If you’re doing everything right you should be getting plenty of leads—lead-conversion is a far more difficult process. Nobody likes following up on leads, leaving voicemails, and endlessly getting no return phone-call. This episode of Agent Rise is all about helping you reframe the way you look at lead conversion while giving you practical strategies to utilize.
Everyone—buyers and agents alike—hate follow up calls. You end up leaving a voicemail saying “Hey, just following up on such-and-such, please call me back and keep me in the loop about where you’re at in the process”. Click. Usually, you’re left with no response. It’s frustrating and seems like a waste of time.
But what if you stopped leaving the world’s lamest message and offered them something of value?
Wouldn’t that call be so much better if you took the time to research houses and left them a message saying “Hey, after we talked at the open house last week, I’ve kept my eyes open and I think I found your perfect house! Call me back and we will schedule a time to see it!”.
All-of-the-sudden, you start getting calls back. Why? Because you gave them what they were looking for. You’re starting to speak their language. With a little effort on your part, you’re one step closer to converting a lead.
Many buyers go through a dreaming process. They’re looking at available homes, daydreaming about what they want, and just barely dipping their toes in the water. You could connect with them and find out they’re not ready to buy until next year. Don’t simply shrug and move on! A real estate purchase is probably the one thing in their life that they dream about the longest.
They can take months or years to make a decision. That’s just life.
Even if they’re simply dreaming, you can still get the process rolling. Offer to meet with them and talk about what they’re looking for. Connect them with a lender to make sure financing is in place. Reassure them that you know they’re not ready, but that you’re available when they are. Just being available and giving keeps you at the forefront of their mind—and sometimes can speed up their timeline, too.
The #1 thing you can do to make sure you’re not letting leads slip through your fingers is to get a system in place. It doesn’t have to be complicated. In fact, my system consists of two phone calls.
You are consistently offering them something of value. You aren’t working to convince them to work with you. Eventually, with the effort that you’re putting in, you will compel them to work with you.
If you’ve listened to the last two episodes you know we’ve been talking about keeping the promises you make to yourself and the impact it has. Consistency in keeping those promises builds integrity and brings you dignity. Too many agents I’ve worked with have the systems they need and I have provided. They know the system works—and works well.
But for some reason, they’re not implementing the system. Those agents are lacking personal integrity.
It’s blunt, but it’s true. You need to claim that you’ll implement a system and then do it. Keep making those follow-up phone calls. You will eventually get your call back—even if it’s to tell you to stop calling. You have to try if you want to get any results. Even if the results are lessons. Remember that consistency leads to mastery and that you can do anything.
So practice being consistent. Get a lead-conversion system in place, start following-up, and start offering something of value. Then connect with me and let me know how it’s going!
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