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Onion Juice Podcast | Real Estate Agent Coaching | hosted by Neil Mathweg

If you’re a real estate agent or broker this show is for you! Onion Juice is both a podcast and a movement, designed to wake up and redefine the real estate industry. So we can build a business we truly love, make a greater impact, while eliminating the stress of it all. They drink orange juice. We drink onion juice. They chase people. We attract people. Hosted by Neil Mathweg a veteran agent, CEO of Madison's fastest growing firm, coach and author. Let’s join the movement now!
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Onion Juice Podcast | Real Estate Agent Coaching | hosted by Neil Mathweg
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Now displaying: October, 2017
Oct 30, 2017

Dustin Brohm is to the onion juice what Bill Murray was to Late Night. Seriously, this guy has been on the Onion Juice podcast SO MANY times, he is practically a co-host. I sat down with Dustin to talk about what happened this week at the Utah Mastermind, a real estate summit in Park City, Utah. Twenty-six of us gathered to share ideas, develop business plans and learn some very powerful tools to help our businesses grow. Besides having a ton of fun, everyone who attended walked away with real value. Dustin drops some amazing nuggets, so make sure you listen with a pen in hand!   

The snap pack is back

Last year, 8 realtors got together on the OJP (ep #23) to talk about how we were using Snapchat to sell real estate. We dubbed ourselves the “Snap Pack,” and had a great conversation about how to be media companies that happen to sell real estate. On THIS episode, Dustin talks about why we decided to expand the summit to 26 people, the goal for the Utah mastermind and the power of having a group of like-minded people in one place for several days.

Attract business with Google's new tools

There was SO MUCH great content shared at the 2nd annual Utah Mastermind. Dustin Brohm presented some outstanding content on why Google continues to be a relevant source for realtors looking for new leads. I was so excited about what he presented and how much he knows about how to use Google effectively. On this episode, he talks about some of the new tools that Google has launched recently, such as Google posts, how to optimize SEO and why these techniques can help you as a realtor. Listen to all the great nuggets Dustin shares.   

Facebook tips and tricks that WORK

Facebook ads can be complicated to build and manage. Dustin Brohm shares his process for simple, effective ads on this episode of the OJP. This guy is an expert facebook marketer when it comes to real estate, so you can take what he says and turn it into gold. Dustin was able to simplify many of the concepts with us, which provided tremendous value. Listen to the full recap on this episode.  

Why you should attend the Utah mastermind

If you are a realtor looking for new ways to attract business, you should seriously consider attending the Utah mastermind summit. I asked Dustin Brohm, one of the founders to talk about what the culture at the summit is like, and how it provides value to real estate agents. He talked about the fun, laid-back approach that is prevalent, but also the intense focus that is present from everyone. “There was 26 of us, everyone had a laptop out and was planning, and even implementing new ideas immediately,” he said. “There are people here who have been doing real estate for decades, and people who have only been in the business for a year.” It was a great summit and a great conversation with Dustin Brohm.

Outline of this great episode

  • [5:00] Dustin Brohm introduced
  • [6:45] What is the Utah Mastermind for realtors
  • [10:30] Dustin recaps day one at the mastermind: Best practices for using Google to generate leads
  • [15:30] Google posts - The brand new Google tool you should be using
  • [19:00] Dustin shares some best practices for using Facebook ads that actually work
  • [30:00] Why you should attend the Utah Mastermind   
  • [36:00] Dustin shares general information about the Utah Mastermind

Resources and Links mentioned in this episode

Our sponsors:

 

Connect with me!

You can find my personal real estate coaching website here

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly  iTunes)

Oct 23, 2017

Juicers! My friend Danny Phee joins me this week on the OJP to drop some knowledge on how to turn Facebook Messenger into a powerful tool for your real estate business! I am so excited about this content and how powerful it is, and of course, grateful to Danny for taking a few minutes to share it. Grab a pen (and a straw) and drink up this delicious new content.

Facebook Messenger as a CRM

As a realtor, the ability to connect with potential clients, build trust and personalize each experience is critical to your success. If you are looking for a way to manage client profiles, organize relevant content and increase your likability (thereby increasing trust), you MUST listen to what Danny Phee shares on this episode of the Onion Juice Podcast. “There are 1.2 billion people using facebook messenger, says Danny, but it wasn’t until recently that I started looking at FB Messenger as a customer relationship management (CRM) software.” He shared how using this tool can eliminate incorrect data, such as phone numbers or emails and how messenger can help realtors establish a lasting, joyful connection with their clients, even before you meet them.    

Tailoring personal content for your clients, automatically

Each client you work with as a realtor will have different questions, expectations, and budgets.  Danny talks about how the new tools in Facebook Messenger can help you organize relevant content automatically, using tools such as ManyChat and Bots. He shares how to integrate these tools, even if you are not technically inclined.

The Duke of URL

Danny Phee had so many great things to share (most of them in acronyms) on this episode of the Onion Juice Podcast. He talks about how K.L.T. affects every client’s decision to work with a realtor and what you can do to maximize this. “Clients want to work with someone they know, like and trust (K.L.T.)” Danny says. “Using messenger is a great way to build K.L.T...they (clients) get to see who you are, what you are doing, what you are posting...when they are ready to buy or sell a house, you are the first person they think of.” I loved this transparent approach, especially since it helps attract business, not just chase it. Drink up, this stuff is a blast!

All the right features in all the right places   

Danny and I talk about how a marketer or agent can provide tremendous value to the clients by utilizing the new features in the messenger app. These include the ability to send a payment, share schedules and events, and capture live video, among others. “Once they have interacted with you on messenger, you can send out tailored content straight to people’s messenger inbox,” he said. All of these functions happen inside the app, so it's “frictionless.” There is a lot more ear-guzzling content in this episode, hope you enjoy it!

 

Outline of this great episode

  • [3:00] Neil shares how to implement an array of valuable marketing tools  
  • [7:45] Danny Fee Introduced
  • [9:00] How the Facebook Messenger app may be the new game-changer
  • [12:30] How to increase customer engagement while providing more value  
  • [15:45] Danny shares his best practices for marketing real estate deals on FB
  • [17:10] How to use the Manychat tool with Facebook Messenger  
  • [18:50] Why Bots are a tool every marketer or agent should be using  
  • [25:15] Establishing K.L.T. with the duke of URL  
  • [28:15] How to Leverage the new features within Facebook Messenger

 

Resources and Links mentioned in this episode

 

Our sponsors:

 

 

Connect with me! 

You can find my personal real estate coaching website here

 

And connect with me on ANY of the following social channels. I LOVE social!

 

 

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly  iTunes)

Oct 16, 2017

Juicers! Welcome to this hilarious episode of Onion Juice, where I sit down with my good friend Jason Kotecki, the guy who learned that being an adult can have serious side-effects, so he created a company called Escape Adulthood. Their mission? Annihilate Adultitis. He’s not talking about using Monopoly money or signing everything in finger paint, although that would be fun to witness, but escaping the mundane, joyless person that takes themselves too seriously. On this episode, we talk about how you can attract people to your business by being yourself, several creative ideas you can use to bring fun back to your workplace, why you should take your job seriously, but not yourself and the dynamics of working alongside a spouse. I have no doubt this episode could be the reason you are smiling today!

Author, artist, speaker, professional permission granter

Jason Kotecki has many titles, but he is most proud of the fact that he, along with his wife, has started a movement to eliminate adultitis, an illness that causes a lack of imagination, a play-it-safe mentality and general lack of fun in life and work. “I am a professional permission granter and reminder-er” he laughs, “I basically remind people of what they already know but have forgotten.” He’s talking about a sense of curiosity, the ability to delight in the little things and be passionate about life. Adultitis is the opposite. Think the grinch, or Ed Rooney, the principle from the movie “Ferris Bueller's Day Off.” When he mentioned the term “Adultitis” to Seth Godin (yes, THE Seth Godin...I guess they were pen pals or something), Seth said “that literally means “The swelling of Adult,” a phrase Jason says perfectly describes the dilemma, aka too much adult.

Remember, be yourself

For real estate agents struggling to market themselves and attract more customers, Jason says the key to success is to be your unique, authentic self. Instead of only thinking of yourself as an agent, remember that you are also an artist, and artists use their art to attract people. You’re thinking “dude, i can’t paint, and singing is an ABSOLUTE NO,” so how does that work? Jason reminded me that being yourself, allowing your personality and humor to shine is the best way to build relationships. “If you are watching and copying another person’s approach, chances are you are a second-rate version of the person you are copying, instead of a first-rate version of yourself,” he says. Take your JOB seriously, but don’t take YOURSELF so seriously.  

A sense of whimsy

Do you love what you do but hate where you work? What would happen if you loved your work AND your workplace?? Is this even possible? As a retro t-shirt wearing author and speaker, Jason has been in lots of different work environments and shares his wisdom on how to bring back the fun and bring people together. From office Olympics to playing spoons while interviewing potential employees to renaming normal spaces to things like “the awesome room,” Jason said in all the places that there was a sense of whimsy and fun, there seemed to be a certain buzz or energy, and the people really enjoyed working with each other. Jason gives permission (so you’re off the hook) to all the juicers listening to be whimsical and ridiculous while working. Super fun.

Work backward from your ideal day  

Staying true to what makes you tick is a super important part of being an entrepreneur or real estate agent, regardless of the external pressure to grow or scale a company or change jobs just to make more money. “I have to care about it, I have to, at the heart, be making things” explains Jason. How does he make sure he’s living each day according to a plan? He recommends spending a lot of time thinking about what makes you happy, what your ideal day looks like, then try and create a life backward from that. This approach provides clarity on what needs to be done so that “normal days” are always exceptional. For Jason, his ideal day includes time with his family. Like many real estate agents and entrepreneurs, his wife Kim works alongside him every day. Jason shares how to balance working together, how to operate within your strengths and how a mutual passion towards work is critical for success.

Outline of this great episode

  • [1:30] Being an artists that happens to sell real estate
  • [7:15] Neil Introduces Jason Kotecki
  • [8:00] The Adultitis Epidemic  
  • [10:15] Jason talks about how “going back to your childhood” can benefit your current business
  • [13:00] How real estate agents can increase likability and land more clients
  • [15:30] Jason suggests ways to fight Adultitis in the workplace  
  • [19:30] Jason on why you should take your job seriously, but not yourself
  • [22:30] How Jason started Escape Adulthood
  • [28:30] Start with your ideal day, then work backwards
  • [33:20] Jason shares wisdom for spouses working together in business

Resources and Links mentioned in this episode

Our sponsors:

Connect with me!

You can find my personal real estate coaching website here

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly  iTunes)

Oct 9, 2017

You may or may not have about a crowdfunding campaign out there that’s trying to set up a marketplace to “beat Zillow.” Regardless, you’re in for a treat because this episode features my buddy Jason Frazier. He recently wrote an article in response to the BZ movement saying that if you really want to beat Zillow, it’s easy. Stop using it. But that’s not really the issue - the issue is that you do the work needed to build a business that makes you the Grand Poobah, the Noble Lumpkin, the Digital Mayor of your little corner of the world - and attracts clients to you in powerful ways as a result. Want to know how? Jason brings the fire on this episode so be sure you listen!

When you create a clear plan and user experience you’ll be able to beat Zillow’s game.

There are many companies out there trying to build a better real estate app. The idea is that if they can create a better user experience they can actually beat Zillow and not be so dependent on it. The problem is that you’re not going to beat Zillow in that way. They’ve gained the lead and already have a great app that shows well on every platform - and they have the financial backing to keep it that way. But what you can do is do whatever it takes to make your specific marketing plan and community-directed user experience better than Zillow can ever create. Why? Because you are there in the midst of your community, Zillow isn’t. Find out how Jason Frazier describes this kind of community-targeted marketing, on this episode of Onion Juice.

Are you focusing on becoming the digital mayor of your town?

It’s no secret that people use the internet to discover all kinds of things about the places around them. Where’s the best coffee shop? Where’s the best Thai food? Who has the best deal on used cars? AND… (drum roll, please) WHO’S THE REAL ESTATE AGENT WHO HAS SOLD THE MOST HOMES IN (enter your city name here)? That is the one and only reason why you have GOT to become the Digital Mayor of your town. You’ve got to become so closely connected to anything going on around your town that people automatically think of you when that last question comes to mind. Jason Frazier has some killer ideas about how you can make it happen, on this episode.

Why real estate agents don’t really understand what it means to know their market.

There are so many amazing resources available to agents today that we would have paid big bucks for 15 years ago. Your local chamber of commerce, your local newspaper, your local Craigslist, they all have information that can help you build a database of data about your market. And beyond that, you have your own data, embedded in the facts about your previous clients. You can use all of that to TRULY understand your local market - which will make you more effective in your marketing and client-acquisition efforts. If it sounds confusing, it’s not. Jason Frazier explains it all on this episode.

How my digital media efforts have built a business I love (and how they are attracting customers).

In case you hadn’t noticed, I LOVE my real estate business. Why do I love it so much? Because I get to do exactly what I like to do - be the leader of a media company that happens to sell real estate. How did I get to that place? I focused on being a resource and a source of entertainment for the people of my city (Madison, Wisconsin) and over time those same people have come to see me as THE real estate professional of choice in town. And I did most of it digitally - online - using social media (and podcasts). You can hear my testimony to the power of digital media as a means toward building a business you love on this episode, so be sure you take the time to listen.

Outline of this great episode

  • [6:09] Who is Jason Frazier and why is he on this episode about beating Zillow?
  • [8:05] The issue is not Zillow, the issue is your fellow agents (and your listings).
  • [10:44] The first step to beating Zillow as an agent.
  • [15:06] Advice to feed something that is going to build your business apart from Zillow.
  • [19:10] Take the time to mine your own data so you know where to focus your efforts.
  • [23:29] My testimony about how my digital media efforts are attracting business (and why I’m loving it).
  • [25:25] Why the entire Zillow debate is ridiculous. Let’s work on things we can control.

Resources and Links mentioned in this episode

Our sponsors:

 

Connect with me!

You can find my personal real estate coaching website here

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)

Oct 2, 2017

Are you familiar with the concept of “The Snowball Effect?” It’s a process by which you’re able to leverage one real estate transaction into two, three, five, or more. How is it possible? It happens when you learn how to market in a savvy way that makes the most of the opportunities you’re given. On this episode of The Onion Juice podcast, I’m going to walk through a few examples of how the snowball effect can start and the impact it can have on your business. Are you ready to be challenged to get out of your comfort zone? If so, this one could be HUGE for you!

If it weren’t for one of my early mentors, I’d have missed the power of the snowball effect.

You’ve probably seen the cartoons, or maybe a real-life example of someone rolling a huge snowball downhill. What happens? The snowball gets bigger and bigger as it picks up speed. That’s the idea we need to have firmly implanted in our minds when it comes to our real estate transactions. We need to be looking for the ways we can push that one transaction into another, and another, and another. One of my early mentors set me on this path by stressing the importance of working hard to secure contracts with sellers. Why sellers? Because the snowball works better with sellers. In this episode, I explain how.

How can you turn one deal into many? By starting the snowball effect.

When you work with a client successfully - either a buyer or a seller - you have many opportunities within that transaction to open the door to another transaction. It’s the snowball effect in action, or like dominos falling one into another into another. It’s a chain reaction that uncovers leads that turn into customers that turn into transactions. But it won’t happen if you don’t know how to look for those touch-points where another transaction might be possible. This episode is about that. So do what you can to carve out time to listen.

Coming Soon marketing is a great way to start the snowball effect.

You’ve seen the “coming soon” kind of marketing on Facebook agents do, or even in mailers agents are sending out. It seems kind of silly at first glance… why would people care that you’re about to list another property? Here’s what you need to think about coming soon marketing: it’s not for your current seller’s sake (though that’s good), it’s a way for you to show that you’re active and aggressive to people who are looking for an agent to sell their home. When they check you out on your website or on social media they’re going to see TONS of activity that you’re doing in order to sell your client’s homes, which is EXACTLY what they want to happen for them. Listen to this episode to learn how to leverage coming soon marketing and start your own snowball rolling.

One buyer = one transaction. One listing can get multiple transactions.

When you serve a homebuyer, you’re undoubtedly doing a very good thing. But you’re only touching one client at a time in most cases. But when you serve a seller, you have the opportunity to touch many people simply because you are the point of contact for everyone who wants to see your client’s home. Every potential buyer is a potential person you can serve by becoming their buying agent, which doubles your revenue from the same transaction. You also get to meet other interested people who may not like the home you’re showing but may be open to you helping them find one they do like. That’s how you start the snowball effect from one transaction to turn it into more transactions - and I walk you through it on this episode of the podcast.

Outline of this great episode

  • [0:24] Who I am and why we have such a weird name for this podcast.
  • [1:41] What is the snowball effect and how does it work?
  • [6:04] Small but unnoticed things that start the snowball effect.
  • [8:50] Why “coming soon” marketing is powerful in a hot market.
  • [10:20] How you can build the mindset to confidently work with sellers.
  • [13:50] Continue the conversation by sharing how you’ve build your own snowball.

Resources and Links mentioned in this episode

Our sponsors: www.KnightBarry.com

www.EasyAgentPro.com/OJ

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