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Agent Rise Podcast

Welcome to Agent Rise, the podcast and movement hosted by Neil Mathweg, the founder of Agent Rise, and co-hosted by Agent Rise Coach Mindi Kessenich. Agent Rise is dedicated to empowering real estate agents to rise above the ordinary, find clarity in their business, and create a thriving, fulfilling career. In a world saturated with noise and conformity, Agent Rise stands out as a beacon of inspiration and innovation within the real estate industry. Neil and Mindi believe that being uncommon is not just a goal; it's a necessity for those who aspire to build a business they truly love. Join Neil and Mindi as they embark on a journey to redefine real estate, one episode at a time. Through insightful conversations, expert interviews, and practical strategies, they'll guide you towards a path of success and abundance. Their mission is simple yet profound: to help you build a business that not only serves your financial goals but also aligns with your passions and values. They're here to prove that you can make a greater impact while eliminating the stress and overwhelm that often plagues our profession. Whether you're a seasoned agent seeking fresh perspectives or a newcomer eager to learn the ropes, Agent Rise, with Neil Mathweg and Mindi Kessenich, is your trusted companion on the road to success. Together, they'll break through barriers, shatter limits, and unlock the true potential of your real estate career. Tune in, take action, and join the Agent Rise movement. It's time to awaken your full potential and create the real estate business you've always dreamed of. Agent Rise Podcast is also available in video podcast at youtube.com/agentrise Agent Rise was formerly known as the Onion Juice Podcast.
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Now displaying: Page 1
Nov 20, 2017

Chelsea Peitz is a content creator, author, and Snapchat pro! She has just launched her new book, “Talking in pictures - how Snapchat changed cameras, communication, and communities,” and joins us today on the onion juice to share how real estate agents can use camera-first platforms like Snapchat to build a brand and build trust through authentic relationships. Chelsea spent nine months documenting her own process of using camera-first social platforms to grow a business and establish a strong brand. The OJ nation knows we want to be companies that attract business, not chase it. Chelsea’s book and the tips she shares on this episode can help you do just that!

How Snapchat made it personal

At some point in the evolution of social media, the major platforms like Facebook and Instagram lost the personal connection. Perfection was the standard, even if it was content from a smaller company or an individual. If not for Snapchat, this trend may have continued. Chelsea said that the Snapchat platform has encouraged people to be authentic and relatable, even unscripted. In doing so, they have revitalized how people are connecting and sharing ideas and content. Events are being shared in real-time, groups are being formed around shared interests and networking feels more intentional. If you are unsure how Snapchat or other camera-first platforms can help you establish or grow your brand, you need to listen what Chelsea shares in is this episode!

Authenticity builds trust

For real estate agents and media companies, Snapchat offers an unpolished approach to networking and sharing content. This may seem counterintuitive to some, but Chelsea makes the point that people can't relate to perfection. They can, however, relate to real people and real stories. If you are authentic online, clients will feel like they already know you when you meet face to face. This is a powerful way to build trust and create a great experience every single time.

The most underutilized marketing tool you have

Chelsea shows the same personality and interest in people on Snapchat as she does in person. She has not tried to make her brand look or feel more corporate, but instead shares life stories and advice and interacts with each of her followers. She feels that realtors and small business owners have an advantage over large brands because they can market a personality, not just a company. “Likeability is the most underutilized marketing tool we have,” Chelsea said.

The power of being vulnerable

So many people don’t understand the power of being vulnerable. People see the word and they run from it because they don’t understand it. As media companies who happen to sell real estate, we need to understand that being vulnerable makes it easier for people relate to us. I can say from personal experience, the social posts that have the most engagement are the ones where I am the most real or vulnerable. The reverse effect is also true. If people cannot relate to you or your story, they are less likely to support your cause or business. Chelsea mentioned that It takes time to get comfortable in front of a camera, but eventually you will get to a point where you feel you can open up to your audience on a more personal level. As you master these skills, you will attract more business and build deep, meaningful relationships, and THAT is a reason to smile today!

Outline of this great episode

  • [4:45] Neil introduces Chelsea Peitz
  • [6:30] Chelsea on launching her new book Talking in pictures - how snapchat changed cameras, communication and communities
  • [8:35] How Snapchap changed the social media game
  • [10:20] How to build authentic, caring relationships on social media
  • [11:45] Chelsea shares advice on how to launch a brand or personal business
  • [14:30] Relatability is the most valuable marketing tool you have
  • [17:45] The power of being vulnerable
  • [20:20] Chelsea shares highlights from her new book

Resources and Links mentioned in this episode

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