If you’re like most agents I talk with they are overwhelmed by knowing what to say and when to say it. They feel they need to have the right script for every moment. Now don’t get me wrong, having a script is great, but when it burdens you to remember it so much that you won’t step out because you’re afraid you’ll mess it up. Then at that point, the script complicates things too much and begins to work against you. And that’s when I feel we over complicate things. Not only do I feel we do that with scripts, but I feel we do that with a lot of other things in this business. We’re going to unpack those today.
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