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Onion Juice Podcast | Real Estate Agent Coaching | hosted by Neil Mathweg

If you’re a real estate agent or broker this show is for you! Onion Juice is both a podcast and a movement, designed to wake up and redefine the real estate industry. So we can build a business we truly love, make a greater impact, while eliminating the stress of it all. They drink orange juice. We drink onion juice. They chase people. We attract people. Hosted by Neil Mathweg a veteran agent, CEO of Madison's fastest growing firm, coach and author. Let’s join the movement now!
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Onion Juice Podcast | Real Estate Agent Coaching | hosted by Neil Mathweg
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Now displaying: March, 2018
Mar 26, 2018

If you are a real estate agents who is trying to break out on YouTube, drop everything you are doing and listen to this episode! I promise it will be worth every second! Despite the fact that YouTube gets more search traffic than Bing, Yahoo!, and AOL, many real estate agents fail to leverage the platform. On today’s episode, TJ Kelly joins me to share several YouTube best practices that real estate agents can use to reach more people.

YouTube is a search engine that uses a specific algorithm you can follow

When it comes to ranking YouTube content, TJ Kelly is the man with a plan. When YouTube first launched, part of the algorithm was based on views. The more views your video got, the higher it ranked. Now, YouTube uses a different approach. While they still count aggregate views they do so in conjunction with engagement metrics, which include number of seconds viewed, comments, likes and social shares. TJ said before it was better to pump out a ton of videos with less focus on content. Now, it's better to create content-rich videos that drive user engagement. The first 15 seconds will determine if a viewer will stay engaged, which TJ says is critical. The other factor is the total amount of minutes and seconds your video has been viewed. This is not per user, but overall. Therefore, having longer videos will add more seconds to your count and increase your rankings.

The three P’s of YouTube: Proof, Preview, Proof

TJ recommends using the PPP method when producing content for YouTube. Here’s what that looks like...Preview: First, give the viewer a hint of what the video is all about as soon as the video starts. Proof: Then, establish proof that you know what you’re talking about and can deliver on the topic. Preview: Finally, reiterate what the video is about, this time adding a specific detail that the viewer will learn.

Say your keywords in the video

The latest algorithmic changes to Google’s search engines now take into consideration a more dynamic field of content types. As such, videos, images and transcriptions are now crawlable. Anything you say in a video (especially one that includes subtitles and annotations) can technically impact your ranking signals. Putting your keyword into the title of your video while also saying your keyword throughout the video is a great way to drive home the point of what your video accomplishes, to both viewers and search engines. In line with Google’s shift toward natural language search and high-relevancy content, matching auditory keywords within a video with those utilized in video titles signals that you’re not spamming users and that your video follows through on its title.

Customize video thumbnails

A newer differentiator that is becoming more common on YouTube is creative video thumbnails. Just last year, thumbnails were static images, but they now automatically animate when cursors hover over them. If your video is featured on page 1, it’s likely facing stiff competition from other videos that may better serve viewer intent. So how do you get users to click on your video despite being ranked lower? The key is to make a great first impression by having a customized thumbnail that stands out visually from everything else on the page. Customization can take many forms, including appealing color schemes dynamic banners or design patterns, and Intuitive splash screen/video title combinations.

Outline of this great episode

  • [1:30] Check out the amazing OJ Sponsors
  • [1:50] Neil welcomes TJ Kelly back to the OJ
  • [2:55] Social content vs. search engine content
  • [6:51] The search algorithm Youtube uses to rank content
  • [8:00] Learn the three P’s: Preview, proof, preview
  • [8:50] Winning title formats you can use
  • [11:40] What you should know about YouTube SEO
  • [15:45] How to leverage engagement signals and click through rates
  • [18:37] Designing thumbnails that will get your video noticed
  • [21:45] blogs and YouTube videos are a winning combination!

Our sponsors:

Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching websitehere

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)

Mar 19, 2018

Today, Karin Carr joins me on the OJ to share how agents can leverage YouTube to build a business! YouTube is often said to be the second largest search engine in the world after Google itself. Every day, people watch hundreds of millions of hours of video on YouTube, generating billions of views. Having a strong YouTube presence can have an incredible impact on your brand reach and will give you the chance to engage with the millions of visitors of using the platform.

Increase search engine optimization

YouTube is owned by Google and it’s the second most popular search engine on the planet. In real estate, we all know how hard it is to get ranked on the first page of Google because of syndication sites like Zillow, Trulia, or Realtor.com. However, Google will often sprinkle one or two videos into the first page when it thinks that the videos are highly relevant to a person’s search – And these videos come straight from YouTube. So the biggest benefit of creating YouTube videos is definitely SEO.

Searchable vs social

Social media is meant for quick blurbs, which get pushed off the radar and forgotten nearly as quickly as they were posted. A good YouTube video, on the other hand, is exactly the opposite; it snowballs, picks up views, and starts climbing with search engine results, 24/7, worldwide. Karin says it is important to treat YouTube like a search engine, not like a social media platform. This means you can use content to target a specific audience. For example, one video might target local homeowners looking to sell, while another might target local buyers looking for homes in your area or out of town buyers. Your content, title, tags, and keywords will all have an effect on how people find this content. 

Build your attraction pillar with videos

People only do business with people that they know, like, trust, and remember. Video allows you to do all of these at once with ease. When people see you on camera, they get to see all of the little nuances of your personality. From there, you can build an intimate connection with that person. Down the road, when they are ready to buy or sell real estate, you are the one that they are going to remember.

Make It Easy For Google & YouTube To Understand Your Video Content

Taking the extra steps to make your videos easier to find and share will let you take advantage of all that YouTube and videos have to offer along the customer path to purchase. Videos take content to an entirely new level. Karin says your title should be a few words long and include the major keyword for which you want to your video to rank. She also shares how to use tags that fit with your content and that will interest the people for whom the video was intended.

Outline of this great episode

  • [1:45] Check out the OJ sponsors
  • [2:30] Neil introduces Karin Carr
  • [3:45] How Karin got started making YouTube videos
  • [5:45] Karin explains she uses keyword research when planning a video
  • [8:00] Searchable vs social - YouTube is not a social media platform
  • [11:45] Using analytics to show where people are finding your content
  • [14:15] The power of publishing regularly
  • [15:30] How you can maximize the “Evergreen Effect”
  • [15:45] Karin shares video editing resources
  • [16:00] All you need is 4 ideas a month to generate leads
  • [20:00] Is YouTube really that effective? Karin shares some numbers
  • [20:45] Karin’s YouTube Masterclass is coming soon!

Our sponsors:

Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching website here

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)

Mar 12, 2018

The Juice Bar is open! In today’s episode I’ll answer your questions about social media, knowing the right time to leave your job, daily routines you can use as an agent and how to encourage a spouse that is frustrated or discouraged about your work as a real estate agent. Chances are, you have asked many of the same questions that these listeners have raised. Join me for this Q & A and then join us over on the Facebook group to interact!

What is the most important daily activity for a new agent?

Follow-up is the most important daily activity a new agent can do. Chances are, you have a list of people who talked to you at one point because they were interested in buying or selling a house. Maybe the timing wasn’t right, maybe life was crazy for a bit...whatever the reason, It’s time to follow-up with that person, they will appreciate the personal communication!

Some of you are running Facebook ads, but not following up with the leads that are generated! That’s crazy! If you have clients from Facebook, your method to attract business is working, so make the time to reach out and provide outstanding customer service! If you do that well, you may not have to chase business as much, as satisfied customers love to share their experience with friends!

As a real estate agent, how can I use YouTube to learn, and promote my business?

There are thousands of videos on YouTube that talk about real estate, so the question “which videos should I watch?” is a valid one. Here’s the problem though, sometimes too much of a good thing is not a good thing. There is so much content on YouTube, it may be more of a distraction if you don’t have a clear plan and a vision for how you want to do business. For example, my team is focused on hosting open houses. With that in mind, I might go on YouTube to search for videos from other agents who have mastered open houses, then copy what they do. I learn and improve, but I am not distracted by all of the other “shiny things” that don’t fit into my clear vision. To hear more on this subject, check out the full episode!

How do you know when it's the best time to leave your job and go all in?

If you have struggled with the idea of leaving another job to pursue real estate full time, here is what I would recommend. When you believe in your vision and have your vision dialed in, it's time to go. That sounds simple, maybe even a little scary, but the reality is, your clear vision will motivate you forward, and your needs will be met as a result. If you need help creating a clear plan, I would love to chat with you! Check out the rest of this episode to learn more!

How can an introvert become a successful agent

I love this question! The idea that extroverts are the most successful real estate agents is a misnomer. I suspect that the agents who consider themselves introverts are also some of the most caring, detail-oriented, attentive people in the business. There are advantages to both personalities. The solution is not your personality, introverted or extroverted, but to build a business around your strengths. What are you good at? How do you best communicate with people? If you are introverted, knocking on doors may be the stuff of nightmares...maybe email and social media campaigns are more your speed? Figure out where you thrive and what brings you the most joy, then build your real estate business from those foundations!

Outline of this great episode

  • [1:15] What is the most important daily activity for a new agent? 
  • [3:15] Every agent needs a clear plan
  • [3:45] How to treat your business like a new business
  • [7:30] What YouTube videos new agents should watch?
  • [10:00] Other than routine shows, how do you break into YouTube marketing?
  • [13:00] Should I join a real estate team?
  • [16:30] How can I get a negative spouse on board with my business?
  • [21:00] What are some good resources on the art of negotiation?
  • [23:45] How do you know when it's best to leave your full-time job and go all in?
  • [25:00] How can an introvert become a successful agent? 

Our sponsors:

Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching website here

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)

Mar 5, 2018

I hate to break it to you, but if you’re treating LinkedIn like an old-fashioned Rolodex, you’re doing it wrong. Nearly every industry uses LinkedIn to find and vet job candidates, and over 90% of recruiters rely on the site, according to data from the Society of Human Resource Management. So your profile can’t just be a storage unit for career contacts — it needs to be a living, breathing record of your professional life. Cathy Yerges from RevGrow joins me on this episode to share how real estate agents can maximize their connections on LinkedIn. Cathy says Linked In in the sleeping giant of 2018. You don’t want to miss what she has to say!  

Optimize your profile

Be sure to complete all of the sections including education, certifications, interests and the other section options your profile provides, when applicable. Your profile gives you the option to include a Twitter handle, three websites, company web address, phone number, email address and more — neatly placed in an address file at the lower right-hand corner of your intro box, alongside your LinkedIn URL. This makes it easy for you to find info to contact people on your target list and simpler for hiring managers to contact you.

It’s a social network. So be social

LinkedIn can be a powerful networking tool — if you let it. Instead of just saving the connections you’ve met throughout your professional life, actively engage with contacts by liking, sharing, and commenting on their activity. It’s fine to connect with someone you’ve never met, but make sure you send a customized message in your invitation. Cathy suggests following up with anyone who looks at your profile. The key is to engage people, instead of just broadcasting what it is you do.  

Company pages

LinkedIn's foundations are built upon individual personal profiles, which usually showcase the user's skills, not those of the company they work for. LinkedIn members use the site for numerous reasons, two of which include; following and networking with other professionals or following companies to hear of news and developments from that organization. Unlike your personal LinkedIn profile, your company page can help you display relevant content and services.

Media companies that happen to sell real estate

You guys have heard me say it, the goal is to be media companies that happen to sell real estate. When used effectively, LinkedIn is just one way that agents can provide value and attract more business, instead of chase it. Just like you do for your real estate blog and other social media accounts, posting a significant amount of content is essential to growing leads. Look at some of the best real estate agents and firms on LinkedIn and you’ll notice a trend: They all post content of varying types — links to blog posts, opinion pieces, articles, and curated pieces. Any visual content you create (as long as it’s informative) can help your LinkedIn page. Just as photos, images, and graphics perform well on Pinterest, Instagram, and Facebook, LinkedIn provides another medium you can use to publish multimedia and advance your real estate social media marketing.

Outline of this great episode

  • [1:00] LinkedIn is the sleeping giant 2018
  • [3:00] The “Must Do” list for your profile from Cathy Yerges
  • [4:00] Make it easy for people to contact you
  • [7:15] Always create value
  • [9:30] LinkedIn advertising explained  
  • [12:45] Need some LinkedIn assistance? Cathy can help
  • [13:15] Should you become a premier member?  
  • [14:15] Company pages
  • [16:45] Present your profile and tell people why they should do business with you

Our sponsors:

Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching website here

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly  iTunes)

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