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Agent Rise Podcast

Welcome to Agent Rise, the podcast and movement hosted by Neil Mathweg, the founder of Agent Rise, and co-hosted by Agent Rise Coach Mindi Kessenich. Agent Rise is dedicated to empowering real estate agents to rise above the ordinary, find clarity in their business, and create a thriving, fulfilling career. In a world saturated with noise and conformity, Agent Rise stands out as a beacon of inspiration and innovation within the real estate industry. Neil and Mindi believe that being uncommon is not just a goal; it's a necessity for those who aspire to build a business they truly love. Join Neil and Mindi as they embark on a journey to redefine real estate, one episode at a time. Through insightful conversations, expert interviews, and practical strategies, they'll guide you towards a path of success and abundance. Their mission is simple yet profound: to help you build a business that not only serves your financial goals but also aligns with your passions and values. They're here to prove that you can make a greater impact while eliminating the stress and overwhelm that often plagues our profession. Whether you're a seasoned agent seeking fresh perspectives or a newcomer eager to learn the ropes, Agent Rise, with Neil Mathweg and Mindi Kessenich, is your trusted companion on the road to success. Together, they'll break through barriers, shatter limits, and unlock the true potential of your real estate career. Tune in, take action, and join the Agent Rise movement. It's time to awaken your full potential and create the real estate business you've always dreamed of. Agent Rise Podcast is also available in video podcast at youtube.com/agentrise Agent Rise was formerly known as the Onion Juice Podcast.
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Nov 6, 2017

Juicers! This episode is packed with amazing information from my friend and SEO expert, TJ Kelly! I let TJ “take over” the podcast this week so he could share how real estate agents can maximize their search engine optimization and increase exposure. TJ clarifies how SEO started and how it has evolved, a few best practices and several tips that realtors can implement today.

What is SEO?

Somewhere in a top-secret bunker, Google is running an algorithm that controls how content is archived and displayed...or something like that...TJ explains that when people think of “Search Engine Optimization,’ they may think of Metatags or ranking number one on Google. He says that these factors are not as relevant to how SEO algorithms are programmed today. In reality, there are multiple factors to pay attention to.     

The eight factors of SEO

SEO today is far more involved than it’s inception in the 90’s. TJ explains the eight different factors of SEO and how focused attention to each of them can dramatically improve a realtor’s visibility online. TJ talks about the importance of page factors and site factors, how collaboration can springboard your business online and why social media is a critical component. This fits into the Onion Juice idea that we are “media companies who happen to sell real estate.” Super cool stuff!

Your corner of the web

As a realtor, your website is one of the best places to display your brand, build client loyalty and of course, market your skills and services. There are several things you can do to maximize the visibility and SEO of your website. TJ talks about the importance of header text, backlinks and text content. Listen to this section with a pen in hand, as he provides a ton of value for real estate agents who need to improve their SEO.

Three SEO tips you can start using today  

To provide outstanding value to all of you juicers, I asked TJ to share three tips that you can use to start improving your SEO today! The first thing he recommended was to start writing a blog. The more content you can produce, especially text, the more material Google has to index as relevant to your subject. The second thing TJ suggests is to use a Q&A format on the blog. “Think about all the questions people ask you as a realtor, then write out answers to them,” he said. This not only allows people to look up those answers on your site, but it also helps establish your authority on a subject. The last tip he shared was to collaborate with other people and share content. Google views links from one site to another almost like a vote, so the more collaboration you can create, the more your content is being “voted” positively. There is so much great stuff in this episode, thanks to TJ Kelly!   

Outline of this great episode

  • [5:00] Neil introduces TJ Kelly  
  • [7:00] The basics of SEO
  • [11:00] The eight factors of SEO:
  • [17:15] TJ explains duplicate content vs. syndicate content   
  • [20:45] TJ on the power of the title page
  • [24:15] Three tips to improve your SEO today

Resources and Links mentioned in this episode

  • Getmxt.com
  • Marketwire
  • Canva
  • OJP Nation  
  • Google

Our sponsors:

Connect with me! 

You can find my personal real estate coaching website here

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly  iTunes)

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