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Agent Rise with Neil Mathweg (formally Onion Juice)

Agent Rise is for real estate agent who want to be uncommon, bring clarity to their business, and want to breakthrough all the noise to build a business they love. Agent Rise is both a podcast and a movement, designed to wake up and redefine the real estate industry. So we can build a business we truly love, make a greater impact while eliminating the stress of it all. Agent Rise was formerly known as the Onion Juice Podcast.
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Now displaying: 2020
Jan 13, 2020

It’s time to nail down your social media content strategy for 2020. What platforms do you want to focus on? What kind of content do you create for each of them? In this episode of Agent Rise, I’m going to layout the platforms I recommend and some content you can run with. I’ll also fill you in on the tone needed and what to avoid. If you’re ready to up your content game, listen now!

What works on Facebook Live?

Content on Facebook needs to be engaging. You want to get people excited to interact with you. Make it irresistible. Always ask a question where they can answer easily with a yes or no answer, a number, or something they’re passionate about. 

Make it entertaining—take a position for or against something and share your reasoning. Then, ask if anyone else has had a similar (or different) experience. Facebook Live is all about interaction. It is NOT the place for market reports full of boring and dry numbers. 

Another idea I use is “Madison’s Best”. For example, I’ll jump on Facebook Live and ask where the best cheese curds are. 

Keep it simple for Facebook Live—lay out your idea with a few bullet points and talk for 3-5 minutes. Doing this a couple of times a week will greatly contribute to growing an engaged audience. 

Social media content strategy for YouTube

YouTube is great for tutorial style videos. Take some time to record a how-to video and tell a story to keep the viewer interested. This is even the platform for a market report video—but don’t make it try and boring. Don’t add numbers and figures. Instead, tell a story about a recent sale and how it was affected by the market.

Another great idea you can run with is the “Million-Dollar Listing”. Work with the listing agent to do a recorded tour of the most expensive listing in your area. The owners get free publicity and your viewers get to see a pretty cool crib on your Youtube channel.

I have a couple of other suggestions—listen to the whole episode to find out what they are!

The Insta-trifecta: Instastories, posts, and IGTV

Instagram is a great platform to post video content if you’re just getting started and want to dip your toes in the water. Stories allow you to document your day in short-yet-engaging bursts. You need to implement posts as well that can be anything from a summary of your day to an announcement of your latest content that’s available.

With the launch of IGTV, you can now create episode-style videos for viewers to watch. IGTV is a great crossover for content that you’d also put on Facebook or YouTube. It isn’t as searchable as YouTube, but I assume they’ll move the direction of adding that functionality. 

Just like the other platforms, you want your content to maximize the entertainment factor. Incorporate story-telling and find ways to make it entertaining. 

Leverage LinkedIn

LinkedIn is about connectivity. The reach and connections you can make are unbelievable. But for LinkedIn, you don’t want to repurpose content from other channels. Instead, you could post an opinion about a book you recently finished. Share your recommendation and ask others to give you suggestions for your next read. You can ask business-related questions to foster real and engaging conversations. 

LinkedIn content needs to be business-minded, inspirational, motivational, educational, with a touch of entertainment thrown in. 

I highly recommend getting involved with a LinkedIn Local meetup. Not only is it amazing networking, but it allows you to snap a group photo and share it on LinkedIn. I am more connected in real-life with people I’ve met on LinkedIn vs. any other platform. You NEED to make a LinkedIn strategy part of your business. 

Make sure to check out the resources below for a few people who I follow who have mastered content strategy!

Outline of this great episode

  • [0:30] Get your content strategy in order
  • [2:33] Facebook Live content strategy
  • [6:45] Do market reports on YouTube without any numbers
  • [8:55] The content that thrives on YouTube 
  • [13:00] Instagram: Instastories, posts, and IGTV
  • [15:10] LinkedIn is about connectivity

Recommended Resources

Resources and Links mentioned in this episode

Connect with Neil!

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Agent Rise podcast on Apple Podcasts (formerly iTunes)

Jan 6, 2020

This episode of Agent Rise is a mashup of some important things that will help you gain clarity in your business strategy for 2020. I’ll talk about the difference between being taught and being coached and why each has its place. I’ll talk about the sphere, chase, and attraction pillars you build your business on. I spend some time on the attraction pillar—which I rarely delve deep on, so be sure to check out this episode!

How is being coached so different from being taught?

When you are being taught, you are learning from a teacher. You’re going to seminars or watching webinars. You’re reading books or listening to podcasts. You are actively learning—but sometimes it’s information overload. It is hard to process all of the incoming information if you are not doing what you’re learning.

That’s where coaching is different. You are putting into action the different strategies you have learned. You’re implementing them in your business, with someone coming alongside you to help you through the process. A good coach watches your business and helps you grow it

Listen as I walk through some analogies that will help you better understand the difference between the two and why coaching is so important for your business. 

The sphere of influence should always be the cornerstone of your business

Your sphere of influence is something I talk about a lot because it is so important. 80% or more of your business comes from your sphere of influence. Let that fact sink in. If you’re not sending out monthly mailings or running an email campaign to your sphere, you’re neglecting them.

You NEED to do client events. You NEED to call your sphere and connect with them. 

If you don’t have a dedicated sphere of influence, the #1 thing you must do is start building a database. Referrals, partnerships, and relationships are what build your business and sustain it. It’s time to level up! I talk about a nifty way you can run a VIP Facebook group and keep your members engaged with you—so keep listening!

Buyers don’t want agents—they want a house

While you are chasing clients and buyers—they are chasing a house. They aren’t looking for a killer agent, they’re looking for someone who is the bridge to their future home. Your goal as an agent is to connect with people, then give them what they want. There are 4 areas you can focus on with your chase pillar: open houses, Facebook ads, online leads, and FSBO’s and expired leads.

Here are a couple of ways you can up your game as you focus on your chase pillar:

  1. Facebook ads: Facebook ads are becoming challenging. The number of ads allowed is decreasing and the price is skyrocketing. With the rising costs, there is less competition and more opportunity. So how do you leverage that? Launch video content on your channel. You can target ads to people who have watched and interacted with your content! 
  2. Open Houses: Do more than one in a weekend. You need to increase your batting average. You can have one open house that gets poor traffic, but the next day you could walk away with 6 leads. Do more open houses and you’ll increase your leads. 

The chase pillar is what drives your business at the beginning of the year. So invest time in it and always remember that the end goal isn’t landing a new client, but matching them with their perfect home. 

The direction of the attraction pillar

You know that I rarely talk about the attraction pillar because I believe it can develop into more of a distraction. But I can see the value of developing an engaged following. Engagement is key

So where do I think you should invest your time with the attraction pillar? Here are some options:

  1. Facebook Live: It’s been around for a couple of years and I felt like its popularity was starting to wane. But you can still leverage it by focusing on engaging followers. I used to hose “Mathweg Monday Trivia” to interact with people and encourage response on my posts (listen for a couple of Facebook Live examples)
  2. YouTube videos: “how-to” videos, tips, and teaching videos are becoming popular. If video is your medium and it fits best on YouTube’s platform—give it a shot. Karin Carr runs Youtube for Agents and gives invaluable advice on the subject. Check her out for some more ideas!
  3. LinkedIn: Don’t forget about LinkedIn! In 2019, I more than tripled my connections on LinkedIn from 1,000 to over 4,000. This culminated in well over 100 in-person meetings. Don’t ignore or underplay it’s value!

The attraction pillar can be a distraction if you let it be. But it can also be a wonderful tool to connect with people and stay in their line of sight, so when they are looking for a home they remember and connect with you.

Outline of this great episode

  • [0:30] Get some clarity in 2020
  • [2:15] The difference between teaching and coaching
  • [3:55] The Sphere of influence
  • [7:05] How to focus on the Chase Pillar
  • [12:20] The attraction pillar on Facebook
  • [17:45] Should you consider YouTube?
  • [19:00] Don’t ignore LinkedIn!

Recommended Resources

Resources and Links mentioned in this episode

Connect with Neil!

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Agent Rise podcast on Apple Podcasts (formerly iTunes)

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