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Agent Rise Podcast

Welcome to Agent Rise, the podcast and movement hosted by Neil Mathweg, the founder of Agent Rise, and co-hosted by Agent Rise Coach Mindi Kessenich. Agent Rise is dedicated to empowering real estate agents to rise above the ordinary, find clarity in their business, and create a thriving, fulfilling career. In a world saturated with noise and conformity, Agent Rise stands out as a beacon of inspiration and innovation within the real estate industry. Neil and Mindi believe that being uncommon is not just a goal; it's a necessity for those who aspire to build a business they truly love. Join Neil and Mindi as they embark on a journey to redefine real estate, one episode at a time. Through insightful conversations, expert interviews, and practical strategies, they'll guide you towards a path of success and abundance. Their mission is simple yet profound: to help you build a business that not only serves your financial goals but also aligns with your passions and values. They're here to prove that you can make a greater impact while eliminating the stress and overwhelm that often plagues our profession. Whether you're a seasoned agent seeking fresh perspectives or a newcomer eager to learn the ropes, Agent Rise, with Neil Mathweg and Mindi Kessenich, is your trusted companion on the road to success. Together, they'll break through barriers, shatter limits, and unlock the true potential of your real estate career. Tune in, take action, and join the Agent Rise movement. It's time to awaken your full potential and create the real estate business you've always dreamed of. Agent Rise Podcast is also available in video podcast at youtube.com/agentrise Agent Rise was formerly known as the Onion Juice Podcast.
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Now displaying: Page 1
Jul 16, 2018

Quentin Allums aka “Q” joins me today to share 10 tips you can use to start creating content on LinkedIn! Q is the CEO of ie.eg, a storytelling company, and the founder of the Misfits community. He is also the reason I am so excited about LinkedIn, and the possibility it holds for content creators and influencers! Listen to this episode, it could be the launch pad you need to start influencing on LinkedIn!

Q established his brand around storytelling

After a failed startup, Q decided to post a video on LinkedIn every day. For the next 500 days, Q talked about his life, his failed startup and a collection of stories. At first, no one seemed to be watching. Then one of his videos hit 30,000 views, and he realized that people were paying attention. Now he has amassed more than 3 million views on the platform and travels the world as a speaker and influencer, and his company helps other entrepreneurs and companies create effective content on LinkedIn.

Now is the time to create content

Q’s advice to agents or other people who want to get started on LinkedIn is this: Now is the time to create content! There are more than 10 million users on LinkedIn (and growing), but less than 1% of them are creating content. He compares it to Facebook in 2011-2012, or YouTube in 2006. For real estate agents specifically, he recommends talking about broad subjects, as they will appeal to a greater audience. If you need some ideas on how to do this, check out his profile!

#JustQ

It can be hard to see when people share your content on LinkedIn, so Q recommends creating a unique hashtag for your brand. This will help you track where your content goes, who is sharing it, etc. For him, he wanted people to see his content, but also realize that he’s just a normal guy producing content. #JustQ on LinkedIn will display a whole library of his posts, reposts, and videos. It also helps tell his story...THAT is a great content strategy!

Q shares 10 LinkedIn tips to get you started

#1: Just start - If only 1% of all LinkedIn users are producing content, it means your material will be seen more.

#2: Use a great profile photo - Make sure people can see your face. This is your first impression, make it count!

#3: Use a great cover photo - If you live in Milwaukee and are trying to do business there, your cover photo should somehow relate to that place or subject.

#4: Use Video - video plays on all the senses, and it’s the best way for people to get to know you in the least amount of time.

#5: Put your ear to the ground - see what’s working, watch what other people are producing, and always look for ways to improve

#6: Message people - the core of LinkedIn is relationship building.

#7: Create a hashtag - #JustQ is the perfect example. It’s trackable and it tells part of his story.

#8: Go to events - At some point, the relationships you are building must go beyond the screen. Get out and connect with people, start a LinkedIn local, etc.

#9: Put Calls to Action (CTAs) in your profile - Once people have connected with you, tell them why that connection is so important to you, or what you want them to do.

#10: Optimize your profile - Make sure that your descriptions, bio, and content clearly reflect who you are and what you are trying to do.

Outline of this great episode

  • [1:45] Neil Introduces Q
  • [4:30] Q Established his brand around storytelling
  • [7:15] #JustQ
  • [8:45] What would you say to someone who is brand new to LinkedIn?
  • [10:30] The power of LinkedIn
  • [12:15] #1. Just start
  • [12:45] #2. Use a great profile photo
  • [12:50] #3. Use a great cover photo
  • [13:15] 4. Use Video
  • [13:45] 5. Put your ear to the ground
  • [14:00] 6. Message people
  • [14:15] 7. Create a hashtag
  • [14:20] 8. Go to events
  • [14:30] 9. Use Calls to Action
  • [15:00] 10. Optimize your profile
  • [17:00] LinkedIn is a discovery platform
  • [19:00] Put your head down for 30-60 days and see what happens.

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Resources and Links mentioned in this episode

Connect with me!

You can find my personal real estate coaching websitehere

And connect with me on ANY of the following social channels. I LOVE social!


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