Helping agents find success in Real Estate is what I love to do! In today’s episode, I’ll uncover the biggest mistakes that I see agents making and talk with you about how to avoid them. We’ll talk about a valuable lesson you can learn about quantity vs quality, and we’ll discuss the benefits of avoiding the comparison trap, putting relationships first, having a clear and consistent plan, believing you are a listing agent, and valuing your time. Listen in and avoid the biggest mistakes that Real Estate agents make!
This week I looked at the Facebook page of another agent in my area. And it almost got me distracted from my plan. In today’s episode, I’ll tell you the true story and talk about the importance of sticking with a clear and consistent plan and how success in Real Estate means not being distracted by what others are doing. Join me on my journey and avoid the sense of defeat that comes when we compare ourselves to others.
Too many agents try to do the flashy things first - a slick business card, the best website, brand, and logo. It’s way too easy to get caught up in doing all these things and not doing what really matters, which is building relationships. When you are starting out or trying to get unstuck, building relationships is the first and most important thing you need to do. Listen to today’s episode to hear about connecting with potential clients and also with your “top 25” referral base. Then, pick up the phone and get started!
Success in Real Estate is based on having a clear plan and staying consistent with it. Everything else revolves around that. On this episode, I’ll talk about the clear plan and some resources that are available to help you with that. Listen in, then get started on establishing your plan. Roundbox coaching is available if you need assistance. And definitely join the Onion Juice Facebook group for lots of great support and encouragement along the way!
New agents have a tendency to believe that they are “just a buyers’ agent” and that being a listing agent is something that will come later. We think that we need our marketing plan and all our bells and whistles together before we can try being a listing agent. Well, that’s stinkin’ thinkin’. On this episode, I’ll explain why you need to change your mindset and believe that you are a listing agent, and how a focus on listings can lead to success in Real Estate.
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What One Thing Could You Do to Make Your Business Better? - Episode 93
This past week I had the opportunity to attend an amazing conference, the Escape Adulthood Summit. A question that they asked really stood out to me: “What one thing could you do that would make your business better?” Not six. Just one. On today’s episode, I’m going to talk with you about that question and my response to it, along with a few other things I learned at the conference and also during an interaction with my mentor. Join us to find the courage to be brave enough to follow through on the one thing you can do.
Are you brave enough? Not brave enough to conquer the whole mountain, but brave enough for the next step? On this episode, I talk about this concept from the Escape Adulthood Summit and how it applies to the Real Estate businesses that we are trying to develop. I’m making the transition from CEO back into the trenches of selling Real Estate and will be sharing that journey with you on this podcast. Are you brave enough to make your business better? We can encourage one another to be brave enough for the next step on our journey.
None of us feels brave all the time. When we don’t have the courage we need, we can borrow it from one another. On this episode, I describe this concept from the Escape Adulthood Summit and invite you to borrow a little courage from me by listening to this podcast and following my journey back into the selling side of Real Estate. We can all borrow courage from each other over on the Facebook group, too. So be sure to join us there! Tune in to today’s episode and borrow some courage.
OK, I know that making a will doesn’t have anything to do with Real Estate. But my mentor (aka “The World’s Best Mentor”) recently got in my face about this. On this episode, I share what he said that jolted me into recognizing the importance of having a will, which I am now in the process of getting done. Listen to today’s podcast to learn not only a few things that will help you make your business better, but also why you need to get started on your will if you don’t already have one.
How much are you worth per hour? Are the tasks you are doing worth that amount of money? In a recent meeting with my mentor, we had a conversation about how to figure out what you’re worth per hour and how that figure can drive decisions about what you do with your time. On this episode, I share the details that we talked about. Listen in and then make sure that the tasks you are doing are worth your time!
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I’m starting over in Real Estate. I’m stepping down from my position as CEO of Realty Executives Cooper Spransy, and getting back into selling Real Estate. On this episode, I explain why I am making this change and how it will help me be an even better coach. I also share my plan for how I am going to get back into sales. Listen to this podcast to find out how and when I am making this transition and to get ideas for a fresh start for your Real Estate business.
I am excited about stepping down from my CEO responsibilities and starting over as a practitioner in the Real Estate industry. And I’m looking forward to sharing my journey with you! I’ll be documenting the failures and successes, the craziness and the joy along the road. Travel along with me on this podcast and watch the three pillars of my Roundbox business plan in action so that you can see how it can work for you, too. You’re sure to learn a lot of strategies and tips that you can put into practice to strengthen your own Real Estate business.
How many people do you have on your contact list? Do you actually know who they are? The first of the three pillars of my business plan is building my sphere of influence. After two-and-a-half years away from sales, starting over requires my e-mail & phone list to be weeded out and then strengthened until I have about 300 people to communicate with regularly. On this episode, I explain what I am doing to build that list, how I will use it once I have it, and why I will be intentionally imperfect in the process! Listen in to hear about what I am doing and find out how you can strengthen your contact list as well.
If you have been around the Onion Juice Podcast for any time at all, you know that we are about being a media company that happens to sell Real Estate, and attracting business instead of chasing it. However, when you are first starting out (or starting over, as in my case), you have to chase. On this episode, I talk about the chase and how I plan to use Facebook to build the chase pillar of my business plan, even with limited time to invest in chasing. Listen in to learn about the chase and to get information about my favorite resource for supporting this pillar of your business plan.
Attracting business is my favorite part of the business plan to talk about, as you already know if you are an Onion Juicer! I am excited about my upcoming plans for this pillar as I start over in Real Estate sales. I’m going to do a lot of weird things that I hope will help me build a tribe and a following in Madison. Listen in for some teasers about my plans to use social media and podcasting for this pillar, and find out what I believe are the benefits of doing audio instead of video. I hope you will join me on this journey, and I trust that my experience will inspire and equip you to start attracting business!
Top Real Estate groups on Facebook (TJ Kelly)
PodcastFastTrack (Carey Green)
ServiceForLife.com newsletter service
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Being a Media Company that Happens to Sell Real Estate - by Writing About Other Things, with Frank Konsella - Episode 91
If you have been around the Onion Juice Podcast for long, you already know that we strive to be media companies that happen to sell Real Estate. On today’s episode, we are going to give it a bit of a new twist -- being a media company that happens to sell Real Estate, that doesn’t talk about Real Estate. It’s true. Producing content on other topics can help you attract business. And we are all about attracting business instead of chasing it. So listen in and learn how you can sell Real Estate while publishing content about other things!
Frank Konsella is a Real Estate agent in Crested Butte, Colorado. There are over 50 “14-ers” (14,000-ft peaks) in the Colorado mountains, and Frank’s passion is skiing those peaks. He started a blog that connects him with others who share his interest. On this episode, he shares how that blog has become the source of 25% of his Real Estate business, even though it is not about Real Estate! What are you passionate about? Listen to today’s interview with Frank Konsella and start thinking about content that would connect you with like-minded people who could become future clients.
Because of Frank Konsella’s blog about skiing 14-ers in Colorado, he has been asked to write a book on the same topic, and to do a book tour throughout Colorado. In this episode, he shares his excitement about the way that this will open up more opportunities to meet people who may want to purchase Real Estate in the small town of Crested Butte, Colorado. Listen to today’s podcast interview and get motivated to start thinking about content that you can use to connect with people in your community.
We’re talking about being a media company that happens to sell Real Estate, by publishing content that is not about Real Estate. On today’s podcast interview with Frank Konsella, Frank and I discuss the benefits of being a Real Estate agent who creates content on other topics that are helpful to people and attract like-minded people to you. Not everyone can live in a Colorado ski town like Frank does. But there are topics you can write about no matter where you live, and Frank and I do a little brainstorming on those topics on today’s episode. Listen in and start getting ideas for non-Real-Estate content you can produce.
There’s no doubt about it - when you are first starting out as a Realtor you have to chase business. And “chase” is one of the pillars of our business plan. But the “attract” pillar is the one we want to develop and use for the long-game. In this episode, Frank Konsella and I talk about how being a media company that happens to sell Real Estate is a long-term strategy that really pays off. And being a media company means promoting what you are passionate about -- not just Real Estate! Listen to this podcast to find out how you can publish content on almost any topic and have it send up helping your business.
Frank Konsella’s Real Estate website
Easy Agent Pro Podcast (Click on episode #76 with Neil Mathweg)
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The Juice Bar is open! In today’s episode I’ll answer your questions about everything from open houses to Real Estate systems, how to use your time wisely, what to do when you lose negotiating power, and many more issues that Real Estate Agents face. Chances are, you have asked many of the same questions that these listeners have raised. Join me for this Q & A and then join us over on the Facebook group to interact!
If there’s one thread that runs through most of today’s Juice Bar Q & A, it’s that clear communication is essential to your Real Estate business. Whether you are sending out postcards to your farm, e-mailing a newsletter to your clients, writing an offer, setting up a listing, or knocking on doors, communication is key! On this episode, I answer listener’s questions about Real Estate and share some of the ways that you can communicate effectively by e-mail, on the phone, and in person with all of the people you encounter in your business.
Have you set up Real Estate systems to help your business run smoothly? By setting up systems you can handle things prior to when they happen and make it easy for your clients to have confidence in you. On this Q & A episode, I respond to a listener’s question about systems and explain how my own systems work at each step in the buying and selling process. Listen in to learn how systems can make your job a whole lot easier while making your clients happier.
As one of my listeners said, “Accomplishments require activity, but activity does not necessarily equal accomplishment.” Are you blocking your time in a way that allows you to accomplish your goals? On this episode, I’ll help you understand how to set boundaries around your time so that you are working for long-term gains and not just for the present moment. Listen in and then get out your calendar and book an appointment with yourself!
Do you want to stay consistent in your business? Do you want your Real Estate systems to flow smoothly, and have your activities lead to accomplishments? The first thing you need is a clear plan. On this episode, I answer listener’s questions on a wide variety of topics, and many of those answers hinge on having a clear plan. When your plan is in place, then it becomes easier to make decisions about the use of your time, communication, and activities like farming, open houses, or Facebook advertising. Listen in, and then download my free pdf business plan to help you get started!
For free pdf business plan, text “roundbox” to 44222
CoreFact (for farming postcards)
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Several new Real Estate agents have talked with me recently about their frustration with the way every deal seems to be a bad one or filled with challenges. On this episode, I talk about this difficult season of a Real Estate career and have some words of encouragement for you. Whether you are a new agent or a more experienced agent who is feeling stuck, this episode is for you.
For every question you get as a new Real Estate agent, you have to go get the answer. Yes, this is challenging. But it is also a learning opportunity, and I want to challenge you to change the way you think about this season in your business. Listen to this short podcast to get a new perspective that will help you deal with your frustration and push through it.
For new Real Estate agents, there is a season when your efforts outweigh your results. It is easy to get frustrated and wonder if you will survive this. But there is hope! On this episode, I explain the stages that we go through in this business and remind you that you will get through this. I hope you’ll listen and be encouraged.
In our modern American culture, we want instant results. But I was reminded this weekend of the principle that, between planting and harvest, there is time that cannot be rushed. In today’s episode, I apply this principle to our Real Estate careers and encourage you to embrace the growth that comes in the time before the harvest. Listen in and be encouraged that the best is yet to come.
When new Real Estate agents are starting out, there is a tendency to start counting your commissions whenever you follow up a new lead. Those unrealistic expectations can result in disappointment and discouragement. In today’s podcast, I’ll talk about realistic expectations, including the percentage of leads that will likely convert into a closing. You can overcome discouragement by appropriately adjusting your expectations!
Book: Tipping Point by Malcolm Gladwell
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What if your marketing plan actually works? Will you have what it takes to respond to the leads? How will you deal with the objections and obstacles that might come up? If these are questions that go through your mind, you are not dealing with the fear of failure, but with the fear of success! In this episode I’ll define the fear of success, talk about how it can stop you in your tracks, and tell you what you can do to overcome it so that you truly can succeed!
If we think we’re fighting the fear of failure, we’re fighting the wrong thing! We need to understand the fear of success and realize that this is what we need to fight. In this episode, I’ll share some examples that will help you understand the fear of success, and I’ll explain why thinking like a child can be one of your best tools for overcoming it! Listen to this episode and join me in defeating the fear of success!
One of the reasons that we fear success is that when our ads work and all those leads come in, we’re not sure we’ll be ready to handle them. We might not know the answers to potential clients questions or objections and we’re not comfortable with that. The good news is this: There is power in not having the answers. Listen to this episode to find out what I mean by that and how you can harness the power of not having answers to actually build your relationship with your clients.
When I was a new Realtor, I absolutely hated scripts. But as much as I hated them, they really made a difference in my career. In this episode I’ll talk about how my thinking about scripts has changed, how scripts can be used for the client’s benefit, and how they can be a valuable tool for overcoming the fear of success. Listen in and then go to the Onion Juice Facebook group and let me know what you think! I’d love to hear from you.
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At a baseball game recently, with a group of about 25 people, my wife made some observations about how I didn’t “work the crowd” but people just seemed to gravitate to me, and why. It got me thinking that I wanted to teach people how to attract people, and what it takes to be seen as an authority in your Real Estate market. So, in this episode, I’ll tell you more about my wife’s observations about how I attract people, and then I’ll give you eight practical tips for gaining authority in your market.
Having authority in your market means that when people in your area think of Real Estate, they think of you. You become a household name, and people are drawn to work with you. But how do you make this happen? In this episode, I will talk about ways you can relate to people and work with them that will attract them to you and make them feel comfortable. That is the first step toward becoming an authority. Listen in and begin to establish yourself as an authority in your market!
As “media companies that happen to sell Real Estate,” we want to focus on attracting business instead of chasing it. But for a new agent, chasing is necessary to get started. In this episode, I’ll talk about the chase and how it helps you get moving, and I’ll tell you how to then move on from the chase and begin attracting business instead. Listen in and find out how to move from just getting started to becoming an authority in your market.
If you relate to your clients as a servant, not a salesman, you will likely get not only their business but also their referrals. A lot of coaches out there would think this is ridiculous and will and push you to be a salesman and get the conversion. In this episode, I’ll explain why being a servant instead of a salesman will be more effective in establishing yourself as an authority in your Real Estate market. And that is just one of the eight tips we’ll talk about. Listen in and begin moving toward becoming an authority in your market!
“Different is better than better.” I don’t know where I got this quote, but I love it. If you want to become an authority in your Real Estate market, you need to stand out. Be different. Do something that makes people think of you first. In this episode, I’ll tell you how I did this in my market, and will also point you to some others who are doing it well. Listen to this podcast and then get started thinking about what you can do to be different instead of just better!
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When it comes to being a media company that just happens to sell Real Estate, Sue “Pinky” Benson is doing a great job and is making a big splash in her market. Her creative Real Estate marketing strategies set her apart from other agents in her area and attract people to her. I’m excited for you to hear this episode, catch some of Sue’s energy, and pick up some great Real Estate marketing ideas!
In the past, Real Estate agents were protective of their listings and wanted to control the information. In today’s episode, Sue “Pinky” Benson talks about living in the present and why working as a group to get the information out as widely as possible is critical in today’s market. Listen in to find out how networking with other agents and using technology to share information and promote one another’s businesses can raise the respect people have for you and attract clients.
Want to find out what is happening in your community so that you can provide value to your audience? Would you like to communicate in a more personal way with your clients or find an easy way to network with other agents? In this episode, Sue “Pinky” Benson talks about how to use Facebook lists to accomplish these things and more. If you have never used Facebook Lists for Real Estate marketing, you definitely want to listen to this episode and find out what a great tool it is!
Sue “Pinky” Benson moved to Naples, Florida just two years ago, going from a community with a few hundred Real Estate agents to an area with thousands. In this episode, she talks about the transition and how she is creating success in a market that is flooded with agents. Join us to find out how her creative Real Estate marketing strategies are providing value and attracting clients to her.
Sue “Pinky” Benson wants the community to know that she is there for them. In this episode, she tells us why we should get out and know what the community has to offer, and how that allows us to give more value to our clients. Sue embraces a philosophy of giving, not just trying to get. Listen in to get some creative Real Estate marketing ideas that help strengthen your community and attract clients at the same time.
Pinky Knows Naples on Facebook
Sue “Pinky” Benson’s website
Book by Katie Lance: Get Social Smart
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Today I’m talking about Chris Smith’s book, The Conversion Code. I’m not normally excited about books that talk about scripts. I don’t like chasing business, and I want to get everyone to an attraction model. However, my goal on this show is to help new agents succeed. And in the beginning, you need to chase and you need to get good at handling objections. Then you can start attracting business instead of chasing it. I am a raving fan of Chris Smith, and his book is a valuable resource when you are starting out.
What do you say when your potential new client picks up the phone and says “hello?” In his book The Conversion Code, Chris Smith provides scripts for these conversations. In this episode, I’ll talk about how having simple, unique data points at the beginning of your call can help you establish trust with a potential client, and I’ll share an example of how it recently worked on me. Listen in to find out how to make it easy for a new lead to want to respond to you.
In his book, The Conversion Code, Chris Smith talks about digging deep with a client by asking good questions. In this episode, I’ll tell you a little more about how he suggests that you go about it, give some examples of good questions, and talk about how questions help you to know how to best serve your customer. Listen to today’s podcast to hear about asking good questions, and then be sure to pick up my free list of questions for a listing presentation by texting “listing” to 44222.
What are the main things you need to keep in mind in your marketing, scheduling, and closings? In The Conversion Code, Chris Smith details a “creed” for each of these aspects of your business. I’ll give you a quick read of these creeds on today’s podcast. These bullet points are a great way to keep yourself focused and remember what is important at each step along the way.
How do humans communicate? Do you know what percentages of communication come through words, tone of voice, and body language? How will understanding these help you to be more effective on the telephone? In today’s podcast, I’ll talk about what Chris Smith has to say about communication in his book, The Conversion Code. Listen to today’s podcast to find out the many ways this book is worth your while as you are starting out as a Real Estate agent.
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Welcome to the Onion Juice Podcast! Today we’re going to talk with Nick Raithel, creator of The 7-Hour book, about how writing a book can be your best “calling card.” We’ll also talk about “finding your 25th hour” and other time management tips you can use, and I will fill you in on the details about my Roundbox coaching program. This is a fast-paced episode with lots of good information. So, fasten your seatbelts and get listening!
Roundbox Coaching has been launched after a year of beta-testing and is now available for everyone. In this episode, I’ll tell you all about it. You can overcome Shiny Object Syndrome and design and clear and consistent plan that fits who you are. I’ll tell you where to get all the information, and even tell you how to get my 15-option business plan page for free. If you’re wanting to design a business plan that fits your personality, strengths, and gifts, my coaching program is for you!
Writing a book is another great media outlet for you as a Realtor. Remember that we are media companies that just happen to sell Real Estate. In this episode, Nick Raithel talks about how becoming an author raises your level of authority and gives you a way to communicate the things you want your client to know, and how your book is a boomerang. Boomerang? You’ll have to listen to find out.
Most of us don’t feel like we have time for writing a book. Or we have a fear of writing one, because, while we have some really good ideas, we don’t actually know how to write a book. This is where Nick Raithel comes in, with his 7-Hour Book service. In this episode, Nick explains how you can work with him to write your book, in only seven hours of your time, with the confidence that it will be done well by people who understand marketing. Listen in and discover what a great resource this is to get your book to publication.
Have you found your 25th hour yet? No, I haven’t either. But Nick Raithel has some simple and usable ideas for how you can make the best of the 24 that you have. He will share those with us in this episode, and also will tell us what we can learn from a toddler about time management! Listen in to learn about managing your time, avoiding distractions, and yes, approaching your day like a toddler.
Nick Rafel’s Website
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This week I had a conversation with one of my listeners about how tough it is to get listings and become a listing agent in the tight market that we have right now. Is the struggle worth it? Does it even make financial sense? In this episode, I’m going to give you a pep talk about becoming a listing agent and help you build your confidence and believe that you are a listing agent. Listen in and then join me on the Facebook group to continue the conversation!
Many Realtors experience some level of anxiety around creating and delivering a listing presentation. You can take the stress out of that appointment by listening instead of presenting. In this episode, I’ll explain how that works and how you can get a free copy of the questions that I use to create meaningful conversation during a listing appointment. If you want to build your confidence, find out how to get listings, and enjoy your listing appointments, you want to listen to this podcast!
Personality definitely plays a part in how you run your Real Estate business. But you do not have to be an extrovert like me in order to succeed. In this episode, I’ll talk about how working as a listing agent might look different for introverts and extroverts, but how they can both be successful. If you’re concerned that your personality might get in the way of being a great listing agent, listen to this episode and be encouraged.
Are there things you think you “should” be doing, but they don’t appeal to you? Activities that help you get listings are not “one size fits all.” In this episode, I’ll explain how to look at the mix of your available time and money as well as your personality, and determine which activities will be the most effective for your business. Listen to this podcast to find out how to get listings in a way that works best for you.
A lot of what we talk about on the Onion Juice podcast is attracting business instead of chasing it, and that is important and will help you get listings in the long run. But many of you need to get listings now, and I want to help you do that. Listen to this episode to find out what you can do right now to get listings. And be sure to get my free listing presentation to help you stay calm, feel good about what you are doing, and get more listings.
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Are you ready to call it quits? Feeling discouraged or stuck in your Real Estate business? Shifting your mindset can make a big difference and help you revitalize your business. Today’s podcast is in response to a listener’s question. Four years in, he’s not doing well and wonders whether it’s time to cut his losses and move on to something else. I’ll respond to his question with my top recommendations for a person who is stuck. And then we’ll talk with my co-worker, Joe Marks, who was ready to quit two years ago and has experienced a complete turnaround. Join us. You’ll be glad you did.
How confident are you as you approach your Real Estate business? If you’re discouraged and thinking about calling it quits, chances are you have lost your confidence. In this episode, I’ll give you some ideas about how you can shift your mindset and build up your confidence again. Listen in and give yourself a chance to regain your confidence before you decide that it’s time to move on to something else.
Five years into his Real Estate career, Joe Marks was ready to call it quits. Now, two years later, he is enjoying his business and his production doubled from 2015 to 2016. Want to know how that happened? Listen to my conversation with Joe to find out the things that are working for him, what motivates him to stay in business, and how he shifted his mindset. You’re sure to hear some insights that will work for you, too!
Having a coach is essential when you are building your Real Estate business. But is your coach doing what is best for you? In this episode, I’ll talk about the kind of coach that will really help you and the kind that may actually be holding you back. If you are unsure whether or not you should continue with your business, listen to this episode first and decide if what you really need might be a different kind of coach and a shift in your mindset.
A big part of what changed Joe Marks’ mind about calling it quits was his shift from a fixed mindset to a growth mindset. In this episode, Joe and I talk about that shift and how it affected everything about his business. Listen to find out how Joe rediscovered his passion, how he created a vision for the future, and how this new mindset helps him handle a tough week differently than he did before. His story can be your story. Be sure to listen if you’re thinking about packing it in!
Book: Mindset, by Carol Dweck
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My good friend Dustin Brohm recently attended the Social Media Marketing World conference in San Diego. In this episode, we are chatting about his takeaways and how what he learned relates to Real Estate marketing on Facebook and other social media. Listen to this episode to hear Dustin’s take on Facebook, Twitter, LinkedIn, and Instagram. Find out how to use Google Analytics to track your Facebook ads. I think you’ll enjoy this lighthearted conversation and you’ll learn a lot in the process!
Groups are not being utilized as much as they should be for Real Estate marketing on Facebook. In this episode, Dustin Brohm talks about starting groups and shares some great ideas for getting people to engage within the group. Want to know how to make new members feel welcome? You’ll find out here. Listen to this episode and be motivated to create and use Facebook groups that work!
You definitely want to promote your content when you are doing Real Estate marketing on Facebook. But how do you know what content to promote? In this episode, Dustin Brohm tells me what he learned at the Social Media Marketing World conference in San Diego about promoting content. Listen in to know what to test, and how to not waste money in deciding what content to promote.
Each of the social media platforms has its value in Real Estate marketing. But Facebook still rules the world. In this episode, Dustin Brohm talks about the various social media platforms and focuses in on Facebook. We talk about Facebook ads, Facebook Messenger, and Facebook Stories. If you are using, or want to use Facebook for Real Estate marketing, you will definitely want to hear this conversation.
How do you let people in your sphere of influence know who you are and what you are doing? There are a number of ways that you can use social media to get the word out and build your credibility. In this episode, Dustin Brohm and I talk about how to do that. Listen in to find out what you should be communicating with people to build your credibility and motivate people to contact you when they want to buy or sell Real Estate.
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Dustin Brohm’s SnapPack Live Facebook group
Neil Mathweg’s video on Facebook Messenger ads
To get the listing presentation, text “listing” to 42222
Neil’s Coaching program
Join the Onion Juice - Ideas for Real Estate Agents Facebook Group
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It’s time to head down to the Juice Bar! It’s my Q & A session where I will be answering Real Estate questions that listeners like you have asked. In this episode I’ll answer questions about how to get past the objection that you are a new agent, blogging and social media, finding time for family, how to determine the financial health of a potential client, and more! Be sure to listen - someone probably asked a question you are thinking about!
Some will tell you “fake it ‘til you make it.” That’s a really bad idea. In this episode, I’ll answer this question and tell you what I think is a better way to handle it. Whether you are brand new or have been in the business a while, there are relationship principles you can follow to build trust and respect with your clients. Listen in to find out about client relationships and other Real Estate questions in this “Juice Bar” Q & A episode!
None of us want social media to take over our lives. But we do want the benefits that social media can offer for our business. In this Q & A episode, I’ll answer questions about what social media platform is the best for your business, which ones are not, how to use community groups for your business, and how to become a better blogger. Be sure to listen and get answers to these Real Estate questions and more!
Working from home and balancing your work/home time can be challenging. The real question, though, is how to protect your time with your family. This is one of my favorite topics to talk about. Listen to this episode to find out my strategy for making sure that the most important people in my life don’t just get what’s left over. You do not have to sacrifice family time to be a successful Real Estate agent!
You do need a plan. Is there a system out there that can help you? In this episode, I’ll answer that question and more. I’ll tell you about my Roundbox Real Estate coaching system and the 3-pillar plan that helps eliminate “shiny object syndrome” and keeps you focused on your goals. I’ll also give you some tips that will help, even if you don’t participate in my coaching system. Join us at the Juice Bar and listen to answers on this topic and many more!
Our sponsors: www.KnightBarry.com and www.EasyAgentPro.com/OJ
To get the 11 question listing presentation, text “listing” to 42222
Neil’s Coaching program
Join the Onion Juice - Ideas for Real Estate Agents Facebook Group
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In this episode, we're going to talk about some things I’m really excited about on Facebook. For a while I had started to discount Facebook, but they are continuing to make changes and improvements, and the new features have given me a few big ideas for using Facebook for Real Estate marketing. I hope you’ll listen and begin to understand some things you didn’t yet know about Facebook!
I love the Facebook ads new automatic messaging feature. In this episode, I’ll tell you why you should be using it, and how it can help you easily schedule showings! Automatic messaging is available on a few other apps as well. Don’t miss this new feature and the way it can simplify your communication and bring you more leads. You know you want to do this.
Did you know that Facebook is a great tool for building your database? In today’s episode, I’ll tell you how to do it, and how you can get valuable feedback and potential clients in the process. The private messaging feature is underused, and can be a great tool for using Facebook for Real Estate marketing! Listen in for great ideas on how to use it.
Facebook ads are great. And if you’re not using Facebook Live, you should be. In this episode I’ll tell you what you can do to effectively use these Facebook features for Real Estate marketing. But should you build your business around Facebook ads? Listen in to also find out how to balance your other activities with using Facebook for Real Estate marketing.
Are you using Facebook groups for your Real Estate business? In this episode I’ll give you some tips on how to use them to build relationships that can lead to transactions. And one of my favorite features in Facebook is the newsfeed lists. Listen to today’s podcast to find out how to use them to cut out the “noise” and connect with the people who are most important to you and to your business.
Our sponsors: www.KnightBarry.com and www.EasyAgentPro.com/OJ
Apps that also do automatic messaging:
Episode with Shannon Milligan on using Facebook Live
Episode with Dustin Brome on using Facebook Groups
To get Neil Mathweg’s 11 question listing presentation, text “listing” to 42222
Neil’s Coaching program
Join the Onion Juice - Ideas for Real Estate Agents Facebook Group - post questions for next week’s “Juice Bar” episode.
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I am so excited to have Katie Lance on the show today! Katie specializes in working with companies, including Real Estate pros, to get “social smart.” In this episode, Katie gives us the highlights of the savvy social media strategies, tips, and tricks that she teaches in her signature program, #GetSocialSmart Academy. If you want to take your Real Estate business to the next level, you will not want to miss this high-energy, informative conversation!
What is your strategy for distributing Real Estate content? Do you have one? In this episode, Katie Lance points out the need to get “social smart” with a clear plan for content, talks about several ways to find content that your audience will want, and tells us how to set up a plan that will run effectively. She also talks about using a variety of social media platforms to connect with your clients and potential clients. If you want to authentically invest in client relationships and grow your business at the same time, you need to listen to this episode!
Are you concerned that getting into social media will depersonalize your relationships with your clients? Does the idea of going tech scare you? It’s time for you to get social smart. Real Estate is a relationship business. In today’s episode, social media consultant Katie Lance shows us how social media is one more way to authentically stay in touch with people. Listen in on our conversation to find out how to sift through the “noise” on Facebook and only see what is important to you and your clients. Find out how to use Facebook as a relational tool!
You may need a 19-year old (or someone younger) to teach you how to use Snapchat. But these popular social media apps can be a great place to connect with people and grow your Real Estate business! In today’s episode, Katie Lance talks about how to find out how much of your client base is on Snapchat or Instagram, and how you can use these platforms to communicate your content. Don’t miss out on this great conversation!
Ready to connect with people on Facebook but unsure of how to communicate your content there? What if you don’t have the perfect images or video equipment? Should you post on your personal page or set up a business page? So many questions about how to get social smart with Facebook, and Katie Lance is the person who can answer them! Listening to my interview with Katie today will get you started. What are you waiting for?
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Katie Lance Website
#GetSocialSmart Academy Website
Book: Get Social Smart
Text “Katie Lance” to 42222 to get pdf with 30 Facebook Live ideas
To get the 11 question listing presentation, text “listing” to 42222
Neil’s Coaching program
Join the Onion Juice - Ideas for Real Estate Agents Facebook Group
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Making Your Business More Predictable - Episode 77
Is your crazy, busy, unpredictable Real Estate schedule eating you alive? Want to have a life, get days off, spend more time with your family, and have your business grow at the same time? In this episode, we’ll talk about what you can do to put some boundaries around your life and grow a successful Real Estate business. Join the conversation and find out practical ways to make your schedule and your income more predictable and take the stress out of your life.
Did you know that that open houses do not actually have to be done on Sunday? In this episode, I’ll explain how setting a boundary around your business, such as “I take Sundays off for church and family,” actually raises the level of your authority and clients’ respect for you, and can increase your referrals. Listen in to find out how to adjust your Real Estate schedule to carve out time for yourself and your family, and have it be great for business!
Communicate expectations up front with your clients. Whether being clear in your first meeting about the days you don’t work, or sending e-mails to be sure they know what’s coming next, you can de-stress your relationship with the client by giving them all the information they need. In this episode, I’ll explain how to use e-mail templates to make this process simple and save you a lot of time and effort and prevent having clients call you in a panic when they receive an unexpected piece of paperwork.
You can easily set and maintain boundaries in your Real Estate schedule. In this episode, I’ll explain how to use an e-mail scheduler to block off time for your family so that no one can take that from you. I’ll also talk about how to use the scheduler to convert leads, raise the respect that potential clients have for you, and to manage your contingency deadlines. Listen in and learn the principles that will let you relax and enjoy your day off!
Tired of riding the up and down waves in your income? Did you know that your commission check is not your income? It’s your revenue. In this episode, I’ll tell you how to manage your revenue so that you have a consistent income, get a paycheck even in the “slump” months, and have money to build your business. Quit being jerked around by unpredictability in your income. There is a better way.
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Onion Juice Podcast Episode #29 “Healthy Boundaries Can Build a Real Estate Business Without Boundaries”
To get the 11 question listing presentation, text “listing” to 42222
Neil’s Coaching program
Join the Onion Juice - Ideas for Real Estate Agents Facebook Group
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Marketers ruin everything. Techniques that work great for marketing Real Estate get used so much that after awhile they don’t work well at all. So how do you figure out what to do? In this episode, I’ll give you the storyboard of my marketing experience and what I have learned along the way. We are media companies that happen to sell Real Estate, and I am here to show you how to attract business instead of chasing it.
I have tried it all. From newsletters and print advertising to social media, and everything in between. When it comes to Real Estate marketing, I have figured out what works and what doesn’t, what used to work and doesn’t anymore, and what is new and effective for today. In this episode, I’ll give you the storyboard of my experience in Real Estate marketing, and tell you what you can to make it work for you.
Some old style Real Estate marketing techniques still work! Some that used to be great, and even some new ones, are now a waste of time. We want to attract business, not chase it, and definitely don’t want to waste our time on activity that doesn’t work. So listen to this episode and learn from my experience what kinds of advertising, both old and new, will attract people to your business.
Can you do Real Estate marketing and remain true to who you are? How is a media company that happens to sell Real Estate different from a traditional Real Estate agent? You can be yourself because people can’t relate to your “perfection” anyway. Listen in on this podcast and let me tell you about an approach that is more relationship-based and lets you be who you are.
What are you doing on social to drive traffic to your blogs? Facebook? Instagram? How do you use those to leverage your relationships? One of my favorite tools is Facebook Lead Ads. In this episode, I’ll tell you about them and why they work so well. And remember to join our Onion Juice Podcast Facebook group, because we talk about this a lot. Come join the conversation!
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Join the Onion Juice - Ideas for Real Estate Agents Facebook Group
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Tired of chasing down listings? Or maybe you absolutely LOVE the stress-filled feeling of wondering where your next prospect is going to come from. ;) Want to attract business instead? In this episode, we’re going to talk about getting listings, the Onion Juice way. Fresh listing ideas, new resources, ways to think differently about the process of listing a home. Listen in, try some of the things we talk about, and then let me know how they work for you.
Many people want to sell their home while the seller’s market is so good, but don’t list because they are afraid they won’t be able to find a new home to buy. In this episode, I’ll give you some great listing ideas for how to market to that pain, motivate sellers, and serve the interests of your buyers at the same time. Don’t miss this! Break out of the box and try something different.
OK, Facebook isn’t new. But they are doing some amazing new things with Facebook advertising. Listen to this episode to find out what’s new in Facebook advertising and how you can take advantage of it. I’ll also tell you about a great new resource I have found that will make your photos “pop” and make all your ads better!
A couple of episodes back (73), Shannon Milligan made this great statement: “It’s not a listing presentation, it’s a listening presentation!” In this episode, I’ll tell you how changing this mindset can take the stress out of your listing appointments, help you get the information you really need, and make people glad to have you working with them! Questions are magic. You’ll want to try all the great listing ideas from this podcast.
Facebook Live is a great new way to advertise your listings. Don’t miss this fresh opportunity for getting the word out there and attracting buyers. We are media companies who just happen to sell Real Estate -- get the word out about your listings! In this episode, I’ll talk about how to use Facebook Live to attract people to your open houses and showings.
Oh, and if you haven't yet, be sure to join our new Facebook Group called - ONION JUICE IDEAS FOR REAL ESTATE AGENTS. Great ideas flowing daily and you don't want to miss it!
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Onionjuicepodcast.com (click purple box for listing presentation)
Text “Listing” to 44222 - for a download link to the listing presentation
Join the Onion Juice - Ideas for Real Estate Agents Facebook Group
Or text “OJ Group” to 44222 for a link to the Facebook Group
Try to avoid bad HTML code when publishing online articles. Make sure you always clean the HTML code!
Do you want to attract business instead of chasing it? Would you like to do less and accomplish more? Simplify. I can help. In this episode, I’ll tell you about the upcoming launch of my Real Estate coaching program and the pillars it is based on. Listen in and find out what you can do to simplify your business. And, seriously, call me!
You are working hard at your Real Estate business, but at the end of the day you often feel like haven’t really accomplished anything. You’re going too many directions and need clarity. Stop chasing silver bullets. You need to simplify. And I can help you. Listen to this episode to find out how, and to get links to contact me for a 15-minute phone call!
There are many different ways to do a Real Estate business. You can pick what is right for you, based on three pillars. In this episode, I talk about what those pillars are and how you can be successful without trying to fit into someone else’s box! Listen in and get started doing less and accomplishing more.
Why do so many Real Estate agents lack confidence? They are not working from their strengths. What would your business look like if you had a clear plan crafted around your strengths and stayed consistent with it? I would love to help you do that. In this episode, I’ll tell you a couple of different ways to get started, without straining your budget!
Real Estate agents can simplify what they are doing and find success in the process! I am committed to helping people like you do just that. In this episode, I talk about the upcoming launch of my low-cost coaching program and how you can take advantage of it. I have been having some great conversations with agents and would love to talk with you as well. In this episode, I invite you to contact me for a 15-minute phone call! Listen and find out how to get in touch.
Where to contact Neil if you want a 15-minute phone conversation:
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Join the Onion Juice - Ideas for Real Estate Agents Facebook Group
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Creating live videos on Facebook is one of the newest media crazes that it seems like the whole world is jumping aboard. I FEEL IN MY GUT that there are so many possibilities to Facebook LIVE - and I’ve noticed one person in particular who is doing it incredibly well. Shannon Milligan is a person I first met on SnapChat about a year ago and is now doing an amazing live video show on Facebook every week where she gets incredible engagement and is actually building her business through the interactions she’s having there. You can hear Shannon’s first-hand account of what it’s been like to use live videos on Facebook, on this episode.
Learn more at www.onionjuicepodcast.com Join the group at facebook.com/groups/onionjuicepodcast
Real Estate Facebook Ads are a dime a dozen. You can find them with pictures of pretty houses and neighborhoods all the time. But those ads simply DON’T WORK. Do you want to know why? They are too conventional, too “normal.” Sounds like a great opportunity for the Onion Juice tribe to get to work, wouldn’t you say? On this episode, I chat with my buddy Tyler Zey from Easy Agent Pro about how his team uses Facebook Ads - and I’m telling you - the bombs he drops on us to help build a powerful mailing list and get new real estate clients is AMAZING. I know I say this all the time - but you won’t want to miss this one.
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Join the group at facebook.com/groups/onionjuicepodcast
If you’ve been on Facebook for any length of time you’ve no-doubt been invited to a number of groups. Have you noticed what happens inside those groups? People interact. People talk about areas of interest they have in common (usually the focus of the group). And relationships and community happen. What might happen to YOUR business if YOU were the one to create that kind of group surrounding what YOU do. Find out what my guest Dustin Brohm is experiencing in his Facebook Group, on this episode.
Learn more at www.onionjuicepodcast.com
Join the group at facebook.com/groups/onionjuicepodcast
If you ask 100 successful agents how to be successful in real estate you’ll probably get at least 50 different answers. That’s because how you work in the business depends on who you are and how you best work with people. But the approach that’s becoming more and more effective as the culture changes is the approach I recommend - focusing on building relationships instead of building a business - and I do that by being a media company that happens to sell real estate. This 70th episode of The Onion Juice podcast is all about your questions and I answer them to help you become successful in your real estate career. Be sure you listen - somebody probably asked the question you’re wondering about. :)
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Join the group at facebook.com/groups/onionjuicepodcast