Today, Karin Carr joins me on the OJ to share how agents can leverage YouTube to build a business! YouTube is often said to be the second largest search engine in the world after Google itself. Every day, people watch hundreds of millions of hours of video on YouTube, generating billions of views. Having a strong YouTube presence can have an incredible impact on your brand reach and will give you the chance to engage with the millions of visitors of using the platform.
YouTube is owned by Google and it’s the second most popular search engine on the planet. In real estate, we all know how hard it is to get ranked on the first page of Google because of syndication sites like Zillow, Trulia, or Realtor.com. However, Google will often sprinkle one or two videos into the first page when it thinks that the videos are highly relevant to a person’s search – And these videos come straight from YouTube. So the biggest benefit of creating YouTube videos is definitely SEO.
Social media is meant for quick blurbs, which get pushed off the radar and forgotten nearly as quickly as they were posted. A good YouTube video, on the other hand, is exactly the opposite; it snowballs, picks up views, and starts climbing with search engine results, 24/7, worldwide. Karin says it is important to treat YouTube like a search engine, not like a social media platform. This means you can use content to target a specific audience. For example, one video might target local homeowners looking to sell, while another might target local buyers looking for homes in your area or out of town buyers. Your content, title, tags, and keywords will all have an effect on how people find this content.
People only do business with people that they know, like, trust, and remember. Video allows you to do all of these at once with ease. When people see you on camera, they get to see all of the little nuances of your personality. From there, you can build an intimate connection with that person. Down the road, when they are ready to buy or sell real estate, you are the one that they are going to remember.
Taking the extra steps to make your videos easier to find and share will let you take advantage of all that YouTube and videos have to offer along the customer path to purchase. Videos take content to an entirely new level. Karin says your title should be a few words long and include the major keyword for which you want to your video to rank. She also shares how to use tags that fit with your content and that will interest the people for whom the video was intended.
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