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Onion Juice Podcast | Real Estate Agent Coaching | hosted by Neil Mathweg

If you’re a real estate agent or broker this show is for you! Onion Juice is both a podcast and a movement, designed to wake up and redefine the real estate industry. So we can build a business we truly love, make a greater impact, while eliminating the stress of it all. They drink orange juice. We drink onion juice. They chase people. We attract people. Hosted by Neil Mathweg a veteran agent, CEO of Madison's fastest growing firm, coach and author. Let’s join the movement now!
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Onion Juice Podcast | Real Estate Agent Coaching | hosted by Neil Mathweg
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Now displaying: September, 2017
Sep 25, 2017

We’re all aware of it but I’m going to come right out and say it - real estate marketing trends are not always long-lived. As agents we have to be careful about that because of one simple fact: We are creatures of habit. We can get used to doing our marketing a certain way, using certain tools, in a “same way we’ve always done it” kind of mindset. Right? But we’ve got to adapt as the times change. We can’t allow ourselves to become the old dog that won’t or can’t learn new tricks. On this episode I’m going to walk through a handful of trends that have come, some that have gone, and others that appear to be sticking around for now.

I did some marketing this past month that got me thinking about marketing trends.

As most of you know, I was CEO of a real estate office for the past few years and have only recently gotten back into sales. As part of my “back in the business” marketing, I did some social media promotions about the first house I sold in this new phase of my career. It was one of those great situations where the house sold for far above asking price and I was making a big deal about it. But someone called me on it, saying that I could be setting up unrealistic expectations in the minds of buyers. And you know what? She was right. So it got me thinking about those kind of marketing tactics, real estate marketing trends in general, and what we need to be careful of when it comes to trends. So in this episode, I’m going to brain-dump some of what I’ve been thinking for your benefit. :)

My leads dropped when I switched from 1-800 numbers to text-based options.

Do you remember the days back before texting? One of the most popular and profitable marketing tactics I used back then was a 1-800 number. I’d put it on the literature for a property with some kind of verbiage that encouraged people to listen to a recorded message with info about the home in question. They’d do so and be given the opportunity to leave a message to find out more. I got SO MANY leads from that thing. Then texting came in and I made the switch. And my lead numbers dropped dramatically. So… I’ve got some thoughts about what that means when it comes to marketing trends for us real estate agents, so take some time and listen.

Social media is here to stay, but don’t ignore OTHER marketing options that still work.

You know I love social media. There’s no doubt about it, it’s one of the best things to come along since Onion Juice :) . But I’m beginning to realize that social media can be so much fun and have such a strong appeal to us when it comes to marketing, that we forget a few things that have worked in the past - and MAY still work today! If you want to make sure you’re not leaving out things that could make all the difference for you in terms of marketing, you’ve got to think this issue through - and on this episode, I’m trying to help you do that.

When you jump on the real estate market trend bandwagon, don’t forget this!

It’s easy to grab onto the next shiny object to come along and put all your eggs in that basket. A lot of times it’s fun to play around with the newest social media gizmo or gadget, so I get why we do this. But we have to be careful that we’re not throwing out older methods that still work. 1-800 numbers are a perfect example that I talk about on this episode. So… do me a favor. Take the time to listen to this episode and let me know if YOU can think of other things that have worked in the past that we shouldn’t be neglecting these days.

Outline of this great episode

  • [0:24] WHY does this podcast have such a weird name?
  • [8:15] A trend that started in the recession that needs to STOP now.
  • [12:59] A past trend I still like - 1-800 numbers and texting.
  • [16:53] Here’s a market trend that doesn’t work as well in the current market.
  • [18:55] A lesson from my drinking days (yep, they are LONG past).
  • [24:14] Be aware of this BAD thing that can happen when you jump on a new trend bandwagon.

Resources and Links mentioned in this episode

Our sponsors: www.KnightBarry.com

www.EasyAgentPro.com/OJ

Neil’s Website

For free pdf business plan, text “roundbox” to 44222

To get the 11 question listing presentation, text “listing” to 44222

Roundbox Coaching

Join the Onion Juice - Ideas for Real Estate Agents Facebook Group

RealtyExecutivescs.com

Follow Neil on:

www.NeilMathweg.com

Snapchat

Instagram

Facebook

Twitter


Leave a rating and review on iTunes

Sep 18, 2017

I’ve said it so many times it probably doesn’t need to be said again - but hey, you may be new to The Onion Juice podcast so I’m GOING to say it again - SOCIAL MEDIA IS SUPPOSED TO BE SOCIAL! That’s why I think you should not be automating it. I know, it takes a lot of time - but good relationships do take a lot of time. That’s the whole point. You need to get out of the mindset that social is a tool and get it INTO your mind that social media is about relationships. On this episode, I’m going to share some creative social media solutions I learned from Neal Schaeffer at his recent conference, so strap yourself in - this one is like drinking from a firehose!

Here is why you should NOT be automating your social media.

The average person on social media is on it a lot. A LOT. That means they know when they’ve seen the same content more than once. Or twice. Or three times. Stop and think that through. If you’ve got your social media set up on autopilot through some scheduling tool, the people who WERE interested in what you have to share are starting to think that you don’t really care about building a relationship with them, but rather are just using social as a tool to further your own ends. That’s actually HURTING your brand if it’s the case. On this episode, I’m going to make my case for why you should STOP automating your social media!

Here’s a smart social media solution that promotes you without being self-promotional

For a long time, I’ve been telling you that you should NOT be posting pictures of your clients standing beside the “sold” sign in front of their new home. But at the social media conference I just attended that idea got tweaked and now I’ve figured out a way to use those photos in a way that squeezes all the Onion Juice goodness out of it. It has to do with Instagram, providing smart resources to your clients, and a win-win partnership with them that celebrates their new chapter in life. Are you curious now? I hope so - give this episode a listen!

Here is one of the best things that could happen to you because of your use of social media.

I’ve never really gotten what the big deal is with Twitter. It’s just too face paced for me and I feel like I get lost in the stream of stuff people are posting. But I’ve posted here and there regardless, following hashtags having to do with my hometown of Madison, WI, etc. And you know what? I got the best opportunity I could have imagined simply because I was doing that. What was it? Here’s a hint: It gave me broad exposure to people in my target market and panted me in a very positive light. Care to guess? You don’t have to if you listen to this episode of the Onion Juice podcast.

I just discovered a mindset about LinkedIn that is pure GOLD!

Have you ever noticed that LinkedIn is the only social media platform that informs you when somebody you don’t know has checked out your profile? It’s true. For a while now I’ve just ignored those notifications, thinking of them like I would a junk email. But at Neal Schaeffer’s conference, I was handed a gem of an idea. What would I do if I owned a retail store and somebody came by to see what my business was all about? You know what I’d do… I’d be introducing myself and asking how I could help! Why don’t we do that with LinkedIn when somebody knocks on our door? This is just one of the tips I got from the conference that is going to help me up the game on my social media use. Find out more of them on this episode.

Outline of this great episode

  • [0:24] Why the Onion Juice focus is to attract instead of chase!
  • [7:08] Why you should NOT be automating your social media. It’s hurting your brand.
  • [8:42] Instagramable moments could be powerful for you! Here’s a hack!
  • [10:03] Why digital marketing is more than social media.
  • [13:17] One of the best things that could happen to you because of your use of social.
  • [15:20] The cool thing I’ve learned about LinkedIn: treat it like you’re a retail store owner.
  • [17:55] Effective social media solutions need to include making face to face meetings.
  • [22:05] Neal Schaeffer’s 9 - 1- 1 formula and why it really works well.

Resources and Links mentioned in this episode

Our sponsors: www.KnightBarry.com

www.EasyAgentPro.com/OJ

  • Neil’s Website
  • For free pdf business plan, text “roundbox” to 44222
  • To get the 11 question listing presentation, text “listing” to 44222
  • Roundbox Coaching

Join Onion Juice Group - Ideas for Real Estate Agents Facebook Group 

RealtyExecutivescs.com

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter

Leave a rating and review on iTunes

Sep 11, 2017

Welcome to the two-year anniversary episode of the Onion Juice Podcast! I love it when you get an idea from the podcast and you implement it and it changes your business. So today I want to talk about how to implement ideas. We are never short of ideas, but ideas alone cannot guarantee success. So on this episode, I walk through six tips that will enable you to get things in motion and see your ideas become reality in your business.

The ABC’s of organizing your work week

A few agents from our office went to the Core conference recently. Kelly brought back one tip that really stuck with her, that of organizing your work week by labeling your tasks A, B, & C, according to when they need to get done. This is a great way to get started on implementing ideas, and really helps with the second tip, which is patience - learning that there is progression in everything and that you don’t have to do it all right now. Listen to today’s episode of The Onion Juice Podcast to get the details on these and other tips on how to implement ideas.

A clear plan and sharp focus are crucial to implementing new ideas

When you want to implement an idea, you have to create a clear plan and prepare yourself for both internal and external objections. A good coach can be extremely helpful at this stage, giving you feedback on your plan and walking through objections with you. As you begin to put the idea into action, you need to put blinders on and stay focused on your clear plan, not being distracted by shiny object syndrome. If you have an idea you want to implement, listen to today’s episode and get started on the right track.

Strong motivation and measurable milestones will make your ideas become reality

How motivated are you to implement your great idea? To succeed, you have to really want it, not put it on cruise control and hope you get there. On this episode, I talk about the kind of motivation that drives your process and enables you to reach your goals. I also share about my own motivation, and the milestones I have set up to keep me on track and spread the work out in a way that is realistic and measurable. Join me to get the tips you need to implement your ideas and watch them become reality in your business.

Good business leaders don’t just have great ideas, they implement them

Jack Welch said, “Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.” This is a powerful statement, and so true. On this episode, I walk through six tips that will help you to clearly define your plan and move it forward until you accomplish it. You’re not short on great ideas. Listen to today’s podcast to get started on implementing them!

Outline of this great episode

  • [0:25] Welcome to the Two-Year Anniversary Episode of The Onion Juice Podcast!
  • [1:37] Ideas alone cannot guarantee success.
  • [3:42] Thank you to our sponsors, KnightBarry.com (and app) and Easy Agent Pro.
  • [6:56] Tip #1 - The ABC’s of organizing your work week.
  • [8:28] Tip #2 - Be patient. There is progression in everything.
  • [11:15] Tip #3 - Have a clear plan, and be prepared for the objections.
  • [12:58] Tip #4 - Focus. Stick with the plan.
  • [14:38] Tip #5 - Motivation. You have to want it.
  • [15:57] Tip #6 - Have measurable milestones and deadlines.
  • [17:15] Good business leaders don’t just have great ideas, they implement them.

Resources and Links mentioned in this episode

Our sponsors: www.KnightBarry.com

www.EasyAgentPro.com/OJ

Neil’s Website

Lion Desk

Clear app for iPhone

For free pdf business plan, text “roundbox” to 44222

To get the 11 question listing presentation, text “listing” to 44222

Roundbox Coaching

Join the Onion Juice - Ideas for Real Estate Agents Facebook Group

RealtyExecutivescs.com

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter

Leave a rating and review on iTunes

Sep 4, 2017

Where has all the creativity gone? Are you a creative who, like me, feels like a weirdo at times when you talk about your exciting ideas and start getting funny looks from people? On this episode of the Onion Juice Podcast, I talk about the power of creativity and give a pep talk to agents who need to be encouraged in their creative endeavors. Join me and get excited about moving out of the rat race and creating a business you love!

When creativity in Real Estate sales goes the way of Legos. . .

I remember when I was a kid, how much I loved dumping out the box of Legos and building stuff. Now, when you visit the Lego aisle, what do you see? It’s all kits with instructions for building that particular thing. No more creativity. Real Estate has followed the same pattern. It’s all about what kit you use, what online lead generator, instead of using the power of creativity to build a business you love. Listen to today’s episode and get inspired to create a business that will attract the people you want to work with!

Are you a Zillow Agent or a Creative Agent?

Subscription to online lead generators like Zillow is a good business model and has excellent ROI. But what I want to do is to build a business that I love. Working with online leads often takes the creativity out of everything. On today’s episode, I encourage you to harness the power of creativity to attract the people you want to work with and build a business that excites you! Let’s join together to bring back creativity to your Real Estate business.

Bring your art back to your business

All of us are artists. We were wired that way as children but have lost it somewhere on the road to adulthood. What is your particular brand of creativity? On today’s episode, I encourage you to get it back! Be creative. Be weird. Harness the power of creativity to build a Real Estate business that is fun and exciting. Listen to today’s podcast to get motivated to keep going and build a business that you love.

The power of creativity to connect us with people

My current creative project to attract business is the iHeart Madison show. On this episode, I tell you about the show and the niche that I am targeting. What’s great is that, even though it hasn’t started yet, it has connected me with 28 people and has given me two leads! I’ll tell you all about it on today’s episode, and will encourage you to experience the power of creativity and make connections you’d never get from an online lead generator.

Outline of this great episode

  • [1:54] Some thoughts about the power of creativity.
  • [3:46] Creativity is not a Lego kit. Keep being creative and keep being weird.
  • [6:24] Thank you to our sponsors, Knight Barry Title and Easy Agent Pro
  • [8:19] Roundbox Coaching for new or stuck agents.
  • [9:46] Are you a Zillow Agent or a creative Agent?
  • [10:48] All of us are artists. Get it back.
  • [12:35] The power of creativity to connect us with people.
  • [18:11] Re-think where you’re at if you’re not being creative.
  • [19:50] If you have any questions, go on the Onion Juice Facebook group.
  • [20:36] Be creative. Keep up with that. Don’t let others put you down.

Resources and Links mentioned in this episode

My new website: NeilMathweg.com

Our sponsors: www.KnightBarry.com

www.EasyAgentPro.com/OJ

Sir Ken Robinson, TED talk, Do Schools Kill Creativity?

For free pdf business plan, text “roundbox” to 44222

To get the 11 question listing presentation, text “listing” to 44222

Roundbox Coaching

Join the Onion Juice - Ideas for Real Estate Agents Facebook Group

RealtyExecutivescs.com

Follow Neil on:

Snapchat

Instagram

Facebook

Twitter

Leave a rating and review on iTunes

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