“Neil, what do I need to do every day in order to be a successful real estate agent?” If I had a nickel for every time I’ve been asked that question I could probably retire. The reality is most new or stuck agents don’t know what they need to do on a daily basis in order to be successful. Sure, the big picture is to sell houses, but what are the things you need to be doing on a random Tuesday to make that happens? You’re in luck my friend because that is what this episode is all about.
If I were a betting man I’d say that there isn’t a single successful real estate agent out there who isn’t using some version of the three pillar system. Seriously, if you don’t have a sphere of influence, chase, and attraction pillar what are you doing? These things are the foundation of your business because they help you develop a clear and effective business plan. Without clarity and consistency, you WILL fail. Not sure what the three pillar system would look like in your business? Press play to find out!
As a new or stuck agent, having a schedule void of appointments may be a regular occurrence. It’s in those moments you are probably wondering “What can I do to change this?!” If you already have a clear business plan from your three pillars the answer is simple. Day blocking! Use the plan you already have by picking specific days of the week to work individual pillars. By doing this week in and week out you will create the consistency you need to be a successful real estate agent. This episode is full of examples of how day blocking can turn an empty schedule into a productive one.
Remember when you were a kid and your parents would mark the wall to record how tall you were getting? Okay, maybe they didn’t do that, but for a lot of kids that was the easiest way to prove they were growing. Your real estate business is no different. By using things like engagement and lead trackers you will not only be able to see your growth but also diagnose the source of it. Tracking your business can also be an enormous source of encouragement because it allows you to see how far you have come and can motivate you for the future.
It’s not enough to simply have a business plan. In order to become a successful real estate agent, you have to understand that plan and why it works for you. Don’t just run with something because your buddy Neil said so. You have to work in accordance with your strengths. Being successful is not a one size fits all formula. It requires a level of consistency that is unique to who YOU are as a real estate agent. That’s why I love the deep work we are able to do in Agent Rise Bootcamps. It’s time to start focusing on what’s driving YOUR business and take things to the next level!
Our sponsors:
You can find my personal real estate coaching website here
And connect with me on ANY of the following social channels. I LOVE social!
And finally, if you would be so kind - leave a rating and review for the Agent Rise podcast on Apple Podcasts (formerly iTunes)
After last week’s episode, you may be feeling like building a real estate database is too daunting of a task. You know you need a database, but getting to 300 people in your sphere of influence feels a lot like climbing Mount Everest. Fear not! While 300 is the ultimate goal it’s by no means where you need to start. In this episode, I’m going to give you all the tips you need to develop a manageable real estate database for your sphere of influence and show you how to get to the top of the mountain.
Have you ever sat for an extended period of time looking at the work that needs to get done as if to will it into completion? Yeah, I’ve been there. I think we all have. The reality is that your database won’t build itself and you NEED that database. If you’re like most real estate agents out there your sphere of influence is what is driving your business. Having a database of those people is the tool you need to cultivate leads and maintain relationships with your sphere of influence. Don’t freak out because this episode is full of tips to help you get started. Just press play and get inspired!
The other reason you might be stalled out in starting the database for your sphere of influence is that 300 people seems incredibly overwhelming. If you are a new or stuck agent I completely agree! I believe your database should ultimately contain 300 people, but by no means do I think you should start there. If 50 people are all you can reasonably mail to and maintain relationships with then that is the perfect number for you RIGHT NOW. Stick with the number of people that you can stay consistent with. I would rather you have a database of 50 people that you can really love on than 300 people you basically ignore. From there you can add more people as you gain more confidence in your ability to effectively reach greater numbers.
In this episode, I share a personal story about when my younger self almost bit off more than he could chew. It’s a fantastic story so make sure you listen in order to get all of the juicy details. However, I want to talk about the reason why I told that story. Too often in real estate we see successful agents as goals and we try to be them as fast as we can. We take shortcuts where we should have taken more time. We try to run a marathon when we’re only ready to run the first mile. The goal isn’t to be successful as quickly as you can. The goal is to to be successful as long as you can and the only way you do that is by remaining disciplined, staying consistent, and maintaining the right pace.
A big part of building your real estate database is filling it with the right people. However, I guarantee that most of you reading this have some of the wrong people in your sphere of influence and it’s time to fix that. You have to know, like, and trust the people on your database. These should not be people you are trying to impress, but rather people who you are trying to include in what you are doing as a real estate agent. Stop adding entire neighborhoods and stick to the neighbors you already have relationships with. You will save yourself so much time and money if you do. Start assuming the role of quality control for your database and only put people on it who want to see you succeed.
Our sponsors:
You can find my personal real estate coaching website here
And connect with me on ANY of the following social channels. I LOVE social!
And finally, if you would be so kind - leave a rating and review for the Agent Rise podcast on Apple Podcasts (formerly iTunes)
I recently asked the Agent Rise group what their “Top 5” sources are for acquiring leads. I was blown away because all but ONE person said that their sphere of influence was at the top of the list. This insight has established my whole trajectory for 2019 in what I want to accomplish in my own real estate business as well as the kind of content I want to bring to the Agent Rise Podcast in the coming year. Today I want to help you get a game plan for your sphere of influence so that you can take control of what’s driving your business.
I am still SHOCKED at the number of agents I talk to who still don’t have a database. A lot of us get caught up in the day to day noise and all the other “stuff” our business can generate rather than focus on the thing that’s actually driving our business. It’s the equivalent of polishing your car instead of fixing its busted transmission. No matter how much wax you put on it the car still won’t drive! Your sphere of influence will make or break you as a real estate agent and without it, you will crash and burn.
When deciding who to include in your database there are some very obvious choices. Clients past and present are among that group. However, there are some crucial people you need in your sphere that you are probably overlooking. Think of your database in terms of a wedding invite list. Your nearest and dearest can be huge lead generators because they are your biggest fans. Even if they don’t live in your area don’t count them out! My Aunt Barb has sent me five revenue-generating clients from a different state. Other overlooked additions to your database could be old classmates, neighbors, and even your podiatrist! The point is anyone you interact with could help you sell your next home.
Common real estate agents are the ones who spend all of this time and energy building a database only to do NOTHING with it. Seriously, why?! Going back to my car analogy, it’s time to put down the turtle wax and get your hands dirty doing the work that will drive your business. That beautiful database isn’t there just to take up space on an Excel spreadsheet. Make it work for you! Send out mailings. Invite people to client appreciation events. Shower your sphere of influence with gifts. If you love on the people who help make you successful I guarantee you will stay that way.
I get asked all the time about the number of people needed in a database to make it effective. Shooting from the hip I’d say 300 is a fairly healthy number, however, quality is far more important than quantity. 50 solid influencers are FAR more effective than 300 people you barely know. When I transitioned back to real estate sales I ended up gutting most of my database because a lot of my contacts weren’t worth the cost of postage for the mailers. I’m sure they were lovely people, but they weren’t MY people. They weren’t going to generate leads because I lacked the influence on them that would persuade them to exhibit influence for me. You have to be in their sphere in order for them to be in yours. The bottom line is don’t be afraid to take people out of your database just so you can have a bigger database. FInd your people and stick with them!
Our sponsors:
You can find my personal real estate coaching websitehere
And connect with me on ANY of the following social channels. I LOVE social!
And finally, if you would be so kind - leave a rating and review for the Agent Rise podcast on Apple Podcasts (formerly iTunes)
Having a clear real estate business plan will help you become an uncommon agent in 2019. The “play it by ear” mindset is common and is the reason most agents fail in real estate after five years. Don’t let that be your story! On the first episode as the Agent Rise Podcast,I’m going to tell you EXACTLY what I’m doing with my real estate business in 2019 and why it’s going to help all of us get to the next level in the new year.
Don’t worry folks! Names might be changing around here, but the essentials are not. In order to be successful as a real estate agent, you still need a sphere of influence, chase, and attraction pillar. Do you know what those are? If you do, do you know how you’re going to make them work for you in 2019? This is why having a clear real estate business plan is crucial to making this year your best year ever. You can’t achieve your goals without clearly understanding what you are going to do to get there. Let’s get clarity and get going!
Cheesy? Yes. Important? Still yes. While your three pillars are essential, not all pillars are created equal. The whole reason I shifted away from the Onion Juice brand is that it was founded on the idea that the other two pillars should take a back seat to your attraction pillar. And while being a media company that also sells real estate is fun, it’s not always functional. You need to chase business. More importantly, you NEED to love on your sphere of influence. That’s why my clear real estate business plan for 2019 is all about my sphere of influence. Want to learn more? Hit play on this episode.
Everyone I’ve talked to in the Agent Rise Facebook group has told me that the number one thing driving their business is their sphere of influence. This is where leads become clients people. This year I’m committed to doubling down on my sphere of influence. So much so, that I’m diverting money from my chase in order to do just that. Please don’t hear that your chase isn’t important from that sentence! I’m also going to declutter my chase and double down on open house as well. It’s going to be a big year! Are you ready to go big and sell homes?
Guys, I almost became a hypocrite. I had all these plans to blow up my attraction pillar in 2019. Then that little Neil voice from Episode 161 started ringing in my ears and I realized how distracted I was. The amount of time and energy I was about to dump into my attraction was SCARY. Can anyone relate? Have you caught yourself letting your attraction become your distraction yet in 2019? It’s ok to admit it. This is a safe place. The key is to get a clear plan to work smarter and not harder on your attraction pillar. You’ve got to find your cadence in things that can manageably grow your attraction without sucking massive amounts of resources. Easier said than done? Take a listen to this episode to help you break out of that limiting mindset.
Our sponsors:
You can find my personal real estate coaching websitehere
And connect with me on ANY of the following social channels. I LOVE social!
And finally, if you would be so kind - leave a rating and review for the Agent Rise podcast on Apple Podcasts (formerly iTunes)