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Onion Juice Podcast | Real Estate Agent Coaching | hosted by Neil Mathweg

If you’re a real estate agent or broker this show is for you! Onion Juice is both a podcast and a movement, designed to wake up and redefine the real estate industry. So we can build a business we truly love, make a greater impact, while eliminating the stress of it all. They drink orange juice. We drink onion juice. They chase people. We attract people. Hosted by Neil Mathweg a veteran agent, CEO of Madison's fastest growing firm, coach and author. Let’s join the movement now!
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Onion Juice Podcast | Real Estate Agent Coaching | hosted by Neil Mathweg
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Now displaying: September, 2018
Sep 24, 2018

As an agent, you have probably been trained to “check in” with your clients every couple of weeks. Even if you don’t have a house or a buyer, you don’t want to lose them, right? So you cold call, leave a mumbled message about checking in, and ask them to call you back…[cue crickets]. After listening to this episode, that practice should be a thing of the past. Instead, give your clients exactly what they want!

Buyers want properties, sellers want buyers

Your buyers don’t owe you anything, regardless of how much you call them. You can spend a lot of time spinning your wheels, or you can provide value by giving your clients exactly what they want. Here is the secret formula: Buyers want houses, sellers want buyers. It’s not about calling them just for the sake of calling, it’s about finding them a house. If you lose focus on this, the best plan, strategy, and systems will just be a hindrance to you.

Consumers don’t want you, they want a house

If you are attending to cold leads, it’s important to remember that those consumers don’t want you (even though you are awesome), they want a house, plain and simple. You may have friends and family that declare they will only work with you, as a result of your sphere of influence. If you are working cold leads though, the best way to “warm them up” is to get their criteria, then go find a house that fits. If you know someone who is selling their house, you should abandon the dried out, weak approach of “Let me know if you want me to come over and tell you what’s it’s worth…” Instead, say “Tell me more about your house, I am working with 67 buyers in the area right now, and I think several of them would be interested.” That gets attention and moves the relationship forward. If you are distracted by the “67” number I just mentioned, message me, I will explain how that’s even possible!

“I am already working with an agent”

Clients have learned that saying “I am already working with an agent” is a great defense mechanism, and usually gets agents to leave them alone. Sometimes it’s true, they are working with an agent, but sometimes that “agent” is their wife’s brother’s cousin’s friend, and chances are, that guy is not providing value. If you match houses to their criteria, they will eventually want you, because no one else is giving them what they want.

Now it’s time to go cultivate those old leads!

Do you have leads that have been sitting around for a while? Do you feel the need to call them, just to make sure they are still planning to use you? It’s time to provide value! Remember, buyers want houses, sellers want buyers. Go crush it!

Outline of this great episode

  • [0:45] Thanks for helping me celebrate 3 years here on the OJ Podcast!
  • [1:30] My first webinar was a success! Check it out in the resources.
  • [3:00] Buyers want houses, sellers want buyers
  • [6:15] It’s not about “just calling” them, it’s about finding them a house
  • [8:00] The consumers don’t want you, they want a house
  • [9:00] “I am working with 67 buyers right now”
  • [11:00] Tell yourself “The consumer needs my help”
  • [12:00] Consumers will want you because no one else is giving them what they want
  • [13:15] “I am already working with an agent”
  • [14:30] Cultivate old leads with new properties
  • [17:30] We are seeing great results in the 1-1 coaching program!

Our sponsors:

  • www.EasyAgentPro.com/OJ- please use this link as it solidifies the relationship we have them (both my site and my company’s website are EAP sites… check them out below).

Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching website here

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts(formerly iTunes)

Sep 21, 2018

When you wake up in the AM, besides getting through your urgent, HAVE TO to do list, are you super clear on what non-urgent, but essential activities you need to be doing to grow your business?

I'm going to be helping you with what may be keeping you from doing those key activities day in and day out that are essential to creating that massively successful business you had in your sights when you went into real estate.

Whether its being distracted by shiny objects - what sounds like the next best thing that will blow your business up, or just being afraid of what it will be like when you ARE successful (sounds silly, I know, but its a thing for so many. It was for me, and I can talk you through that), we'll be exploring it all, and coming up with solutions that will put all that behind you.

Or maybe you just don't have the basic systems in place that allows you to handle your everyday transaction tasks with less stress and fanfare. You know what I mean. The smallest things can get blown up when not anticipated, or handled in a timely manner.

My systems I created the year I did 93 transactions WITHOUT a team or assistant made that year, and that success possible.

Click here to register for Bootcamp - https://m.me/neilmathwegcoaching?ref=w3104540

Sep 17, 2018

Today, the Onion Juice Podcast turns three years old! Episode 156...wow! Thanks to all of you who have made the OJ a regular part of your week, that means the world to me! Over the past three years, I have talked about a lot of different subjects, featured a lot of guests, and recorded so many fun moments. Today, I open up the juice bar for a few questions, and we go behind-the-scenes to talk about how I started the OJ, what the production looks like, and how I manage work, life, family, social media and the I Love Madison Show, all while still selling real estate!

Juice Bar: How do I manage the thought that I can't start a youtube channel because a competitor is doing the same thing in my area

Nell, thanks for this question! You are looking at another real estate agent in your area who is (successfully) using YouTube to market his business, and that has convinced you that there is no more room in that space. First, I would encourage you to come up with a clear vision, then work inside that vision! After that, launch your channel! Pretend like that other agent does not even exist. Don’t watch his videos, they may just discourage you. The reality is, that agent does not have complete domination in your market. Focus on your voice and your brand, produce searchable content, and you will attract clients that want to work with you! There are a few OJ episodes you can listen to where I talk about YouTube best practices, check out the resources section for the links!

Juice Bar: What digital media provides the most ROI?

Some of you have asked, what social media platform provides the best RIO? I would say, it depends on where your sphere of influence is. For 75% of you, Facebook advertising is a great place to start. This is also the most trackable, as you will be able to tell exactly how much you spent for each lead you generated. In my coaching program, I walk you through exactly what campaigns I use on Facebook, so if that is an area you want to grow in, reach out! As many of you know, I am also a huge fan of LinkedIn. The other 25% of my clients come as a result of the relationships I have built on LinkedIn. I didn’t leave any room for Instagram, and there is a reason for that...

Behind-the-Scenes of the Onion Juice Podcast

Three years ago, some friends and I sat down to brainstorm ideas for a real estate podcast...The Onion Juice is the result of that conversation! When I first started, I was recording in my basement, with one mic and GarageBand. I would do all of the editing and production myself and hoped that the content I was producing was useful. After about 30 episodes, I purchased a better set of gear and set up a recording studio at the office. What used to take me all weekend to produce an episode now takes about 90 minutes...I plan my content the day before (sometimes), then hit record at 2:00 pm every Thursday like clockwork! After that, I send the audio to Podcast Fast Track, and those guys edit and post the finished product to my website!

The first trinket takes the longest

Several of you have asked “Neil, how do you manage everything, and still have time to sell real estate?” By everything, they mean The Onion Juice Podcast, the I Love Madison Show, selling houses, being a dad of three and a husband, and leading my team. The short answer is delegation. I have the most amazing team of people, from my two buyers agents, a part-time admin, my co-host Caleb Jahr (I Love Madison), and the Podcast Fast Track Team. I also work within a system. Everything I do has a system. The reality is, when I was first building these systems, they took a lot of time. The first trinket always does, but after you have used the system several times, you will find it gets easier and faster!

Outline of this great episode

  • [1:00] The podcast is three years old today!
  • [2:30] Juice Bar: How do I manage the thought that I can't start a youtube channel because a competitor is doing the same thing in my area?
  • [6:00] Juice Bar: What digital media provides the most ROI?
  • [14:00] Juice Bar: How did you start the OJ?
  • [20:00] Behind-the-scenes: How the production works
  • [24:15] How do I manage everything on my plate?
  • [28:15] The first trinket takes the longest
  • [30:30] Neil Mathweg Coaching Program

Our sponsors:

  • www.EasyAgentPro.com/OJ- please use this link as it solidifies the relationship we have them (both my site and my company’s website are EAP sites… check them out below).

Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching website here

And connect with me on ANY of the following social channels. I LOVE social!


And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts(formerly iTunes)

Sep 10, 2018

Every real estate agent wants to see the snowball effect in their business, but are you snowballing in a positive direction? Often, negativity and doubt can build up, causing your momentum to shift in a negative direction. Sometimes, that negativity can come from a spouse...Today on the Onion Juice, I share how a clear vision is key, but inviting your spouse into that vision is crucial.

I just launched the Neil Mathweg Coaching Facebook page!

I am stoked to announce that the Neil Mathweg Coaching Facebook page is live! You can go to neilmathwegcoaching.com to find the link to the group. Once you are in, there is a free email template I created for writing offers. The year I created this, I had no assistant or support team, yet I was able to do over 90 real estate transactions! This is STILL the system I use, and now it’s available to all of you!

You have to have a clear plan, then invite your spouse into the vision

Momentum can be a fun thing unless you are moving in the wrong direction! One of the biggest causes of negative momentum that I have seen in the business is doubt and negative things you hear, then start to believe. Sometimes, this negativity starts with your spouse. Let me be clear before you run out and yell “I told you so...” If your spouse does believe in and support your work as a real estate agent, it’s probably because you have not invited them into the vision.

Breaking you down to break you through

I understand the pressure that can come from a spouse who does not understand what it takes to be a successful real estate agent. I understand because I lived it. I had not invited my wife into the vision I had created for my company, so it often looked like I was not doing anything meaningful. Your sphere of influence, the chase, and the attraction pillar are all necessary tactics, but it can be hard to explain to your spouse if they have no idea the value of each. Have you ever experienced this? Hosting an open house sounds like forward momentum (as long as it works), but what about creating a Vlog or producing videos? The truth is, real estate can be all consuming, and dangerous for a marriage. The best way to thrive in both is to develop a clear vision, then invite your spouse into that vision.

The boot camp training program launches at the end of September!

At the end of September, I am officially launching the Neil Mathweg Coaching Boot Camps! Part of the training will include what I mentioned above...working according to a clear vision, and inviting your spouse into that vision. Each boot camp will live online training that will last six weeks long, with two hours of training each week!

Outline of this great episode

  • [0:45] Momentum can snowball either direction
  • [1:00] I just launched the Neil Mathweg Coaching Facebook page!
  • [2:15] Are you working according to a vision?
  • [3:00] You have to have a clear plan, then invite your spouse into the vision
  • [10:15] Real estate can be all consuming, and dangerous for a marriage
  • [11:30] The boot camp training program will help you develop a clear plan, then communicate that to your spouse
  • [15:15] The boot camp training program launches at the end of September!
  • [18:00] If I have ever helped you, I would love to hear from you!

Our sponsors:

  • www.EasyAgentPro.com/OJ- please use this link as it solidifies the relationship we have them (both my site and my company’s website are EAP sites… check them out below).

Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching websitehere

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts(formerly iTunes)

Sep 3, 2018

You might be doing all of the right things to generate new real estate leads...you have a clear plan, you are staying consistent, you are pounding the streets, making calls and sending emails. You have worked hard to sow the seeds. Now, the harvest is ready; the leads are waiting, people are lined up to buy or sell a house, but you are sleeping through the harvest...

Harvesting the fruit

So many of you agents have worked hard to sow the seeds that will bring you new business, but what are you doing while you wait for those seeds to mature and turn into profitable fruit? More importantly, when that fruit is ready to be harvested, are you giving it your full attention, or are you sleeping through the harvest? As agents, it’s easy to fall prey to the idea that we post a few ads or send an email, then just sit back and wait for something to happen. We get lazy, complacent, we make excuses, then wonder why we are not seeing more growth, more profit, etc...

Are you working in excellence?

I know there are areas in your life and business where you are not doing all that you can do, you are not working in excellence. How do I know this? Because there are areas in MY life where I am taking the same approach. It’s not just a real estate thing, it’s a human thing. Often, we rest when we could be sowing seeds. Just because you sent an email or posted a new ad on facebook does not mean you are done. Ask yourself, what do you want your “harvest” to look like? What do you need it to look like to see your life vision realized? Whatever picture you have in your head, you have to sow seeds accordingly and harvest accordingly.

Stop Speaking negativity over yourself and your business

Many of you are limiting your success by the words you speak. “Things slow down in the fall,” “we sell fewer houses this time of year…” Sound familiar? These statements give you an excuse to “sleep through the harvest,” so to speak. They normalize a negative mindset in which you have no control of the outcome. In reality, you have the knowledge, experience, and authority to operate in success and excellence. The harvest season operates on YOUR schedule! If you are struggling with this, the best way I have found to combat the fear and the doubt is to cultivate a lifestyle of gratefulness!

The Neil Mathweg Coaching Program

I just launched the Neil Mathweg Coaching Program Facebook page, and would love to see you guys on there! Once you are in the group, look for the “Offer to Purchase” template I pinned to the top of the page. This is the exact template I use when I send an offer. My whole team uses it, and now, for the first time, it’s available to all of you OJ listeners! I will also be sharing more information about the boot camp launch shortly!

Outline of this great episode

  • [3:00] We have been doing the OJ for almost three years! I need ideas for the 156th episode!
  • [3:30] Harvesting the fruit in your business
  • [5:00] There is no time to rest during the harvest
  • [7:30] Are you working in excellence?
  • [8:45] We cannot coast into fall or winter
  • [10:00] The calendar should not determine when you rest
  • [10:45] Shake off negativity - seasonal business is a probably an example of this
  • [13:00] Cultivating a lifestyle of thanksgiving
  • [14:45] The harvest seasons operates on YOUR Schedule
  • [16:15] What I learned from popcorn
  • [17:45] I just launched the Neil Mathweg Coaching Facebook group!

Our sponsors:

  • www.EasyAgentPro.com/OJ- please use this link as it solidifies the relationship we have them (both my site and my company’s website are EAP sites… check them out below).

Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching website here

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts(formerly iTunes)

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