! However, without the proper mindset all of the best methods in the world will only be half as effective. Things like discipline, consistency, and goal setting are becoming the core of this show’s content and after much thought and feedback from listeners, I’ve decided that the Onion Juice brand is too small to carry that message. We’ve outgrown it! I say WE because this has never been my show. It’s OUR show and I’m so excited to take the next step in this journey with you.

What’s your excuse for not having a real estate database?

I am blown away by how many listeners of the Onion Juice Podcast do not have a database. Seriously! It’s a problem. The reason most agents don’t have a database or why they don’t do anything to help their sphere of influence is that they spend all of their energy on social media content and attraction pillars. If you aren’t doing vital things like making phone calls or working with consumers because you are producing your latest video, you my friend are distracted. Stop trying to win popularity contests and start building your business! Let me be clear: attraction pillars aren’t bad. They just take too long to be effective when you need results right now. I couldn’t even imagine myself saying that last part three years ago. I’ve changed! This is why the Onion Juice name is changing too.

2019 will be our best year yet

I am SO excited for the clock to strike midnight on New Year’s Day because this year is going to be one to remember. New podcast name. New logo. It’s all happening! If that wasn’t exciting enough, the next round of Bootcamp is coming as well. Don’t worry though! We’re not going to end this year without saying goodbye to the Onion Juice Podcast in a big way. This episode also contains all of the ways you can become an uncommon real estate agent in the coming year including a very special event happening in 2019. You don’t want to miss a second of this action-packed episode!

  • [1:10] It’s all been leading up to THIS
  • [6:00] Introducing the new name of the Onion Juice Podcast
  • [8:45] Other exciting changes coming in 2019
  • [10:20] Why rebranding is scary and why it makes sense
  • [12:10] The resources you need to RISE UP

Our sponsors:

  • www.EasyAgentPro.com/OJ - please use this link as it solidifies the relationship we have them (both my site and my company’s website are EAP sites… check them out below).

Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching websitehere

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)

Dec 10, 2018

If you’re anything like me, the idea that discipline equals freedom feels like a very foreign concept. In fact, up until three weeks ago I would have told you that the two have little to do with each other. Childhood taught us that discipline is what happens when we do something wrong and forever associated the concept with negativity. It’s time to break that mindset! The reality is that without proper discipline as a kid I would not be the person I am today. Let me show you how embracing discipline will bring freedom to your life and real estate business.

Discipline and consistency are the building blocks of your dreams

I was recently reminded of a Denzel Washington quote that states “Dreams without goals remain dreams.” How true is that! You can’t achieve your dreams if you don’t have goals and you will never reach your goals without discipline and consistency. They are the sticky mortar that holds your dreams together. It’s easy to dream about the future and get excited by the success you would like to have in your real estate business. Sadly, dreams are all those ideas will ever be. Don’t just start something out of excitement and give it up out of a lack of discipline. Be an uncommon agent and follow through with your ideas!

Opportunities flow out of the freedom that discipline creates

Whether we like it or not, discipline equals freedom because of the opportunities it creates. Money is such a great example of this. The more disciplined we are with our finances the more opportunities we have down the road. If I save my money now and sacrifice what I want to do in the moment I’m going to reap the benefit of financial freedom later. The same is true for your real estate business. If you are disciplined in what you need to do and when you have to do it your whole world will open up with different opportunities. You will be able to spend time doing what you want to do if you are focused on doing what needs to be done consistently.

Your real estate success does not require motivation

Ok, I get that downplaying the role of motivation in your real estate success can be confusing. Let me ask you a question though: How often do you feel motivated? Seriously. How often do you allow motivation to determine your workflow and what would your business look like if your success wasn’t determined by whether you felt motivated or not? This is another key reason why discipline equals freedom. Discipline allows you to work hard long after the motivation to do so runs out. Imagine the amount of time you would save by being disciplined instead of trying to find things to keep you motivated. You can afford to let motivation run out, but you can’t afford to lose your discipline.

Find out what’s driving your real estate business

Have you ever fallen asleep on a long car trip? You doze off while Steve is driving and when you wake up he is sitting right next to you in the back seat. “Who’s driving this thing?!” Obviously someone is driving, but for that brief moment of terror and confusion you’re not sure if the next few moments will be your last. This example is silly, but it’s an unfortunate picture of the common real estate agent. You HAVE to know what’s driving your business! Whether that’s taking self-inventory, getting some kind of coaching, or both it is essential to know the factors contributing to your success. From there it’s time to step on the gas and stay consistent in doing the things that will propel your business forward. Just don’t fall asleep at the wheel!

Outline of this great episode

  • [0:53] Something changed in me three weeks ago...
  • [1:50] Discover the keys to making your dreams come true
  • [5:52] The advice you need RIGHT NOW to stay disciplined
  • [8:11] Why being motivated isn’t essential to success

Our sponsors:

  • www.EasyAgentPro.com/OJ - please use this link as it solidifies the relationship we have them (both my site and my company’s website are EAP sites… check them out below).

Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching websitehere

And connect with me on ANY of the following social channels. I LOVE social!


And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)

Dec 3, 2018

Are you struggling to stay disciplined as a real estate agent? I won’t lie to you friend, remaining disciplined is NOT easy. The majority of our struggle is wrapped up in the lie we’ve told ourselves that discipline is a bad word. It’s not! Actually, the more I think about it the more I have come to realize that self-discipline and self-love are the same things. Today I want to tackle the negative vibe around the word discipline and show you how vital it is in loving yourself and growing your real estate business.

It’s time to eliminate the stigma around staying disciplined

Parents who love their kids will discipline their kids. It’s a fact we can’t avoid because we know without our direction they will not reach their full potential. Even if that means making them do things that they don’t want to do in the moment. I hate to break it to you realtors, but we are no different. If you want to achieve your desired level of growth you are going to have to stay disciplined. This isn’t some crazy perfectionist manifesto. It’s a call to love yourself by doing the things necessary to reach your full potential as a real estate agent. Let me help you break of your limiting beliefs around discipline so you can begin to love yourself consistently.

Figure out the barriers that are holding you back

Self-awareness is the key to success. I didn’t come up with that, but I’ll preach it all day long. Allowing something to hold you back simply because you are not aware of it is a poor excuse for falling short of your goals. It is vital that you identify the barriers that are holding you back and stay disciplined in doing the things necessary to break through them. This is why I always pair clarity with consistency. Knowing really is half the battle. You can’t love yourself properly if you are not willing to discover the things that are hurting you and your real estate business.

Consistently making the right choices is the key to growth

“What in the world does salad dressing have to do with growing my real estate business?” Everything, my friend. Everything. My personal weight loss journey has taught me that even the smallest compromise can stall success. Like putting too much salad dressing on a salad, a lack of consistency in your decision making can derail your progress and prevent you from reaching your goals. Learning how to make the right choices on a day to day, hour to hour, and minute by minute basis is the key to understanding why staying disciplined is loving yourself. This episode is designed to show you how even the smallest of decisions can have the greatest impact on your real estate business.

Stop indulging in bad decisions

Some of you might believe there is no harm in letting off the gas every now and then. You may even believe compromise is a healthy reward for consistency. Well, it’s not. It’s a recipe for mediocrity. Think about it this way: If self-love is consistently making the right choices in order to achieve your goals then why would occasionally making bad decisions be good for you? Loving yourself is being willing to do what is necessary in order to grow your business. It’s making the phone calls you need to make. It’s putting in the work even when it’s inconvenient. I understand that you may not even know where to start. Let me give you the resources to stay consistent and do even the difficult things well.

Outline of this great episode

  • [0:42] How can real estate agents love themselves?
  • [2:25] Destroying the self-discipline stigma
  • [6:35] What my weight-loss journey has in common with your real estate business
  • [10:58] The resources you need to stop indulging in bad decisions

Our sponsors:

  • www.EasyAgentPro.com/OJ - please use this link as it solidifies the relationship we have them (both my site and my company’s website are EAP sites… check them out below).

Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching websitehere

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)

Nov 26, 2018

Do you have what it takes to reach your real estate goals? Almost every agent I know has an idea of what success looks like for them. I’m sure that even as you read this you are picturing what it would look like to reach that eagerly desired place. So what’s holding you back? Seriously. If I had to take a guess it would be that you are believing lies about yourself and your business that are keeping you from achieving your true potential. Limiting beliefs are putting a ceiling on your profits and growth. NOW is the time to take a hard look in the mirror and break out of the common mold! Let me help you eliminate the limits on your real estate goals.

Stop making discipline a bad word

If I were to tell you that the path to reaching all of your real estate goals is an easy one I would be lying to you. It’s not. However, that path is far from an impossible path to walk. It just takes discipline. Yeah, I said it. You have to begin making good decisions for yourself and your business consistently without indulging in distractions or taking the easy way out. I know how difficult that can be. My personal weight loss journey has taught me that making the right choices daily is difficult, but it’s also critical to my success. This is true for you too! Stop making discipline a bad word and start doing what is necessary to get your business healthy and growing.

Know you’re heading in the right direction

It’s easy to get lost in the vast world of real estate marketing strategies. Like I’ve said before, the problem with having so many different approaches available is that most of them work on a limited basis. You can end up functioning more like a scattered shotgun when you need to be a laser-focused sniper rifle. Targeting the right tactics is what will get you to your real estate goals. You will never have to guess if you’re headed in the right direction if you use your three pillars to develop a clear plan. Let me show you how to go from being lost to establishing a legacy with your real estate business.

Stop letting what you can’t see limit you

It’s CRAZY to me how many new or stuck agents are not interested in coaching. I get wanting to figure things out for yourself, but friends, let’s work smarter and not harder. An outside perspective can be a game changer in developing an effective strategy as well as providing the accountability needed to stick to it. This has never been more clear to me than in my own journey to lose weight and get healthy. For the first time ever, I have someone coaching me and that has given me the skills I need to not only get results but also stay successful. This is why I do what I do. I rarely have an agent come to me with a flawless business plan. There are always a few blind spots that I can help them correct in order to get to the next level. Today I’m going to help you see some of the things you’ve been missing so that nothing will hold you back from achieving your real estate goals.

Don’t stop fighting to be an uncommon real estate agent

“Neil, no one is doing the things you’re telling us to do.” I hear that all the time. It’s easy to get discouraged when you are working twice as hard as the agent next to you. Here’s the thing: While they might be working to build today, you are working to build tomorrow. Having a clear plan, working off of a three-pillar system, and remaining consistent are all things that build a legacy and not just a paycheck. Eighty percent of real estate agents drop out of this business and that is the last thing I want for you. Not only that, but I want you to thrive in the real estate business and not just survive. That will only happen if you commit yourself to being an uncommon real estate agent for the long haul. But you’re not alone! I’m here to help.

Outline of this great episode

  • [1:33] The wonderful wisdom of Will Smith
  • [3:43] Why one good decision isn’t enough
  • [5:02] Are you dedicated enough to reach your real estate goals?
  • [8:17] How to know you’re going in the right direction
  • [10:00] Coaching is the key to checking your blind spots
  • [12:14] Keeping up the fight against being a common real estate agent

Our sponsors:

  • www.EasyAgentPro.com/OJ - please use this link as it solidifies the relationship we have them (both my site and my company’s website are EAP sites… check them out below).

Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching websitehere

And connect with me on ANY of the following social channels. I LOVE social!


And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)

Nov 19, 2018

Real estate success is something every agent wants and few actually achieve. Most realtors are either just starting out and nowhere near where they want to be or they’ve been at the same place for a while and can’t seem to reach the next level. In any case, they feel stuck and don’t know how to move forward. The absolute WORST thing you can do is to keep doing the same things that got you stuck in the first place. It’s time for a shakeup! Let me help you break out of the habits that are holding you back so you can find the success you were meant to achieve.

Real estate success for 2019 starts NOW

“Let’s get together after the first of the year” is a response I wish I never had to hear again. Sadly, I know that it will be used to put off the steps necessary to achieve real estate success time and time again. It might as well be the stuck agent’s mantra. I get it. The holidays are a crazy time and it’s easier to start something new on January one than it is to do so while drowning in a sea of grandma’s sweet potato casserole. But can I suggest something to you? How you end this year is how you are going to start 2019. Wouldn’t you rather hit the ground running? Don’t let the end of the year keep you from your new beginning. Let me give you the tools to make 2019 your best year ever.

Clutter is keeping you from success in your real estate business

Life as a new real estate agent can be pretty overwhelming. There is so much to do and so many avenues you can take to grow your business. The problem is most of them work. I know that doesn’t sound like a problem, but hear me out. Most strategies will grant you some level of success. However, a few clients here and there isn’t the kind of success you set out to achieve. If you’re doing too much of EVERYTHING then you are doing NOTHING well. Stop cluttering your life with all of the wrong things and start going after the three pillars that will actually grow your business. Your sphere of influence, chase, and attraction pillars will help you get the kind of success you’re looking for and I’m the guy to help you master them.

Limiting beliefs are limiting your success in real estate

Even experienced agents need to clear out the clutter and focus on what’s important. The struggle for someone who has been in this business for a while is that the clutter isn’t on your calendar. The clutter is in your mind. The experience of a past failure creates the foundation for lies that will do nothing but hold you back. Telling yourself that a strategy doesn’t work just because you tried it once is a quick way to limit your success. Did you spend enough time? Did you execute your plan effectively? These are all questions an outside perspective can help you answer honestly. That’s where I come in. Let me help you tear down the limiting beliefs that are holding you back from the next level of real estate success.

Complacency is killing your potential

Les Brown once said that the richest places in the world are graveyards because of all of the unreached potential they contain. That statement is especially true for complacent real estate agents. Too many agents I know reach a point where their results start to outweigh their efforts and they get comfortable. They decide to ride that wave of easy business off into the sunset. I beg you my friend, resist that urge! If you let off the gas now you are missing the opportunity to grow personally and bless other people as a leader. Through clarity and consistency, you have an opportunity to make an impact and achieve true real estate success. Start living like few people are willing to live so you can do the things few people will get to do.

Outline of this great episode

  • [1:30] Guys, something is bothering me…
  • [4:35] Declutter your business and find real estate success
  • [6:03] The lies you believe are keeping you from real estate success
  • [8:09] Complacency is killing your real estate success
  • [11:08] Are you uncoachable?
  • [13:57] Shiny objects are distracting you from real estate success

Our sponsors:

  • www.EasyAgentPro.com/OJ - please use this link as it solidifies the relationship we have them (both my site and my company’s website are EAP sites… check them out below).

Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching websitehere

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)

Nov 12, 2018

Do you have what it takes to be an uncommon real estate agent? No seriously, do you? SO many real estate agents are common because they just do what everyone else does. That’s why eighty percent of agents leave this business and only one percent are successful. Honestly, that makes me angry. Stop being okay with being okay! Today is the day my friend. I want to help you break out of the common herd mentality and start becoming an uncommon real estate agent.

Without a clear and predictable business plan you are going to drown

I’ve had the privilege of teaching numerous agents how to be uncommon and watched as they experienced a business breakthrough. The reason? I was able to help them get a clear plan for their business that implemented systems which created predictability. “But Neil, how could you possibly create predictability in real estate?” I can hear you asking that question all the way from Wisconsin. Of course, there are things in this business that are unpredictable. Inspections can cause delays and financing can fall short. I get it. I’m a real estate agent too after all. But there are ways of setting expectations and coaching your clients where even the craziest of situations can have a process. Stop figuring it out as you go along and let me help you become uncommon.

You are burning out because you don’t have boundaries?

If I’ve heard it once I’ve heard it a thousand times: “I will take time off when I can.” The only thing that promises is that you will almost NEVER have a day off. The reality is you NEED boundaries in your life. My line in the sand is that Sundays are for church, family, and that’s IT. If that sounds crazy to you it’s probably because you are operating out of fear and scarcity and not abundance. Stop assuming your clients will reject you for prioritizing family and rest. Almost none of them will! If anyone does, you probably don’t want to work with them anyway. In my experience, your clients will respect you for having boundaries and see you as the real deal because you are an uncommon real estate agent.

How you handle your taxes will tell you if you are an uncommon real estate agent

“Neil, EVERYONE is doing it.” I know. I did it for a long time too. I, like you, scrambled from April till June hoping my closings during those months would help me break even on my taxes. I don’t even want to think what would have happened if something fell through. You shouldn't either! Start planning ahead for tax season by factoring your losses, expenses, and taxes into your actual profits. Use a monthly budget to pay for everything as you go and stop budgeting with guesses and prayers at the end of your fiscal year. That’s what common agents do. You want to be an uncommon real estate agent, right? Thought so.

Your success will only reach the level that your fear allows

The number one reason someone says no to my Bootcamp or coaching is the fear of success. I can’t tell you the number of real estate agents I’ve interviewed who tell me they are afraid to go to the next level because “It might actually work.” They are afraid that they won’t be able to handle the workload that success might bring or any potential failure after the fact. I have one thing to say to that: STOP. Stop letting fear define your future. Stop letting what might happen keep you from what should happen. No one sets out to be a common real estate agent, but so many let fear take them out from the beginning. That doesn’t have to be your story and I want to help you write your story. Let me show you how to conquer the fear of success and be an uncommon real estate agent.

Outline of this great episode

  • [1:10] Merril Hoge has me pumped!
  • [3:13] Top characteristics of a common real estate agent
  • [4:14] Don’t follow the herd and have a clear plan
  • [6:00] Systems will save your life
  • [9:32] Stop believing boundaries will hurt your business
  • [15:50] Start planning ahead for tax season
  • [19:30] Fear of success may be crippling you

 Our sponsors:

  • www.EasyAgentPro.com/OJ - please use this link as it solidifies the relationship we have them (both my site and my company’s website are EAP sites… check them out below).

 Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching websitehere

And connect with me on ANY of the following social channels. I LOVE social!


And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)

Nov 5, 2018

I recently had a coaching student ask me about making a growth Investment. He said, “Neil, if you had $10,000 to invest in your business where would you put it?” This is a great question! Most people, my coaching student included, would think to put that money into their attraction pillar. After all, isn’t that what will grow your business? You BET it can! But if you are a new or a stuck real estate agent that is NOT where you should be putting your money. Today I want to show you the best areas to make a growth investment for your real estate business.

Strengthen the heart of your business

I always say that attraction pillars are like recess in elementary school. Who doesn’t love recess? There is a lot of fun to be had. However, that fun can steal valuable time and money you just don’t have as a new or stuck real estate agent. What you need to invest in is your chase, which honestly, is the heart of our business. An effective chase will generate solid leads and actual revenue that you can use to build your team and reinvest back into your business. Don’t know where to start? Don’t worry! I’m going to give you all the ways you can stop wasting time and start making growth investments.

Avoid the attraction identity crisis

So many well-meaning agents find themselves trying to BE other successful realtors because they think that will make them successful. Even I have tried to replicate the magic of the people I admire. Adopting certain habits and even strategies of thriving realtors can be helpful. This is why I do coaching in the first place! But if you spend all of your energy and resources trying to copy the latest attraction sensation you are missing out on your greatest growth investment: YOU. Being yourself and working within your own skillset will save you a TON of time and keep you from letting your attraction become a distraction. So just be you! Because you my friend, are awesome.

You need a clear growth investment gameplan

Are you a new agent who doesn’t have a clue where to start? Or have you been at this real estate thing for a while and you just feel stuck? It’s likely that you don’t have a clear gameplan and I want to help. Bootcamp is starting up soon and it is designed to declutter your strategy and create a tailored approach to how you should be running your business. Let me help you create consistency in your approach and your revenue stream through six weeks of live teaching and an hour of Q and A each session. Join me to learn the things that have allowed me to make quality growth investments in my business. Sign up for the next Bootcamp!

It’s time to go deeper

After great feedback from the Onion Juice Facebook group, I discovered that there is a desire from a lot of you to go deeper. You don’t just want to listen to good ideas, you want to learn how to do the things I talk about on this podcast. Of course, Bootcamp is one way you can do that, but it can only go so far. There is a whole world of other content you need to know and I want to teach you. I’m about to launch a paid Facebook group that will offer monthly e-courses based on the needs of the group. Learn about what YOU want to learn about! Short of one-on-one coaching this will be the most tailored experience I’ve ever offered. Make a serious growth investment in yourself and sign up for this group before it starts.

Outline of this great episode

[0:35] What would you do with $10,000 to make a growth investment?

[1:16] A successful attraction pillar does not always mean revenue

[6:47] The best investment to grow your real estate business

[10:45] Don’t let your attraction create an identity crisis

[13:54] 3 ways you can invest in the growth of your business

Our sponsors:

  • www.EasyAgentPro.com/OJ - please use this link as it solidifies the relationship we have them (both my site and my company’s website are EAP sites… check them out below).

Resources and Links mentioned in this episode

  • Text ‘believe’ to 44222 for more info on everything I talked about in this episode
  • To get my 11-question listing presentation tips, text “listing” to 44222

Connect with me!

You can find my personal real estate coaching websitehere

And connect with me on ANY of the following social channels. I LOVE social!


And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)

Oct 29, 2018

“Neil, my real estate business has slowed down, what do I do?” Just this week, I have heard from 3-4 agents who feel defeated, and are noticing that the real estate rollercoaster has started to bring some extreme, unexpected dips. I know a few of you are terrified of this, so today I want to encourage you, and give you some rock-solid tips to avoid the extreme dips.

Go back 90 days

Ninety days ago, something happened to cause this unexpected dip you are experiencing right now. At the end of July, you may have taken a vacation, settled into your summer routine, did a few less open houses, or skipped your newsletter because you were in the middle of closing 3-4 deals. Things may have been crazy busy, so you let a few things slide off your plate. Now your plate is empty, and you are hungry. Before blaming the market, take a hard look at the last 90 days, they have a direct effect in the present.

Are you working the three-pillar system?

If you are experiencing an extreme dip, it’s probably because you have not been working within your three-pillar system. Are you chasing every day, does your sphere of influence know you care about them? Are you attracting business? These things are not just random, one-time strategies. These three things make up your entire plan, and most of them (with the exception of the attraction pillar) must be done every single day. That’s where a clear plan comes in. It will work, but only if you do.

Extreme dips can be prevented when you are consistent

I know that the market is not always going to be on an uphill climb. You will experience lots of ups and downs, but extreme dips can be prevented when you are consistent. You NEED to get a clear plan, remove the shiny object syndrome, and declutter your business. You have heard that “casting more nets” is an option, but you can’t pay attention to all of the nets, especially when you are closing multiple deals at the same time. This is why the three pillars are so powerful.

Keep your foot on the pedal even when you are busy

How do you keep your foot on the petal, even when you are busy? This requires a plan that will almost run itself. This is also why you need a coach. Working in your strengths is not just about your personality, it’s also about leveraging the strengths already around you. I can teach you how to do that. The goal is to make your business extremely predictable! Let’s talk about how you are positioned, and how I can help you avoid the real estate rollercoaster!

Outline of this great episode

  • [1:15] Preventing the real estate roller coaster ride
  • [1:30] Ninety days ago, something happened to cause this unexpected dip you are experiencing right now
  • [2:45] Are you working the three-pillar system?
  • [4:45] Get a clear plan, declutter your business, and remove shiny object syndrome
  • [6:30] You need to be Matchmaking at least one hour every day
  • [7:45] Keep your foot on the pedal even when you are busy
  • [9:15] Leverage the strengths that are already around you
  • [11:00] The next round of Bootcamps will be launching early November!

Our sponsors:

  • www.EasyAgentPro.com/OJ- please use this link as it solidifies the relationship we have them (both my site and my company’s website are EAP sites… check them out below).

Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching website here

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts(formerly iTunes)

 

Oct 22, 2018

Is your attraction pillar becoming a distraction? The attraction pillar is the fun stuff...social media, Facebook ads, YouTube Videos, LinkedIn Content, among other things. I say all the time that we are media companies that happen to sell real estate. But, for many of you, your attraction pillar is actually distracting you, and your sphere of influence and your chase pillar are suffering. If this is you, I want to help you course correct, and learn how to balance your attraction, your chase, and your sphere of influence.

Is your attraction pillar becoming a distraction?

Shoutout to Zach and Ally from The Reality A to Z, who said “don’t let your attraction pillar become a distraction,” which inspired me to record this episode! Great advice, guys!

I would love to work on my attraction pillar all the time, who wouldn’t? It’s fun to create and content and Vlog and host events. I think many of you feel the same way. The problem is, your attraction pillar can actually distract you from the work that needs to be done in your chase pillar and your sphere of influence. I know several of you that have amazing attraction pillars, and those will eventually bring you more business...but for now, you have to chase it.

Do not put attraction above sphere or chase. You will starve

If you take a close look at who is liking and sharing your content online, you will find that less than 50% of your sphere of influence are the ones on Facebook or Youtube. Across all of my media platforms, most of the likes and comments come from photographers, videographers, and foodies. I love those guys, but they are not the ones who will be referring me or sending me leads. After nearly a year of hosting the I Love Madison Show, I JUST got two POSSIBLE leads that may turn into business. If I was relying on ILM for all my business, I would be starving. The vast majority of the clients I have worked with come from my chase pillar and my sphere of influence. If you don’t have a database, that’s where you need to start. An excel spreadsheet and a mailing list. Simple.

How can you be the only agent with a mic?

Imagine that you put one hundred people in a room, and give ten of them mics and a message to communicate. Who do you listen to? Probably the person with the loudest mic, or best message, right? How do you sort through all the noise? That’s social media right...Now imagine you have the same number of people, but only one mic. That’s kind of what creating content on LinkedIn is like right now. Only 1% of people are creating content...the rest are consuming. LinkedIn has this unique position of being both an attraction pillar, as well as a chase pillar...at least for now....

The attraction pillar is your recess

After your newsletters are sent out, your open houses are done, and your sphere of influence knows they are loved, you can take a recess. The attraction pillar is your recess. What content can you create to highlight your personality and passion? It’s time to publish that post, write another article, make a guest appearance on a podcast...the list goes on. This is your reward for making sure your chase pillar and sphere of influence are solid!

Outline of this great episode

  • [1:30] Is your attraction pillar becoming a distraction?
  • [4:25] Focus on your sphere of influence, attraction might just prevent you from growing.
  • [8:30] Don’t forget your core
  • [9:45] Do not put attraction above sphere or chase. You will starve.
  • [12:30] An excel spreadsheet may just be your most powerful tool
  • [14:00] Less than 50% of your sphere will be sharing your content online
  • [16:00] Your sphere of influence needs to be invested in
  • [17:35] Do you want to be the only agent with the mic?
  • [22:45] The attraction pillar is your recess

Our sponsors:

  • www.EasyAgentPro.com/OJ- please use this link as it solidifies the relationship we have them (both my site and my company’s website are EAP sites… check them out below).

Resources and Links mentioned in this episode

  • Realty A-Z YouTube
  • To get my 11-question listing presentation tips, text “listing” to 44222

Connect with me!

You can find my personal real estate coaching websitehere

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts(formerly iTunes)

Oct 15, 2018

In the real estate industry, networking is the lifeblood for your business. If you are not a natural networker, this just might be the episode that you need to hear! If networking comes easy to you, this episode will also set you up for success! I have learned that networking is not just about the people you meet, but also about how much value you can bring to a conversation.

I previously hated networking

For a long time, I hated networking. I always thought real estate networking was just about how many people you can meet. I didn’t always want to talk to people, the ones I did talk to did not always turn into business, one and on...I read a quote on LinkedIn from Oleg Vishnepolsky that said “networking is not just how many people we meet, its how many people we help, recommend, and introduce to others.” I love this perspective, andI think this is a much better approach to networking for business.

Use a scheduler link

Networking does not have to be a game of back and forth, coordinating schedules and indecisiveness about what coffee shop to meet in. If you are trying to network more, I highly recommend using a scheduler app like youcanbook.me or calendly (there are others, just google scheduler apps). These apps make it easy to set your appointment schedule, gather name and contact information, and choose a meeting place. I use youcanbook.me to get those ever-important face to face conversations. Once a person selects an available time, it automatically gets added to my calendar, and sets a notification!

Become a walking rolodex

I know a rolodex is a little outdated, but It still denotes having all of your contacts in one spot, so i’ll reference it! I think Oleg Vishnepolsky is right when he said “networking is not just how many people we meet, its how many people we help, recommend, and introduce to others.” With that in mind, how can you leverage your list of brokers, roofers, plumbers, contractors, cleaners, and painters to help you network better? Share them. In my newsletter and on my LinkedIn, I advertise that I have an amazing list of referral partners. Anytime someone on my list refers me, I ask them if I can publically thank them on LinkedIn. I take a selfie, write a thank you note, and mention them in the description or comments. This actually drives more referrals, because the people on my list know that they are appreciated!

Create your top 25 list

Here’s what I would recommend...go through your list and create a “top 25” list. Once you have that established, reach out to them once a month (I am starting to do this on LinkedIn) to share knowledge and pass referrals. If you are an influencer in your community, your referrals are powerful!

Outline of this great episode

  • [0:30] “Networking is not just how many people we meet, its how many people we help, recommend, and introduce to others.”
  • [2:00] Previously, I hated networking
  • [4:00] Use a scheduler link
  • [8:00] Become a walking rolodex
  • [9:30] Advertise that you have an amazing list!
  • [10:45] Publically thank those that refer you
  • [12:30] Create your Top 25 list
  • [22:30] We will be starting the next bootcamp soon!

Our sponsors:

  • www.EasyAgentPro.com/OJ- please use this link as it solidifies the relationship we have them (both my site and my company’s website are EAP sites… check them out below).

Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching websitehere

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts(formerly iTunes)

Oct 8, 2018

So many of you real estate agents are grinding and hustling all the time, but you are not taking care of your own minds. You are plagued with worry and stress, and your families, peace of mind and quality of life are suffering as a result. The truth is, it doesn’t have to stay this way. There has already been provisions made for your peace of mind, but it requires one simple action on your part.

Fear is the root on anxiety

So many agents I know are caught up in the fear of what they do NOT have, the money they are NOT making, on and on. They are riddled with thoughts that distract them, they drink way to much alcohol, and worry all the time. This worry then leads to a lack of action, which only compounds the problem. Fear is like paddling upriver in a canoe, but dragging an anchor behind you the whole way. It makes it tough to move. Can you relate? What can you do?

You have to authority to command the fear to leave

Just because you are very familiar with fear does not mean that fear has authority over you. In fact, it’s the opposite. You have the authority to command fear to leave. It doesn’t matter if you are a person of faith or not, you still have that authority. You have nothing to lose and everything to gain.

Are relationships really the key to success in real estate?

Many realtors and coaches believe we want results right now, so they teach techniques that will generate as much business as possible in a short amount of time. The one area they tend to overlook is building relationships with people. It takes time to build trust, so that does not fit into the “right now” scenario. The truth is, the most successful agents will tell you that 80% of their business comes from their sphere of influence. THAT is why relationships are the most important thing you can do to build a successful business.

We are halfway through the first boot camp, and seeing amazing results!

Three weeks ago, I launched the first Neil Mathweg boot camp, and I and seeing amazing results from those in attendance. We are talking about how to develop a clear plan, working within your strengths, and the three-pillar approach to growing a business. I am not stopping there though, there is plenty more inside! If you are interested in joining a boot camp, check out neilmathwegcoaching.com!

Outline of this great episode

  • [0:45] We have a juice bar coming up, so send me your questions!
  • [3:00] Fear is the root on anxiety
  • [6:00] Worry causes you to waste time
  • [8:00] You have authority to command that worry to leave
  • [13:30] Realtors and coaches believe we want results right now, but that’s not true
  • [15:00] 80% of your business will come from your sphere of influence
  • [19:30] We are halfway through boot camp, and seeing amazing results!

Our sponsors:

  • www.EasyAgentPro.com/OJ- please use this link as it solidifies the relationship we have them (both my site and my company’s website are EAP sites… check them out below).

Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching websitehere

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts(formerly iTunes)

 

Oct 1, 2018

Giving your real estate clients what they really want is a much better way to do business than just cold calling them to “stay in the loop.” This week on the OJ, we are going to take a closer look at what it means to provide value (even when you don’t have a house to sell yet), and why you NEED to be operating in a plan that is congruent with your strengths. If you are a new listener, or you have been a member of the OJ nation for a while, this episode delivers some powerful action steps you can start implementing today!

Giving consumers what they want

I know you have all used the lame follow-up call to stay connected to your clients. You know, the one where you call and say “ Hey, I just wanna stay in the loop.” You know it sounds lame, your clients know it’s lame, and there is little chance they will call you back. I wouldn’t call you back...YOU wouldn’t call you back. No value has been given, so they don’t have a reason to engage. Instead, I use this approach. “Hey it’s Neil, I just found out about a brand new listing that goes on the market Monday, and I think it’s a perfect match for what you are looking for,” I say it with excitement in my voice, and wait for them to call me back. Usually, the wait is not very long...

What to do instead of cold calling?

My friends Mark asked me this week, “is cold calling really the best way to generate leads?” Mark is hearing from several people that successful real estate agents just have to cold call clients. I disagree. Mark, what you need is a plan that is congruent to you and your strengths. Instead of cold calling as your chase pillar, I think that Open houses, Facebook Ads and Internet leads are a better way to get warm leads. Our goal is to use these platforms to generate search criteria, then you can go find what they are looking for.

How can I provide value to consumers if I don’t have a house to offer?

A few of you have asked, “what else can we do to provide value if we don’t have a house yet?” The short answer is to figure out what they need and provide that. Are your buyers pre-approved yet? If not, connect them to your mortgage guy. Since most realtors will do this, it’s nothing special. A better question to ask is if they are a first time home buyer? If they are, connect them to someone who offers first-time buyers home grants! That’s a rockstar move. Maybe they need to sublet an apartment before they buy a house...you can post on your Facebook followers that a client has an apartment available. This leverages your connections and offers value to the client. As you gain experience, you will start to collect a network of contractors, trash removal guys, estate sale companies, cleaners, even pet adoption agencies. At some point, a client of yours will need one of these services. This is how you can provide value before you hand them the keys to a new house.

The cool kids

The cool kids have learned that I provide a ton of free content for you to leverage, and it’s all found on my facebook page. Go to neilmathwegcoaching.com, this will take you right to my shiny new facebook page where you can get access to videos, templates and other resources!

Outline of this great episode

  • [1:00] Let’s keep giving consumers what they want
  • [1:30] Stop the lame follow-up call
  • [3:15] The boot camps have started!
  • [3:30] Mark: “Cold calls are not the best use of my time, but everyone says they are”
  • [5:00] You need to work in a plan that is congruent to you
  • [8:00] Our goal is to generate search criteria, then you can go find what they are looking for
  • [9:45] Cultivate calls
  • [10:45] What else can we do to provide value to our clients?
  • [15:15] Leverage your contact list
  • [21:45] Checkout the Neil Mathweg Coaching Facebook page

Our sponsors:

  • www.EasyAgentPro.com/OJ- please use this link as it solidifies the relationship we have them (both my site and my company’s website are EAP sites… check them out below).

Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching websitehere

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts(formerly iTunes)

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