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Agent Rise Podcast

Welcome to Agent Rise, the podcast and movement hosted by Neil Mathweg, the founder of Agent Rise, and co-hosted by Agent Rise Coach Mindi Kessenich. Agent Rise is dedicated to empowering real estate agents to rise above the ordinary, find clarity in their business, and create a thriving, fulfilling career. In a world saturated with noise and conformity, Agent Rise stands out as a beacon of inspiration and innovation within the real estate industry. Neil and Mindi believe that being uncommon is not just a goal; it's a necessity for those who aspire to build a business they truly love. Join Neil and Mindi as they embark on a journey to redefine real estate, one episode at a time. Through insightful conversations, expert interviews, and practical strategies, they'll guide you towards a path of success and abundance. Their mission is simple yet profound: to help you build a business that not only serves your financial goals but also aligns with your passions and values. They're here to prove that you can make a greater impact while eliminating the stress and overwhelm that often plagues our profession. Whether you're a seasoned agent seeking fresh perspectives or a newcomer eager to learn the ropes, Agent Rise, with Neil Mathweg and Mindi Kessenich, is your trusted companion on the road to success. Together, they'll break through barriers, shatter limits, and unlock the true potential of your real estate career. Tune in, take action, and join the Agent Rise movement. It's time to awaken your full potential and create the real estate business you've always dreamed of. Agent Rise Podcast is also available in video podcast at youtube.com/agentrise Agent Rise was formerly known as the Onion Juice Podcast.
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Now displaying: Page 1
Oct 22, 2018

Is your attraction pillar becoming a distraction? The attraction pillar is the fun stuff...social media, Facebook ads, YouTube Videos, LinkedIn Content, among other things. I say all the time that we are media companies that happen to sell real estate. But, for many of you, your attraction pillar is actually distracting you, and your sphere of influence and your chase pillar are suffering. If this is you, I want to help you course correct, and learn how to balance your attraction, your chase, and your sphere of influence.

Is your attraction pillar becoming a distraction?

Shoutout to Zach and Ally from The Reality A to Z, who said “don’t let your attraction pillar become a distraction,” which inspired me to record this episode! Great advice, guys!

I would love to work on my attraction pillar all the time, who wouldn’t? It’s fun to create and content and Vlog and host events. I think many of you feel the same way. The problem is, your attraction pillar can actually distract you from the work that needs to be done in your chase pillar and your sphere of influence. I know several of you that have amazing attraction pillars, and those will eventually bring you more business...but for now, you have to chase it.

Do not put attraction above sphere or chase. You will starve

If you take a close look at who is liking and sharing your content online, you will find that less than 50% of your sphere of influence are the ones on Facebook or Youtube. Across all of my media platforms, most of the likes and comments come from photographers, videographers, and foodies. I love those guys, but they are not the ones who will be referring me or sending me leads. After nearly a year of hosting the I Love Madison Show, I JUST got two POSSIBLE leads that may turn into business. If I was relying on ILM for all my business, I would be starving. The vast majority of the clients I have worked with come from my chase pillar and my sphere of influence. If you don’t have a database, that’s where you need to start. An excel spreadsheet and a mailing list. Simple.

How can you be the only agent with a mic?

Imagine that you put one hundred people in a room, and give ten of them mics and a message to communicate. Who do you listen to? Probably the person with the loudest mic, or best message, right? How do you sort through all the noise? That’s social media right...Now imagine you have the same number of people, but only one mic. That’s kind of what creating content on LinkedIn is like right now. Only 1% of people are creating content...the rest are consuming. LinkedIn has this unique position of being both an attraction pillar, as well as a chase pillar...at least for now....

The attraction pillar is your recess

After your newsletters are sent out, your open houses are done, and your sphere of influence knows they are loved, you can take a recess. The attraction pillar is your recess. What content can you create to highlight your personality and passion? It’s time to publish that post, write another article, make a guest appearance on a podcast...the list goes on. This is your reward for making sure your chase pillar and sphere of influence are solid!

Outline of this great episode

  • [1:30] Is your attraction pillar becoming a distraction?
  • [4:25] Focus on your sphere of influence, attraction might just prevent you from growing.
  • [8:30] Don’t forget your core
  • [9:45] Do not put attraction above sphere or chase. You will starve.
  • [12:30] An excel spreadsheet may just be your most powerful tool
  • [14:00] Less than 50% of your sphere will be sharing your content online
  • [16:00] Your sphere of influence needs to be invested in
  • [17:35] Do you want to be the only agent with the mic?
  • [22:45] The attraction pillar is your recess

Our sponsors:

  • www.EasyAgentPro.com/OJ- please use this link as it solidifies the relationship we have them (both my site and my company’s website are EAP sites… check them out below).

Resources and Links mentioned in this episode

  • Realty A-Z YouTube
  • To get my 11-question listing presentation tips, text “listing” to 44222

Connect with me!

You can find my personal real estate coaching websitehere

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts(formerly iTunes)

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