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Onion Juice Podcast | Real Estate Agent Coaching | hosted by Neil Mathweg

If you’re a real estate agent or broker this show is for you! Onion Juice is both a podcast and a movement, designed to wake up and redefine the real estate industry. So we can build a business we truly love, make a greater impact, while eliminating the stress of it all. They drink orange juice. We drink onion juice. They chase people. We attract people. Hosted by Neil Mathweg a veteran agent, CEO of Madison's fastest growing firm, coach and author. Let’s join the movement now!
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Onion Juice Podcast | Real Estate Agent Coaching | hosted by Neil Mathweg
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Now displaying: December, 2017
Dec 25, 2017

Merry Christmas, Juicers! You have heard me talk about being a media company that happens to sell Real Estate. In this episode, you can join me behind the curtain to see my approach to starting a media company. I go into detail about how I built and launched the I Love Madison Show! Check out this episode for some great tips on how you can launch your own media company! If you are new to the Onion Juice and want to catch up, you can go back and ear guzzle the last 118 episodes! Don’t worry, they never get stale!

What is the I Love Madison Show?

The I Love Madison show is all about connecting people in the community, especially the “trailing spouses.” If you moved to Madison because your spouse took a new job, it can be very hard to make new friends or find people who share similar interests. I hope the show will help people build community, and highlight all of the amazing places around the city that Madison residents enjoy. Every week, my team will highlight a new meetup for you to explore, interview a Madison resident about their recent move and how they got connected, and feature a local influencer from the city. As a result of these connections and community meetups, I get the chance to meet people in the community, and if the need arises, offer my services as a realtor. This is the power of being a media company that happens to sell real estate.

The ILM Brunch Club

I love Madison is more than just a podcast! Each month leaders from the community will host an event called the I Love Madison Brunch Club. This 90-minute event is designed to connect people to each other and to the needs of the community. Attendees will have 30 minutes to network, followed by 30 minutes of talks based on the idea of “lifestyle.” After the lifestyle talks, there will be topic tables where community members can go to get more information on a particular subject or interest. The goal is to launch the Brunch Club in January of 2018!

The Game of Magnets

There are tons of fun things planned for the I love Madison Show, including the Game of Magnets! There will be magnets with a number and the I Love Madison logo all over town. If you see one of those magnets you can take a picture of it and post to social media. This will “ register” that magnet under your name, and put you in the running to win several prizes. Check out the I Love Madison website, or Episodes 1-2 of the I Love Madison podcast on iTunes for more information!

The Madison Food Tournament

Food is a great way to bring people together, so I decided to host the Madison Food Tournament! Each month, I will choose a restaurant category to feature, then ask all of you I Love Madison listeners to submit your favorite restaurants. The submissions will be narrowed down to a top eight, then top two and a champion will be crowned! I can’t wait to launch this, so make sure you check the I Love Madison website to learn more!

Outline of this great episode

  • [1:00] Sponsors
  • [3:50} I Love Madison Show - connecting people that are new to Madison
  • [4:45] Neil explains each segment of the show
  • [5:15] What is a trailing spouse?
  • [6:15] The I Love Madison Brunch Club - lifestyle networking
  • [7:40] The Insiders guide to Madison
  • [8:40} Game of Magnets
  • [9:40] Madison food tournament explained-
  • [11:00] The tide raises all ships - how being a media company can help you attract more business

Resources and Links mentioned in this episode

Our sponsors:

 

Connect with me!

You can find my personal real estate coaching websitehere

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)

Dec 18, 2017

Welcome back to the Juice Bar! This is my Q&A session of the Onion Juice Podcast where I answer your real estate questions. On this episode, I’ll be answering questions about agents with ego, handling rejection, and how to plan your most successful open house. I will also give you a few tools you can use as a real estate agent that will help you be successful! Thanks to all of the agents who submitted questions, you guys are awesome! Remember, the juice bar is open every 10th episode, so you can go back and ear-guzzle the previous episodes to hear questions other realtors have submitted, and submit your own questions for future episodes!

The tide raises all ships

As a real estate agents, we want to be successful, but it is easy to let that success go to our heads. I have encountered a number of agents that develop a large ego after attaining a measure of success. Instead of staying humble, these agents elevate themselves over others and usually operate with a scarcity mentality or the mentality that they will not share success because they have to “protect what is theirs.” I think that this mentality ultimately hurts the real estate industry and causes division between agents. Contrastly, operating with an abundance mindset means that there is room for everyone to succeed. If you are working alongside someone who has lost focus on growing together, I would encourage you to continue running your own race. Stay focused on how you want to practice generosity and encouragement. These are the things that will sustain your success long-term. Check out this section of the episode to learn more.

As an agent, how can I deal with rejection?

Many agents struggle with the feeling of being rejected or passed over for a real estate deal. It can crush your spirits and cause you to feel disheartened about your work. I have been in that position many times myself, so I would offer this advice to realtors struggling to maintain confidence through rejection. First off, remember that you are not entitled to anyone’s business. You may be running ads, paying for leads and spending a lot of time looking for new leads. This can lead to a feeling of entitlement, and when that expectation is not met, it turns into frustration. Secondly, I would advise you not to let your successes or rejections become your identity. I have put together a list of resources that you can use to build your confidence and help you handle rejection, as it relates to being a real estate agent. To get your hands on those resources, text the word “strength” to 44222.

How can I drive traffic to my open-house events?

Open-house events are a terrific way to network with people, build trust and create a list to reference later. First off, some of you may just need to be more consistent with hosting open houses. Once or twice a month may feel like a lot, but you may need to host one everyone weekend, depending on your goals. You can also adopt a joint-marketing approach by partnering with other realtors to show several listings. You can host a “poker run,” where your guests travel to five different properties. At each place, your guests receive a playing card, and at the end, whoever has the best hand wins a prize. Jason Frazier also suggests offering a bottle of wine as a free raffle item to your guests. Once the open house is over, you can reach out to the winner with the prize! This is a great way to build trust and likability. It’s important to remember also that there may be multiple buyers who attend your event, so having other options available if the one you are showing sells is a smart idea. I have used an old-school approach and actually knocked on the doors of other houses in the neighborhood, to see if anyone is interested in listing. If you are hoping to up your game in this area, check out this episode! You can also check out episode #101, which focuses just on open houses.

I am on a budget, should I start with the Roundbox Coaching Program or buy an Easy Agent Pro website first?

The best answer is...it depends! Both Roundbox and Easy Agent Pro offer tremendous value to real estate agents, so I would start out by saying if you really want to expand your business, you should consider both long-term. If you are just starting out selling real estate, and you don’t have a clear idea or plan as to the direction you want your business to go, I would love to help you get started. Once we have that plan in place, you will need a place to send your leads and gather information, which is where the Easy Agent Pro website comes in.

Outline of this great episode

  • [6:00] Welcome back to the the juice bar
  • [11:00] Question #1: What approach should we take when dealing with another agent’s inflated ego?
  • [18:15] Question #2: How can agents deal with rejection and lack of confidence?
  • [27:30] Question #3: How can I drive traffic to my open houses?
  • [33:00] Question #4: How can I get more client reviews for my website?
  • [36:30] Question #5: Should I invest in Roundbox coaching or an Easy Agent Pro website first?

Resources and Links mentioned in this episode

sponsors:

Connect with me!

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)

Dec 11, 2017

I met Leah Roe at a networking event in Madison, Wisconsin called A Million Cups. She is very well connected in the Madison area and spends a significant amount of time giving back to the community. Ever since Leah told me about the company she started, I have been excited to have her on the OJ as a guest! If you are a real estate agent who is considering hiring a virtual assistant, listen to this episode first, it’s a game-changer!

Military Affiliate Virtual Assistant Network

Leah said she had no intention of starting a business when she asked her sister to be her virtual assistant. Leah wanted to have a greater impact in her community through her work but realized she would need someone to help her handle all of the little details that seemed to eat up her day. Her sister agreed to the position, and did such an outstanding job, Leah’s clients and connections started asking where they could hire a virtual assistant of such high caliber. The result was MAVAN or Military Affiliate Virtual Assistant Network. The goal of MAVAN is to help military spouses re-claim or recreate their professional identities and help professionals increase their impact.

The intersection of identity and Impact

The reality of being a military spouse means moving frequently, often with no control over the destination. Companies are often hesitant to hire military spouses, due to long onboarding processes and a high turnover rate. Leah’s sister, Anna is a military spouse and has experienced all of these setbacks before becoming a virtual assistant. As a MAVAN, Anna has been able to reclaim her professional identity, create another source of income for her family and be the ever-present parent that her children need. The MAVANs Leah hires all have Master’s degrees and several years of business experience. This level of training ensures that each assistant is able to help professionals expand their business impact.

Creating a transformational relationship

Leah says MAVAN creates relationships with impact-driven professionals that are “Transformational, not just transactional.” She looks for clients who want to connect with their assistants and help empower their careers. For the MAVANs, working as a virtual assistant offers the chance to get excited about the work they are doing, provides career advancement opportunities and a community of like-minded individuals. Leah creates these relationships by finding professionals and asking them what tasks are preventing them from making their biggest impact. Once she has a list of the tasks, she reaches out to the MAVAN network to see who is interested in that kind of work. From there, she facilitates a conversation between the professional and the MAVAN.

When real estate agents and MAVANs connect, great things can happen!

As a real estate agent, your day may be filled with small tasks that are preventing you from making the biggest impact possible. Scheduling showings, following up with clients, setting appointments and managing your social media are all valuable, until those tasks prevent you from forming new relationships and acquiring new clients. If you want to take your business to the next level, you should strongly consider hiring a MAVAN! Listen to Leah Roe talk more about how she is helping impact-driven professionals on this outstanding Onion Juice episode!

Outline of this great episode

  • [4:00] The OJ has a new sponsor, Jason Frazier!
  • [9:30] Neil introduces guest Leah Roe, founder of MAVAN
  • [11:00] Leah explains the mission of MAVAN
  • [16:45] How professionals can impact the lives of military spouses
  • [20:15] What’s in it for MAVAN?
  • [23:00] How impact-driven professionals can use MAVAN

Resources and Links mentioned in this episode

Our sponsors:

Connect with me!

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)

 

Dec 4, 2017

Most people think that branding consists of your logo and a slogan that you pitch on your website and social media. Jason Frazier, the founder of realestatecio.com joins me to talk about what branding really is, common misconceptions associated with branding and how real estate agents can build a strong brand that helps establish trust.

The 3 pillars of branding

Do your customers choose your brand first? This question gets right to the heart of branding. Branding isn’t about logos or slogans. Branding is about forming a relationship with your customers — a relationship where they know your brand, they like it and trust it. Jason says branding is “what consumers say to other consumers about your business.” Do consumers know about you? If they do, do they like working with you? Lastly, but most important, do they trust you? These are the three critical pillars of growing a successful real estate business. Listen to the rest of the conversation to hear more about building a strong brand!

Commodity vs. brand

There has been a recent shift in how people approach buying and selling real estate. Everything looks the same, agents are all using the same techniques and pitches, companies are trying to feel more personal and individual agents think they need to look for corporate. Essentially, the real estate industry is being commoditized. Jason shares that a commodity just results in a simple transaction, but a brand creates an experience and a uniqueness that people will want to experience over and over.

Camera-first branding

For a long time, “branding” referred to your logo and slogan or the print material your company produced. In today’s camera-first world, logos and slogans are hardly relevant anymore, certainly in the real estate world. Consumers relate to people, not slogans. Jason Frazier says “the about page on a realtor’s website is the second most visited page,” a sign that people care more about who they are working with than what the company logo looks like. If you are a real estate agent publishing content, don’t worry about polishing the content or making everything perfect, your clients don’t care, I promise! Publish content, be personal and vulnerable, and make mistakes...it will pay off in the end!

Jason shares branding tools and tips

Unlike your video and social media content, there are a few things Jason Frazier says every real estate agent NEEDS to do. “Take the time to set up a professional email,” Jason says. It’s easy for free mail services to be replicated by malicious parties posing as you, which can cause huge headaches and even potential scams directed at your clients. “I am not going to work with a mortgage lender whose email ends in @gmail.com,” says Jason, “it’s risky sending personal information over those channels and it makes it harder to establish trust.” He also recommends having your own website in addition to a corporate bio page, if you are working at a large real estate firm. This offers some flexibility regarding the look and feel, allows you to present your personal brand, and “travels” with you if you decide to leave that company. Jason also introduces an amazing software called G Suite, that allows you to streamline your process if you have multiple domains and emails to keep track of.

Outline of this great episode

Integrates into everything, multiple emails, alias domains and other entities

  • [7:45] Neil introduces Jason Frazier
  • [10:30] The 3 pillars of branding
  • [13:00] How a strong brand can help you build trust 
  • [17:15] Commodity vs. brand
  • [21:15] Why your “about page” is the most important page on your website
  • [26:45] Adopt a professional approach
  • [30:30] Jason explains G Suite software

Resources and Links mentioned in this episode

Our sponsors:

  • www.KnightBarry.com - check them out for all your title needs.
  • www.EasyAgentPro.com/OJ - get $100 off by using this link (both my site and my company’s website are EAP sites… check them out below)
  • You know I always talk about being a media company first on the OJ, when it comes to Real Estate. Now I would love to introduce my newest sponsor who is a mortgage company who feels the same way. www.masonmcduffiemortgage.com 

 

Connect with me!

And connect with me on ANY of the following social channels. I LOVE social!

And finally, if you would be so kind - leave a rating and review for the Onion Juice podcast on Apple Podcasts (formerly iTunes)

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